Knurture

Design + Storytelling + Behavioral Science. 2 Partners. 250+ Customers. 1 Decade. 2k+ Sprints. $2b+ in MRR.

We're not an agency. 

We're two partners who have worked alongside 250+ D2C & SaaS teams like co-op commerce (raised $5.8M from Bessemer VP & Shopify) • Clearbrain (YC, acquired by Amplitude) • Caseology (acquired) • Nixplay. Work with us: https://knurture.typeform.com/to/qP6CES

Co-Founder and Partner

co-op commerce

I wear many hats for team co-op including brand design, marketing, innovation & strategy, product design & user research.

ʙʀᴀɴᴅ ᴅᴇꜱɪɢɴ
• Developed the entire co-op brand including logo, color palette, typography and illustrations.

ᴍᴀʀᴋᴇᴛɪɴɢ ꜱɪᴛᴇ
• Designed, wrote copy and developed the co-op marketing site in Webflow.

ᴩʀᴏᴅᴜᴄᴛ ʀᴏᴀᴅᴍᴀᴩ
• Collaborated with the team to build the product roadmap by conceptualizing, prototyping & validating new concepts.

ᴩʀᴏᴅᴜᴄᴛ ᴅᴇꜱɪɢɴ
• Designed the co-op application from scratch.

ᴜꜱᴇʀ ʀᴇꜱᴇᴀʀᴄʜ
• Ran research to identify the most pressing needs for independent merchants & shoppers.

Fractional Creative Lead (Design, UX, Storytelling)

The Startup Factory

Triangle Startup Factory is the Southeast's premier accelerator that provides startups with hands-on mentorship and up to $200,000 in seed capital. Katie works with TSF's portfolio companies throughout the entire business development lifecycle to prioritize and undertake projects that will have the highest return on investment. She helps today’s fastest growing early stage companies maintain a relentless focus on their application’s experience.

Executive UX Strategist

Kate Page

Katie works as an independent user experience and content consultant. She creates and tests interaction patterns and microcopy for B2B and SaaS applications. She work with agencies, development shops, and expansion stage companies to make changes that have an impact on AARRR.

Freelance Experience Consultant

Connected for Cause

Connected for Cause helped student groups and small nonprofits develop a fund-raising plan. C4C hosted seminars, connected groups and planned large fund-raising events.

Founder & Co-Director

Beacon and Milestone

Katie worked with Beacon & Milestone as an independent contractor providing content solutions for marketing websites and product interfaces. She developed content audits, inventories, and style guides. She began focusing specifically on value driven interface microcopy and product focused content strategy.

Contract Content Strategist

Unblab

Collaborated with Unblab's CEO/CMO to refine the messaging around their marketing materials using customer feedback. The company was acquired by Aol in late 2010.

Contract User Researcher, Content Strategist & Web Writer

🍭 Fractional product designer & behavioral science nerd helping apps get good & sticky (300+ and counting).

I use design, storytelling & behavioral science to make your customers dance 💃🏻🕺🏽 inside. See how I've helped 250+ companies connect the dots between their product and their audience's desires here: https://tinyurl.com/y97z7uer or schedule a free 30 min call: https://calendly.com/knurture/intro

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