SHFT Agency

Led all brand programs (audits, positioning, activation) and ran point on all strategic workshops and presentations for our clients. 

• Desktop and field research across company, consumer, category, and culture.
• Insights creation based on data collection and qualitative interviews.
• Identity development, including: vision setting, purpose statement, values, tone.
• Positioning, including: messaging, narrative, story, tagline.

Senior Brand Strategist & Head of Brand

Helping organizations and solopreneurs grow and make more money by being very clear about who they are, whom they serve, how they serve them, and why.

Brand Strategist

JÜRG

• Communication strategies for various industries
• Website copy, newsletters, blog articles, social media posts
• Management and promotion of blogs for agencies and their clients
• Digital copy for international clients (USA and Switzerland)

Copywriter

Hurni Engineering Sàrl

• Creating strategic communication plans and budgets
• Writing and editing promotion and communication material (both printed and digital)
• Serving as the liaison between the Autodesk marketing teams (DACH) and Hurni Engineering
• Working closely with cross-functional departments to ensure a good delivery of communication to clients and partners
• Organizing annual corporate events: selecting and transforming venues, accomodating needs, building fruitful partnerships with event contributors

Hurni Engineering is a B2B consulting firm specialized in software for computer-assisted product design, data management, and lifecycles. It is a certified Autodesk Gold Partner in Switzerland.

As their Marketing and communications coordinator, I was responsible to build awareness of Autodesk's solutions to help create better, faster, smarter.

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