The Growth Syndicate

Helping B2B marketing leaders become strategic revenue drivers with the TGS Community

Discovering what's next for the B2B Tech Landscape with the TGS Con (September 18th in Amsterdam)

GTM / Growth lead + Head of Community Wing - Founding Team

MarketHackr

Growth agency, turned into a SaaS product (closed down) 

Assisting growth teams in running structured experimentation programs

Founder

Competitive Inteligence Solution (Garvan) 

- Closed 10K deal for MVP development thanks to a Figma mockup
- Generated 3 brand champions before writing a single line of code (5 demos a week generated with their help)

Stopped working on the project due to restrictions in the LinkedIn API and market dynamics

Founder 

Reditus

Growth Lead

MentorCruise

Simply helping SaaS brands scale further with rapid experimentation and foundational growth

Growth Mentor

bosst.ai

BOSST is an AI-powered ad creative platform that allows users to rapidly create high-converting ads with ready-to-use templates, eliminating guesswork. Its system analyzes data to combat ad fatigue, ensuring fresh campaigns and delivering impressive ROI for clients.

Fractional CMO

Pitchdrive

Pitchdrive is a radical break from traditional early-stage investing.

We want to get funding in the hands of great founders as soon as we can - in weeks, not months. Because entrepreneurs should focus on building a company, not on talking to investors.

With our data-driven engine, we can qualify seed-stage ventures faster than anyone on the market. This allows us to make seed-stage investing scalable for founders and investors.

Lead Growth Marketer

Art Ef Com

We help fitness clubs around the globe to scale further by improving their digital marketing efforts. Art Ef Com aims to educate PTs and Gym owners on how to take the maximum out of their organic efforts.

Digital Marketing Consultant

NextRound

NextRound is a gamified smart fitness equipment, which tracks your progress with the power of live data based on your power, intensity and number of punches.

Digital Marketing Intern

Conquer Fitness | CQR

Conquer Fitness – a project created by a young and persistent team whose purpose is unlocking a true desire for people to get fitter, healthier, happier. Our mission is to reach as many people as possible and change their habits forever. Rather than normal personal trainers, we are offering a total mental and physical change that will last all your life.

Growing MRR of B2B SaaS companies via affiliate marketing | Growth Manager @ Reditus | T500 | Reforge '24 🤘

Hi there, welcome to my profile!

I am a hardcore generalist and 3x founder, currently building the TGS Community - a vetted place helping B2B marketing leaders turn into a real revenue drivers

Love helping others while talking about GTM, product, and business as a whole.

Check out the upcoming TGS Con 2025 and let's connect!

👏 New week, new logos joining the TGS Con! 👏

Just 2 weeks away from making history on European ground.Because we are all tired of vague webinars, boring keynotes, salesy vendors, and a lack of access to top-tier B2B founders & GTM executives.

4 rounds of 20 expert-led roundtables for you to sit with 10-12 other vetted leaders on the same table and discuss your biggest challenge.

👉 Because you asked for longer roundtables during each one of our meetups with ready-to-implement insights ;)

3 strategically positioned networking breaks

👉 Because we all hate being pressured into boring keynotes and not having the time to network

Again...This is not just another B2B conference.

This is where the true hands-on practitioners come to exchange what works today & what doesn’t!

Ready to play with the big dogs? Link below

Georgi Furnadzhiev

TGS Con - September 18th | Growth / GTM Lead @ The Growth Syndicate

Just 10 days left until our first vetted conference! 

Here is what's happening 👇 

People skipping TGS Con: Go to conferences because of the “big” speakers
TGS Con attendees: Come because of the quality of GTM leaders in the room

People skipping TGS Con: Stay in listening mode for 6 hours
TGS Con attendees: Proactively bouncing ideas about their biggest growth challenges at expert-led roundtables

People skipping TGS Con: Leave the event right after the last keynote
TGS Con attendees: Stay for the meaningful connections

Doing things fundamentally different from day 1! 

Are you coming?

I was hesitant to post this....

But capitalisum is one thing, and being human is another. That's rooted in the values of the conference.

Obviously, the event costs money. However, I am not willing to sacrifice the quality of the leaders attending just for the sake of reaching any financial goals.

Because charging the wrong audience, whose intentions are purely to sell, will kill the whole vibe and the magical experience of being surrounded by those who truly care and are more than willing to help you grow.

Don't trust me? I already turned down 5 companies that wanted to send their AEs to the event.

So if you want to join the TGS Con, but have been recently impacted by the layoffs, hit me up. I can figure something out for you!

We are all human behind the company logos, and we all need to pay rent and feed our families.

If you are hungry for knowledge, TGS Con is the right place to be.

As I said before, this is a different conference.

DISCLAIMER ⚠️: Any attempts to cheat for the sake of getting a discount will lead to you being permanently banned from the conference and any future TGS events.

🇪🇸 🇧🇬 🇬🇧 🇩🇪 TGS Con is going global 🇫🇷 🇩🇰 🇷🇴 🇮🇹 🇵🇹 

It feels absolutely insane to know that close to 30% of the vetted leaders will travel to Amsterdam for our first conference.

Thank you all, can't wait to see you next week!

A few tickets left below 👇

"TGS Con's speakers are too founder-heavy!" 

Ummm, have you seen the roundtable topics? 😏 

Here are some of the roundtables that you must attend as a marketing/ growth / GTM leader 👇 (from left to right)

1. Matias Rodsevich - Using PR as the new competitive advantage

2. Iliya Valchanov - Adopting Human-centric AI for modern GTM teams

3. Madhav Bhandari - How to build a qualified pipeline with AI

4. Ashley Herbert Popa - Creating cheerleaders across the GTM function

5. Hugo Pereira - Teams in Hell: AI-proof your team

6. Diane Wiredu 🦁 - Finding message-market fit: What are we still getting wrong?

7. Tobias Liebsch - Navigating growth in complex industries

8. Lauren Heying - Aligning sales and marketing to win the GTM game

But these roundtables are not all of them! 

Make sure to check out the website for more info around the different roundtables. 

See you in September! 🔥

I filmed over 100 B2B hot takes this year 🌶️ 

Yet I never managed to share my personal opinion on the B2B landscape as both a builder and commercial mind, so here we go... 

1️⃣ YouTube will become a trendy channel again

It's easier than ever to create short-form pieces, but full-on educational series, like the ones HubSpot used to produce in 2018? Hardly noticeable.

The truth is that most companies use their YouTube channel as another place to dump their webinars - what a waste! 

Additionally, shorts are still performing quite well, helping teams to create further assets for their demand gen campaigns (cheaper than LinkedIn).

But surpriseee!...That's not a proper YouTube strategy

2️⃣ To stand out, you currently need at least 2 STRONG brand plays 

Everyone is a thought leader. Everyone is doing outreach, running ads and trying to make some "fun" content. 

So while many are still doing the foundational work, the best companies are investing in 2 heavy brand moves (assisting the rest of their teams further by making signals)

Examples:

- Running in-person events for curated audiences
- Organising industry awards
- Incorporating a mascot within your branding 
- Educational video series (while also making it fun), like the one from HockeyStack
- Building an ecosystem of partners
- Community building around their current paid customers 

and the list goes on. 

Maybe we need to start talking more about that invisible layer of your GTM strategy in Q4.

3️⃣ Most teams don't know how to build/are not ready to build agentic-first companies 

Modern companies should start treating their agents like features, not the main value proposition. I am talking about something more than a simple custom GPT / n8n automation.

Just as an idea 👇 

If you are disrupting the healthcare space, you will probably have an agent to look at the inventory of the hospital, then another one acting as a hotline for patients, and another one to monitor the shifts of your staff. You get the point.

This advice can also be a huge mind shift for companies that are looking to build an agent on top of their core product. 

Bonus one 👉 Every org needs a person who sets the pace

AI or not, 80% of teams are still stuck within the day-to-day activities. Then what about the ongoing strategic work? Simply forgotten.

You will always need that one person to set the tone while also reminding the team about the bigger picture.

Strategic thinking + tactical execution = a real revenue driver

I probably have a few more takes in store, but for more of these, let's chat at the TGS Con this September 18th in Amsterdam ☕

The B2B Heatwave is here! 🎬 

Come join me to discuss the biggest B2B hot takes coming from some of the legendary growth leaders out there. As mentioned before, every 2 weeks, I will do something different to keep you on the edge of your seat. 

I might be jumping off a plane, fighting with another growth leader, running from a bear, having a full-on eating competition until I can't breathe, or simply drinking beer on a boat in a ridiculous costume...who knows 😉 

Now let's get right into episode #1, featuring Mark Grasmayer (Producthero). Be prepared for a lot of actionable insights, laughs and sweat. 

10 hot wings. 10 B2B growth questions. Let's do it! TGS Community

Let me know in the comments if you like this new series 👇

The TGS Con just got a new side event

Take a deep deep breath... Your B2B growth playbook is changing, and that vague webinar you watched yesterday so you could generate more leads on LinkedIn (with the crazy 200 automations) is already outdated. 

You don't need further therapy; you need a TGS Con ticket 

Namaste!

Just had a 1-on-1 call with a random stranger

I think he is coming to the TGS Con this September 18th...Hope it will go better than his product launch 

Go grab your tickets below 👇

From builders for builders 👇 

Last time I shared the best marketing, growth and GTM roundtables. This time sharing what's in store for the founders / CCOs and investors! (from left to right)

1. Vladan Soldat - How to secure game-changing GTM talent 

2. Briehan Burke - Nailing the GTM slide on your next pitch deck

3. Kate Syuma - Making your products "stick" with users

4. Tom Hunt - Cutting through the noise with personal branding

5. Amanda Marochko - New features or product improvements? Strike the Balance

6. Maarten Doornenbal - From churn to ROI: Risk predicting and smart prevention.

7. Tea Elezi - How the most successful companies leverage AI for internal efficiency

8. Tim Schumacher - Built to Sell: The No-BS blueprint to make buyers chase you

Check out the full agenda on the website!

See you in September! 👇

Protesting against the old way of running conferences 😤

- Too many vague keynotes 
- Letting juniors so companies can chase revenue targets
- Everyone is pitching their services/products, completely leaving the learning experience part of the event in the bin.

Truth is that nobody wants that, and the organisers are aware of this too. Still, 95% of the time, they will keep their eyes closed.

Join the revolution this September 18th at the TGS Con 2025👇

The B2B growth leaders out there need a different type of conference 

Hear me out...

Since I started working in growth, I just happened to observe that most events/conferences suffer from the same mistakes...

- Too broad of an audience (while selling their guts out)
- Low level of actionable insights
- Too many keynotes with 0 to no time for networking

And the worst part is that you don't feel the level of seniority in the room 🚩

Now on a mission to change that, as I just turned down 5 companies who wanted to send their AEs to the event. (ask me for proof)

Because it should be all about the raw learnings, not the money generated.

Because at the TGS Con, you have only the "top guns" coming (CEOs, CCOs, CROs, CMOs, VPs, and Heads) 

Better lose my job, than do another mediocre event. Trust me, I know you will love this one.

Perhaps this is your only chance to sit at a table with some of the best brains within the B2B SaaS landscape.

See you at the TGS Con, only general admission tickets are now available!

Just leaving this one here....

Honestly, being approached by (then) a stranger asking if I am the guy from TGS makes my builder brain so freaking happy 

But what makes me even happier are the following messages:

"My main goal is to just connect with peers with similar mindset values and audience they serve as well and TGS was what I needed"

"I've been to (Conference x), but man this is just a sales conference with people spamming me with phone calls for months"

"Quality conversations instead of pushing each other to buy smth"

----

If you want to experience a different conference season, come join us this September 18th.  Just fundamentally different event from day 1!

About to make history with all of the GTM leaders and SaaS founders coming. 

Last batch of tickets below 👇

POV: The conference season is approaching, but the conference looks like this🚩

Changing the rules of the game with the TGS Con. 

Go grab your late bird ticket in the comments 👇

Got hyped for another agent / n8n automation? 

Well truth is that within the next hour you will probably forget about it just like the LinkedIn tactic you saw a few days prior. 

Fortunately, my friend Jean Bonnenfant is hosting an actionable webinar next week with all of the basics covering the anatomy of a rock solid agent while actually building one in front of everyone. (no pressure)

If you have been postponing to adopt AI, this might be a great way to get started!

Link below 👇

The relationship between marketing & sales = marriage.

Marketing: “I brought 500 MQLs this month!” and Sales: “Cool, but they’re all unqualified.”

Sounds familiar? 

“I cleaned the house.”, “Yeah, but you missed a spot.”

💍 The fix? Clear comms, aligned goals, and clear task allocation.

If your GTM team feels exactly like that, the TGS Con is your place to be! 

Because many leaders faced such problems, but only a few have managed to solve them

Caution: Don't take a marriage advice from me, I am too young for that 🤣

POV: Old Spice is now targeting marketers

If you want to make your growth rate skyrocket in September, you need to attend the TGS Con

Real insights on roundtables, sadly, no horses

See you there! Late bird tickets are available below 👇

A friendly reminder to all of the growth leaders out there 

Your ICP is active during the weekend, so make sure you have everything in place to serve them even when you are out of town. 

Because it should have always been it's about when they want to purchase your offering, not the other way around 

People still work during the summer, check their LinkedIn after 5:30 pm, and work on the weekends, and sometimes, as crazy as you might think it is - on Friday nights.

The market simply doesn't sleep, chat on Monday ☕

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