Georgi Furnadzhiev's Linkedin Analytics

The fastest way to plateau in your career as a marketing leader? Try to figure everything out alone. I just got off a call with another CMO who's joining our community, and his words hit hard: "To move in marketing, you need the right environment. Most people don't know it yet, but surrounding yourself with senior peers is a must if you want to keep moving the needle." This isn't about networking for the sake of networking. It's about having access to people who: • Have already solved the problem you're facing • Will give you honest feedback, not just tell you what you want to hear • Share their failures so you don't have to repeat them • Challenge your thinking when you're stuck in old patterns Most "communities" are just thinly-veiled lead gen pools where everyone's trying to sell you something. The real value comes from being around senior growth leaders who are actually doing the work, people who want to help because they've been where you are. It's the difference between: • Getting generic Linkedin guru based advice vs. specific solutions • Surface-level tips vs. battle-tested frameworks • Theory vs. what's actually working right now When you're surrounded by the right senior people, your learning curve doesn't just accelerate it transforms completely. No master degree needed 😎 Go give it a try https://lnkd.in/eJ54n2nQ

Nothing warms my heart more than seeing community members sharing their proven playbooks! Big shoutout to Mark Grasmayer, who just shared his proven playbook "Budget Request Template" with the rest of the growth leaders inside the community. Why did Mark create this? (or at least what he told me) After years in marketing leadership, he realized that simply asking for more budget rarely opens doors. Even with a well-formed plan and strong conviction, the real challenge lies in aligning stakeholders (whether it's your CMO, CFO, or a partner) behind your proposal. With months passing, Mark created this template not just for himself but for his team members so they could successfully request budget from managers. The ultimate vision for this doc? Create a short form that collects all the information needed for a clear Go/No go vote. So his template breaks it down into 3 key parts: - Evaluate the investment as a budget holder Ask yourself: "Would I greenlight this if the roles were reversed?" If not, don't even submit it. - Articulate expected ROI Not vanity metrics. Real business impact tied to company goals. Will it drive revenue? Save time? Strengthen market position? - Provide transparent cost breakdown No hiding the real numbers or padding the request. Show you've done your homework. Quite powerful right? This is exactly why we decided to built the TGS Community. Being a growth leader is hard and it's only "human" to ask for help from others who face the same challenges or from those who already solved them. The community just feels like the ultimate code for all GTM leaders. No need to pay 10K for 1 hour consultation, you just need a membership that gives you access to top minds across the whole world on a daily basis. Go check Mark's template 👉 https://lnkd.in/eJ54n2nQ

I better start looking for a suit this summer, because I am going to the Tekpon Awards 2025! 🇷🇴 There is no way for me to miss the event for second year in a row. Huge shoutout to Cristian Dina and Alexandru Stan for inviting me and the rest of the TGS team to Burcharest! You can surely expect some rapid interviews coming with some of the best Founders and GTM Leaders out there 😎 Cheers!

B2B Growth Leaders, you asked and we listened.👇 The TGS Community is experimenting now with PLG!!! Wait...WHAT? Are you opening the community to everyone? Not at all. We're still a heavily vetted community for seasoned growth pros. Now, we're giving a few hand-picked folks the chance to experience the vetted environment before the upcoming AMA with David Arnoux next week. That means.... ✅ Access to battle-tested insights that actually move the needle ✅ Meaningful connections with top B2B growth leaders from around the world ✅ A vetted, no-fluff environment without any sales pitches or no juniors Come, meet other B2B marketing leaders and learn from best of the best. Comment "TGS AMA" and I will send you DM as soon as possible

The role of the marketing leader is transforming in front of your eyes Honestly....it was god damn time! The traditional boundaries between marketing, sales, and product are dissolving faster than ever. What I'm seeing: • CMOs increasingly owning revenue, not just leads • Marketing leaders diving deep into the product roadmap and analytics • Deeper collaboration with the sales ops and most importantly - CMOs becoming the central hub for customer insights The most successful marketing leaders in our community aren't just brand stewards or demand gen specialists anymore. They're becoming the strategic connective tissue between departments. Taking care of both short-term and long term revenue-related goals. Why is this happening now? - The buyer journey has fragmented beyond recognition - Data silos are killing growth - Someone needs to connect product usage, sales conversations, and market signals to the bigger picture - AI is forcing a rethink of traditional roles - The market saturation rate is bigger than ever This isn't just theory as I am seeing some of our community members are living this reality. To be honest, the most strategic companies are already recognizing this shift moving their CMO to the CRO position. They're positioning their marketing leaders as the central nervous system of the organization - connecting insights, driving alignment, and owning the complete customer experience. So my take? To be a CRO (the ultimate problem solver within your company), you need a strong marketing background. And if your objection goes around forcasting growth/ pipeline...let's be real, it's not like you need to design new proteins or studying the stratosphere. Such skills can be easily learned, when the the time is right and your back gets against the wall. Curious to hear your takes in the comments

I just love building a human-first venture. People are becoming parents, relocating, leaving their jobs to become founders, changing departments and yet still looking to learn from other senior B2B marketing & GTM leaders around the world. The best part is that we create an environment where everyone can show their true self and safely express their challenges. Thanks to our vetting process, picking up every call and keep on meeting some of you both online and offline I manage to empathise with each unique case, thus making even better connections at scale! This is what makes TGS Community different from any other B2B marketing community out there. It's not just another Slack channel that's dead after 2 weeks. It's not just another newsletter / course provider disguised as a "community." It's not just another place to drop links to your latest blog post. It's a real, living ecosystem where senior B2B marketers actually help each other grow. When someone shares a challenge, they get real solutions. When someone needs feedback, they get honest critiques. When someone's struggling, they get support—not silence. Building this way is harder than expected, especially since we don't allow the mass to enter. It just takes more time. It's less scalable then majority of the business models out there. But the results speak for themselves. The connections are deeper. The insights are better. The impact is greater. And honestly? It's just a hell of a lot more fulfilling when you see some of the case studies and the post-event chats. LFGGG! https://lnkd.in/eJ54n2nQ

Where did that lead come from? And where should we invest next? By far one of the most hated questions you can ask a senior B2B marketer. And the worst part? People lose their jobs because of it. This is yet another topic where both events and literature seems to be lacking, so I get it's my mission to change that helping you get the answers you need, not the answers everyone can give. 🔥 Join us on April 24th for another edition of our B2B Growth Meetup, in collaboration with Nobel Recruitment. Who’s speaking? ✅ Barbara Galiza, Growth & Marketing Analytics Consultant ✅ Kay Vink, Founder of Buron.ai ✅ Daria Kalinina, Performance Lead at The Growth Syndicate ✅ Raymond Castillo, Head of Marketing Analytics at Picnic Technologies This event is for you if: - You want to turn attribution from being an enemy to an ally - You want to learn how to strategically communicate results to your team - Your team lack the attribution foundation needed to save the marketing / growth function - You are ready to have one significantly better Q2 TGS Community members get priority access — spots are limited! 👉 https://lu.ma/ta5n188s

If you're a B2B growth leader without a community, you're already behind. Here's why this isn't hyperbole: 👉 The pace of change in (growth) marketing has gone from quarterly to weekly. 👉 Your market saturation rate is through the roof 👉 Buyer behavior changed significantly and you need to cope with AI This creates an urgent reality: The gap between leaders who can tap into a pool of senior knowledge who move the needle 3x faster and others who are hitting their head in the wall for days. I'm watching it happen in real-time: • A community member pivoted their landing page to secure a successful feature launch • Another managed to get the keys to leadership and move the company into the right direction • A third fixed her market expansion stratety after a single intro This isn't about FOMO. It's about survival in the current environment where budgets are under more scrutiny than ever and so as the job of the marketing leader (which is changing btw to one more holistic GTM one) In 6 months, being part of a high-quality peer group won't be just a competitive advantage as the hungriest folks will simply manage to win their markets. Start making meaningful connections with other B2B marketing leaders https://lnkd.in/eJ54n2nQ

Gentle reminder to all B2B marketers out there You’re not posting for empty likes. You’re posting for pipeline. Even the most engaging content out there is made with the same mission in place. But does this mean that you need to post boring stuff? No, but you have to keep the goal in mind. For every person who engages with my content, there are 50+ who silently consume it. I see this happening a lot nowadays and get confirmation of my efforts when I'm on calls with other B2B growth leaders: "Great post about the upcoming trend" "Oh yeah, I saw the news about that website messaging session and the upcoming workshop with Hugo Pereira" "Your posts recently are killing it, the community looks great" None of these people liked, commented, or shared the posts they referenced. This is the reality of the modern B2B buyer journey. They see your content. They remember it. They form opinions about you and your brand. They just don't hit the like button. And that's completely fine. In fact, many of your most valuable prospects (senior decision makers) are the least likely to engage publicly, but come to chat during your in-person event. They're consuming your content on their commute, between meetings, or late at night when they finally have a moment to catch up. So what can you do as a modern marketing / growth leader? ✅ Keep pumping out quality content even when engagement seems low ✅ Optimize for being top of mind, not for vanity metrics ✅ Focus on consistency and value, not viral hits Perhaps the most "successful" posts in terms of business impact had mediocre engagement stats. But they were seen by the right people at the right time. Now keep your head up, being a marketing leader is hard

The best growth initiatives are NEVER shared on LinkedIn. They're exchanged in private communities like ours, over coffee, or in closed-door meetings between growth leaders. But why? - Real competitive advantages stay hidden - The moment a truly effective tactic goes public, it loses its edge - Context matters more than the tactic itself What worked for Company A might fail for Company B due to subtle differences like resources, in-house expertise, market behavior, etc. Truth is that whenever growth leaders feel safe, they share what actually works—not what sounds good in a LinkedIn post. I've watched members completely transform their approach after a single conversation and one of our feedback sessions which would never happen in public. So if you want to tap into the real gold, you have to use that education budget wisely.

Last week, I had a chat with another phenomenal female marketing leader ☕ A simple 15-minute call turned into 45 minutes passionately nerding out about growth, the role of the marketing leader and ofc AI. Eventually she shared something that hit home: "My colleagues always say 'ask ChatGPT,' but the truth is that simply doesn't work for foundational decisions. Creativity and big swings comes from past human interactions." We're in a stage in the industry where unique data points and experiences matter a lot. You're also dealing with EXTREMELY high user expectations, the freemium mindset, the hardcore framing, and constant benchmarking against other solutions. AI can help you navigate that complexity, but only to a certain degree. Honestly, event if it can, it will probably take you a lot of money or you will lose so much time with vibe coding that you will wonder why is the upcoming deadline approaching so fast and lose focus from what matters most to move the needle. Nowadays we see a huge deviation between AI users (Nick Tomic's findings): 1️⃣ The freaky adopters (mostly service providers) 2️⃣ The people who are still scared that AI will take over their job I think the truth is in the middle AI is a great tool, but if you don't have the right foundation and learnings, you're losing your time with dummy prompts like "make me a marketing plan for B2B SaaS with 4M ARR building x." For me, this is stupid. We are social creatures. It's only in our nature to find answers from other humans. It's like going to the gym for the first time and seeing the guy who benches 140kg. You ask him for advice, and you get all the cheat codes, all the warm-up exercises, and all the mistakes he made over years of experience. I'm not saying this because I'm building the best curated B2B marketing community out there (though I am). I'm saying it because I see other platforms and experiences based on human interaction are flourishing: • The community platform Circle is hitting all-time high revenue targets (more communities are entering the market) • Reddit is flourishing with 73 million daily active B2B users • There is a big hunger for more curated events like the B2B growth meetups or the upcoming workshop with Hugo Pereira The more AI noise there is, the better it gets for organizations who focus on humans. And It always has been all about the person behind the screen. So the future is peer learning. And yet the best way to learn is to surround yourself with other senior people who know what works today and can read through the surface-level advice out there. Let's win another week ☕

There is so much noise about B2B marketing... People claiming channels are dead, overpriced AI workflows and playbooks that cost $5K, and of course, tons of surface-level content that barely scratches the surface. My goal with The TGS Community is to be the signal, a real source of truth in all of this noise. How? By creating the right environment with well-vetted growth leaders from across the globe who are actually solving these challenges every day. ✅ Need someone to review your work? Post about it in the feed, and get insights from practitioners who have been in your shoes. ✅ Still no answers? Then become the focus of our bi-weekly feedback sessions, where members break down real marketing challenges together. ✅ Still looking for more? Then join a live AMA, like our upcoming session with Anthony Pierri 🎸, where we go deep on what’s actually working in B2B growth. Inside you can also find courses, battle-tested playbooks, challenge-based networking and sooo much more! So instead of spending hours scrolling through LinkedIn, searching Google, or getting lost in endless theory, you have a single place to get real, tested insights that help you level up. Because let’s be honest..no one has fully mastered B2B marketing. The best are still learning, iterating, and adapting. The key is having the right people and resources to learn from. Join us on the 24th of April in Amsterdam for another edition of the B2B Growth meetups to experience the power of being surrounded by senior only growth talent! No sales. No juniors 👉 https://lu.ma/ta5n188s

Anthony Pierri 🎸 (FletchPMM) you blew me away! In case you missed it, the TGS Community had the privilege to welcome Anthony and his brilliant presentation on "positioning and messaging that moves the needle" where we went into the nitty-gritty of what makes positioning a true money-making machine! My biggest take? Rather than creating creative briefs, you're much better off placing your new positioning directly on the homepage to test the market's response rapidly. This completely flips the traditional approach on its head, making the results speak for themselves. Unfortunately, I can't disclose more - the recording is available inside the TGS Community. Hope you're ready for the next one with David Arnoux 👀

The B2B Growth Meetup is coming to Bulgaria on May 28th!!! 🇧🇬 Six years ago, I made the life-changing decision to move abroad driven by a hunger for real, practical knowledge that I couldn’t find in traditional universities. Since then, I’ve led growth at multiple companies, become a fractional operator and then a founder. Best part was that through both wins and failures, I learned lessons I couldn’t have imagined back then. That’s why I’m beyond excited to return home and share everything I’ve learned with the growing ecosystem. This also means that we’re officially kicking off the first international series of B2B Growth Meetups by The Growth Syndicate with the support of Elena Ivanova and Roberta Tihomirova from Eleven Ventures. You guys are the best! What's so special about this meetup? We bring together some of the best senior B2B growth leaders and founders to exchange what actually works today. No salesy people or juniors. Just a ton of real, experience-backed insights you can act on. More details and speaker lineup coming next week. Tagging a few folks I’d love to see there and you should also connect with: Velizar Dimitrov, Hristo Borisov, Martin Markov, Iliya Valchanov, Teddy Alexieva, Nikola Yanev, Ivan Spasov, Daniel Savov, Nikolay Dobrev, Stoyan Vlahovski P.S Huge thanks to Tsvetan Karakanov for the in-person podcast invite. Can't wait to nerd out about growth.

What happens when you bring a bunch of seasoned growth leaders into one room? You get real, actionable insights! Not another round of vague theory or sales pitches. Last night’s B2B Growth Meetup on attribution exceeded expectations. The conversations were honest, the tactics shared were practical. And the atmosphere? Zero fluff, all signal. Here are a few standout lessons: ✅ There’s no such thing as the ultimate source of truth ✅ Attribution isn’t your enemy, it’s your framing tool to earn trust and budget ✅ You must keep talking to the market to validate your model ✅ Metrics alone won’t save you and educating your team on the full buyer journey is key Of course that was just a fraction of what was covered! Huge thanks to Kay Vink, Daria Kalinina, Barbara Galiza and Raymond Castillo for helping each one of us to broaden their perspective, challenge the current systems in place and also provide a few tips and tricks to our improve our models. Perhaps one of the best things from the event was the fact that some of the people inside the room can finally breathe again. Making that pressure from their team go away! Now that's beyond awesome and that's why I believe so much in product we are building 🙌 "I don't go to such events, but this one was freaking awesome!" "There were 3 events tonight, but I am super happy that I choose to participate in that one!" "The environment is so cool, the people in the room are really senior!" Again thanks for all of the feedback that was given to me and Ysabel Camus, you guys are the best! Chat next time! Ready for the in-person workshop Hugo Pereira? 👀

There's nothing worse than being seen as mediocre in the market. Average features. Average messaging. Average results. In 2025, your tech stack is a commodity. Your features are copied overnight. And AI has democratized execution for everyone. What's left? Your unique point of view. Honestly, the traditional playbook is broken. While most companies focus on tactical execution, the real battle happens long before prospects reach your website. Research shows 95% of buyers aren't actively buying right now, and those who are have already formed strong opinions about who to trust. Companies winning today aren't just executing better tactics. They're reshaping how their market thinks about their problems entirely. Join us in Sofia 🇧🇬 on May 28th for the first international edition of the B2B Growth Meetups in collaboration with Eleven Ventures. Who will be speaking? ✅ Iliya Valchanov, CEO & Co-Founder (Team-GPT) ✅ Vassilena Valchanova, Content Strategist (Vassilena Valchanova.me) ✅ Martin Markov, CEO & Co-Founder (Appolica | Venture studio) and myself (no pressure 😅 ) Why chatting with me? I'll be sharing both how to build a personal brand for yourself AND how to maintain the brand of your founders as a growth leader. Seats are limited, reserve yours now https://lu.ma/6p8wyset

Our first Clay session had the highest attendance rate inside the TGS community 🫡 Massive thanks to Dominykas Rūkas and Jack Cane for breaking things down and showing our members how to make the most of the platform without burning through resources. Best part? We’re just getting started. Next up: a diving into automations with Tobias Liebsch, who’s quietly becoming a Clay wizard while scaling some of our trickiest service-side cases. Let's help you move the needle even further! Big shoutout to everyone who joined, asked questions, and shared their ABM challenges. Chat next week

What is a skill that every B2B marketing or GTM leader with a strong focus on marketing needs to develop in 2025? Let's find out at the SaaS Awards 😎 Thanks again to everyone who shared their perspective Milan Meurs Penny Warnock ✨ Adrie Smith Thibaut Weller Thomas van Til 🇳🇱 Annette Palmieri (that room was so loud) Also congratulations to all of the category winners: RevOps: Tim Busschops at LetsGrow.com Customer Success: Jaime Jimenez at Thynk.Cloud Marketing: Charlotte Kuipers at Effectory Sales Engineering: Twan Voorthuijsen at Arbor Rising Star: Jara de Groot at Alleo Partnerships: Jeroen Kant at Klippa Founder/CEO: Matthijs Huiskamp at Altura Sales: Fabian Bacher at Semrush Let's put more TGS Community members out there next year!

My first time participating in the SaaS Awards was awesome! Great vibes, a beautiful venue, and some rapid-fire interviews (yes, they are back) to top it all off Big shoutout to Nobel Recruitment for pulling it all together (Vladan, Liz, Delano, Mitchell, Nick 🙌 My personal highlight? Seeing 6 core TGS members at event which I am not organising, 2 of them also got nominated for the marketing award. Stay tuned for the short recap of the night next week 🍻

Just 1 day left before our upcoming B2B Growth Meetup! 🕺 In a world where marketing is directly accountable for revenue, you need a rock-solid attribution model that actually works. Not the fantasy model your CEO wants. Not the model that makes your channels look good. The one that actually helps you make better decisions. 🔥 Join us on April 24th for another edition of our B2B Growth Meetup, in collaboration with Nobel Recruitment. Who's speaking? ✅ Barbara Galiza, Growth & Marketing Analytics Consultant ✅ Kay Vink, Founder of Buron.ai ✅ Daria Kalinina, Performance Lead at The Growth Syndicate ✅ Raymond Castillo, Head of Marketing Analytics at Picnic Technologies Clément Dumont ready to bring the pizza? Be in a room with 40 other growth leaders 👉 https://lu.ma/ta5n188s