The Growth Syndicate

Growth + Head of Community Wing - Founding Employee

MarketHackr

Growth agency, turned into a SaaS product (closed down). Now building a database with curated nontraditional growth tactics for product growth and growth marketing to help SaaS teams that feel stuck

Founder

Reditus

Growth Manager

MentorCruise

Simply helping SaaS brands scale further with rapid experimentation and foundational growth

Growth Mentor

bosst.ai

BOSST is an AI-powered ad creative platform that allows users to rapidly create high-converting ads with ready-to-use templates, eliminating guesswork. Its system analyzes data to combat ad fatigue, ensuring fresh campaigns and delivering impressive ROI for clients.

Fractional CMO

Pitchdrive

Pitchdrive is a radical break from traditional early-stage investing.

We want to get funding in the hands of great founders as soon as we can - in weeks, not months. Because entrepreneurs should focus on building a company, not on talking to investors.

With our data-driven engine, we can qualify seed-stage ventures faster than anyone on the market. This allows us to make seed-stage investing scalable for founders and investors.

Growth Hacker

Art Ef Com

We help fitness clubs around the globe to scale further by improving their digital marketing efforts. Art Ef Com aims to educate PTs and Gym owners on how to take the maximum out of their organic efforts.

Digital Marketing Consultant

NextRound

NextRound is a gamified smart fitness equipment, which tracks your progress with the power of live data based on your power, intensity and number of punches.

Digital Marketing Intern

Conquer Fitness | CQR

Conquer Fitness – a project created by a young and persistent team whose purpose is unlocking a true desire for people to get fitter, healthier, happier. Our mission is to reach as many people as possible and change their habits forever. Rather than normal personal trainers, we are offering a total mental and physical change that will last all your life.

Growing MRR of B2B SaaS companies via affiliate marketing | Growth Manager @ Reditus | T500 | Reforge '24 🤘

Hi there, welcome to my profile! 

If you are looking to learn or talk about growth, you came to the right place  - I am a hardcore Generalist and Founder: 

- Created a UGC growth engine for B2B SaaS in the sporting goods market
- Helped a VC to penetrate European markets 
- Generated 30+ early adopters in a week for early-stage SaaS
- Supported the growth strategy of a B2B SaaS with 1.5M profits
- Created 3 ventures of mine and still counting

Let's connect,
Georgi

Last night, I got to fulfill the dream of my 17-year-old self 🤩

The Growth Syndicate hosted its first international meetup in collaboration with Eleven Ventures and for the first time ever, I had the chance to join the panel and talk about growth in front of a room full of ambitious founders and GTM leaders.

If we want to get real for a second...these in-person and online sessions within the TGS Community are not just about meeting others. They help people gain clarity, perspective, and the confidence to move forward with even more purpose.

And although this event might have seemed small, I truly believe it helped the Bulgarian ecosystem move a few steps closer to where it needs to go.

As always, here are three standout insights from the night:

1️⃣ We need to rebuild our ability to truly listen to the market. Strong content pieces come from real signals, not just performance dashboards.

2️⃣ You cannot build a digital presence without having an enemy. The best content challenges the norm and leaves no one neutral.

3️⃣ Go-to-market leaders need to commit to their core message and keep showing up with it. In B2B, success is often a result of consistent momentum.

Huge thanks to Iliya Valchanov, Martin Markov, and Vassilena Valchanova for their honesty, and their energy. I am sure you acted as a guiding light within the dark tunnel for each one of the attendees.

Sometimes the smartest move is to pause the scroll and have a real conversation with people who have been in your shoes.

Now let’s help more marketing and GTM leaders experience the power of peer learning 👊

Georgi Furnadzhiev

Growth and TGS Community Lead @ The Growth Syndicate

2 weeks off and a ton of sushi was all I needed.

Sometimes you need to step away to see the bigger picture clearly.

As Ferdinand said internally, the last few months were intense as we took the first steps towards building the best senior only community for marketing & GTM leaders out there. 

Honestly, we had our great moments, but also made a bunch of mistakes that turned into valuable lessons. It's only natural to eat a few punches from the market along the way, so thanks all for the feedback given until this moment!

Looking back at what we've built so far, I'm proud of the "MVP". But this is just the beginning.

As mentioned before being a growth leader can be lonely meaning that folks can benefit a TON from a well vetted circle of peers who understand their challenges and access real-world tested insights.

Our next phase is about creating even deeper, more valuable experiences by improving the quality of our materials and events (there is a budget for speakers) 

So if you are a marketing leaders struggling with isolation, being overwhelmed by the AI wave, or the pressure to deliver results with shrinking resources, this evolution of the TGS Community will be like the ultimate cheat code for your career. 

Let's make some jaw-dropping experiences 💪

P.S. In case you missed it, Nathan Latka will be speaking at the upcoming TGS Con 2025. Get your early-bird tickets here https://lnkd.in/e3Sv9k8Q

See you on Monday and I will try to answer all of the messages as soon as possible 🙏

B2B marketing is going through a strange phase...

I recently joined a highly anticipated webinar from a well-known creator. Lots of buzz, big audience but almost no substance. By the end, I was still wondering what the actual insight was.

It made me think that we often only see two extremes:

- There are the quiet practitioners doing amazing work but rarely posting. 
- Loud voices who post all the time but often don’t say much of value.

Everyone says "engage in the conversation," but what exactly are we supposed to comment on? The same generic advice that’s been shared for years? Motivational fluff that feels good but doesn’t actually help?

This is why I’m super excited about the curated peer groups we’ve just created the TGS Community! (some members already bounced some cool ideas) 

One challenge. 
Five growth leaders. 
A few progress calls at a time that works for you and the rest of your peers

Because when your attribution is a mess, you don’t need another carousel post with funnel tips. You need someone who’s figured it out to walk you through their playbook.

The truth is, creators will always create for the algorithm. And that’s fine. 

But the breakthroughs, the clarity, the real conversations? They’re happening in smaller, intentional spaces with folks who do understand that the fastest growing companies are led by the marketing departments.

P.S Huge thanks to Kamila for the summary of the first session inside the ABM peer group 🫡

As a B2B growth leader, you're often the loneliest person in the room.

You're stuck between:
• A CEO who wants results yesterday
• A team looking to you for all the answers
• Competitors moving faster than you can track

And let's be honest about what makes it worse:

Sometimes your CEO just doesn't understand marketing. They never have. They see it as a cost center, not a strategic function. They want leads, not brand building. They want immediate ROI, not long-term positioning.

Or maybe they simply don't care about the how, they just want to see revenue coming in.

Either way, you're left trying to explain complex concepts to people who don't have the context or patience to understand them.

This is why we do things differently at the TGS Community.

We create your unique learning journey by:
• Connecting you with the exact people you need to talk to move the needle
• Providing you with the ultimate "cheat codes" in the form of battle-tested playbooks
• Giving you access to structured feedback sessions with senior peers, in-person experiences that forge real relationships and making courses that solve specific challenges

No fluff. No generic advice. Just raw senior knowledge for you to absorb and apply immediately.

When you're surrounded by people who've been there before, everything changes. Suddenly you're not explaining why brand matters, but discussing which brand strategy works best for your specific situation.

I've watched members completely transform their approach after a single feedback session and intros with other senior marketers who could see what they couldn't.

If you're feeling that isolation,feeling the need for that outside perspective from people who get it...the door is open.

https://lnkd.in/eJ54n2nQ

The need for identifying unique data sets as a B2B marketer is bigger than it seems! 

and I see the implications of it even in a non-tech orgs like the TGS Community which by nature needs a strong content-driven approach to exits. 

Honestly, you should also care about it even if your community does not serve as the main revenue driver.

Why does it matter? 

The more original data you have, the higher the chances that your content pieces are perceived as unique = helping you further build that authority element we all fight for at the moment 

✅ Better podcasts 
✅ Better events 
✅ Better industry reports
✅ Better content for webinars (honestly I think Nathan Latka does a great job with it) 

Based on this learning, I build a simple flow which now helps me source topics, market themes and stats from Reddit, Industry reports, scientific articles and YouTube. 

Sharing all of it inside the TGS community today, it will be free to use so nothing to worry about

See ya inside!

70% of B2B deals are now closed thanks to private communities!!!

Let that sink in for a moment. 

So nowadays joining private communities is not only good to build your network anymore, but also survive in a market where buyers no longer start their journey on Google.

As Peep Laja shares in his podcast: "This changes everything for marketing leaders"

But.....You can't just enter a community anymore and spam the hell out of it! 

You need to invest in the right closed environments and drive value for the rest to build yourself and your brand as a character to follow. You need to be the helpful expert who provides value before asking for anything.

Lurking won't cut it anymore!

The fact we even have to talk about this just screams about the new rules of the game and I can fully agree with it based on what I also experience with the TGS Community.

Asking peers about vendors simply helps with navigating around the noise. No ads or salesy messages. Just you asking others about vendors based on their experiences.

I guess we can all agree the new growth playbook it's about being genuinely helpful in spaces where your expertise matters and reading the signals between the lines 🫳 🎤

If you don’t have a strong opinion about your market, you’re already losing deals.

That’s been one of my biggest takeaways since joining The Growth Syndicate.

With AI flooding every channel and content format imaginable, noise is at an all-time high. But the ones who win? They’re not louder. They’re sharper. They know what they stand for and they say it clearly and consistently.

Perfect example is Adam Robinson, but more on that later 

At the same time, we’re watching a shift back to fundamentals 
→ going in-person and heavily focusing on building true relationships

It’s no surprise that thought leadership is no longer a “nice-to-have.” It’s becoming the backbone of every serious growth strategy—and it goes far beyond LinkedIn posts.

If you want to cut through the noise and actually stand out, come join us in Sofia 🇧🇬 on May 28 for the first international edition of the B2B Growth Meetups, in collaboration with Eleven Ventures.

🎤 Who’s speaking:

✔ Iliya Valchanov, CEO & Co-Founder (Team-GPT)
✔ Vassilena Valchanova, Content Strategist (Vassilena Valchanova.me)
✔ Martin Markov, CEO & Co-Founder (Appolica | Venture studio)
✔ And myself 

We’re gathering some of the sharpest minds in the ecosystem (founders and  seasoned GTM execs) for one reason: to exchange what’s actually working today.

No sales. No juniors.

Seats are already filling up. Grab yours here:
 👉 https://lu.ma/6p8wyset

Everyone can talk about gathering commercial signals from the market, but which one are the right ones to go after?

Yesterday inside the TGS Community we covered exactly that with the help of Kevin White (Head of GTM Strategy Common Room)

As buyers leave breadcrumbs across the digital landscape, the question is: Are you equipped to spot and capitalize on them?

During the session, Kevin shared three game-changing insights:

✅ Signals can more easily reveal what your prospects actually care about, but you need to categorize them correctly.

✅ Focus needs to go toward inferring pain points from signals, and establishing a compelling audience-to-offer fit.

✅ The best GTM teams combine multiple signals to prioritize outreach, but it’s a tricky balance to ensure you don’t overdo it.

Honestly, sessions like this highlight exactly what we’re building the TGS Community to do.

Bringing together B2B leaders for conversations that actually move the needle, alongside the frameworks, best practices, challenges, and questions that help chart a clear path forward.

Missed this one? Our next exclusive event is already in the works. 

And you can learn more about the community we’re building here 👉https://lnkd.in/et9DQZsg

Stakeholder management is close to 50% of your work as a B2B growth leader.

And most of us (including myself) can be terrible at it

Honestly, I learned this the hard way while working with the guys at The Growth Syndicate who have a bunch of exits under their belt and over 90 years of combined growth knowledge making it easy to bend over the pressure.

But hey, we are learning everyday right? 

So here are the top 3 advices previously shared by Joliene van Grieken inside the TGS Community 

1️⃣ Plant seeds early

Don't execute a strategy without involving key stakeholders first. Share your thinking, get feedback, and create buy-in before you need approval.

2️⃣ Speak their language

Your CEO doesn't care about engagement rates. They care about revenue impact. Frame everything commercially, how does this move the needle on the bottom line?

3️⃣ Manage in all directions

Managing up: Focus on business outcomes and risk mitigation
Managing across: Find shared goals and collaborate, don't compete
Managing down: Connect work to company goals and provide clear direction

Bonus one 👉 Be intentional before meetings

Take 5 minutes before any meeting to answer: What's the goal? Who do I need to influence? What's my ideal outcome?

--

Perhaps after reading all of this we can conclude that the best growth leaders are the ones who are strong communicators. Yet again you can only master your craft by learning from others who failed at least 3 times before sharing their opinion on certain topic. 

Learning from peers >>>>> hitting your head in the wall while watching tutorials on YouTube and praying for that one LinkedIn post to land in your feed

Think you're learning on LinkedIn or YouTube? Most of what you see is just recycled fluff designed to farm your attention, not help you grow.

And I’ve got two proof points:

👉 I recently saw someone on LinkedIn selling a full-on bundle repurposed from another creator — with a 200% price increase.

👉 I came across at least three different podcasts and courses where people said things like: “I’m testing a few things, but I’ll keep it to myself,” or “I’m not going to share the full details here.”

What does that tell you?

The most actionable insights are never shared publicly. Which means you’re stuck at a dead end unless you’re in the right rooms surrounded by the right senior talent.

These kinds of insights are shared in private communities like the one we’re building at TGS, over coffee with peers, or in closed-door sessions between senior growth leaders.

The harsh truth? Everything outside of vetted, senior-only conversations is extremely limited content wise and it simply can't be adjusted to your context.

Still skeptical?

I see more and more creators leaving LinkedIn altogether as they believe the platform has peaked. More AI-generated content = less real value.

If you want to tap into the real golden insights from people deep in execution, your education budget needs to go toward the right exclusive communities.

Peer-to-peer learning is the real unlock. Don’t settle for surface-level fluff.

Most Slack B2B marketing or growth communities are wasting your time.

1️⃣ They're bigger than it needs to be
2️⃣ They lack focus
3️⃣ They let juniors inside

In reality, as a senior marketing or GTM leader, all you want is to sharpen your thinking and connect with peers operating at your level. Instead, you end up spending half your time giving free advice to beginners, and the other half dodging service providers who treat every message like a sales pitch.

By week 2, you're wondering why you joined. By month 2, you're muting every channel.

So being the "smartest person in the room." isn't a flex anymore. 

What starts with good intentions ends as a chaotic mismatch of expectations and noise. 

Yet, this is why surrounding yourself with the right senior pool of growth talent is critical. Not just any senior people, but focused, proactive experts with an unstoppable hunger for up-to-date knowledge.

You need to be placed in environments where:
• The person answering your question runs a marketing / growth team you admire
• The member sharing insights has solved the exact problem you're wrestling with
• The conversations give you more clarity than a month of strategy calls or any other webinar, conference or YouTube video.

In times where there are so many unknowns about the market, the best thing you can do for your career is to look for spaces where can finally reach a state of clarity .

You are a reflection of your own peer group. ☕

Most B2B teams are still chasing leads while the best ones are spotting signals.

Truth is that buyers today don't fill out forms, but they leave behind clear signs of interest across digital touchpoints. Yet only a few GTM teams know how to read them and act fast.

This May 26th, we're hosting another exclusive expert session on the topic of signal-based marketing led by Kevin White, Head of GTM Strategy at Common Room to help you identify real buyer intent and start to market properly inside the dark funnel.

Inside we will answer some of the community questions around how to filter out noise, stack the right signals, and prioritize outreach with real frameworks that align marketing, sales, and success around what matters most today.

If you're a growth leader, demand gen, or GTM exec tired of chasing MQLs ready to focus on what actually moves pipeline, this session is for you 👇

Let's answer some of your biggest burning questions together in a curated environment!

https://lnkd.in/evTiARWi

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