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Will Kersten

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Is your legacy catalog underperforming? I modernize outdated catalogs, helping clients bridge the gap between print and digital for campaigns that invigorate brands, boost sales, and inform every other aspect of their marketing. I’ve been managing large-scale catalog projects since 2019. Here are some of my results: → Modernized a 500-page legacy catalog generating 10% of company sales, with a comprehensive style update and integration of QR codes with custom URLs for improved brand communication and enhanced shopping experience → Initiated a lifestyle photography program for in-house photo team, elevating the catalog's visual appeal and brand storytelling capabilities → Developed agile content workflows, increasing and improving creative output while streamlining productions for on-time results → Directed multi-team production of 3000+ pages of catalog content, driving collaboration for complex catalog projects I live and breathe catalogs! If you have any questions about print or digital catalogs, or just want to learn more about what I do, send me a DM. I'd love to hear from you!

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