Judith Amarachi 💙's Linkedin Analytics

Inbound marketing is not just about posting content. If your entire inbound approach is built around a content calendar and scheduled posts, that’s not a strategy. That’s content maintenance. Real inbound marketing is 𝑖𝑛𝑡𝑒𝑛𝑡𝑖𝑜𝑛𝑎𝑙 and 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑖𝑐. And way more than just showing up in the feed. Here’s what actually drives consistent inbound results: ↪ A deep understanding of your audience ↪ Strategic alignment with their journey ↪ Clear positioning that sets you apart ↪ Content that’s built to resonate ↪ Structured follow-up that turns interest into action With all that above... Your content must do the heavy lifting by: → Addressing your audience's pain points → Offer real and actionable solutions for them → Communicate your value and offer without confusion This is the real gap between businesses generating leads on autopilot and those still hoping a viral post brings traction. Inbound isn’t about being everywhere. It’s about being relevant where it matters. So, if you want your inbound to work, stop thinking calendar. Start thinking system. #saas #startup #b2b #founder #growth

"Our product is the BEST on the market; try it out and see." is different from...    "I used the product and was satisfied with it and its efficiency; you can try it and see."   📌 Your client testimonials are better marketing copy and will always be. #saas #founder #growth #productmarketing #b2b

If You’re a SaaS Founder Asking These 3 Questions, We’ll Probably Work Well Together I’ve worked with enough founders to know the difference between chasing growth… and actually earning it. The ones I love working with aren’t asking how to “go viral” or “automate everything.” They’re asking questions like: 1️⃣ “What’s the real reason users churn after week two?” Not surface-level guesses but real insight. They want to understand, not assume. 2️⃣ “How can we make the product more addictive for our best users?” They’re not just building features. They’re building experiences people want to return to. 3️⃣ “What would make someone tell 3 friends about this?” They’re thinking about virality, not as a tactic But as a result of value + clarity + trust. If these are the questions on your mind, You're not looking for vanity metrics. You’re building something that lasts. And that’s the kind of growth I get behind. No hype. No fluff. Just deep, user-led traction. #growth #saas #founders #b2b

Did you know that 7 out of 10 features SaaS companies build barely move the needle, even when customers specifically ask for them? There's a reason for this, and it's not what you think. It's not about whether you're listening to feedback; it's about how you make sense of it all. First, get all that feedback in one place. Those customer calls, support chats, and survey results need to live together so you can see the whole picture. Don't just count votes for features. Dig deeper to understand your users' actual problems. Often, what they ask for isn't what they need. When deciding what to build next, understand that the HiPPO approach won't always be the case, which is the highest-paid person's opinion. Instead, look at each potential feature through four lenses:  → Who will it help? → How much will it help them? → How confident are we that it'll work? → And what will it cost us to build it? Then, sort your features into must-haves versus nice-to-haves.   This way, everyone understands what's critical and what can wait. And always—always—make sure what you're building fits your product's purpose. Even the most requested feature can take you off-track if it doesn't align with where you're headed. #growth #saas #b2b #founder #startup

Your product can be great, but you'll get fewer results if your GTM strategies are poor! The way you market your product is as important as the product itself. When you adopt strategies meant to crash from the beginning, your entire marketing game will also crash. #saas #b2b #startup #founder

Me: "I should change my LI profile picture." *finally chooses one* Same me: 30 minutes later, changed back to the old one. My brain 👇

I’ve learned that sometimes, the best thing you can do for yourself is to pause. Not because you're failing. Not because you're lost. But because you owe yourself clarity. Lately, I’ve been moving fast—maybe a little too fast. And somewhere in the middle of the deadlines, the goals, the daily hustle... I realized: You can’t hear your own voice if you never slow down enough to listen. Rewinding isn't a weakness. It's wisdom. It's permitting yourself to reset before you break. If you’re feeling that nudge to step back, listen to it. You’re not falling behind. You’re getting ready to move forward stronger than ever.

I've left plenty of websites more confused than when I arrived. And I’m not the only one. I know terms like USP, positioning, storytelling, and value proposition feel outdated. But they’re not dead.  And if you treat them like they are, your startup might be dead before it even takes off. Your product could be better than your competitors But if people don’t instantly get what it does, You’ve already lost them. If a potential customer can’t understand your product within 5 seconds of landing on your website, you have work to do. Go check your data. Where are visitors dropping off? How long are they staying? What’s stopping them from signing up? Your numbers will tell you exactly where you're losing people. This should be your next move... 📍 Fix your copy. 📍 Simplify your messaging. Make it stupidly easy for people to say, "I get it. I need this." Because a great product with bad messaging? That’s a startup graveyard waiting to happen. Judith out ✌️ #growth #startup #founder #saas #b2b

Stop trying to fix your marketing when the real issue lies with your product. Yes, I said it. If no one is sharing your product or talking about it with their friends or colleagues, simply ramping up sales efforts won't help. First and foremost, make sure that what you’ve created is genuinely solving a problem and can generate excitement when people hear about it. If it's doing none of the above, the best thing to do is to fix the product before any other thing. #startup #founder #saas #b2b #growth #productmarketing

Assumption is the enemy of marketing. Don't ever tag an assumed problem on your audience. Everything you are saying about them should be based on real and proven facts. Don't follow the crowd to make the assumption mistake. If you're not 100% sure about the information you have about them, just discard it.

Growth is boring. Repetitive. Unsexy. And that’s exactly why it works. When I first started in growth, I chased every shiny thing: New tools. Viral ideas. Fancy automation hacks. And yes, some of them gave short-term spikes. But the real wins? The sustainable, compounding ones... They came from the stuff no one wants to talk about. → Repeating user interviews → Refining the same onboarding sequence → Testing 12 subject lines before one stuck → Saying “no” to cool features that didn’t move the needle → Doubling down on what worked last quarter again It’s not glamorous. But that’s the job. Growth isn’t one big win. It’s dozens of small, intentional actions repeated without ego. If you’re bored, you’re probably doing it right. If you’re chasing excitement, you might be avoiding the work that actually scales. I’ll take boring wins over exciting flops every time. #growth #saas #b2b #founders