Ghalib Hassam

Baghi

If you're a B2B founder who wants to get ahead of the competition, you must leverage your founder brand on LinkedIn. Here's why:

1. Thought leadership.

Being a thought leader has quickly become a necessity - it plays a massive role in decision-making for your target audience.

It comes down to influencing decisions and being the first name that comes to mind when clients face challenges.

Here's what you can talk about in terms of insights that are unique to you:

i) Strong opinions that aren't available anywhere else.
ii) Insights on your target audience's problems.
iii) Commentary on industry practices.

The goal is to become the go-to expert in your industry.

2. Pain point content.

Address your target audience's problems in your content.

You need to consistently share insights around their problems and share content that shows them how you'd solve these issues.

Here's what you can talk about:

i) What problems are they facing?
ii) Why do they face these problems?
iii) How does you solve these problems for them?

The source material of this content comes from your subject matter expertise and existing customer data (sales calls\discovery calls)

It's okay to challenge the status quo and shake things up.

Present bold ideas that disrupt conventional thinking and set you apart as an thought leader.

3. The high cost of not leveraging you founder brand:

Each day without a strong LinkedIn presence is a day you're overlooked by potential clients seeking expertise.

And in today's digital world, visibility equals credibility. If you're not present, why should clients trust you?

What people fail to realise is that each day you stall, the space gets more and more crowded.

Every industry leader you admire didn't get there by chance.

They took bold steps to stand out.

And the risk isn't in putting yourself out there - it's in staying hidden while others dominate the space that could have been yours.

Founder - LinkedIn Strategist for B2B Founders

The Founder Lore Podcast

In this podcast, we sit down with founders who have leveraged their founder brands on LinkedIn to not only grow their businesses but also share their experiences in real time.

Each episode dives into the human side of entrepreneurship - the challenges, the breakthroughs, and the lessons learned along the way.

We go beyond the surface-level success stories and explore what it really takes to grow, lead, and scale while staying authentic.

Founder & Host

Mentoria Digitals.

Supporting the agency with:

1. Operations.
2. Processes.
3. Client delivery.

Strategic Advisor

Talent & Truth

Content And Strategy Manager

Kurogo

1. Working with Content Writers and Senior Team to execute positioning strategies effectively through high-quality content.

2. Manage and coordinate the output of the Content Writers and Social Community Executive to ensure all work is aligned with our clients’ strategies and is delivered to a high standard and on-time.

3. Crafting positioning strategies that align with clients' end goals.

4. Creating and running reports with our clients on the performance of their personal brand, alongside Content Writers and Social Community Executives.

Account Manager

I build busy CEOs\Founders' personal brands and position them as an authority in their market.

I've worked with CEOs\Founders from the DACH, MENA, and the UK.

With a well-positioned personal brand, you can:
 
- Grow a community.
- Get inbound leads.
- Attract talent.

Here's what I do:

- Communicate with CEOs\Founders and their marketing teams.

- Come up with a strategy that is aligned with their Personal Branding goals as well as their business\company goals.

- Form a community of professionals (networking is key)

First, you create demand for you and your services.
Second, you capture that demand in the form of a growing network, more leads, and attracting talent to your company.

All inbound.

Personal Brand Manager.

notus

This internship\part-time job was my first step into the world of Marketing\Personal Branding.

I learned a number things, but mainly:

• Copywriting - Creative.
• Account management for clients.
• Content Strategy.

Personal Brand Manager

Bahcesehir University

Didn't have the best of experiences:

- Tried to change their old ways of marketing but the top-level execs weren't flexible.

- Eventually decided it was better for me to look elsewhere to get to where I wanted:

Becoming a Demand Gen marketer.

BAU Global Representative.

‣Marketing the university along with its campuses abroad in the BAU Global network.
‣Reporting directly to the head of international relations.

Marketing International Student Assistant/Masters Student Assistant

ZTE Corporation

Intern

Account Manager @ Kurogo | We create thought leaders through personal branding

I grow B2B founder brands on LinkedIn through content.

Most of my clients are struggling with:

1. Can’t justify the time spent on LinkedIn.
2. Don’t know what to write about.
3. Not sure what the end goal is.

And so, I take them through a process that grows their LinkedIn and opens them up to new business opportunities:

1. Define how you want to position yourself against competitors.
2. Map out the core topics to write about.
3. Define the end-goal for LinkedIn.
4. Create content that attracts your target-audience.
5. Measure progress monthly.

Using this process, I’ve helped my clients:

📌 FOUNDER 1: Grew from 8K → 21K followers within 10 months.
📌 FOUNDER 2: Landed 5+ new business opportunities through LinkedIn.
📌 FOUNDER 3: Grew from 3K → 10K within 8 months.

If you want to become a thought leader in your industry and generate new business opportunities,

Click ‘Book an appointment’ at the top of my profile to see how I can help you.

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