House of Creators

Founder

Tegro(🐯,🐯)

Host

SuperGaming

Host & Experience Orchestrator

PlanetSpark

Associate Director

Senior Brand & Community Manager

Brand & Community Consultant

Housr

Head of Community

Community Lead

CoHo.in

Senior Community Manager

Community Manager

Kuch Bhi Reviews

Youtuber

Crescendo Global

👉 What I did in this role:

→ Dived right into content creation. Each piece I wrote wasn't to fill space – it was to grab and turn our audience's attention into action.

→ Handled social media marketing (almost) like a pro. I turned our social pages into places where people visited, engaged and connected.

→ Focused big time on community building. It wasn't about posting stuff, it was about starting real conversations and building relationships. It was about brewing emotion with content around our social media pages. 

🌱 What did I learn at the internship:

1️⃣ Learned that the right words can really draw people in.

2️⃣ Found out that each interaction on our posts meant we were doing something right.

3️⃣ It's not about how many, but about how much we connect.

4️⃣ Saw firsthand how creative ideas can come alive and really work on social media.

5️⃣ Gained a solid understanding of digital marketing – not the theory, but the real hands-on stuff.

Saw the power of social media in action – how it can spread a message and build a community.

#ContentCreation #SocialMediaMarketing #CommunityBuilding #DigitalMarketing

P.S. Every day at Crescendo was a lesson in the power of words and connections in the digital world 🔥📈💯

Marketing Intern

High On Startup

July 2017, the heart of India's startup ecosystem and there I was, fresh-faced and eager to dive into the world of innovative minds.

So, what was I up to? Imagine chatting with over 100 startup founders from all over India. 

Yep, you read that right! 

I was the guy asking the questions, digging into their stories and, oh boy, it was like having a front-row seat to the coolest entrepreneurial show in town.

But wait, it wasn't about the chit-chat. 

I was juggling a bunch of hats – editing videos until they were just perfect, penning down blogs that felt like stories rather than articles, and playing around with YouTube and LinkedIn to get our content out there. 

It was all about striking the right chords with our audience, you know?

In a nutshell, my time at High On Startup was like being in the driver’s seat of a supercharged content machine. 

From hosting interviews to hitting 'publish' on social media, it was a roller-coaster two months where I learned a ton and probably drank way too much coffee!

Fast forward to today, and those experiences are like little gems in my pocket, constantly reminding me how cool and unpredictable the world of startups is. And hey, who knows where the next adventure lies?

So, that's my story! From interviewing founders to spinning content magic – it's been one heck of a ride.

#StartupLife #ContentCreation #MarketingAdventures #Community

P.S. Sometimes, I daydream about a reunion with all those founders. Imagine the brainstorming session! 🧠

Denziti Media

Back in 2017, I jumped into the marketing world with an internship at Denziti Media. 

2 months in Gurgaon and I was all about social media, content and building community. 

It was like playing in a digital sandbox, except this one was all about strategy and creativity.

My days were jam-packed with content creation. But this wasn’t any content. 

It was the kind that gets people talking, the kind that gets people excited about a brand. 

We were building a community from scratch and I was right in the thick of it.

There my role went way beyond the typical intern chores. 

I was part of the creative storm, brainstorming ideas and helping craft campaigns that resonated with our audience. 

It was all about making that emotional connection through social media – turning followers into a close-knit community.

Creating content was more than just a task, it was about weaving stories that people could relate to, stories that made them stop scrolling and start engaging. 

From analyzing market trends to getting hands-on with event management, every day was a new lesson in how to make social media work for you.

What I loved most? This wasn’t your sit-back-and-watch kind of internship. 

I was right there, in the mix, tossing ideas around and watching them come to life. 

It was a crash course in the art of digital marketing – understanding how content and community go hand-in-hand.

Looking back, those 2 months at Denziti Media were more than an internship. 

They were the foundation of my understanding of the digital world. 

Lessons in content creation, community engagement and the sheer power of social media have stayed with me ever since.

#MarketingInternship #ContentCreation #CommunityBuilding #SocialMediaAdventures

P.S. If only learning about ROI was as fun as those days, maybe I’d be better at managing my finances today 💸

Hi, I’m Jatin, a community builder by profession and a content guy from the heart.

Ever since my childhood (literally, like when I was 12 years old), I started a debate club. Back then, I got 8 students from my class and a total of 14 students from other sections together to debate on motions like - THBT ozone layer depletion is a man-made disaster in the making. Trust me, those days this is all we used to talk about.

However, I fell in love with content and community building later when I started, Kuch Bhi Reviews - a YouTube channel. I, along with 2 of my friends, was successful in growing it to 3K+ community members that lead to 200K+ views in a year’s time on the YouTube channel. 

It was great learning that helped me understand the power of doing things together! 

Along with this, I kept participating in debate competitions across the country and got a chance to meet phenomenal speakers. It is when I enjoyed the most being a part of a community. 

In 2016, I decided to do my first internship. Where I got a chance to meet 100+ startup founders PAN India, I interviewed them for a digital marketing agency, Denziti Media under their project, High on Startup.

After such a crazy internship, I was pushed to take up a job but I hadn’t quite figured it out then. So, I joined an internship program in leadership hiring an executive recruitment firm, Crescendo Global Services to understand the recruiter mindset and market demand. Thankfully, I was able to get the answers I was looking for from this internship. 

Finally, I explored the community piece properly with CoHo, one of the 1st coliving brands of India. The journey with them was insightfully ecstatic. I curated over 250+ experiences in less than a year. Met so many people in these events and got to know countless beautiful stories.

I moved to Housr with an intent to build MEGA communities and have been exceedingly happy since then. Housr is India’s 1st MEGA coliving brand that means there are over 500 members living together in one establishment. Now, that’s what I’m talking about!

My true strength lies in my ability to celebrate the victory of another. Trust me when I tell you this, I wasn’t born with it. I had to learn it. If you’d like to know what I’m talking about then a cup of coffee is what I’d like to get with you. 

Drop a message when you’re open to sharing your story because I’m interested. 

Let’s connect!

I have a theory about LinkedIn.

Maybe the reason why all personal brands look the same is because everyone is trying to please the algorithm, and when you try to please something that changes every week, you stop sounding like yourself.

Scroll for 10 minutes and you’ll see it too.

The punchy one-liners.
The staged “I quit” story.
The photo with forced depth.
Different people. Same template.

It's exactly like what happened after Kabir Singh became a blockbuster. For months, Bollywood shipped clones, the angry hero, the toxic romance, the brooding soundtrack. The formula worked once, so everyone kept milking it.

LinkedIn isn’t too different.

Once a certain style goes viral, the feed floods with replicas.
The same disconnected rhythm. The same dramatic hook.
The same “What do you think?” at the end.

It works, sure, but only in the shallow sense.
Because algorithms reward what’s safe.
Safe gets you reach, not trust.

It’s like what YouTube Shorts has become... millions of creators copying the same trending audio because it “performs.”

Everyone’s visible.
No one’s memorable.

That’s what happens when we let the algorithm direct the story.
We trade authenticity for optimisation.

But nobody remembers optimised creators.
They remember original ones.

The posts that build brands aren’t the ones the feed pushes.
They are the ones that actually make people think.

#personalbranding

Jatin Saini

I build personal brands for CEOs, VCs & founders

Last year, Mumbai Police summoned the CEO of BookMyShow.
This year, SEBI warned the founder of Ola Electric.
Different industries. Same story.

A communication lapse turned into a reputation collapse, and it happened within hours.

That’s how the internet works now. 
It does not wait for your PR team.

It forms opinions before your company can form a statement.
When you don’t control your narrative, the market will.
And that version becomes the truth.

That’s why founders like Deepinder Goyal, Nithin Kamath, and Anand Mahindra invest time in personal branding.

Not for followers.
For first-response power.

Because in 2025, brand is no longer marketing, it’s risk management.

This Saturday, I’ll be breaking this down live at YourStory Media TechSparks 2025, Bangalore at 2pm.

If you’re building something real but still relying on others to “tell your story,”
this masterclass will change how you see communication forever.

🎥 Attaching a short clip from my last session, watch it, and you’ll know why this matters.

Get your pass: https://lnkd.in/gNYuveCa

See you at TechSparks.

I don’t know why I keep hearing this:

“Indians don’t know storytelling.”

Really?

We’re the land of the Mahabharata.

A story so complex that generations are still debating who was right.

Think about it... we celebrate the Pandavas, even though they gambled away their wife.

That’s the power of storytelling.
It doesn’t tell you something.
It shapes how you see it.

So, I made this GIF to highlight something fascinating, how India’s modern-day founders carry similar archetypes and story arcs as the characters of the Mahabharata.

Their personal brand journeys mirror those ancient heroes and antiheroes: duty, ego, revenge, dharma, destiny, and it’s all there.

By the way, does it make you wonder, if the Kauravas had won, would we be celebrating Shakuni like we celebrate Krishna?

That’s the thing about storytelling, it decides who gets remembered as the hero.

#personalbranding

Rushabh Deena Shah

It felt wrong today.

I don’t know how else to say this.

I reached IGI around 6:30am, stepped outside, and the first breath I took was cold and dusty and honestly a little painful. 

A friend was driving to pick me up. She called on the way, didn’t even bother with a “hello.” She coughed into the phone - that rough Delhi winter cough you hear everywhere but pretend isn’t a problem.

I asked if she was fine.

She sounded irritated in that “don’t ask me stupid questions” way and said, “My eyes are burning. I can’t even see the road properly.”

I told her she shouldn’t have come, I could’ve taken an uber.

She laughed, not because it was funny, but because sometimes you laugh when you’re trying not to think about how bad things actually are.

We reached her flat and she told me what her manager said, “come to office unless it gets worse.”

Bro… what is “worse”?

Chest tightening after two breaths?
Coughing until blood comes out?
Or collapsing at the damn gate?
 
I don’t know how to explain this but it actually makes me angry - how normal everyone is about it.

We wake up with dusty, bitter taste in our mouth, our throats burn the moment we step outside... and still… still… companies act like breathing is optional.

Maybe I sound angry, I probably am, but this is ridiculous. People are hurting and acting like they aren’t because companies know the air is toxic and still say, “see you at 9am.”

It’s insane we’re even talking about this like it’s a minor inconvenience.

Nobody should risk their health to prove something at work.

We need to treat air pollution like we treated Covid.

Anyway… we are remote and we are hiring.

https://lnkd.in/d-_Wfinw 

Nothing about today felt normal and I don’t think we should pretend it is anymore.

#hiring #remotework #remotejobs

I learned the biggest lesson in Bangalore from an Uber driver at 1:30pm.

I was on my way to TechSparks that afternoon, sitting in the backseat of an Uber, mentally rehearsing what I wanted to say on stage. I must’ve looked a little tense because the driver quietly reached into his door pocket, pulled out a Bisleri bottle and handed it to me without saying a word. 

A few minutes later, we got stuck at a long red light. A woman walked up to the car asking for money. I didn’t have the energy to deal with anything, so I looked away and pretended to be busy on my phone. The driver didn’t do that. He rolled down the window and gave her a purple 50-50 biscuit packet he had in the car.

I thought that was it... but then an older woman came at the next red light.

Before I could even think what he would do, he reached into the dashboard, pulled out a packet of JimJam and gave it to her.

By the time we reached my venue, the bill was ₹1100.

I paid him ₹1,250.

As someone who grew up in India, tipping is not my default setting... but that afternoon, it didn’t even feel like “tipping.” It felt like the natural response to someone whose behaviour made an impression on me.

And this is exactly the point I want to make. 
People keep asking how to build a personal brand.
Most think it starts with content. Or a strategy. Or better hooks.

But sitting in that Uber, watching this man repeat the same small acts of kindness with three different people and expecting nothing back, goes to say: 

Your personal brand is not built on LinkedIn.
It’s built in your default behaviour.

Not the PR trained version you show when the camera is on.
The one that comes out when you’re tired or distracted.
The one you repeat without thinking strategy.

Because reputation is a direct result of those tiny patterns you don’t even realise people are noticing.

The only reason people will trust you (online or offline) is because your behaviour matches your words, every single time.

#personalbranding

I read a longevity post today that said:

“I’m not sharing this as a CEO, but as a fellow human…”

Followed by a “gravity causes aging” hypothesis, big science quotes and a beautifully designed PDF.

Interesting idea... but this is a pattern I’ve seen before (and founders know this):

When a company publishes a theory this polished, it's not sharing curiosity, they’re preparing a category.

You don’t spend 2 years “trying to disprove” a hypothesis, bring in Harvard & Salk quotes, design a 24-page studio-grade deck, and brand it under a company... unless there’s a product on the way.

It’s classic Silicon Valley playbook.

Create the belief → Create the category → Create the product.

But the part that bothered me is simple:

We haven’t fundamentally changed how humans age.
We’ve only stopped them from dying early.

People live longer today because of:

☑ vaccines
☑ sanitation
☑ antibiotics
☑ fewer deaths in childhood + childbirth

Not because we slowed aging.

The real levers of health-span (the years you live well) have not changed at all.

They still come from things no one can monetise:

☑ home-cooked food over app-delivered meals
☑ stress that is not outsourced to caffeine
☑ sleep that does not need a tracker
☑ sunlight, walking, lifting things
☑ less “biohacking gadgets”
☑ more “basic routines”

There’s no device, angle table, or micro-gravity simulation that replaces dal-chawal and discipline.

Founders will always build new markets - that’s the game, but as consumers, we should separate good storytelling, from good science, and excitement from evidence.

What do you think: Is this the future of health-tech? Or just another well-marketed shortcut looking for customers?

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