MarketHackr | The Experimentation Management Tool

Previously a customer-centric growth hacking agency, now building winning experimentation programs for in-house growth teams

Co-Founder & CEO 

The Growth Syndicate

Growth Marketing Manager

Reditus

Growth Manager

MentorCruise

Simply helping SaaS brands scale further with rapid experimentation and foundational growth

Growth Mentor

bosst.ai

BOSST is an AI-powered ad creative platform that allows users to rapidly create high-converting ads with ready-to-use templates, eliminating guesswork. Its system analyzes data to combat ad fatigue, ensuring fresh campaigns and delivering impressive ROI for clients.

Fractional CMO

Pitchdrive

Pitchdrive is a radical break from traditional early-stage investing.

We want to get funding in the hands of great founders as soon as we can - in weeks, not months. Because entrepreneurs should focus on building a company, not on talking to investors.

With our data-driven engine, we can qualify seed-stage ventures faster than anyone on the market. This allows us to make seed-stage investing scalable for founders and investors.

Growth Hacker

Art Ef Com

We help fitness clubs around the globe to scale further by improving their digital marketing efforts. Art Ef Com aims to educate PTs and Gym owners on how to take the maximum out of their organic efforts.

Digital Marketing Consultant

NextRound

NextRound is a gamified smart fitness equipment, which tracks your progress with the power of live data based on your power, intensity and number of punches.

Digital Marketing Intern

Conquer Fitness | CQR

Conquer Fitness – a project created by a young and persistent team whose purpose is unlocking a true desire for people to get fitter, healthier, happier. Our mission is to reach as many people as possible and change their habits forever. Rather than normal personal trainers, we are offering a total mental and physical change that will last all your life.

Founder

Growing MRR of B2B SaaS companies via affiliate marketing | Growth Manager @ Reditus | T500 | Reforge '24 🤘

Hi there, welcome to my profile! 

If you are looking to learn or talk about growth, you came to the right place. With most of my career in early-stage startups, I discovered my passion for scrappy marketing and the integration of nontraditional budget-friendly marketing strategies to create growth engines for SaaS brands. 

I am a 3x Certified Growth Marketer, Fractional CMO, and Founder with a T-shaped skillset. With half a decade of experience in digital marketing, I have sufficient knowledge in the domain of Growth Hacking, SEO, Content Marketing, Product Marketing, Demand Generation, and more. 

- Created a UGC growth engine for B2B SaaS in the sporting goods market
- Helped a VC to penetrate European markets 
- Generated 30+ early adopters in a week for early-stage SaaS
- Supported the growth strategy of a B2B SaaS with 1.5M profits
- Created my own SaaS with 60+ early adopters

Huge ambassador of the Jobs-to-be-done framework and value creation supported with organic growth!

Let me know if you want to connect,
Georgi

🥁 Embracing a New Growth Chapter at The Growth Syndicate 🥁

Nearly two years ago, I sent my CV and agency deck to Ferdinand Goetzen while looking for my second internship. How tables have turned, huh? 

Extremely happy to see that I'll be both learning and working alongside minds like Joliene van Grieken and Clément Dumont, as I continue to build MarketHackr | The Experimentation Management System.

With 5 previous exits, over 30 years of combined experience, 15 market expansions, and 30 companies grown from €1M to €50M ARR, it was impossible to say no. 🚀 

Let's get these hands dirty!

#growth #experimentation #saas

Georgi Furnadzhiev

Do you know somebody who is hiring or wants to get hired? 

I received this question A LOT of times, so I decided just to make a post out of it to help a few folks within my network

People who are looking to hire 👇 

Ilya Efimov (looks for CMO) 
Iliya Valchanov (SDR and Full Stack Developer)
Ruud Visser
Elena Ivanova ( Eleven Ventures has an internal job board for a few of their portfolio brands)

People looking for growth/marketing opportunities 👇 

Daniel Savov 
David Taylor-Smith
Matheus Guerra Costa
Jad Rima
Dale Walden

No opportunities here? Comment if you are hiring or looking to hire, you might get lucky by leveraging my network.

P.S. I should have opened an HR tool rather than MarketHackr | The Experimentation Management Tool 😂 

#hiring #growth #jobopportunities

🎉 We just got our first paid customer 🎉 

Now we are getting deeper into the emotional rollercoaster MarketHackr | The Experimentation Management Tool

From facing a lot of pushback to not getting any replays and feeling beaten down every day

In a short period of time, we also needed to go through

1️⃣ Silencing Egos

2️⃣ Pivoting the idea (a bit)  

3️⃣ Dancing around the "one feature away" trap

4️⃣ Fighting with company policies

I know we are not perfect yet, but I believe consistency will help us get far. Now let's keep on grinding and lead with optimism.

#growth #buildinginpublic #experimentation #saas

Helping growth teams to manage their experiments | Co-Founder & CEO @MarketHackr | T500 | Reforge '24

From a simple Figma file to a tool with 300 SaaS teams on the waiting list

This is the story of MarketHackr | The Experimentation Management Tool and my personal experiences around the growth process.

Enjoy your weekend!

#buildinginpublic #experimentation #saas #growthprocess

View newsletter: Full-Funnel Growth with Georgi

It's been almost 4 months since I reactivated the engines and focused on building an experimentation management tool for the SaaS growth teams out the

Open article: The story behind MarketHackr  by Georgi Furnadzhiev • 8 min read

Georgi Furnadzhiev on LinkedIn • 8 min read

I never thought that somebody would ask me how to grow their network, but here are my 8 steps:

1. Connect with the profiles that fit your ICP or have access to it in bulk

2. Make content around their interests or try to showcase value around your product MarketHackr | The Experimentation Management Tool

3. Tag them when you see a relevant post or job applications

4. Try to schedule a networking call and always offer help 

5. Be their friend and go the extra mile - at the moment I help a few folks get hired

6. Consistent content flow - I post 3-4 times a week 

7. Always go to events with somebody from your network - you are likely to achieve bigger success if somebody recommends you (80% of deals are closed from referrals) Claudio Fray

8. Join communities or alumni networks 

Share your tips in the comments 
#networking #growth #experimentation

Yesterday I had the opportunity to execute my first growth-related workshop in front of other SaaS founders.

Within 40 minutes we covered a few topics including 

✅ Marketing vs growth marketing 
✅ Common mistakes growth teams do 
✅ Adopting the growth mindset
✅ Introducing the growth process

Let me know if you want to have the rest of the slides, happy to give more workshops in the future 🚀 

#growth #workshop #experimentation

It's time to throw your old marketing playbook in the garbage 🗑️

Find a new "growth" mental model with relevant examples to disrupt the market

Build your non-traditional experimentation program around: 

1️⃣ Team expertise
2️⃣ The value prop of your SaaS
3️⃣ Creativity
4️⃣ Market dynamics

Let me know what are some of your non-traditional experiments in the comments 👇  MarketHackr | The Experimentation Management tool

Georgi Furnadzhiev on LinkedIn • 4 min read

Unpacking "Non-Traditional Growth" #2

✍ The first learnings are already in the records, now is the time to evolve

Here are a few lessons from the mini-launch of MarketHackr | The Experimentation Management Tool

1️⃣ Customisation is your best friend Ferdinand Goetzen, Joliene van Grieken, Clément Dumont

2️⃣ Educate your team and continuously revise the "why". Your co-founder does not know what's in your head in case you write it down and communicate 24/7 

3️⃣ The language in your app is your sword, use it wisely 

4️⃣ Speed is your friend and retention tool

What are the mistakes? 

Maybe it was a mistake to launch on Friday in the middle of the summer. But hey, at least we have enough time to collect feedback and do more iterations until everyone returns in September.

It's time for us to get back to the board 🚀

P.S. Thanks everyone for the feedback! 

#growth #buildinginpublic #saas

I have been a part of multiple growth teams and they all happen to make the same mistakes over and over. Here are a few things I’ve learned along the way:

1 - Growing a SaaS can't happen in a silo; it’s like playing basketball. You need all of the 5 positions to be active.

Being a bottleneck by keeping information for yourself will slow down the company. The more you share what you see across your function the better it will be for the experimentation program and team. 

2 - Don't be biased, test your assumptions.

I have heard a lot in the past sentences such as "Our customers won't like this" or "People won't execute action x".

 How do you know that if you never tried such a thing? Kill the assumptions and opinions. Create a hypothesis and validate it first.

3 - Not understanding the growth process

It sounds harsh, but if you are shooting ideas in the dark you are not doing growth, but discovery marketing or simply building the foundation. Doing outreach or simply running ads for the sake of it is not enabling you to say "I am doing growth hacking".

Check my first LinkedIn article in the comments if you want to learn more 👇 

4 - Miscommunication and micromanagement.

Confusion can happen! Simply introduce a board with tasks so everyone can see whether things get done. Be clear when outlining your sprint and assign tasks to people with clear goals in mind. Don't use jargon, provide links or screenshots to documents/aspects of the task, and lastly showcase the desired situation to indicate your expectations.

There are probably more mistakes such as poor prioritization, poor stakeholder management, dirty or old data usage, etc. Feel free to give MarketHackr | The Experimentation Management System a try, would be happy to help if you face a few of the things above. 

Share some of the mistakes in the comments.

#growth #experimentation #growthteams

Private beta here we come! 💪

#growth #experimentation #growthteams

View company: MarketHackr | The Experimentation Management Tool

🥁 3 Days until we launch the closed beta 🥁 

After almost a year of break and a change in the founding team, we decided to roll up our sleeves again and build a tool that will simplify the lives of many growth teams.

The tool will help you...

👉 Reduce time in meetings 

👉 Bring structure to your growth process

👉 Help you better prioritize

👉 Prevent you from manually pulling data from multiple tabs

But most importantly 

👉 Help you focus on what matters most for your SaaS today while guiding you across each step of the process. 

We came a long way from creating a Figma file (pic 1) to using templates (pic 2) to creating a new UX ourselves (pic 3). As you can see in the last picture, the last update is that good. 😉 

Want to learn more? Check our website to join our waiting list or send a message to Georgi Furnadzhiev 

#growth #experimentation #saas

Your customer journey is not linear 

But your growth process should be to move the needle further

1. Study your org → Create a hypothesis → Draft Experiments 
2. Rank your experiments → Create & assign tasks→ Build a sprint→ Execute
3. Wait for the results → Study the data → Reflect on your efforts → Store your learnings

Did you finish? Start Over 

MarketHackr | The Experimentation Management Tool

#growthprocess #saas #expermentation #b2bmarketing

Don't postpone that sprint

- Build growth as a separate function from marketing
- Get that technical knowledge within your growth team
- Predict obstacles along the way
- Bring a key decision-maker within the team
- Form a growth team according to your motion

The more you postpone it, the slower your SaaS moves.

P.S Keep seasonality in mind

#growth #experimentation #saas #growthteam

Nobody wants to do the boring competitor analysis, but that's the groundwork for your success.

Need examples? 

Joliene van Grieken and I are currently working on a few analyses so we can support the creation of a solid growth foundation for each client. The Growth Syndicate 

Here are a few things I look for when composing such an analysis

👉 What's the ICP of your competitors?

👉 How do they position themselves on the market and what is the language they use?

👉 Do they have an aggressive approach toward a certain channel? Why?

👉 What's their SEO and content strategy and do they have someone internally to sustain it?

👉 What are a few things of their marketing mix that we can do better to dominate the field? Perhaps they miss on a few traction channels?

If you want to go the extra mile

Check if the competitor has a product roadmap, send NPS Surveys like Patrick Campbell, speak to your customers once again, and try contacting people outside of your SaaS.

The more information you get, the easier it will be to map out the patterns and scale further if you stick to the plan.

Pro tip: Make sure to build a CI function in-house to supercharge your teams with fresh knowledge.

Growth tip: If you include the CI person in your growth team to run experiments both on micro and macro levels, you will increase the impact of your experimentation program at least 2x. MarketHackr | The Experimentation Management Tool

Having constant knowledge about what's going on on your market is like an ethical cheat code, use it to win the game.

#growth #competitoranalysis #experimentation

Changing the color of a button won't help you move the needle 

Dare to get your hands dirty with meaningful experimentation and lead your market with value

1. Analyze the competition in-depth (G2, LinkedIn, Google Ads, Ahrefs) 
2. Create a hypothesis and draft these experiments
3. Let them run and study your results 
4. If something is working turn it into a system (SEO, Automated outreach) 

Check MarketHackr | The Experimentation Management Tool in case you need help with 2 and 3

#experimentation #saas #b2bmarketing #growth

As a growth practitioner, are you an "explorer" or "builder"?

I recently noticed that I am slightly inclining more to the explorer side, with all of the ideas that I have around proven playbooks like LinkedIn webinars, etc. 

🧗‍♂️ The explorer 

 "Always try to find small growth tactics within the existing channels, tend to be driven by innovation and curiosity." 

👉 Being scrappy 
👉 Focuses on micro experiments 
👉 Usually comes before the builder to lay out the signals needed for achieving sustainable growth

🏗 The builder 

Looking to build solid growth foundations based around proven playbooks such as sales, PR, SEO, etc. 

👉 Mostly experiment with well-known channels
👉 Working primarily on macro experiments 
👉 Comes after the "explorer" discovered a few gold mines 

At the end of the day, I believe that both of these mindsets should be balanced, but in certain situations, one may be more helpful than the other. 

Comment below which archetype suits you best 

#growth #experimentation #saas

😳 Although I am trying to be laser-sharp with my targeting, sometimes the reaction from the market can be quite unexpected. 

Yes, I am building a tool that can help your growth team manage their experiments in one place

Yes, the software is for people with a major marketing background working in SaaS.

Yes, the tool is tailored to the Pirate Funnel so you can manage full-funnel experiments and get a better picture of where you need to focus most.

So what does the tool do once again? 

👉 Bringing structure to your process by guiding your growth team from hypothesis formation to studying the data and reflecting on your efforts. 

It's like having Jira for growth teams or your Excel sheets on steroids. 

Why can't I access it from the website? 👇 

I always preached speaking to the market, so by not giving access directly, I not only build trust but also have the ability to filter a lot of irrelevant accounts. 

I crave talking to people to understand why they need me and how I can help. Yes, I also help them assess whether the tool is for them or not. 

How can I test the product? 🚀 

Feel free to send me a message or check the website

The fun part is we are just getting better. I will record a loom next week introducing the current state of the product, so stay tuned. MarketHackr | The Experimentation Management Tool

Enjoy your weekend!

#growth #buildinginpublic #saas

Did we make a mistake by pushing MarketHackr | The Experimentation Management Tool during the summer? 

Not at all, believe it or not, people are still working hard during the summer. So I use this time as an advantage to switch hats quickly between product, marketing, and sales. 

I love the advice from Reforge (Brian Balfour), to focus both on traction and retention in the very early days. 

On one side your product needs constant work and iterations, but on the other how do you know what to build if you don't speak to the market? 

For that reason, I have around 10 calls a week while chatting with the people on the waiting list. 

The product gets better and better with every day and believe me it is not like just another experimentation management tool. Our goal is to really guide each one of your team members across the whole growth process without skipping any stage or step of it. 

P.S. I will soon switch my mindset to focusing on getting that first paid customer. Let's see how it will go!

----

🔔 Hi, I am building an experimentation management tool in public. Imagine your Jira suited for growth teams or your spreadsheets but on steroids. If these posts seem interesting, feel free to share it with your team.

#experimentation #buildinginpublic #growth

Fun fact 👉  Ancient Egyptians were the first ones doing growth

They simply used a rationality-led process incorporating the famous scientific/empirical method. Does that mean the pyramids were the ultimate experiment? 

According to Wikipedia, their medical "growth sprint" included

1️⃣ Examination 
2️⃣ Diagnosis  
3️⃣ Treatment 
4️⃣ Prognosis, for the treatment of the disease 

So, if ancient civilizations can run experiments to progress further, why can't you do the same with your SaaS? MarketHackr | The Experimentation Management tool 

P.S. The picture below shows a medical papyrus capturing their process. Good to know that they didn't skip the documentation part 😂

MarketHackr | The Experimentation Management tool is in a weird situation 

I need to pursue both a category creation and expansion strategy to show the world that there is experimentation done beyond the famous A/B testing method. Major kudos to Peep Laja for sharing his struggles around Wynter in the early days.

After speaking with a few unsuccessful ventures on the market, I realized that you are in a category creation mode if: 

1️⃣ You need a heavy outbound approach to onboard people
2️⃣ Competitors are failing to gain organic momentum
3️⃣ You need to educate people during calls
4️⃣ Adoption is very weak simply because demand is not there yet 

Let's face it, the market is still in the first two stages of Roger's Curve - can't expect much. There are more reasons indicating the need for such aggressive efforts, but I would stop here.

The more I experiment, the better it will get. I learned that during my time at Reditus | B2B SaaS Affiliate Marketing Software & Network where I needed to create demand as aggressively as possible.

On the positive side tools such as Optimizely and AB Tasty help me open the market further. Who knows maybe we should work on a few integrations with them? 👀 

Funny enough we just closed a few new partnerships helping us spread the word about the software while helping them grow their customer base further. 🎉 

There were a lot of mixed reactions so far, but I am sure we will get there eventually. For now, I am staying positive about the POC launch to the people on the waiting list in the upcoming days. 

Let's go get it!  

P.S. This post is an experiment on its own, curious to see your reactions 

#buidinginpublic #saas #experimentation

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