Twinkle Gupta ✨'s Linkedin Analytics

How do I run a business while managing family responsibilities? This is the question I get most often. My answer is embarrassingly simple: an extensive to-do list. Living with in-laws while building an income stream means my attention is constantly divided. Here's my system: → Notion is my second brain → Tasks are assigned to team members → Every idea gets captured immediately → Work continues even when I'm not working When a thought hits me while cooking dinner, I take 30 seconds to dump it in Notion. When I return to my desk, I organize and delegate. This isn't about productivity hacks or time management tricks. It's about creating simple systems that work when life is messy. The myth: successful people have perfect schedules. The truth: successful people have imperfect systems that still function. PS: Do you have a reliable system for capturing ideas when you're busy?

I made a huge mistake: "You're throwing away your degree," my father said when I quit engineering. I sat across from him, heart racing, as he listed why I was making a terrible mistake. My hands trembled as I responded: "Maybe I am. But I need to find out for myself." That conversation cost me months of family peace but gave me a lifetime of freedom. And that's when I discovered how to break free from others controlling your career: → Build financial independence to expand your choices → Define success on your terms, not by degrees or titles → Question every "should" that governs your life decisions → Surround yourself with people who celebrate your weird journey → Practice self-acceptance for the parts of your story that don't "fit" When I left engineering to do marketing, everyone had opinions about my "wasted potential." When I left everything else to build my brand, the same happened. They couldn't see the potential I was wasting by forcing myself into a box that wasn't built for me. The hardest part wasn't learning marketing or building a client base. It was unlearning the belief that I needed permission to change direction. And all those experiences now help me to write stories in my content. See, your most powerful content comes from the experiences others told you to hide: • Your strange background • Your struggles & failures • Your unique perspective • Your weird journey Your fun as a creator begins when you stop explaining your choices to people who never questioned theirs. PS: Have you ever made a decision others thought was wrong but turned out right for you?

I want to share a secret no one has ever told you. The eldest child relationship paradox: You're everyone's safe harbor. But who is yours? I realized this at midnight last week when my phone lit up with three separate family members seeking advice. No one teaches you how to navigate being the family pillar. The relationship burden feels heavy: → You're the advisor with no one to advise you → You're the mediator between feuding relatives → You're the relationship glue holding the family together → You're the emotional support that rarely receives equal support back This pattern often reveals itself in your business! This pattern creates communicators who struggle to ask for what they need. I've been that person. But the change wasn't about working harder at relationships. It was about the relationship with myself, learning that boundaries aren't betrayals but acts of self-respect. See, your success isn't just measured in client wins— It's measured in your ability to receive support as readily as you give it. Take this as your permission: You are allowed to need others without losing your strength. Ask for help if you need it. PS: Do you struggle with receiving support as much as you excel at giving it?

I was teaching ABCs to kids when I was 13 years old. Not because I loved teaching but because... I needed to pay my tuition fees. This isn't your typical "rags-to-riches" LinkedIn inspiration. It's messier than that. Because no one tells you that living life isn't linear. It's chaotic, disorienting, and often looks like failure in the middle. Like my journey: → 2012: Diploma instead of high school (couldn't afford it school fees) → 2013: Paid the diploma fees through a scholarship → 2014: Took home tuitions to pay my fees, buy books & commute → 2015: First corporate job at 19 (freedom? Nah! Breadwinner of the family) → 2018: Climbing the corporate ladder, I didn't choose → 2019: That hollow feeling when you can buy things but not purpose → 2021: Quitting everything after fulfilling my responsibilities (terrifying) → 2022: Moving to the UK on savings and student loans → 2023: Getting fired (plot twist) → 2024: Building my business from zero (again) In all this time, I've cleared family debt, funded my brother's education, bought myself freedom, and still wake up some days wondering if I'm where I should be. Everyone wants the before-and-after pictures. No one wants to see the messy middle, where you're sweating, doubting, and rebuilding. But that middle? That's where you discover what you're capable of. I am in the middle. I'm still a work in progress. And maybe you are too. And that's not failure—it's what real life is!. This is a sign for you to remember you're exactly where you need to be.

I made a huge mistake: "I'll create content when I have time" was the lie that nearly killed my business. For months, I squeezed content creation into the cracks of my day. 15 minutes before the client calls. A rushed hour on Sunday nights. Whatever was left after everything else. The results matched my commitment: mediocre at best. Then, my business hit a wall. There were no new leads, no momentum, and nothing but the echo of my own excuses. That's when I realized that Protected Creation Time isn't a luxury, it's survival. → It's concrete boundaries, not flexible guidelines → It's rituals that signal "creator mode" to your brain → It's treating your creative work as non-negotiable as paying taxes → It's the radical act of saying "my voice matters" in a noisy market → It's appointments with yourself that get the same respect as client meetings The breakthrough came when I started blocking 2 hours on Tuesday and Thursday for content creation. No email. No messages. No negotiations. Just me and the blank page. Within 90 days, my content consistency tripled, my engagement grew by 247%, and I landed three dream clients who found me through my content. Not because I suddenly became more talented. But because I finally treated my content as the business asset it is, not the afterthought it was. See, your content isn't just competing with better content. It's competing with consistent content. PS: What would happen to your brand if you treated your creation time with the same non-negotiable respect as your client meetings?

I have an audience of 17,900 on LinkedIn today, but... I wouldn't be where I am if I haven't focus on this ↓↓

When everyone shares April Fool pranks, let me share this LinkedIn update. Now you can review your analytics for custom dates. As a LinkedIn personal brand strategist, I have struggled with this for the longest time. But I guess the gods have heard us now. #linkedin

I am hiring an illustrator. But not just anyone. I'm looking for someone who can bring stories to life without needing a detailed brief for every frame. If you're someone who: - Understands visual storytelling - Has a strong portfolio (not just pretty sketches) - Can adapt to brand voice and character style - Delivers on time without compromising on creativity (very important) Then I’d love to see your work. This is not a gig for beginners or those still figuring out their style. I need someone ready to jump in and execute with skill and confidence. If that sounds like you, fill out this short form and let's talk: (ONLY Individuals who fill this form will be considered) https://lnkd.in/e9Y_kp_Z 📌 Tag a brilliant illustrator you know!

I get this question in my DMs constantly. "How do you come up with content ideas every week?" The answer isn't complex—I journal daily. While everyone's searching for the perfect AI tool to generate ideas, I'm using the most powerful tool ever created: personal experience. My process is simple: → Document daily and weekly events → Record wins, failures, and lessons → Write in messy, raw form without judgment → Review with fresh eyes later Last month, this process turned one client conversation into 5 LinkedIn posts, 3 newsletter sections, and a coaching framework. Nothing in my business generates more ROI than 15 minutes of daily reflection. AI can help you optimize content, but it can't replace your unique experiences. Your greatest competitive advantage isn't your strategy—it's your story. PS: Do you have a system for capturing your experiences before they fade?

I spent years searching for the "secret growth hack" that... NEVER Existed. "Your content strategy is too slow," the marketing guru told me. I smiled and politely declined. Because I've learned the lost art of meaningful business building: → Growth requires discomfort → Commitment creates freedom → Client trust is earned, not hacked → Valuable assets require patient work 12 months of creating content nobody cared about. 52 weeks refining my offer with minimal sales. 365 days questioning if I'd made a mistake. Then suddenly: momentum. Not because I found a hack. But because I finally had enough consistent evidence for people to trust me. The entrepreneurs who will thrive in the AI revolution aren't the ones with the fastest growth hacks. They're the ones who understand that human trust can't be automated or accelerated. In a world obsessed with instant results, your competitive edge isn't speed—it's depth. If you need someone who can help you build this depth, send me a DM. --- ♻️ Repost this to spread the message 👉 Follow Twinkle Gupta ✨ for more tips like this

"So you want to be self-employed AND a wife at the same time?" I asked a woman yesterday who was seeking my advice about this. Her confident smile faltered. See, this isn't just about business or marriage separately. It's about the relationship between the two worlds. A relationship that no one prepares you for. This is about: → The relationship with yourself when everyone wants a piece of you → The relationship with your partner when deadlines clash with dinner plans → The relationship with in-laws who may not understand your 3 AM work sessions → The relationship with clients who don't care about your personal commitments For the past year, I've lived this —building my income while being married. Some days it's okay. Many days, I stumble. But I have realised one thing: This path of being married and working demands a solid relationship with yourself and your goals because everyone will ask you to choose one identity: working OR wife. So it's about building boundaries that honor both worlds without sacrificing either. It means having uncomfortable conversations when family expectations clash with business priorities. But, before you start this dual journey, ask yourself: Are you ready for this?

I went from 2 posts a week to 10 without hiring a team. My secret? I stopped fighting with AI and started working with it. For months, I resisted using AI for my content. I was terrified of losing my voice, my authenticity, my soul. Then I watched my competitor's audience grow 4x while mine plateaued. I had to evolve or get left behind. Here are three steps to become best friends with AI: ✨ Understand your brand voice before any AI touches your content ✨ Train your AI companion with specific examples of your work ✨ Implement a daily 2-hour content multiplication system The change will come when you stop treating AI as a replacement and start treating it as an amplifier. I documented my unique voice patterns first: ✨ My tendency to use short, punchy sentences ✨ My engineering background to shape my metaphors ✨ My cultural references that no AI could naturally generate Then I trained my AI companion precisely with my best content. This content system now allows me to create 5x more without losing myself. My engagement didn't just maintain—it exploded. Because I wasn't creating more generic content. I was creating more ME. Remember, the entrepreneurs who will thrive in the AI era aren't those who resist it or surrender to it. They're the ones who collaborate with it while protecting their human perspective. Your voice is irreplaceable. But your time is finite. AI can multiply your reach without diluting your voice—if you build the relationship correctly. PS: Are you still treating AI as either a threat or a replacement rather than a creative partner? -- ♻️ Repost this to help others grow 👉 Follow Twinkle Gupta ✨ for more posts like this

I almost walked away from my business last month. The voice in my head wouldn't stop: "This isn't what successful people do." "You're not qualified enough." "Who do you think you are?" I was losing my mind, but then I asked myself… Is this voice truly mine? Or is it society's invisible rulebook playing on repeat in my mind? Honestly, I spent months letting these unwritten rules dictate my every move as an entrepreneur. → Hiding my weird journey from engineer to brand strategist → Seeking validation before making business decisions → Sacrificing my well-being to appear "professional" → Measuring success by other people's metrics → Feeling guilty for prioritizing my own vision Then one day, while staring at my vision board, I asked myself: "Who wrote these rules anyway?" Not me. Not you. They were handed to us by a system that profits from our self-doubt. And then I realized successful brands aren't built by following someone else's playbook. They're built by people brave enough to write their own. They understand that their uniqueness isn't a liability—it's their greatest market advantage. PS: Are you still letting societal rules crush you? --- ♻️ Repost this to help others grow 👉 Follow Twinkle Gupta for more tips like this --- Subscribe to my free weekly newsletter: https://lnkd.in/eq6WRakf

I lost 347 followers when I stopped creating "safe" content. It felt like a punch to the gut. For months, I'd been sharing the same recycled personal branding advice everyone else was posting: • "Find your niche!" • "Consistency is key!" • "Add value every day!" Generic. Forgettable. Safe. Then I decided to share the uncomfortable truths about building a human brand in a world of AI and algorithms. The response was immediate and polarizing. Some people left. Some stayed. Some became clients. Here are some truths about breaking free and building a personal brand: ✨ You'll lose followers who only connected with the version of you that made them comfortable ✨ You'll face resistance from those still trapped in traditional career thinking ✨ You'll question everything you once believed about "professional" content ✨ You'll make mistakes as you learn to trust your own voice ✨ You'll wonder if the temporary isolation is worth it But on the other side of that discomfort is a brand that finally feels like it belongs to you. And clients who hire you for who you actually are, not who you're pretending to be. Six months after that painful follower drop, my content creates actual impact, and I'm no longer exhausted from maintaining a persona. The most valuable business lesson I've learned: The right people can't find you when you're hiding behind someone else's content strategy. PS: Have you ever lost followers for being yourself?

I opened my journal from my first year of marriage and... It wasn't filled with honeymoon photos. It documented my relationship with myself (slowly disappearing). As a woman with both a career and family, I've learned 12 simple truths: → People expect too much. When you do well at work, they say you're "not doing enough at home." → Your dreams get put on hold. "Just wait a bit" turns into "maybe never." → Rules are different for women. When men speak up, they're "leaders." When women do it, they're "difficult." → Making your own money gives you freedom. Earning your own money means making your own choices. → Taking care of everyone's feelings is real work. You use the same skills at home that companies pay big money for. → Writing time gets seen as selfish. You say, "I'll write later", until you stop creating altogether. → You become "wife" first, "professional" second. Your own identity takes last place. → Your work choices need approval. Career moves now need permission from family. → Sharing honest feelings gets called "complaining." Speaking your truth becomes risky. → Not everyone wants to hear the truth. Your important words fall on closed ears. → You hide your struggles. The pressure to look perfect means keeping problems secret. → Setting limits gets called "selfish." When you say "no," people call you "difficult." This isn't just my story. It's happening to millions of women right now. If you see yourself in these words, you're not failing. You're being brave in a tough situation. And I see you! P.S.: Which of these 12 points resonate with you? Repost this if you agree!

If you can't trust your team to do the right thing... Why did you hire them? This question hit me like a ton of bricks last month. As a perfectionist who craves control, Delegation has always been my weakness. I'd rather do everything myself than risk someone doing it "wrong." But as my business grows, this mindset became my biggest limitation. The turning point came when I realized: ✨ My need for control was limiting our growth ✨ Team members felt micromanaged ✨ I was creating the problems I feared When I finally started trusting my team to do what I hired them for: They didn't just meet my standards. They exceeded them. Now I understand: control isn't leadership—trust is. The greatest skill I'm developing isn't marketing or branding. It's the ability to let go. PS: Do you struggle with trusting others to handle important tasks?

I once had a client tell me: "This sounds smart... but it doesn't sound like ME." Ouch. That feedback stung because he was right. I'd optimized for clicks, not connection.  For algorithms, not real people. The truth is, I used AI like everyone.  Coz' AI writes faster than any human.  It generates 10x more content in 1/10th the time. But here's what it can't do: → Turn your quirks into your superpower → Create jokes that make your audience genuinely laugh → Share stories that prompt strangers to DM, "This felt like you read my mind" AI can mimic a voice. But it can't replicate humanity. Listen, in a world where everyone's content starts looking the same, your unique perspective is your competitive edge. Your stories. Your failures. Your specific way of connecting dots. These are things no algorithm can replicate. So after receiving the client feedback, I worked on how I used AI for human content. I will be hosting a webinar to teach you the same. The content that makes people think: "Wow. No bot could've written that." Comment "HUMAN" below if you want in! PS: Do you use AI in your content creation process? Yes or no? --- ♻️ Repost this to help others grow 👉 Follow Twinkle Gupta for more tips like this --- Subscribe to my free weekly newsletter: https://lnkd.in/eq6WRakf

I said no to a corporate job with benefits last year. 95K salary. Comfortable office. Clear promotion path. My family thought I'd lost my mind. "You're throwing away security," they said. → But what's security in a world where AI replaces jobs overnight? → What's a stable paycheck if it costs your creative freedom? → What's comfort worth when you dread Monday mornings? The hardest part wasn't turning down the money. It was standing firm when everyone questioned my sanity. My mom sent job listings daily. Former colleagues waited for me to "come to my senses." Friends stopped asking about my work. For weeks, I scrolled LinkedIn comparing myself to university batchmates climbing corporate ladders while I built my brand in silence. Then something changed. My first client signed a brand strategy contract. Then another. And another. Six months later, I matched that corporate salary by doing work that lit me up every morning. The greatest lesson wasn't about money. It was realizing that people's opinions about your path reveal more about their fears than your potential. Society's mind game works through brilliant control: ✨ It rewards conformity with false security ✨ It makes you believe criticism means your vision is flawed ✨ It convinces you that your worth depends on traditional success But here's the truth that no one tells you: ✨ your doubters aren't thinking about you nearly as much as you feel. ✨ They're too busy worrying about their own choices to truly judge yours. ✨ The most powerful move in building your brand is making decisions without needing validation from people still playing by outdated rules. Your true audience is waiting for exactly what makes others uncomfortable about you. PS: Are you holding back because you're afraid of what others might think? This is your sign to change!

I have been testing various business growth strategies, and... Most of them fail for the same reason. A commitment crisis. Not bad ideas. Not market timing. Not a lack of funding. Why your business efforts don't create lasting results: → Making things nobody really needs → Changing plans as soon as it gets hard → Pretending to be an expert instead of being helpful → Wanting results right away for things that take time → Thinking that being your boss means not having to stick with anything The client who's been with me longest started as my smallest account. For 10 months, we worked together, seeing minimal results. Month 11: Everything changed. Her consistency paid off, momentum built, and now she's booked six months in advance. Had she quit at month 3, 6, or even 9, she would've missed her breakthrough completely. This is our digital world challenge. We expect Netflix-speed results from processes that move at farming speed. But the most valuable business lesson I've learned: The depth of your commitment determines the height of your success. Your brand isn't built when people notice you. It's built during all the months they don't. PS: Have you ever been tempted to quit something right before your breakthrough moment?

I spent 18 months building someone else's personal brand. Not intentionally. BUT... Every post, every video, every newsletter was shaped by what I thought a "professional" content strategist should sound like. This led to mediocre growth and crushing impostor syndrome. You know you're trapped in society's mind game when: ✨ You feel guilty for prioritising your voice ✨ You seek approval before sharing content ✨ You abandon ideas others might not understand ✨ You measure worth by likes and comments ✨ You're exhausted pretending to be someone you're not Everything changed during a 3-day content shortage. Nothing I wrote felt right. Every draft ended in the trash. Then I wrote a raw post about my journey from Delhi to Nottingham, from engineer to brand strategist, with all the messy details I'd been hiding. It became my most engaged post ever. That's when I realised: The algorithm doesn't reward perfection. It rewards humanity. The posts that generate real engagement aren't the polished ones. They're the ones where you finally stop performing and start connecting. Your most powerful content asset isn't a strategy or template. It's your willingness to be seen as you actually are. PS: Here are some imperfect pictures for this post. Leading by example :)