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Jon Selig

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Sadly, most B2B messaging is more templated than a CEO's mass layoff explanation. It's inauthentic, full of jargon, and leaves us sadder than before we read or heard it. Problem is most sales reps (and marketers) sell stuff they've never used to people in industries they've never worked and whose jobs they've never had - yet their job is to connect repeatedly with their target audience. "Comedy Writing for Revenue Teams" helps sellers and marketers: 1) Develop a deeper, more insightful understanding of their prospects and the problems they solve for them - through the process of writing jokes. Ironically - this isn’t one. 2) Craft humor/messaging that earns attention, establishes credibility and builds trust. 3) Find ways to repurpose the #2 across 15-20 channels & touchpoints to help you start more and have better conversations. jonselig.com tells a solid story (especially if you appreciate hot, hearty, broth-related analogies). Deeper: The best comedians make it about their audiences and elicit emotional reactions. By discussing relatable topics - and highlighting common truths about life's struggles (like relationships parenting, or smelly socks) - comedians capture and hold their audience's notoriously-hard-to-capture attention. Your prospects (or “micro-audiences”) are no different. A single joke (or "humor") that highlights a problem you solve for prospects grabs attention, shines a light on a challenge, triggers an emotional reaction, and makes reps credible & memorable, helping them to start new conversations across various outreach channels. Repeatedly.   I help through trainings & workshops AND through "Humor-as-a-Service", where I just do the heavy lifting for you, arm your team with a playbook of relevant humor adapted to 15-20 channels/touchpoints. https://jonselig.com/ Happy clients include: Broadcom, Neo4j, TrustArc, PowerChord, Canon USA, Microsoft Canada, Citrix, Zoho, Infoblox, Georgia Pacific, Interplay Learning, Philips Healthcare, HiMama, RentSync, Fleetcor, Accent Technologies, EventMobi, and more.

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