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Kevin Burciaga, DPT

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WARNING: if you’re looking for a self-aggrandizing puff piece in this ‘about’ section, you will be severely disappointed. I’m not going to pretend to be somebody I’m not and make a bunch of inflated claims. With that said, let’s get started. Hi, my name is Kevin. I'm a highly accomplished, purpose-driven, STOP! No corporate jargon here. Let's talk about you! You have a service, and you want to sell it to healthcare professionals. That service could be a SaaS, a product as a service (pain devices), a sales tool, or some service that makes practice owners and healthcare professionals more money and saves them time. How do you find them? Cold call? Good luck with the phone directory. Knock on doors? The last thing a practice owner is a stranger to arrive in the waiting room with something to sell. Inbound marketing and social media? That's great, but what happens when there's no activity in the DMs? There has to be another way. Hey, I've got an idea. Let's email them! Send a clear, concise, and compelling email with a relevant offer to dozens, if not 100s of prospects every day while you do everything else. It’s not expensive, it’s scalable, it's simple, it’s automated, and it’s testable. Combine an effective cold email campaign with a great LinkedIn strategy, and you'll have more business than you know what to do with. The beauty of cold email is that it doesn’t require you to do anything (assuming you hire me). It works in the background while you do your thing. You don’t have to hire or fire anybody. You don’t need to train your staff. You don’t need to change your marketing strategy. I do the work; you collect the leads. But there is a disadvantage to this approach that I must warn you about: Cold email has become so inexpensive and so accessible that it has led to a ton of spam and irrelevant messages landing in inboxes. How many cold emails have you received that basically say, “we’re so great, we’re so great, do business with me?” Clowns. All of them. But here’s the advantage: if you know your customers, know how to write, and you follow the rules of good cold emails, you can stand out, get positive responses, and book meetings. The rules are so simple that people find it hard NOT to follow them. They have to complicate things. If this interests you at all, follow me, send me a connection request, visit my website, or send me a message.

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