The Growth Syndicate

Everything Growth

MarketHackr

Growth agency, turned into a SaaS product (closed down). Now building a database with curated nontraditional growth tactics for product growth and growth marketing to help SaaS teams that feel stuck

Founder

Reditus

Growth Manager

MentorCruise

Simply helping SaaS brands scale further with rapid experimentation and foundational growth

Growth Mentor

bosst.ai

BOSST is an AI-powered ad creative platform that allows users to rapidly create high-converting ads with ready-to-use templates, eliminating guesswork. Its system analyzes data to combat ad fatigue, ensuring fresh campaigns and delivering impressive ROI for clients.

Fractional CMO

Pitchdrive

Pitchdrive is a radical break from traditional early-stage investing.

We want to get funding in the hands of great founders as soon as we can - in weeks, not months. Because entrepreneurs should focus on building a company, not on talking to investors.

With our data-driven engine, we can qualify seed-stage ventures faster than anyone on the market. This allows us to make seed-stage investing scalable for founders and investors.

Growth Hacker

Art Ef Com

We help fitness clubs around the globe to scale further by improving their digital marketing efforts. Art Ef Com aims to educate PTs and Gym owners on how to take the maximum out of their organic efforts.

Digital Marketing Consultant

NextRound

NextRound is a gamified smart fitness equipment, which tracks your progress with the power of live data based on your power, intensity and number of punches.

Digital Marketing Intern

Conquer Fitness | CQR

Conquer Fitness – a project created by a young and persistent team whose purpose is unlocking a true desire for people to get fitter, healthier, happier. Our mission is to reach as many people as possible and change their habits forever. Rather than normal personal trainers, we are offering a total mental and physical change that will last all your life.

Growing MRR of B2B SaaS companies via affiliate marketing | Growth Manager @ Reditus | T500 | Reforge '24 🤘

Hi there, welcome to my profile! 

If you are looking to learn or talk about growth, you came to the right place. With most of my career in early-stage startups, I discovered my passion for scrappy marketing and the integration of nontraditional budget-friendly marketing strategies to create growth engines for SaaS brands. 

I am a 3x Certified Growth Marketer, Fractional CMO, and Founder with a T-shaped skillset. With half a decade of experience in digital marketing, I have sufficient knowledge in the domain of Growth Hacking, SEO, Content Marketing, Product Marketing, Demand Generation, and more. 

- Created a UGC growth engine for B2B SaaS in the sporting goods market
- Helped a VC to penetrate European markets 
- Generated 30+ early adopters in a week for early-stage SaaS
- Supported the growth strategy of a B2B SaaS with 1.5M profits
- Created my own SaaS with 60+ early adopters

Huge ambassador of the Jobs-to-be-done framework and value creation supported with organic growth!

Let me know if you want to connect,
Georgi

🎉 Just crossed 5k followers - here is also my mandatory picture for it 🤣 

A bit of a vanity-related post, but I hope you manage to get some value out of my content while also enjoying the projects around me.

Closing the year on a good note!

Georgi Furnadzhiev

Head of Community Wing @ The Growth Syndicate | Product and Growth Marketing | Founder

🎉The first B2B Growth Meetups is now in the books 

We managed to bring 40 bright minds in one room, helping them to open about their struggles - rare to see nowadays.

For the event, I had a few goals in mind, but yet the biggest one was to assist in making connections - hope everyone who participated managed to talk to someone who can inspire them to push further.

We obviously have more pictures, but I wanted to keep things very raw with this edit Victoria Sweeney / Adrie Smith 

The speakers were absolute killers, so make sure to check them out Tobias Liebsch Justyna Ciecierska Vladan Soldat Maxim Poulsen Ferdinand Goetzen

Once again, huge thanks to everyone who participated and dared to ask questions!

I will see you in Q1 - we already have 2 events lined up 

P.S this is my first time using CapCut (not as bad as I thought)

Head of Community Wing @ The Growth Syndicate | Product and Growth Marketing | Ex-Founder

"Your network is your net worth."

Sounds lame, right?

But you can’t afford to ignore it anymore

Here are 2 short stories of mine to prove it 👇 

1️⃣ Leading Growth for a Small Startup

When I landed the first enterprise deal for a small startup, we faced a mountain of unknowns—navigating buyer personas, managing stakeholders, and fighting with procurement.

The turning point? The CEO sought advice from people who’d done it before. Those conversations filled the gaps no book could and we closed the deal. It was a game-changer for our momentum.

2️⃣ Building My Own Venture

2024 was a wild ride—I launched a product in a developing market, needing both a strong educational strategy and sharper sales skills.

My secret weapon? A quick chat with Ferdinand, who had faced similar challenges before selling his company. His insights helped me nail my final batch of demos before closing it down.

3️⃣ Bonus one 👉 Surrounding yourself with brilliant minds is the ultimate cheat code.

How? By working with other S-tier growth leaders like Clément, Joliene, Tobias, and Ysabel.

So being the “dumbest” person in the room isn’t just a good idea—it’s a no-brainer.

---
Here’s the takeaway: books and courses have limits. But learning from people who’ve been there accelerates progress in ways you can’t imagine.

As Victoria Sweeney often says, the fastest way to grow is to tap into real-world experiences by speaking to others while continuously trying new things and sharing your learnings along the way.

That’s why we (The Growth Syndicate) are working on a vetted B2B Growth community in Amsterdam (for now) —a safe space to meet other B2B hands-on growth practitioners who’ve faced the same challenges or already solved them.

Want to join? 🤔 

Send me a DM for more information - 5 spots left from the "founding member" plan.

The 5k B2B Growth run was a blast!

Huge kudos to everyone who signed up and actually showed up in this early cold morning 💪

P.S the coffee place was so packed!

See you guys in Q1 for our next event🤠

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Transitioning to a new chapter is never easy.
It puts you on a journey of discovering where you truly belong and what you stand for.

Looking closer, this transition also impacts your content engine as you start talking about different topics - losing your voice in the sea of content surrounding all of us.

Over the past few months, I’ve been trying to find my place within the S-tier team at The Growth Syndicate.

And let me tell you—everyone here has a strong opinion while being INCREDIBLY good at what they do.

For a while, I felt my current skillset wasn’t delivering the impact I wanted. So, I began exploring growth opportunities within the company to complement the amazing skills already on the table.

Somehow, all the interviews I did at conferences triggered something new and unknown until this moment. I started getting busy with initiatives like handling the podcast, organizing events, and taking ownership of a few future projects making me explore further the product function - more of that in Q1. 😉 

Can I call it "fostering connections and meaningful memories"? Maybe. Or maybe I am just moving to the other side of the "growth coin".

The best part is that this small shift now feels strategic and very logical.
As a generalist with a founder mindset, I’ve realized the importance of broadening my skillset to align with my future interests and current team formation.

A recent chat with my friend Eduardo "Eddie" Casado made me reflect further on this as well. There’s an art to being a team player by adapting yourself to support the company’s success. It’s hard to explain—but it’s real.

This doesn’t mean letting go of my passion for marketing. It’s about growing beyond the topic of growth tactics, which have now become the new normal. I’ve seen at least 30 people posting about the same ideas recently. The sad reality? The field keeps echoing the same points over and over.

So, that’s where I am—navigating this transition and building in public. My content probably won't be the sharpest these weeks, but that's ok.

For now, I’m super hyped about tonight’s event— 60 brilliant minds in one room talking about B2B thought leadership that generates revenue. LFG! 🚀

The B2B growth community in the Netherlands deserves better

Since Covid, everything feels quite limited - boring (salesy) dinners, one-off events, surface-level connections, and the same old fluff.

Surely I came to realise that there is so much more that you can learn from other experienced professionals who’ve been in the trenches like Joliene, Ferdinand, Tobias, Clément and Ysabel Camus and many more!

But that's not all! 

I have been proactively listening to you during most of the bigger conferences but also:

1️⃣ At our first breakfast 👉 https://shorturl.at/TLNS8

2️⃣ The first B2B Growth Meetup (Victoria Sweeney) 👉 https://shorturl.at/3RZRP

3️⃣ The 5K B2B Growth Run 👉 https://shorturl.at/XbZFj

and beyond!

We decided to start changing the landscape starting in Amsterdam by building something different truly focusing on making meaningful in-person connections and diving into actionable resources from other hands-on B2B growth professionals.

Within the community, we’re also creating:

✅ Peer-to-peer groups to solve real challenges.
✅ Actionable quarterly B2B growth courses 
✅ Vetted in-person meetups to connect with like-minded experts.
✅ An exclusive growth conference with only 250 seats (mark your calendar: September 18th, 2025).

And so much more!

🌲 As an early Christmas gift, we’re offering an exclusive discount to the first 30 people join the waiting list. Tag a friend in the comments If you want to help them become a better growth professional in 2025 - only 4 "early-bird" deals left.

Huge shoutout to everyone who already decided to secure a spot while I was moving in the shadows. You guys are the best! 

P.S The meetup in January is already prepared, see you next month with our legendary speakers Tess Roberts, Jairo David Guerrero Vasquez, Baptiste "Baba" Hausmann, Tania Miranda

Go read more about community with the link in the comments👇

Over 2 million people visit your local shopping center each month.
70% of them leave with purchases—but are they buying from you?

This video brought me back to the SaaS Summit in Amsterdam, where I chatted with Alexandru Stan and Cristian Dina about Tekpon’s approach to non-traditional marketing.

Chasing your quarterly goals doesn’t have to rely solely on digital strategies and Tekpon’s team is the perfect example of it.

The secret?

They stuck to the fundamentals while leveraging their internal capabilities conducting a bigger experiment to test non-digital channels.
 
✅ Target channels where your ICP already spends time.
✅ Tap into the opportunities your competitors miss.
✅ Being at the right place and at the right time (lunch break / after 17:30 pm)

So, does a booth make sense for your next campaign?

Find my curated database with non-traditional growth tactics below👇

#growth #marketing #saas

Growth @ The Growth Syndicate | ex-Founder

95% of startups think they have product-market fit.
The harsh truth? Most of them don’t.

However, some products do strike the gold from day one—and I’ve had the chance to experience both worlds early on.

Here’s what I learned from my 2 different realities of building products. 👇

Story 1: The “natural PMF” product – A competitive intelligence tool for SMBs

What it looked like:
✅ Closed the first $5K+ deal with just a Figma prototype—within 2 weeks!
✅ Brand champions recommending our tool beyond my knowledge (communities)
✅ A non-stop feedback loop with users eager to contribute.
✅ Energy from the team was off the charts.
✅ Growing revenue MOM 

Story 2: The “forced PMF” product – An experimentation  tool

What it looked like:

❌ Every sales call turned into an education session.
❌ No organic word of mouth and heavy outbound flow.
❌ Closing deals felt like fighting uphill battles.
❌ Feedback was sparse; retention even worse.
❌ The founding team? Exhausted.

The takeaway?

Finding PMF is a rough journey. The only way to succeed is to set hypotheses, experiment, and document your insights so you can be prepared to take the next punch.

Start with a hypothesis today.

#growth #experimentation #marketing #saas

Growth @ The Growth Syndicate | Ex-Founder

Limited budgets. Unlimited determination.
That’s the edge bootstrapped teams bring to the table—and why they’re so dangerously competitive.  

Fun fact, the best experimentation programs I've run were with bootstrapped teams. Here’s why:  

1️⃣ Relentless focus and creativity: They squeeze every ounce of their in-house capabilities, ensuring nothing goes to waste.  

2️⃣ Deep-channel expertise: Whether it’s webinars, newsletters, or articles, bootstrappers should master platforms to find new growth opportunities. 

Let's take LinkedIn for example:

 - By doing webinars you will be listed directly in LinkedIn’s “Event” section giving you the ability to invite your audience and expand your reach.

- Making newsletters on Linkedin enables you to auto-invite every new connection, creating a steady subscriber base. 
 
- When writing an article you can tag the contributors directly, expanding your reach to new audiences while also enabling you to leverage the DR of Linkedin to rank higher on Google for specific terms.

If you need an example of such hustlers check the work of Stefan Smulders and Glenn Miseroy from Expandi.io 

Stay scrappy! 🤘 Nick Tomic 

#growth #saas #experimentation #b2bmarketing

The first two internal podcast episodes are now in the books

Having rockstar guests like April Dunford, Wes Bush, Nathan Latka, Vincent Jong and many more is awesome, but way harder than you think.

Keeping in mind the upcoming slow days, I wanted us to double down on a format that will enable us to share our deep observations from the field and client work highlighting our expertise.

And yes this is part of our thought leadership engine - eating our own dog food

Shall we livestream of these episodes? Thanks Alexandre for the insight 💪

Building within The Growth Syndicate in Public - Part 1

I hope this series of posts will resonate with those who are trying to build something meaningful.

---
I first joined TGS when the company was just 2 months old. There was no employee onboarding, and I had no clue what I would be doing while working in the apartment of some random people I had met only a month earlier. 😂 

At that time, my focus was 80% on client work and 10% on growing the company while also building my own SaaS. This helped me create a killer routine—however, the downside was that I perceived everything as a checklist, leaving some details on the table in both ventures.

Now? A totally different ball game with a sharp focus on the question "What can I do to move the needle?"

As Alexandre Contador describes me in his post from Friday, I am a man of many hats. Most people would probably start hating at this point, but even as we scale, I will still have the ability to identify opportunities within the org and execute upon them.

Where is my focus right now?

- Community Wing  (next section)
- Inbound Marketing: Content (+ podcast), Events, and soon SEO & Partnerships (Clément, Joliene)
- A tiny bit of sales

---
About the Community Wing 👇 

In case you missed it, we all share a deep passion for growth. Since Covid, we’ve noticed the in-person growth community in Amsterdam has felt very limited. That’s why we decided to build a dedicated community for experienced hands-on B2B growth practitioners to connect with others while learning from other growth experts you won’t see next door.

A few elements of my work at the moment 🤘 

- Building a Waiting List: We’re looking for seasoned growth executives to become our first community members, helping us shape our vision and product. The spots are already starting to fill up, and we’ve received a few referrals—a great sign!

- Creating the Minimum Viable Community (MVC): We’re still in the early stages, but we’ll be moving fast. In my mind, I’m already thinking about activation, retention and network effects.

- In the Background: Preparing for one of the biggest elements of it—A Growth Conference with 250 invite-only participants in September. 

DM me if you want to learn more about the community—we have some info ready for sharing.

---
My Literature & Development Plan
While marketing remains my core strength, I’m expanding my knowledge within the product function, community building, and usage of AI.

Currently exploring V0, Replit, and Claude.ai to test a few ideas around my daily activities helping me to practice the first principles thinking.

--
Just to wrap it up... I feel like 2025 will be big for us. We’ve got the team, the momentum, and our eyes on a few opportunities. Now, we just need to execute and repeat the loop.

This probably should have been a video...

100+ courses in 3 years
Honestly, they’re great for the basics but fall short when it comes to keeping up with the industry pace.

That's why the real difference-maker is in-person communication with other growth practitioners.

But wait—what about conferences?

😬 Conferences fall short too.

Sure, they’re exciting, but they only happen once a year. Networking feels like a gamble—dodging sales pitches while hoping for some meaningful connections. 

And most talks? Surface-level at best.

In the end, you might squeeze out 20–30 minutes of real value.

If you want consistent ROI on your learnings, communities are the answer.

They offer:
✅ Ongoing support from peers.
✅ Fresh and actionable insights from experts.
✅ A reliable in-person network that grows with you 

Or at least that's what I am building as we speak 

It might sound cliché, but as Warren Buffett said: “The best investment you can make is in yourself.”

So, what’s your next move for Q1?

If you know, you know...Enjoy your weekend! 🕺

1 park 
5k easy pace running
Various B2B founders and growth practitioners 

+ a coffee afterwards to nerd out ☕️

See you on Thursday! 👇

As AI continues to evolve at lightning speed, more people will be sharing foolish content.

It’s almost like a black hole rushing toward us, making even more people mediocre online.

I am sure we will start noticing very soon some bots spamming other bots -  pleasing the engagement metrics of every social platform. 

Total madness, right?

That's why we see a re-trend towards in-person communication as the right connections can make all the difference:

✅ Filtering out the noise
✅ Helping you move the needle
✅ Providing honest feedback
✅ Increase your opportunities

Like it or not, we’re all shaped by the people around us. 

Go make your circle helping move you forward—not backward.

I might actually scream if I see another foundational growth strategy called a "growth tactic."

When did we start downgrading and misunderstanding the core business actions like launching a new product?

So, let’s make this crystal clear. I even created an extremely raw visual for “dummies” to simplify the concept:

1️⃣ Foundations

 ✅Your Business Model
 ✅Your USP (Unique Selling Proposition) or a System-Level Change

(For the sake of discussion, let’s place GTM here too. While it evolves over time, if you listen to the linked in the comments podcast episode with Wes Bush, you’ll see why PLG is far more than just a “customer acquisition strategy.”)

If you want to learn more about "System-level Change", check one of my previous rapid interviews with Andrew Davies.

2️⃣ Introducing Strategies:

These are the major OG "distribution channels" and big-picture decisions. 

Here’s where you answer questions such as:
 ✅ How do we reach our goals?
 ✅ How will we make our target market aware of us?

3️⃣ Only then Growth Tactics:

Tactics are the tools within your strategy, designed to optimize your probability of success.

Here are a few examples from my database:

 👉 Adding a referral link to invoices for cheaper customer acquisition
 👉 Using GIFs during onboarding to boost activation rates
 👉 Microtargeting conferences with Meta ads
 👉 Collaborating on LinkedIn articles with your ICP to expand your reach
 👉 Partnering with course providers to position your product in the right place, at the right time
 👉 Using business-only emails to qualify leads and later upgrade them to team-based pricing (assisting your sales team)

Bonus one: The structure of such growth tactics follows 👇 

Channel or Part of your product + Pain point of the ICP (Always related to the right metric) + Deep channel and team expertise. 

Do you see the difference?

Growth tactics support strategies; they don’t replace them. And they’re worlds apart from foundational strategies like market expansion or launching a new product.

If you’re looking for more growth tactics, I’ve got 120+ non-traditional ones featuring experts in GTM, product growth and growth marketing —check the link in the comments.

It’s time to stop spreading random "wisdom" in this field. 

#growth #saas #experimentation #growthtactics

SaaS Discounts on Black Friday? I would skip it.
Slashing prices won’t magically close deals for you—this isn’t B2C

If a prospect is haggling over price, it’s often a sign that the need just isn’t urgent enough or you haven't activated them to the fullest.

Focus on delivering value with your product and telling a story with your marketing. Lowering your prices because everyone else is doing it is just a waste of time and won't help you in the longer run.

Ironically, having a higher price = higher quality. Sure that's not always the case, but you get my point.

Just think about it

Quality >>> Quantity, that's what your event strategy should be all about.

But let's get real for a moment.

People crave connection.

They want to be surrounded by like-minded individuals. They want to talk about their challenges and personal lives and that's where the real value is hidden.

Making events should never be just about the numbers and quick cash. 

It doesn't matter if it's online or offline - bet on volume once and your brand will suffer in the long run.

The new playbook is about depth and creating spaces where real conversations happen. Where people feel heard, understood and supported

Wrong ICP at your event = Bringing negative experiences

No egos, more value

Here is the last episode of Grow with the Flow before the holidays! 🎅 

Within this episode, we spoke about few topics including :

✅ How to unlock PLG within your enterprise sales motion
✅ Leah's approach to defining team-based goals
✅ Benefits of placing your unfair advantage outside of your product
✅ Growth Ops and optimizing your team for success

…and much so more! 

Huge thanks to Leah Tharin for making the time to drop some real gems with all of us! 

Find the link in the comments 👇

The rules of the game are changing rapidly under our feet without even noticing 

That's why The Growth Syndicate invited Kyle Poyar (Growth Unhinged) to share more about his new emerging startup playbook at SaaStock

In the episode covered various topics, but some of my favourite ones include: 

✅ Kyle's journey while growing Growth Unhinged 
✅ Understanding minimum remarkable product (MRP)
✅ Freemium vs. Free Trials vs Reverse Trials
✅ The rise of the generalist 

Want to dive deeper? Check the link in the comments! 👇 

#growth #plg #saas #b2bmarketing

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