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Jon Saunders Leadership Trainer and Coach

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I’ve spent over 25 years immersed in the hospitality and leisure industry. From working my way up as a Bar Back to owning award-winning bars, I’ve learned one undeniable truth—people are your greatest asset. When your leaders are inspired, and your teams are engaged, you’re not just running a business—you’re driving a culture of growth, passion, and lasting success. At Crack On Coaching, we believe that coaching leaders is the catalyst for transforming teams. Our approach is simple but powerful: coach the leaders, train the team for lasting cultural change. We specialise in working with hospitality and leisure businesses to help leaders unlock their potential and inspire their teams to deliver exceptional results. Here’s how we do it: • We coach leaders to be the driving force behind cultural transformation, enabling them to build teams that are aligned with the business’s vision and values. • We help teams create environments where they feel valued, heard, and motivated to take ownership of their roles. • We equip leaders with the tools and strategies to tackle the toughest challenges, from improving staff retention to driving revenue growth. The impact? Businesses with a culture of ownership, accountability, and creativity, where teams thrive, service excellence is the norm, and growth happens naturally. What makes us different? We don’t believe in a one-size-fits-all approach. Every session is tailored to the unique challenges of each business. Whether we’re working with independent pubs or large hospitality groups, our focus is always on real-world results. Our interactive, high-energy sessions help leaders develop practical skills they can use to create stronger, more resilient teams that are ready to move forward together. Crack On Coaching has worked with businesses like Muntons, Heinz, and the Halfway Inn in Llanelli, helping them achieve tangible results—reduced staff turnover, increased revenue, and a more cohesive, driven team. As someone who’s been through the highs and lows of the industry—including closing my own pub—I understand the pressures business owners face. I know what it’s like to rebuild, and I use that experience to help others avoid the pitfalls and embrace the opportunities. “Success is best when it’s shared.” If you’re ready to see what your team can truly achieve, let’s connect and explore how Crack On Coaching can help you build a stronger, more unified business.

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