Podcast Principles

Supervise client projects to ensure success in numerous aspects; from small deliverables and show elements to big picture planning and content development strategy. I'm interested in collaborating with our clients to create and establish comprehensive, substantive content that is effective in building and maintaining a healthy listenership. 

We're a podcast launch company developed to make podcasting easy and effective. We partner specifically with multi-business entrepreneurs, coaches, and consultants to help them develop a podcast strategy, optimize their content, and launch a podcast that allows them to never have to make a single piece of content again.

Podcast Principles created a one-stop-shop - the Podcast Portal with a proven podcast launch system that saves time by housing all of your podcast assets in one place. Our team of audio engineers, video editors, graphic designers, and podcast coaches takes all of the guesswork out of the launch.

Marketing Coordinator

BrandBerry Unlimited

Account Manager

Rowan University

Student

Amazon

Logistics Associate

Hunterdon County Superior Court, Criminal Division

I assist with intake which primarily includes interviewing individuals entering the criminal justice system (criminal history, financial status, personal information, etc. also includes PSIs, PTIs and 5A forms). In addition to this, I help with logistics for people observing drug court who wish to get help from in-patient programs.

Intern

AAA Worldwide Transportation

Car Maintenance Specialist

Kohl's Department Stores

POS Associate

Tara's Italian Restaurant

Bus Boy

🎙 Podcast Producer, Coach and Content Specialist | Helping personal brands make impactful podcast content

Top marketing talent doesn’t stay loyal. Freelancers ghost you. 

And most agencies? They just churn out content without a clue.

At Podcast Principles, we do things differently.

I’m Jack Gallagher, General Manager and your go-to for post-production. If you’ve got podcast episodes, raw video, or a backlog of YouTube content, my team turns that into branded, audience-ready assets.

From editing and thumbnails to metadata and uploads, we handle it all with built-in strategy and U.S.-based reliability.

🏆 What I Do:

🎙️ Post-Production Management – You record, we handle the rest.
📹 Custom Video Editing – Tailored, branded edits that feel in-house.
🧠 Workflow Systems – Simplify your pipeline and scale without stress.

💡 Why Work with Me?

Unlike freelancers or bloated agencies, we’re the agency that builds you an asset, not a liability.

No missed deadlines. No overseas mystery editors. No hand-holding. Just done-for-you editing that helps you grow your show.

"We're not even close!"

Said my business partner and long-time friend of over 10 years.

Every time Podcast Principles goes on the road I swear this happens 😭 

Anybody else been in the WFH game too long? 

Because I'm over here like, what are road? 

What is trains? 

Where am I? 

What is that huge fireball in the sky and why does it hurt to look at?

(s/o to the lady who gave us directions)

(she was annoyed)

(we made the meeting on time)

#cityboyz
#wherearewe
#podcasting

Jack Gallagher

Started out as a communications major with a 9 to 5 I hated. 

Took to the job market and became disillusioned with the opportunities it offered, so I went into business with my best friend.

This became Podcast Principles, a company dedicated to making podcasting accessible for personal brands and small businesses.

Now I produce podcasts for a living — collaborating with clients to develop compelling and exciting digital media that positively impacts their brand, messaging and perception.

Let’s chat!
📞: (856) 522-3778
✉️: jack@podcastprinciples.com
🌎: podcastprinciples.com/pricing


Podcast Post-Production That Scales | No Freelancers, Just Results | The 4️⃣ 5️⃣ 1️⃣ Content System

Philly. 25th floor. White monster to my right. 

A crack team of financial advisors (some say the very best)

Ask Ryan R. Sullivan and I 

"how much of you should you include in your content?"

And this is something I struggle with myself, like most of us on here.

It seems silly to be uncomfortable sharing your personality, your humor, little bits of your life, but it is.

And look, between us chickens, middle-of-funnel 
"Do X to get Y" or 
"3 things you should watch out for ________" 
type stuff can get you pretty far.

So take a deep breath, introverts.

But to me, the 'glue' is sharing more of who you are. However you can do it.

Whether that's on here, on your podcast, on discovery calls, whatever. 

You don't need to do a lot, and it doesn't need to be all at once.

I don't know, call me old fashioned, but being a human being is charming to me 🤷 

Do a little more of that, and you're bound to see positive results.

What's your balance for your content? Are you trying to do more top-of-funnel LinkedIn slop like yours truly?

#podcast
#podcastcoach
#doyou
#beinyourself

People love making “rules” for themselves in marketing.

One I hear a lot:

“I can’t change my brand(ing) or messaging.”

Why? Because we worry people will think, “Uh oh…is the business struggling?” 

Or that a shift makes us look inexperienced?

I see it constantly, the panic when someone might *gasp* pick the “wrong” ICP.

Here’s the truth: if 6 months go by and all your podcast comments are from lawyers but you sell to lifeguards…you change.

You. Just. Change. 

And no one will care except your new ICP (which is the point).

Plans are plans, not prisons. This is true for copy, podcasts, books, newsletters, most marketing activities.

Success comes from reacting to what the market tells you and evolving accordingly.

#podcasting
#marketing
#podcastprinciples

"People watch clips because they have short attention spans!!"

No...

People watch clips because

a) they're busy

and 

b) they cut through the fluff

Let’s be honest:

Your best insight, advice, or story will probably never land if it’s trapped inside a 40-minute video.

Attention is earned by showing up in formats people actually consume.

Sure, the message matters, but the packaging decides if it gets seen.

#podcast
#podcasting
#marketing
#clips

We’ve been conditioned to chase “big” numbers. 

But there is one problem:

Not all numbers are created the same.

On LinkedIn, or YouTube, a throwaway clip on a new account can stumble into 1,000 views by dinner. 

So when a podcaster says they’re celebrating 27 downloads, people look at one another and go, "really?!"

The reality is, a “small” room of 27 people who pressed play (and stayed) beats 2,700 passive, half-muted swipes every day of the week. 

That’s isn't cope, it’s how trust is built. 

(And believe it or not, you have a way higher chance of selling to those 27 people than you do that 2,700.)

We aren't celebrities, or professional athletes, or late night hosts.

We aren't talking about pop culture, or the new Marvel movie, or The Indianapolis Colts (because why wouldn't you)

So nothing is wrong when we aren't getting 10,000 views, or a 1,000 views, or even 100 views.

The game we're playing here is two-fold:

- we're looking for specific people ("Overworked CPAs looking to leave corporate and start their own firm")
- we're looking for specific engagement (booked calls, lead magnet hits)

So when we switch our framing, views are still valid, but not necessarily important.

Ask yourself this:

How many views would you trade for a single recurring client? 100? 1,000? 10,000?

For me, it would be a lot more than that.

I'm happy to stay 'unknown', if I'm building a consistent pipeline of new clients.

What about you?

#podcast
#content
#podcastcoach

Stop grading yourself on viral rules for non-viral topics.

If you talk about accounting, marketing, sales, guess what?

Your total addressable audience is (by design) smaller.

And that's before we niche down even further 

"We talk about podcasting" vs. "We talk about how law firms can launch podcasts"

130 views doesn't mean "my content sucks", more often than not, it means "my content is niched"

And don't forget

We don't just compete with other podcasts, we compete with 20,000 other things people can do with their *free* time.

And tons of other media that isn't educational in nature.

Here's a better scorecard for niche shows 👇 

1️⃣ Replies and DMs from the right people
2️⃣ Avg watch/listen time
3️⃣ Email signups from episodes
4️⃣ Meetings booked 
5️⃣ Referrals (“sent this to my partner, let’s talk”)

I'll take 50 views from buyers over 5,000 views from bystanders every day of the week.

Depth beats breadth. Every time.

#podcasting
#contentmarketing
#video
#podcastprinciples

Ryan R. Sullivan and I have a rule,

anytime you're launching a podcast or even getting on video, do this 👇 

Stabilize your ecosystem *first*

📧 Email: clear nurture → value → offer → booking
💼 Offer: specific, outcome-driven, priced, easy to say “yes”
💬 LinkedIn: consistent POV, educate > pitch, near-daily cadence
📅 Booking: frictionless link, short form, clear next step/expectations

Then we add the podcast.

If your marketing is “mostly working” but gives you anxiety, that’s your signal. 

Fix the funnel, then the show compounds it.

#podcast
#marketing
#podcastcoach
#content

Steal this one trick to get a month's worth of content.

Seriously.

One 30 minute video gives you:

🎙️ A long-form video for YouTube
🎞️ 2 medium-form highlights for YouTube/LinkedIn
🎧 An audio episode for Spotify and Apple 
✂️ Dozens of short-form clips for Shorts, Reels, TikTok, and LinkedIn
📝 Use the video transcript and GPT for blogs, newsletters, LinkedIn copy
📸 Quotes and carousels for social
💬 Weeks of bite-sized posts

All from a single recording.

You don’t need more content, you need more leverage.

*above* is how you do that

While building trust, showing your personality, and scaling your message across every channel faster than any other medium.

Want the “oh, you have a podcast?” credibility and the reach the big LinkedIn names enjoy? 

Start with one recording, and deploy it everywhere.

#podcasting
#marketing
#content
#podcastprinciples

"I WANT IT.. WRITTEN IN THE SKY"

"SOLIDARITY!"

My version?

"Downloads aren't dollars"

I want it written in the sky.

Here's the math that matters:
- 1 focused episode 
- 10 targeted listeners 
- 4 DMs 
- 2 calls 
- 1 client

Ryan R. Sullivan and I work on shows that routinely get tens of thousands of views a month,

and the money they get from that audience is a fraction of what "small", niched shows get.

So take a deep breath. You don't need to go "viral"

But you do need to watch 'The Irishman' if this GIF doesn't make sense to you.

I don't care what you have planned today.

Between us chickens, it becomes appointment viewing for me when Thanksgiving starts to get closer.

#scorsese
#solidarity
#actingmasterclass

Everyone wants a “viral moment.” 

Because it isn't sexy to build a system.

You don’t need 500k views.

You don't need to stress the f**k out over going "viral"

You need intentional, targeted content that compounds.

One of our clients has been running their podcast for 4 years:
 → CAC dropped from $1500 to $67.77
 → 600+ clients
 → Never cracked 5k views on a single video

No hacks. No lucky breaks. Just a simple strategy and the discipline to stick to it.

Now these two have a vibrant, engaged community and DMs full of people from the podcast who are interested in what they have cooking 🍳 

If you're thinking about launching a podcast, or getting on video:

Forget the view count.
Focus on what lasts.

#podcast
#video
#podcastediting
#coach

Yes, we have a black friday offer.

No, I can't get you booked on Rogan.

But I can give away $13,750 worth of work for free.

For the first 5 people who claim it.

Clients are seeing 10,000+ views/month with this.

$13,750 worth of strategy, editing, and design.

It’s all going down on our email list until they’re gone!

Signup Here → https://lnkd.in/eQEEgeDt

(Or don't if you don't like free stuff.)

#blackfriday

taplio

Jack Gallagher's Linkedin Analytics

Jack Gallagher

Performance ScoreJack Gallagher's LinkedIn Performance

What is Jack talking about?

Who is engaging with Jack

Jack Gallagher's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Jack Gallagher's Linkedin Analytics

Jack Gallagher

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Gallagher's LinkedIn Performance

What is Jack talking about?

Who is engaging with Jack

Jack Gallagher's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Jack Gallagher's Linkedin Analytics

Performance ScoreJack Gallagher's LinkedIn Performance

Jack Gallagher's Best Posts (last 30 days)