Ryan R. Sullivan

Podcast Principles

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

Founder

BopCast Podcast

BopCast showcases outliers who are breaking the mold regardless of the status quo. From entrepreneurs like Rob Dyrdek to rappers like Samad Savage and TheRealAK - you fit our mold as long as you're breaking it. 

The story of BopCast starts in my parent's garage in 2018. I was a confused part-time mechanic and community college student trying to navigate the real world with little guidance. 

After 8 episodes, I rebranded the show to BopCast upon a guest's suggestion - a play on my moniker and rap name, SullyBop (Google: SullyBop rapper and you’ll find me). 

It was after that rebrand that everything changed. I interviewed multiple 6-figure guests in the first season, built an in-person studio in year 3, and released 100+ episodes. 

Today BopCast serves as a way for us to lean deeper into entrepreneurship, art, and human motivation. 

Click the links below to listen ⤵️

Host

Starshield Entertainment 

Full Emcee work and event leading services. Back end management and planning as well as day of coordination. 

New Age photobooths with amazing quality, great features and extra enhancements to make your guests never forget your event.

DJ, MC & Event Management 

You Don't Need a CMO

My Previous Roles at YDNACMO

-Podcast Production: Audio, Video, Copy, Show Notes 
-Marketing Strategy and Research
-Influencer Management
-Affiliate Management

Chief Podcast Officer

Cover Two Marketing + Media

- Account Management via Digital Marketing Platforms
- Oversee all active Clients

Head of Content

The Vault Music Studio

Learning all aspects of music production, recording, tracking and engineering. Also taking on a content creator role. I created multiple forms of content for The Vault through audio and video and gained knowledge and experience in music creation, production and marketing.

Content Creator 

Jims Auto Body 

Mechanic

Podcast Bullshit Detector 🕵️‍♂️ Go From SME to Podcast Machine in 5 Calls | Founder, Rapper, DJ, & Host

We're the wedding planners of podcasting. 

Our white-glove service works beside you, the host, 1-on-1 to personalize and launch your podcast. 

If you want to skip my story, we can chat here ⤵ if not, read on! 

Discover - https://calendly.com/podcastprinciples/discover

The story of Podcast Principles starts in my parent's garage in 2018. I was a confused part-time mechanic and community college student trying to navigate the real world with little guidance. 

On a whim, I launched The Millennial Mind podcast, but upon release, I realized I was stuck between the gen z and the millennial generations; not identifying fully with either. This confusion would become the impetus of our coaching program years later. 

After 8 episodes, I rebranded the show to BopCast upon a guest's suggestion - a play on my moniker and rap name, SullyBop (Google: SullyBop rapper and you’ll find me). 

The rebrand changed everything. I interviewed multiple 6-figure guests in the first season, built an in-person studio in year 3, and released 100+ episodes. Being from a blue-collar town, I would have never thought of an online business, but these interviews gave me the confidence to try. 

Following years of watching Gary Vee, I left the corporate marketing job I had landed from freelancing after the company went bankrupt in 2020 and decided to try my hand at helping others launch their podcasts. 

I now live my dream of helping others achieve their version of success for their own podcast. We’ve generated millions of views, 100,000+ downloads, and over 3000 episodes in the last 4 years, and we’re just getting started. 

Let's Launch 👉🏻   https://calendly.com/podcastprinciples/discover

———————————————————————————————————————————————————————

Our Services: 

▶️  Customized podcast coaching for current podcasters and hosts 
▶️  Boutique, 1-on-1 podcast onboarding for professionals, investors, salespeople, and entrepreneurs
▶️  LinkedIn, Tiktok, YouTube, Instagram, and Social Content strategies to grow your show and audience
▶️  Digital content production, video, audio, photo, and copy to turn your podcast into a content machine

→ 70% Fewer People Are Starting Podcasts Today vs 2020

Steal 1 of these 5 podcast ideas nobody is using. 

You host it, we’ll do the rest 🤘⤵️

💰→ The Tax of Ignorance 

A CPA reacts to and breaks down a victims tax return live on the podcast

🚫 → The Success of Failure

Break down a failure, and explain how it lead you to a success later on

🏷️ → American Lead-gen 

Each episode breaks down one precise way to generate 100 leads 

⏰ → Time Pour 

Time and business management in the bar business/food and beverage

🚿→ Shower Thoughts 

People send in 1-3 minute “shower thoughts,” and you react to them

👇

Remember, we can always think bigger. 

When in doubt, create.

#podcastprinciples  

We're wedding planners, but for your podcast. 

Our white-glove service works beside you, the host, 1-on-1 to personalize and launch your podcast. 

If you want to skip my story, we can chat here ⤵ if not, read on! 

Discover - https://calendly.com/podcastprinciples/discover

The story of Podcast Principles starts in my parent's garage in 2018. I was a confused part-time mechanic and community college student trying to navigate the real world with little guidance. 

On a whim, I launched The Millennial Mind podcast, but upon release, I realized I was stuck between the gen z and the millennial generations; not identifying fully with either. This confusion would become the impetus of our coaching program years later. 

After 8 episodes, I rebranded the show to BopCast upon a guest's suggestion - a play on my moniker and rap name, SullyBop (Google: SullyBop rapper and you’ll find me). 

The rebrand changed everything. I interviewed multiple 6-figure guests in the first season, built an in-person studio in year 3, and released 100+ episodes. Being from a blue-collar town, I would have never thought of an online business, but these interviews gave me the confidence to try. 

Following years of watching Gary Vee, I left the corporate marketing job I had landed from freelancing after the company went bankrupt in 2020 and decided to try my hand at helping others launch their podcasts. 

I now live my dream of helping others achieve their version of success for their own podcast. We’ve generated millions of views, 100,000+ downloads, and over 3000 episodes in the last 4 years, and we’re just getting started. 

Let's Launch 👉🏻   https://calendly.com/podcastprinciples/discover

———————————————————————————————————————————————————————

Our Services: 

▶️  Customized podcast coaching for current podcasters and hosts 
▶️  Boutique, 1-on-1 podcast onboarding for professionals, investors, salespeople, and entrepreneurs
▶️  LinkedIn, Tiktok, YouTube, Instagram, and Social Content strategies to grow your show and audience
▶️  Digital content production, video, audio, photo, and copy to turn your podcast into a content machine

Every single creator on LinkedIn wants to tell you what to do. 

I went from a mechanic to a business owner in 18 months...

→ I don't send connection requests
→ I don't post carousels every day
→ I don't have a slack community
→ I don't send cold emails
→ I don't have a funnel 
→ I don't run ads 

This year I will replace my entire income with the income from this business.

Generating demand is about saying "no" to the right things. 

Need help? Happy to answer in the comments! 

Have a great weekend 🤘
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#podcastproduction #podcastprinciples #podcastinterview #podcastlaunch


I was a car mechanic for 4 years before starting my own business online.

My secrets? 

• YouTube 
• Mentors
• Podcasts
• Books
• Internships
• Side hustles
• Networking 
• LinkedIn 

Attention is the focus. 

Intention is the aim. 

Action is the shot. 

Lean in, have fun, and show up again and again. 

#principles  

I can see my neighbor's cow from my front window. 

I grew up with a horse and chickens. 

My dad was a pipe insulator and my mom was a bus driver. 

"Internet business," wasn't a thing where I live.

So I used the internet to figure it out. 

If I can, you can too. 

🤘


As a podcast guest, you are not the star, you are part of the talent. 

→ A TV show is rarely about one actor, it's about the story. 
→ The host doesn't work for you, they work with you. 

Go in with this mindset and watch what happens. 
_____________________
#podcastprinciples 


→ Working out is a habit, not an outcome
→ Content creation is a habit, not an outcome
→ Online business is a habit, not an outcome

If you don't do it, you can't say you're 'doing it'. ‎‎‎ ‎‎ ‎ ‎‎ ‎ ‎ ‎ ‎‎ ‎ ‎‎ ‎ ‎ ‎‎ ‎ ‎‎ ‎

Keep getting after it. 

🤘 
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#podcastproduction #podcastprinciples #podcastinterview #podcastlaunch

I started podcasting 5 years ago when I was 19, in my parent's garage.

Over the years I've made every single rookie mistake 🤦‍♂️

7 Podcasting Mistakes to Avoid (Cheat Codes) ⤵️‎ ‎‎ ‎ ‎‎    ‎  ‎ ‎‎ ‎ ‎‎    ‎  ‎ ‎‎Click →


1. Assuming my editing is "good enough."
2. Expecting guests to promote their episode.
3. Not learning every single skill at a basic level. 
4. Pausing my content without notice to my audience. 
5. Assuming the guest knows how to function on a podcast. 
6. Expecting 1 guest, 1 episode, or 1 anything to be “the one."
7. Not adapting my podcast to each platform (YouTube, Spotify, etc.) 
   
Funny enough, one day after auditing their podcast, our client asked, "Can we do one call per month like this?" 

So, I created a podcast coaching program for new and current podcasters. 

Interested in joining? Book a time with me, the link is in my profile🤘
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#podcastproduction #podcastprinciples #podcastinterview #podcastlaunch

Most podcast producers will tell you to launch a podcast. 

I'd rather help you decide if it even makes sense. 

After 130 episodes, these are my top-5 benefits ⤵️

💀 → Legacy  

After death, you will have an archive of content, ideas, conversations, and recordings for your fans, friends, and family to watch. 

👥 → Audience 

Develop a local or global audience of loyal fans to take on a journey with you as you grow. 

🤝 → Influence

With influence comes power, and people will pay for, envy, and despise that. It’s all part of the game. 

💰→ Income

Building a podcast gives you unlimited ways to monetize, and including sponsors you believe in can help both sides grow. 

📹 → Content

A podcast is one big multiplier. Transcribe your show, train ChatGPT to make posts out of it, leverage clips to grow on YouTube, and find 5-10 ways to use 1 piece of content. 

👇

Has your podcast idea been floating around? Hit the link on my profile to grab a time with me. 

This was pulled from my collab with Nigel Thomas! Connect with him asap 🤘
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#podcastproduction #podcastprinciples #podcastinterview #podcastlaunch

Most people will tell you that launching a podcast is a great idea. 

In reality, podcasting is for a select few, not the masses. 

5 reasons to NOT launch one: 

⚠️ → You're scared to offend somebody with your opinions. 

⏰ → It takes months to make a decision on your content or business. 

😅 → You plan on asking people to, "tell more about themselves." 

💰→ You're not making consistent and predictable revenue or income. 

🗣️ → Your personality is not suited for on-air talent. 

In reality, most will never launch one because they will find a good reason not to do it, and that's completely ok. 

When the pain of not starting outweighs the pain of starting, that's when people pull the trigger. 

My advice? Try it before you make any big decisions. 
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#podcastproduction #podcastprinciples #podcastinterview #podcastlaunch

I despise email newsletters, so I listen to podcasts instead. 

Here are 6 life-changing shows you should know ⤵️
 
💰→ The Game by Alex Hormozi | 10-40mins, 2x weekly

I learned how to close deals from this + his book. 

🔓 → Unlocking Us by Brené Brown | 25-60mins, random release.

She's opened my mind to life, parenting, and much more. 

💸 → Rich Habits by Austin and Robert | 20mins, weekly.

Learn bit-size financial habits that yield you big returns (NEW).
 
📈 → 2 Bobs, by David and Blair Enns | 30 mins, weekly. 

Learn the art of creative entrepreneurship. 

🏰 → Dark History by Bailey Sarian | 1hr, weekly. 

Her personality brings a new twist to murder mysteries. 

💪 → Mark Bell's Power Hour, by Mark Bell | 45-180mins, weekly. 

Combines fitness, mindset, bodybuilding, and entrepreneurship. 
 
👇

What shows are you listening to lately? 

[save this post for later + share so others can see]
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#podcastproduction #podcastprinciples #podcastinterview #podcastlaunch


"Your generation is soft..." 

They're also depressed, anxious, and missing a true purpose. 

Brielle Wohlenhaus and I sat down this week to uncover the reality of Gen Z and young millennials. 

• Over 45% of 18-24 year olds have either anxiety, depression or both
• 64% of US Gen Zs use Instagram at least once per day
• Gen Z is more likely to receive therapy or mental health treatment than any other generation

The answer? 

Prioritize purpose over pleasure...and this week, Brielle and I break down exactly how to do it. 

Find the Podcast Here - https://lnkd.in/eEQn4edJ

Google, BopCast and your platform of choice to listen 🎧

#podcastprinciples #bopcast  

1. Prioritize ruthless consistency over relentless perfection. 
2. The top 1% don't love details, they live for them. 
3. The best fuel for a big goal is a small win. 

#principles  🤘

Brands that make video content have the ultimate advantage in 2023.

Value + Entertainment = Attention → and attention is the new oil. 

3 Ways to Dominate Video in 2023 ⤵️

🏃→ Short-Form
• Create extremely well-edited, compelling Tiktok-style videos
• Great for brands with enthusiastic and coachable SMEs/CEOs
• Metric: Views, likes, comments

🚴 → Medium-Form
• Create edutainment-style, 3-5 minute YouTube vignettes
• Great for companies with great SEO/blog numbers already
• Metric: Views, comments, and subscribers

🚗 → Long-Form
• Create < 30-min. podcast episodes that display what you sell in video form
• Great for complex topics (finance, technology, science)
• Metric: Subscribers, email subscribers, booked calls, sales

The best way to start? Create your first video. 

Hit me with questions in the comments ⤵️ 

🤘
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#podcastproduction #podcastprinciples #podcastinterview #podcastlaunch


"Who are the most creative people in content creation?"

Luckily, they're extremely easy to learn from...

3 Cheat Codes I Stole From Comedians ⤵️

→ You're not supposed to be for everybody - who are you NOT for? 
→ The audience knows - do you use their feedback to make decisions? 
→ Personality is your cheat code - is going 'off script' part of your strategy?
 
Next time you're creating something, remember that it's always ok to take a chance, try for a laugh or go "off the dome."

As they say, "make art, not content."

🤘
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#podcastproduction #podcastprinciples #podcastinterview #podcastlaunch

Top 1% podcasts are fundamentally different from the average in 3 ways.  

Their secret?  
 
💬 → Opinions

They have a new/opposing opinion most of the public will disagree with. 

e.g. Dave Ramsey, "Honeymoons are stupid. Save the $ instead."

🗣️→ Personality

People are drawn to their charisma or status first, and content second. 

e.g. Howard Stern, Ben Shapiro, Tomi Lahren. 

🔥→ Format

They think outside the 📦 by turning something else into a podcast.

e.g. Tony Hinchcliffe invites comedians on, then roasts their sets live. 

👇
 
The best content creators in the world are executing upon crazy ideas. 

The wilder your idea sounds, the more likely it is to catch attention. 
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#podcastproduction #podcastprinciples #podcastinterview #podcastlaunch

Whole Foods started a podcast in 2007...

They understood the difference between customers and fans. 

Copy these 3 Rules to do the same in 2023 ⤵ 

→ Connect on a deeper level using real opinions first, and data second. 

→ Build a relationship with the audience through a predictable schedule.

→ Don't use arbitrary opinions to make strategic creative decisions. 

World-class content should feel like entertainment, not a college lecture 🤷‍♂️ 

Would you watch what you make?

🤘
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#contentprinciples #podcastprinciples #podcastlaunch  #principles  

Announced today, Montana is the first US State to ban Tiktok...

The reason? “to protect Montanans."

That's like saying New York City banned the herding of cows 😂 

Montana has the best hunting, fishing, and hiking in the country, and houses Yellowstone, our biggest national park. 

Seem like the last state that needs to ban an app where people dance to RnB music...

Bears, coyotes, or wolves? We got that covered.

It's Tiktok we're worried about! 

#tiktok  

I've been working with 5-10 new coaching clients in the past 2 months.

Steal our "make me money while adding value" system.

Finally earn 💰 with a podcast in 2023 ⤵️  ‎‎ ‎  ‎ ‎‎   ‎ ‎‎  ‎ ‎‎ "see more" →

→ Interview ideal customers in the form of live coaching
→ Repurpose it so your audience can take the advice too
→ Create a community and advertise the member's results 
→ Leverage the community to offer a paid group program 
→ Sell personalized 1-on-1 training for an extremely high rate 
→ Allow coachees to advertise their results and become affiliates 
 
People want to change immediately when they don't see results, which is why they don't see results. 

The answer is never "more," it's "better," when it comes to content. 

#podcastprinciples  

It took me about 3 years to go from 0-9k followers.

Then it took me 1 month to go from 9k-10k...
 
3 Signs You're NOT on the Right Track ⤵ 🛑
 
→ Your content talks more about you than your topic
→ You're consistently getting 0 engagement on posts
→ Nobody is reaching out to you first with interest 
 
If it's more about "you" than it is the person on the other side, you're going to get waaay less traction. 
 
When in doubt, add value. 

🤘 

I saw my grandfather buy a Cadillac in his 70s, only for it to be taken away from him a few years later. 

What fun is having what you thought you wanted 40 years after you thought you wanted it?

Living for the future is not just waiting to get the things we truly want, living for the future is designing the future we want later, now.
 
#principles #reallife  

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