Ghalib Hassam

Baghi

If you're a B2B founder who wants to get ahead of the competition, you must leverage your founder brand on LinkedIn. Here's why:

1. Thought leadership.

Being a thought leader has quickly become a necessity - it plays a massive role in decision-making for your target audience.

It comes down to influencing decisions and being the first name that comes to mind when clients face challenges.

Here's what you can talk about in terms of insights that are unique to you:

i) Strong opinions that aren't available anywhere else.
ii) Insights on your target audience's problems.
iii) Commentary on industry practices.

The goal is to become the go-to expert in your industry.

2. Pain point content.

Address your target audience's problems in your content.

You need to consistently share insights around their problems and share content that shows them how you'd solve these issues.

Here's what you can talk about:

i) What problems are they facing?
ii) Why do they face these problems?
iii) How does you solve these problems for them?

The source material of this content comes from your subject matter expertise and existing customer data (sales calls\discovery calls)

It's okay to challenge the status quo and shake things up.

Present bold ideas that disrupt conventional thinking and set you apart as an thought leader.

3. The high cost of not leveraging you founder brand:

Each day without a strong LinkedIn presence is a day you're overlooked by potential clients seeking expertise.

And in today's digital world, visibility equals credibility. If you're not present, why should clients trust you?

What people fail to realise is that each day you stall, the space gets more and more crowded.

Every industry leader you admire didn't get there by chance.

They took bold steps to stand out.

And the risk isn't in putting yourself out there - it's in staying hidden while others dominate the space that could have been yours.

Founder - LinkedIn Strategist for B2B Founders

The Founder Lore Podcast

In this podcast, we sit down with founders who have leveraged their founder brands on LinkedIn to not only grow their businesses but also share their experiences in real time.

Each episode dives into the human side of entrepreneurship - the challenges, the breakthroughs, and the lessons learned along the way.

We go beyond the surface-level success stories and explore what it really takes to grow, lead, and scale while staying authentic.

Founder & Host

Mentoria Digitals.

Supporting the agency with:

1. Operations.
2. Processes.
3. Client delivery.

Strategic Advisor

Talent & Truth

Content And Strategy Manager

Kurogo

1. Working with Content Writers and Senior Team to execute positioning strategies effectively through high-quality content.

2. Manage and coordinate the output of the Content Writers and Social Community Executive to ensure all work is aligned with our clients’ strategies and is delivered to a high standard and on-time.

3. Crafting positioning strategies that align with clients' end goals.

4. Creating and running reports with our clients on the performance of their personal brand, alongside Content Writers and Social Community Executives.

Account Manager

I build busy CEOs\Founders' personal brands and position them as an authority in their market.

I've worked with CEOs\Founders from the DACH, MENA, and the UK.

With a well-positioned personal brand, you can:
 
- Grow a community.
- Get inbound leads.
- Attract talent.

Here's what I do:

- Communicate with CEOs\Founders and their marketing teams.

- Come up with a strategy that is aligned with their Personal Branding goals as well as their business\company goals.

- Form a community of professionals (networking is key)

First, you create demand for you and your services.
Second, you capture that demand in the form of a growing network, more leads, and attracting talent to your company.

All inbound.

Personal Brand Manager.

notus

This internship\part-time job was my first step into the world of Marketing\Personal Branding.

I learned a number things, but mainly:

• Copywriting - Creative.
• Account management for clients.
• Content Strategy.

Personal Brand Manager

Bahcesehir University

Didn't have the best of experiences:

- Tried to change their old ways of marketing but the top-level execs weren't flexible.

- Eventually decided it was better for me to look elsewhere to get to where I wanted:

Becoming a Demand Gen marketer.

BAU Global Representative.

‣Marketing the university along with its campuses abroad in the BAU Global network.
‣Reporting directly to the head of international relations.

Marketing International Student Assistant/Masters Student Assistant

ZTE Corporation

Intern

Account Manager @ Kurogo | We create thought leaders through personal branding

I grow B2B founder brands on LinkedIn through content.

Most of my clients are struggling with:

1. Can’t justify the time spent on LinkedIn.
2. Don’t know what to write about.
3. Not sure what the end goal is.

And so, I take them through a process that grows their LinkedIn and opens them up to new business opportunities:

1. Define how you want to position yourself against competitors.
2. Map out the core topics to write about.
3. Define the end-goal for LinkedIn.
4. Create content that attracts your target-audience.
5. Measure progress monthly.

Using this process, I’ve helped my clients:

📌 FOUNDER 1: Grew from 8K → 21K followers within 10 months.
📌 FOUNDER 2: Landed 5+ new business opportunities through LinkedIn.
📌 FOUNDER 3: Grew from 3K → 10K within 8 months.

If you want to become a thought leader in your industry and generate new business opportunities,

Click ‘Book an appointment’ at the top of my profile to see how I can help you.

I just onboarded a B2B founder who's content is going live next week. Here's the complete breakdown of the process: (posting 3x a week)

1. Kickoff session.

A 90-min call where we talked about:

- Introductory and foundational questions (personal + career)
- Industry-specific questions (thought leadership)
- Target audience/service delivery (pain points/solution)
- Positioning and strategy (what differentiates you?)

In this call, I also walked the client through his 3-month strategy with KPIs for each month.

2. Positioning strategy.

Based on the info form the kickoff call, I presented the client with his positioning strategy. 

This deck includes:

- Profile audit (along with suggested changes)
- Purpose and mission (the 'why' of his founder brand)
- Target audience (primary + secondary)
- Market positioning (current VS desired)
- Content strategy (pillars for the next 3 months)

This deck gives us clarity on the kind of content we'll be putting out.

3. Content call.

A 60-min call where we discussed content for month 1 (first month is mainly TOFU + MOFU content)

Questions include his founder story & thought leadership around the industry.

This call is enough to write 2x weeks' worth of content.

(we'll continue to have this call every 2 weeks)

4. Content sent for review.

Once I wrote the content, I sent it to the client for review.

It'll go live as soon as the approvals come.

Ongoing support:

1. Profile clean-up.

I'll be adding relevant ICP while removing irrelevant 1st degree connections.

(every time you post, LinkedIn shows it to a select few 1st degree connections - they need to be relevant.)

2. Bi-weekly content calls.

These calls will continue throughout the relationship to source content.

3. Monthly report call.

This report reflects on previous month's performance.

It also shows what we're going to do next.

Lastly...

The first 3 months will get us momentum and then we'll double down on what's working, and remove what isn't.

Founder @ Baghi | Building and Scaling B2B Founder Brands on LinkedIn | Host of The Founder Lore Podcast

Just wrapped up the positioning strategy + month 1 content call questions for a client. Here's a breakdown:

The client's goal:

The client is a seasoned expert in B2B SaaS growth for early stage + exited founders.

He has a wealth of experience and wants to:

- Establish thought leadership.
- Position himself as the go-to expert for his ICP.
- Create content that is optimised authority not virality.

The process:

1. Understanding the client before diving into the strategy.

I revisited past conversations, insights from previous calls about his strengths, audience pain points, and their unique differentiators.

2. Positioning.

Off the back of the above info, I created a positioning deck which is a detailed document outlining their:

- Profile audit.
- Mission & values.
- Target audience.
- Current & desired market perception on LinkedIn.
- Differentiation.
- Content pillars.

Then, we got on a call and went through the doc section by section to get the client's feedback.

3. Content plan development.

I designed a month 1 & 2 content plan with a mix of thought leadership and practical insights.

Since this client hasn't been active on LinkedIn, month 1 focus will be TOFU (awareness) + MOFU (educational) content.

In month 2 & 3, we'll niche down on MOFU (educational) + BOFU (conversion: case studies, breakdowns, etc.) content.

On our next call, I'll ask him specific questions for month 1 content.

4. How did I create the content call questions for month 1?

All the conversations and discussions we've had are recorded.

- These are first converted into ideas.
- Then, these ideas are converted into questions.

The structure I follow for these questions is:

- Context (serves as a warm-up plus reminder of prior convos)
- Prompt (designed to draw out the client's thought leadership)

The finalised list of simplified, audience-centric questions is shared with the client a day or two before the call to ensure preparation.

Note: I add personal anecdotes to these questions to make them more relatable. It helps the clients answer with more depth.

Lastly:

On the content call, I ensure we dive deep into each question, gathering enough detail and depth (the call doesn't end until I am satisfied with the answers)

Post call, I'll:

- Create content based on the client’s responses.
- Send it for review.
- Begin posting once approved.

✌

Most founders struggle with LinkedIn because they lack clarity - their content feels random, burnout sets in, and eventually, they stop - often blaming the platform.

But the real issue isn’t LinkedIn.

It’s the absence of a clear positioning strategy and a defined end goal.

When you know how you want to be perceived and create well-defined content pillars, everything shifts.

You’re no longer just posting - you’re working toward a purpose.

Yet, even with a clear end goal, some still find LinkedIn isn’t working for them.

Why? Because they lack a strategy to bridge the gap between where they are and where they want to be.

Combine that strategy with consistent effort over 3-6 months, and you’ll start to see real results.

If you're in the same boat... ask yourself:

"Do I have a plan, or am I just posting?

2024 taught me that taking risks is necessary, but only when they’re calculated.

This past year, I faced some of the biggest decisions of my life:

1. Quitting a stable job.
2. Launching Baghi - B2B LinkedIn Founder Branding Consultancy
3. Facing the uncertainty that comes with entrepreneurship.

The main reason I started my business is because I wanted time and financial freedom.

Through it all, I learned that taking such a risk without a plan is reckless, but with preparation, the leap can be life-changing.

It wasn’t easy, and there were moments of doubt, but I am glad I kept going.

The takeaway... Dream big, but plan well.

Risks are necessary for growth, but they should be backed by preparation and foresight.

Here’s to more bold but thoughtful moves in 2025.

If you’re thinking of building your founder brand, here’s a simple framework on how you can stand out as 'The' go-to option for your target audience:

1. Relevant thought leadership.

Let's define 'thought leadership' first:

"Opinions that demonstrate your expertise in a specific field, and to inspire others to think and feel differently."

One of my former clients summed it up very nicely, "It's not thought leadership if its from a collective consciousness."

True thought leadership comes from YOUR unique perspective - opinions only you can bring to the table.

(not your team, not Google, not ChatGPT)

This is what sets you apart and positions you as the authority in your industry.

2. The 4-layer pain point approach.

Most content only scratches the surface when it comes to addressing pain points.

You need to go deeper - break it down into four layers:

- Why does your ICP (ideal customer profile) have this problem?
- Why does this problem occur in the first place? (root causes)
- What happens if you they don't solve this? (hidden cost?)
- How do you solve this problem? (your solution)

Your job is to guide your ICP from A-Z and paint the picture of what’s at stake.

Lastly, document your journey.

People don’t just buy products - they buy from people they trust.

Share your journey as a founder by showing the ups, the downs, and the lessons learned because transparency builds trust and creates connection.

The above works great if you can tie it to an end goal - ask yourself:

"What do I want to get out of this platform?"

Hit me up in the DMs if you have any questions.

Over the past 3 years, I’ve built 30+ founder brands, worked at 3 top agencies, and launched my own founder branding business. A few reflections: (a must-read for founders)

1. The most common mistake I see founders making on LinkedIn:

i) Treating founder branding as a short-term ROI activity (expecting significant ROI within a month or 2)

ii) Creating content without a strategy/end goal (leads to content burnout and ultimately losing faith in the platform)

2.  The best way to generate new content ideas:

Hot take: you don't need new content ideas.

You only need to derive 2-5 core content pillars and divide those into sub-pillars consisting of target audience pain point content + thought leadership on the industry.

Then, keep talking about those over and over again.

3. The biggest change you can bring today to create content that moves the needle:

Dive into your sales/discovery calls and pick out recurring pain points/problems. Then, create content in 4 different layers:

- Why is your ICP facing this problem?
- Root causes. (What causes it in the first place?)
- Hidden costs of ignoring it. (Time? Money?)
- How your service solves it. (plug in your solution)

4. How to balance content with running your business:

Get your team (or work with someone) to interview you for 1 hour every 2 weeks (this will give you 2 weeks' worth of content)

If you can't dedicate even 2 hours to this per month - then this isn't for you.

5. How to write the perfect hook:

There's no such thing as a perfect hook.

Stop worrying about 'attention spans are short' and write whatever you feel like writing, as long as it builds anticipation for the rest of the post.

This could be a one sentence hook or a 3-4 sentence hook.

6. The one habit that will make you a better creator as a founder:

Start documenting your journey.

The ups and downs - both.

7. If you're thinking of paying someone to build your founder brand:

Instead of asking, "How many posts will you write for me per week?"

Ask:

“How will you showcase my thought leadership?”
“How will you bring out my unique perspective?”
"What is your plan for the next 3 months?"
"How will you save me time?"

Stop falling for the "X leads in Y days" brigade.

8. My advice for a founder building their brand from scratch:

Figure out your positioning first before you even put out a single piece of content.

- How does the market currently perceive you?
- How do you want them to perceive you?
- What differentiates you?
- Who is your target audience?
- What problems do they suffer with?
- How do you solve these problems?
- What are your core content pillars?

9. The right time to start building your founder brand:

It was yesterday.

You need at least 3 months of consistent effort to gain momentum.

Start today, and by this time next year, you’ll thank yourself for investing in your founder brand.

No founder should put out even a single piece of content before figuring out their positioning first - because in most cases, you'll end up wasting a lot of time.

First, you need to figure out:

- How does the market currently perceive you?
- How do you want them to perceive you?
- What differentiates you?
- Who is your target audience?
- What problems do they suffer with?
- How do you solve these problems?
- What are your core content pillars?

And don't listen to the 'just start posting' advice because it does more harm than good.

I know people say that because it implies you'll figure things out as you create content.

But in most cases, you'll end up wasting a lot of time.

You can start posting once you understand your positioning and have a strategy in place (end goal + content pillars)

And then you can figure things out as you create content:

- Understanding the algorithm (types of posts, best time to post etc.)
- Observing audience signals (whats resonating with my audience?)
- Finding your consistency (how many posts per week can I sustain?)

You're a founder and you have a business to run.

You don't have the luxury to waste 3-6 months creating random content because someone told you to 'just start posting.'

Time is money.

This January, many founders will commit to building their founder brand as a new year’s resolution - but most won’t last a month.

Only the ones who truly understand the commitment needed and the benefits to be reaped will survive.

At the end of the day, it comes down to who stays in the game longer.

What happens when you combine 7 years of LinkedIn content with founder grit? You get my Ep11 guest, Alex Boyd.

This episode is packed with value.

- Why your founder brand is a 'must' for driving growth and opening doors.

- How Alex pivoted from creating content as a sales leader to building a bootstrapped SaaS.

- The balance between documenting your journey and creating structured, strategic content.

- How to avoid burnout and stay consistent - even when it feels like your content isn’t working.

If you’ve ever wondered, “Can LinkedIn really help me grow as a founder?”

The answer is YES... (but there's a catch)

Tune in to Episode 11 of The Founder Lore Podcast here: https://lnkd.in/dK2DbJ3j

Here’s how much I spend every month to run my solo business: 

ChatGPT - $20 per month
LinkedIn Premium - $27 per month
Internet - $29 per month
Riverside(dot)fm - $24 per month

Total = $100 per month.

It’s incredible how lean you can be today if you’re running a solo business and want to be highly profitable.

I expect these expenses to go up as I scale but for the foreseeable future - it’ll stay the same.

I'm onboarding an exciting AI startup founder and had a fantastic first call yesterday. Here's how this call will shape his LinkedIn strategy: (read this if you're unsure how to create one)

This founder knows his business inside out - he’s built an incredible product and has recently raised capital as well.

What most strategies lack is a gap that ALWAYS needs to be filled if you're building a founder brand:

Articulating what makes your service different and why your audience should care.

Through the call, we were able deep into both of the above (by asking the right questions) and derived his:

1. Personal 'why' behind the business.
2. Startup's mission.
3. Service differentiation.
4. Positioning clarity.

Lastly: How all of the above ties into his founder brand on LinkedIn.

All of this really comes down to asking the right questions - simple, basic questions that orchestrates the client's thought leadership output.

This is how you get your overall positioning right on LinkedIn.

And when you get your positioning right, everything else - your messaging, your content, your authority - falls into place.

I know exactly what would've happened if this founder and I never worked together and tried posting sporadically:

He'd create content for 2-3 months with no real ROI - eventually, he'd quit and lose faith in the platform.

This happens SO MANY TIMES.

If you're reading this, don't let it be you.

A good positioning strategy goes a long way.

2 months ago, I started my podcast to add an extra layer of credibility to my founder brand. Today, it has become an important touchpoint in my buyer's journey.

I started the podcast with a clear purpose in mind - actually, several:

1. By featuring successful founders, I can highlight real-life case studies of thriving founder brands.

2. By sharing these founders' strategies, my goal is to help my audience (B2B founders) address their own pain points.

3. I aim to motivate founders considering a founder brand by showcasing the tangible success others have achieved by leveraging theirs.

4. Direct conversations with these founders (who also happen to be my ICP) helps me gain insights into their struggles and needs.

5. I get to talk to founders who are at different stages of their career - early stage, exited, and multiple-time founders (this helps me understand pain points at all levels and ultimately refine my offering)

It's already delivering results - multiple founders have mentioned the podcast to me.

And while I don’t expect to directly convert listeners into clients through the podcast (that was never my goal)

It serves a crucial role in the buyer's journey.

The purpose of the pod is to inspire, entertain, and educate.

It’s one of many touchpoints nudging my ICP in the right direction.

P.S. I've got a fantastic lineup for the coming months - some brilliant founders who built their founder brand from the ground up.

Creating content isn’t an issue anymore. 

With AI, anyone can generate content tailored to their tone of voice.

The real challenge is substance.

- What is it that you're talking about?
- How much value are you providing?
- Does it actually help your target audience?

Every founder on LinkedIn must fill a gap via their content:

Clearly articulating what makes your service different and why your audience should care.

Filling this gap comes down to 2 things:

1. Asking the right questions.
2. Answering them effectively.

But for most founders, taking their expertise and turning it into engaging content doesn’t come naturally.

You’re the expert, but translating that genius into something digestible for your audience feels like a struggle.

The solution:

Work with someone who knows how to ask the right questions.

1. It can be someone within your team.
2. It can be external help.

The only condition is that they shouldn't 'just' help you with writing copy but also be able to draw out your insights - frame them in a way that positions you as someone who understands your audience’s problems and knows how to solve them.

Spend one or two hours every couple of weeks sharing your expertise.

Turn those conversations into content.

Stick with it for three to six months, and you’ll start seeing the results.

What you say matters more than how you say it... make sure your content reflects that.

I recently spoke about LinkedIn founder-led marketing pitfalls on a podcast. Here are the key mistakes you're probably making if you're building your founder brand here:

1. Chasing short-term ROI instead of long-term benefits.

If you're building your founder brand to get instant ROI - whether it's money, relationships, or opportunities - you're approaching it wrong.

Building momentum on LinkedIn takes time.

Expect at least 3-6 months of consistent content creation and networking.

Here's a rough timeline of what that might look like:

Month 1: Focus on brand awareness with TOFU (Top of Funnel) + MOFU (Middle of Funnel) content, and grow your network by adding connections.

Months 2-3: Create targeted content addressing your ICP’s (Ideal Customer Profile) pain points (MOFU + BOFU) and build relationships through warm intros in DMs.

Month 4+: Double down on what’s working - refine your content and engagement strategy.

2. Posting without a strategy.

Many founders give up after 2-3 months of posting with no ROI, assuming LinkedIn doesn’t work for them.

This isn’t because your industry experience or thought leadership doesn't matter - it’s because you lack a clear strategy to reach a certain end goal.

Without direction, your posts become random, and end up wasting precious time.

Start by defining:

- Who you’re trying to reach.

- What goals you want to achieve (e.g., lead generation, thought leadership, or brand awareness).

- How you’ll measure success.

Then, align your content and engagement efforts with that strategy.

3. Only focusing on content.

Your founder brand = Content + comments + networking.

- Content (what you share)
- Comments (how you engage with others)
- Networking (who you connect with)

I call this your 'LinkedIn Ecosystem.'

Adding people to your network introduces them to this ecosystem.

If your overall presence is solid, you’re more likely to build credibility, authority, and trust.

I don't offer commenting as a service because even if you outsource content creation, you can’t outsource thought leadership.

Dedicate 30 mins on days you post to:

- Reply to comments on your posts.
- Leave relevant comments on others’ posts.

These are the three most common mistakes founders make when building their brand on LinkedIn.

If you tackle these for 3-6 months, there’s no way you can fail.

The easiest way to decide if building a founder brand is right for you:

"Is my target audience on LinkedIn?"

If the answer is yes, then you absolutely need to be on LinkedIn.

Maybe some of these stats will convince you: (taken from 2024 Edelman-LinkedIn B2B thought Leadership Impact Report)

1. 73% of decision-makers say they trust thought leadership from company leaders more than traditional marketing materials.

2. 52% of decision-makers and 54% of C-suite executives spend at least an hour a week consuming thought leadership on LinkedIn.

3. Seven in ten decision-makers say they view organisations that consistently produce high-quality thought leadership more positively.

4. More than 75% of decision-makers say a piece of thought leadership has led them to consider a product they weren't previously considering.

The numbers don’t lie.

More and more decision-makers and executives are spending hours every week consuming thought leadership on this platform.

Every day you’re silent is an opportunity for your competitors to influence the people you should be reaching. 

If you’re a B2B founder, your audience is here - looking for insights that help them solve problems and make decisions.

Be the person who fills that gap.

Stop judging organic LinkedIn content with a paid social lens.

You’re shooting yourself in the shoot.

Organic content isn’t designed to deliver instant, trackable results.

Paid social on the other hand thrives on immediacy - quick impressions, clicks, and conversions, all tied neatly to a budget.

Organic content, on the other hand, is a long-term play to build trust, nurturing relationships, and establishing authority over time.

These aren’t metrics you can measure overnight.

Here's what you can achieve with it over time:

1. Build long-term brand equity.
2. Position you as a thought leader.
3. Keep you top-of-mind for your audience.

So, if you’ve been asking, “Why didn’t this post generate leads today?”

You need a mindset shift. Start asking:

“Is this post building trust with my audience?”
“Am I showing up consistently as my true self?”
“Does this position me as the go-to expert in my space?”

The most effective players on LinkedIn understand this difference - they commit to the long game.

Note: You need AT LEAST 3-6 months of consistent effort get some sort of ROI depending on your goals.

This is a sales post - I build B2B founder brands by turning their thought leadership into content that drives business growth (with only 2 hours of commitment a month):

1. Personalised positioning strategy\deck: 

We’ll jump on a 60-90min call and ask you specific questions that’ll help me create a positioning strategy that aligns with your business goals and founder brand.

2. Positioning call & 3-month plan:

I’ll present to you the positioning deck - this deck will represent how we want the market to perceive us.

I'll also walk you through your 3-month plan (what kind of content will go out & KPIs to track)

3. Content call: 

We’ll schedule a content call where I'll come prepared with prompts based the content pillars derived in the positioning deck - I’ll record the call and through your answers, I’ll create content and share it with you in 2-3 days for review.

4. Profile optimisation: 

I'll update and optimise your LinkedIn profile (tagline, about section, etc.)

Ongoing Monthly Support:

1. Content creation (3 posts/week for personal profile): 

We'll continue creating high-quality posts every week to keep your audience engaged without overwhelming them.

2. Bi-weekly content calls: (these are non-negotiable)

We’ll have bi-weekly calls every month where I’ll come prepared with questions related to your content pillars just like in the onboarding phase.

3. Monthly reporting: 

A report tracking engagement and results for ongoing improvement.

Time commitment: 2 hours a month.

-----

I have just 2 client spots left - after that, I’m closing my books to ensure I can fully dedicate time to my family and my clients.

If you're interested - please book a call via my featured section OR send me a DM.

I am offering 5 free profile audits for B2B founders\C-suite.

This audit includes:

- Your current positioning (what's missing)
- Your desired positioning (how to get there)
- Your LinkedIn profile (banner, tagline, about section, etc.)
- Your current content strategy (what's missing)
- Your 'needed' content strategy (content pillars)

This is useful if you've been thinking about building your founder brand OR needed a fresh pair of eyes to take a look at your current strategy.

If you're interested, please send me a DM or book a call via my featured section.

Founder-led marketing should never be about obsessing over vanity metrics.

A post with 500,000 impressions doesn’t mean anything if none of those views are from your ideal audience.

Founders often lose steam because their content doesn’t “go viral.”

Think about it... what’s more valuable?

500,000 random views or 500 views from decision-makers in your industry?

The downside of mass appeal is that you get a lot of un-desired audience attention that dilutes your network - your content starts being pushed to the wrong kind of audience - you might lose your ICP's interest.

The goal of your content is to speak to a specific persona - someone with unique pain points that your solution can address.

Your content should make them feel seen, understood, and compelled to act.

Vanity metrics don’t close deals.

Relevance does.

Taplio

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