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James Ker-Reid

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I’ve spent the last 6+ years working out what causes the ups and downs in sales at startup B2B SaaS companies. What creates extraordinary growth or failure? My mission is to empower technical founders who don’t come from a sales or marketing background to fulfil their commercial potential. You’ve done the hard bit already, you have: ✅ Created a B2B SaaS product ✅ Got your first paying customers ✅ Secured your first or second round of funding. But what happens next? This next phase between Seed to Series A and Series A to B is where the failure rate is painfully high. What do most startups do? ❌ They target the wrong target market, with the wrong offer and pricing ❌ They hire the wrong profile of people, in the wrong roles and often too many hires ❌ They don’t build predictability and scalability into their revenue operations and processes So, what do we do that can help you? ✅ We'll help you get clarity on your target market, pitch and pricing ✅ We’ll hire the right people at the right time for you ✅ We’ll install proven sales, marketing and onboarding processes that help you scale How does it work? ➡️ We’ll put in two sales and marketing operators into business who become part of your team, who follow our proven 3-P growth strategy. Why are we different? 1️⃣ We build things, we don’t just advise 2️⃣ We can handle both sales and marketing and lead the team 3️⃣ We’ve been there and done it so many times as Founders and as first hire on the ground. Our track record: 🔈 40+ Seed & Series A companies, 5 exits 🔈 249% revenue growth per client 🔈 53% increase in deal value 🔈 51% decrease in sales cycle time I've co-authored two Amazon bestselling books on sales and entrepreneurship, I co-founded an online learning platform for pre-seed founders, and mentored countless aspiring sales professionals for our clients. And I’ve personally experienced two startup exits - 1 MBO and 1 $500 million exit. My unwavering passion lies in sharing knowledge and insights with the B2B SaaS community, and helping Founders achieve their goals. And when I’m not working… 💭 I’ll be cycling, playing tennis or looking after my toddler 💭 And of course, the occasional binging of Netflix, perhaps The Last Kingdom, Marco Polo or even Medici. Although I don’t always get to choose… DM me if you want to find out more.

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