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Kevin Burciaga, DPT's Linkedin Analytics

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Kevin Burciaga, DPT

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WARNING: if you’re looking for a self-aggrandizing puff piece in this ‘about’ section, you will be severely disappointed. I’m not going to pretend to be somebody I’m not and make a bunch of inflated claims. With that said, let’s get started. Hi, my name is Kevin. I'm a highly accomplished, purpose-driven, STOP! No corporate jargon here. Let's talk about you. You’re a healthcare or healthtech founder who wants 3 things: More impact and recognition More leads More opportunities That’s what you and everyone else is using LinkedIn. You’re not here to have fun; you’re here to make money and build your digital health company. The best way to do that in 2024? Write clear & concise content that discusses pain points of your target audience. Send DMs that turn into sales calls. A LinkedIn funnel When you do this, you will: Build an audience of followers and connections that like your posts, leave comments, and send you direct messages (DM’s) inquiring about your services. Build trust: You can produce the best research and have the best clinical outcomes, but if don’t produce content, how will anybody know about you? Attract the right people: you don’t want to attract random people; you want to attract business partners, investors, and customers. Have a calendar that's filled with appointments with qualified prospects who see the value of your technology. Right now, when I look at your profile, I see a lot of links to articles, conference photos, large blocks of text, and lots of hashtags. You and I are going to change that. When you and I work together, we’re going to publish engaging content that doesn’t just get likes and comments, we’re going to write posts that make people want to connect with you and do business with you. That’s the ultimate reason you’re on LinkedIn: find new opportunities and make more money. There’s nothing wrong with that, even if you’re in healthcare or healthtech. But I believe that without content and DMs, you’re going to be left behind. Your profession, whatever it is, will have two tiers: those that produce content, and those that don’t. You need a plan of action, a profile makeover, and a writer to produce that content. You don't want any writer; you want a writer who has experience in the industry. Ready to get started? Send me a DM with the word "growth."

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