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🤓 Have the tech that can help consumers, but can’t explain its value to buyers? 😵💫 Is your messaging all over the place or overwhelming your audience with jargon? 😶 Do you feel like you look and sound just like everyone else? You might be tempted to work with a marketing agency to help. But you’d be making a mistake. If you are a founder, technical leader, or a product team, you’ve probably experienced the following: ❌ You feel like your message is getting “dumbed down” or losing technical credibility. ❌ Brand discovery wastes time on your "Hogwarts house" or "favorite colors" and not market fit. ❌ The new website isn't converting or producing valuable conversations. ❌ Every month starts with the "what should our content be?" meeting. The challenge isn’t your fault (or theirs, honestly), you may just be in need of a little “message therapy” to nail your core messaging BEFORE you kick off that next marketing project or campaign. Luckily, I’ve made it easy to discover, document, and build a system around your unique market messaging and align your whole team around it for execution. It’s called the “MessageDeck Method.” With the “MessageDeck Method” your team will: ✅ Get immediate feedback about what's working and what's not. ✅ Discover your unique Big Idea and Stories that set you apart in your market. ✅ Quickly pull the best marketing elements from your whole team (yes, even the nerds). ✅ Execute marketing that gets noticed, gets remembered, and gets results. Hi, I'm Joel and I'm a nerd that talks good. 🤓 The MessageDeck Method was developed based on my 25-year career in theater, education, video games, IT (yes, I used to actually “do the things”), communications, and marketing. I’ve been on both creative and technical sides and I discovered that the real reason technical communications fail is companies often skip messaging foundations. The MessageDeck is a way to strip away your team’s egos and inhibitions and collect the best ideas in your organization, then construct a messaging system (not just another “brand PDF”) that your in-house and partner teams can use every day to stay in alignment with what’s working. Curious to learn more? Learn more about how I help tech nerds and their teams build messaging systems that deliver more sales leads https://messagespecs.com/ P.S. If you're ready to take action, book a complimentary 45-minute Message Check-In for some immediate feedback on your current messaging
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TFW you get the email that your book is available for pre-orders!! vs. You still have so much marketing to set up.
What do we really mean when we talk about "models"? When I found out about a card deck FULL of mental models, I just knew I had to get my hands on them and talk with the designer. Check out my conversation with Juan Carlos and go back Re:Mind on Kickstarter!
What’s your A1 hot take? While most people limit their application to steak, sometimes I’ll implement it with chicken. Wait. What are we talking about?
"We didn't price in time to talk with the client before writing their content. Just Google what they do and look at competitor sites."
Louis Grenier
I'm cooking up something spicy, and I need your help. If you had to pick ONE thing marketing agencies say (or do!) that makes your eyeballs twitch… What would it be? Don't hold back. I want the raw stuff. Just leave a comment and let it riiiiiiip. 🐔
Have you ever broken a bone? How about a belief? Juan Carlos shares his "Kintsugi" moment on the latest Nerds That Talk Good podcast. What led him to designing the Re:Mind card deck, and how does it relate to broken pottery? https://lnkd.in/e_8jKqHG
I honestly thought quicksand was going to have a bigger impact on my life than it has. If only Bugs Bunny had prepared me for "business development." 🥲
Recording the audio for Be a Nerd That Talks Good. You just knew I HAD to make a Matrix reference. ebooks are on pre-sale now. Print coming soon. Audio ... whenever I finish this.
Don’t you just love it when a theme update on your website causes a fatal error, forcing you to default out to a crappy template, scramble to fix what you can, and makes you question your entire existence—the night before an 18-hour travel day, followed by a full-day of workshops, and then a 15-hour travel day home? Needless to say, don’t go to my website until at least next Tuesday, m’kay? 🥹
Love to see the MessageDeck in the wild! Tune into my conversation with Elijah!
Elijah Drown
How does a card game connect with LinkedIn? The power of messaging made fun again. Prompts to help you talk good when your best brand message is "live, laugh, love." One entrepreneur converted his love of card games, theatre, and well, finding the joy in being a nerd. Joel Benge brings kindness, thoughtfulness, earnest expertise, and a special place in his heart for nerds who talk good. In my premiere episode of 2 Legit 2 Podcast I chat with Joel about his company message specs, check out how these messaging cards will put your messaging in boss mode, and crushing some myths about podcasting. Because of course Joel has a podcast too. Business owners who find the energy to bootstrap their business and their podcast. Following this link to attend this live event broadcast - I'm not even going to ask for your email (you're welcome). April 16th at 12pm ET, 9am PST, or 5pm BST. I'd love to see you there. https://lnkd.in/ezjNsuJC
Pssst. Wanna see something cool? Inspired by my work with government and the challenge coin tradition, and influenced by my research into philosophy for the book, I’ve designed a Nerd Meditation Medallion! Emblazoned with my heart, head, gut model on the face and the messaging pyramid on the reverse, it’s inscribed reminders of my new Latin-ish mantra: “ESTO NERDUS QUI LOQUITOR BONUM.” Or “Be a nerd that talks good.” 😌 Purchases and reviews of the book during launch month will have a chance to pocket one! Details soon, but message me if you want an early peek at the book and a chance to jump the line.
Did I just record the hit of the summer? Well, no. But I AM recording the audiobook version of Be a Nerd That Talks Good! Coming June 11 to a shelf or e-reader of your choice on June 11th, and after that pumped directly into your ears. Check out https://lnkd.in/e3K5Mg9R for info and notification of pre-sale!
I’m launching my own NerdCoin!! No, not a crypto currency. 😂 To promote my upcoming book, I’ll be offering these super-sweet PHYSICAL coins for early book purchasers. Use them as a reminder of the Head, Heart, Gut balance model or as a way to slow down and contemplate your message development. Want a chance at a limited edition (of 100) MessageSpecs NerdCoins? You’ll have to sign up for my Book Army! ❤️ 🧠 🍔
If you're skipping RSA, like me, you might wanna meet me at FOMOCon! The good news is that it costs you nothin' & you don't have to travel. The better news is you'll get some great value from our chat. Grab a free 15-minute Message Therapy (not a typo) session and let's unpack your market message!
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