You build the product I get it in front of buyers. | Marketing Strategist and Executive for B2B and SaaS 💙

I’ve seen it happen too many times...

A founder pours their heart, time, and resources into building something brilliant, only to watch it stall after launch. Users don’t show up. Retention dips. Growth feels random. Momentum fades.

The result?

Months (or years) of work lost. Investor confidence shaken. Team morale drained. And sometimes, the idea never makes the impact it was meant to create.

It doesn’t have to be this way.

The answer isn’t a scattershot of marketing tactics; it’s clarity, intentional growth, and a process that aligns your product with the people it’s meant to serve.

That’s where I come in.

I help early-stage founders and product teams:

🔥 Plan and execute intentional product launches that win users from day one.
🔥 Design and implement founder-led growth marketing strategies that cut through noise.
🔥 Leverage content marketing to tell stories that connect and build trust.
🔥 Run lean growth experiments to uncover what truly drives traction and scale it.
🔥 Integrate product marketing so features aren’t just built, they’re used and loved.

My human-first approach has helped B2B SaaS and tech companies from Seamailer NG to Haystack Tech USA, The Tool Bus AI, and Carril Agency move from zero to users, profit, and sustainable growth.

I partner with founders in the “messy middle” where validation is missing, retention is stalling, and direction feels unclear—to turn that uncertainty into momentum.

Because meaningful products shouldn’t fail for lack of clarity or connection.

If your product deserves more traction than it’s getting, let’s talk. Send me a message or book a call to get started.

Post-launch revenue is where most SaaS products fail.

Not because of bad marketing. 

Because of a weak product-market fit.

If your product solves a genuine pain point, sales don't stop when launch buzz fades.

Instead, users stick around even when features are incomplete.

They grow with you.

But if the problem isn't proven, people visit during launch week, try the product, realize it doesn't deliver, and leave.

If you're struggling to maintain momentum after launch, the market is telling you something.

You're either solving a problem that isn't painful enough, targeting the wrong people, or building a solution nobody asked for.

Before blaming your go-to-market strategy or hiring more salespeople, verify whether you're solving a problem the market genuinely needs.

If you launch, get 1,000 visitors, convert 10-20%, but none stay after the first month, something is wrong with the problem you're solving.

When products solve the problems they promise, users hang around.

They wait for updates.

They tell you what they need next.

When products don't solve the specific problem users came for, they leave quietly.

Consistent revenue problems aren't always marketing failures.

They're often product-problem alignment failures.

Judith Amarachi 💙

big-hair-hairiette-of-harlem

ehlites-org

Talks about #sales, #business, #startupgrowth, #leadgeneration, and #growthmarketing

I fix the “we launched, but…” problem for founders | Product launch, growth, and marketing strategist | Human-first growth that lasts

I see this pattern all the time, a founder celebrates a spike in signups or revenue, but when asked what caused it, they can't explain it.

That's not growth. That's luck.

And luck doesn't scale.

The companies that consistently grow aren't hoping for miracles. 

They're running systems they can test, document, and replicate.

They know exactly which inputs move their metrics. 

They execute those inputs consistently. 

And when something works, they double down until it becomes predictable.

This carousel breaks down how to stop chasing random spikes and start building a growth system that delivers results you can count on.

Luck or Growth?

Your perfect MVP is keeping you from launching.

Stop trying to make version 1 perfect.

It's going to suck anyway, and that's completely fine.

Twitter started as just status updates.

No images. No replies. You couldn't even message people.

All those features came later based on what users actually wanted.

Every successful product you admire today started ugly and iterated based on real user feedback.

Most founders think perfection prevents failure.

It doesn't.

It just delays learning.

Your first version doesn't need to be beautiful.

It needs to be functional enough for people to understand what you're building and actually test it.

If you're waiting a year to ship because you want everything polished, you're wasting time.

Ship something imperfect.

Watch how people use it.

See what they don't love.

Fix what breaks.

Add what they actually need.

Repeat.

Every successful product you see today started as something its founders were probably embarrassed to show.

The difference between them and products that never launched?

They shipped anyway.

The thing you're polishing right now should already be in your users' hands, teaching you what actually matters.

Stop over-polishing. Start learning.

What are you perfecting that should already be getting real user feedback?

"I'll do user research after I build it."

That is backwards.

By the time you launch, you've already spent months building assumptions into your product.

Talk to users while you're building, not after.

Show them ugly prototypes.

Get feedback every week.

Fix the biggest complaints.

Show it again.

Waiting to finish building before getting feedback is sitting on a time bomb.

If you're not building with feedback, you'll launch to crickets.

Nobody will want what you built because they don't understand what you're doing.

This is the difference between launching and hoping versus launching and knowing.

Most founders avoid early conversations because they're afraid of criticism.

But that criticism is exactly what saves you from building the wrong thing.

It's better to be criticized than to build in oblivion.

User research isn't a post-launch activity.

It's a before-and-during necessity.

Talk to users before you write code.

Talk to them while you're building.

Show them incomplete work and watch how they react.

When was the last time you showed your product to someone who wasn't already a user?

If you're still building, start talking to users now.

Not when you're done.

Will desktop-first be valid in 2026?

Saw a Reddit debate about whether to build desktop-first in 2026.

The answer for most products: no.

70% of web traffic is mobile.

If your product is unusable on phones, you're ignoring 70% of potential users before they ever see your value.

Think about how people actually behave.

You meet someone, tell them about your product, and what do they do?

They pull out their phone right there to check it out.

They're not waiting to get home and open their laptop.

If your site doesn't load properly on mobile, you've lost them in that moment.

Even if your product is a complex web app designed for desktop use, your website needs to work on mobile.

People need to understand what you do when they visit from their phones.

The question isn't desktop-first or mobile-first.

It's where do your users actually spend time?

Check your analytics.

See where traffic comes from.

Watch how people interact with your product.

Build for where your users are, not where you think they should be.

Your data will tell you the answer.

Use it.

Where does your traffic actually come from?

At what point should you double down on content marketing?

This is more like asking at what point you should start feeding a baby.

The moment they are born.

Because let's be honest with ourselves.

How are people going to know that you exist if you don't talk about what you do?

So at what point should a SaaS business double down on content marketing?

Before your launch.

This is not a negotiation.

Content marketing will work. It's always worked.

There is no SaaS platform doing well today that is not leveraging content marketing to the fullest.

The moment you see it bringing results, double down harder.

→ More documentation. 
→ More clarity on what you solve. 
→ More showing up where your users are.

Because if your ideal customers don't know you exist, it doesn't matter how good your product is.

Start from day one.

Obscurity kills more startups than bad products do.

Looking for ways to scale your content marketing?
Send a DM or schedule a call so we can flesh it out.

Two sets of people I don't understand on LinkedIn. 

* people who use ❤️👍 when they should be 😂

and

* AI police

🚶‍♀️

"We need more users" is what founders say when their current users aren't sticking around.

When the real problem is a lack of clarity about what's already broken.

This carousel breaks down the 5 metrics that predict whether you'll grow.

Swipe through. Which one needs your attention first?

5 Metrics You Need to Track

How do you make users live without your product?

The answer is simple.

Solve their problems in a way that they don't think about others.

If you're solving half of their problems, they're going to look for someone who will solve the remaining half.

The moment a user thinks, "There is more. I think there is more."

And they begin to search for that more.

And they don't find it in your product.

When they find that more in a different product, they would leave you.

Especially if you're leaving out the one that is most important to them.

Bridge every gap that would make them look for more in another product.

The three-second rule isn't new.

But most businesses ignore it.

You have three seconds to capture attention.

If you don't, people are gone.

This isn't about impatience.

It's about reality.

People have short attention spans, and they're getting shorter.

Think about how you scroll LinkedIn or YouTube.

You're moving fast.

What makes you stop?

Something that grabs your attention in the first few seconds.

If it doesn't hook you immediately, you keep scrolling.

This applies to everything: your content, your website, your copy, your videos.

The first three seconds determine whether someone stays or leaves.

Most businesses assume people have time to figure out what they're offering.

They don't.

They're scrolling through dozens of options, and yours needs to stand out instantly.

This shouldn't be negotiable in 2025.

Attention is the most valuable currency, and you only get a few seconds of it.

Look at the content you stopped to watch today.

It captured your attention within seconds, didn't it?

Apply this rule everywhere.

Your homepage. Your posts. Your emails. Your videos.

The first three seconds should make people want the next three.

Is omnichannel strategy overrated?

Not overrated.

Just misused by startups with limited resources.

Most companies chase the "be everywhere" strategy, but if your customers aren't on all those platforms, you're wasting time and budget.

Omnichannel works when you have the resources to execute it properly.

As a startup, copying what bigger companies do won't give you the same results.

A better approach is to dominate 2-3 platforms where your audience actually resides.

Not where they show up occasionally.

Where they spend time daily.

Where they're actively engaging, consuming content, and making decisions.

Find those platforms and own them.

Build real presence there before spreading yourself thin across channels your audience doesn't use.

Once you've dominated your core platforms and have the budget to expand properly, then consider adding more channels.

But as a startup, trying to be everywhere means you're nowhere effectively.

Where does your audience actually spend their time daily?

I’m not even going to pretend…

I’ve laughed at jokes on Zoom that I didn’t understand, didn’t hear, and wasn’t even sure were jokes.

C'mmon, don't look at me like that, I'm definitely not the only one 🙄

"Content marketing is about going viral."

Not entirely.

Content marketing is about creating the right kind of attention.

The best attention leads to transformation, not just engagement.

I've seen posts with 100K views generate zero business impact.

I've also seen posts with 500 views completely shift narratives.

The difference?

One reached everyone.

The other reached the right people.

→ Viral content introduces you to new audiences.
🔥 Valuable content converts those audiences into advocates.

→ Viral content gets you discovered.
🔥 Valuable content gets you remembered.

Virality without value is noise with good metrics.

Value without reach means helping fewer people than you could.

The sweet spot?

Content that spreads because it serves.

When you create content that's both shareable and useful, you get visibility that leads to transformation.

Your content strategy should balance both - reach that builds awareness, and depth that builds trust.

Sometimes, create content designed to travel far and introduce new people to your approach.

Other times, create content designed to go deep and serve the audience already in your community.

Both matter.

Both serve different purposes in building something meaningful.

*me on LinkedIn*

Sees a poll, drops my vote.

scrolls back, unvote, and continue scrolling.

🚶

Paid ads amplify what's already working.

They don't fix what isn't.

I see this pattern often...

A post gets zero organic engagement, so the instinct is to promote it.

Pay $500 to show it to 10,000 more people.

But here's what the data shows.

If your content doesn't naturally attract your ideal users, paying to reach more of them won't change the outcome.

Paid promotion is powerful when it's used strategically.

It works best when you're scaling content that's already resonating, not rescuing content that isn't connecting.

Content that earns organic engagement has something promotion alone can't create - genuine value that users actually want.

When your content helps people make better decisions, solve real problems, or understand something clearly, it spreads naturally.

That's the foundation worth building on.

The winning approach?

Create content that earns attention organically first.

Then use paid distribution to amplify what's already working.

Think of paid ads as the accelerator, not the engine.

Does your content earn attention before you invest in promoting it?

The best product ideas are hiding in your competitor's reviews.

Saw a recruitment SaaS shut down after 3 years.

They spent all that time trying to build a "better" competitor instead of finding what users actually needed.

When you're replacing an existing solution, incremental improvements won't cut it.

Users need 10x value to switch, not 10% better features.

But winning isn't about destroying competitors.

It's about completing what they started.

Your competitors have already proven people will pay for this type of solution.

Their users are telling them exactly what's missing through complaints, feature requests, and workarounds.

Study their one-star reviews.

Read what frustrated users are saying.

Notice patterns in support tickets and forums.

The gap between what they promise and what they deliver?

That's your product.

The market doesn't want another version of what exists.

It wants what's missing from what currently exists.

Don't build to beat.

Build to complete.

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