Kevin Burciaga, DPT's Linkedin Analytics

Your LinkedIn content has a big problem: It's boring. It induces a coma. It's filled with jargon like "mission-driven", "seasoned professional," and "highly accomplished." That kind of language makes you sound boring and stiff, and boring doesn't win on LinkedIn. The thing is, LinkedIn isn't about you, it's about the people you serve. When I look at the content on your profile, I see ↳new job announcements ↳large blocks of text ↳conference photos ↳links to articles ↳hashtags It's boring. Your banner and bio are unclear. Your profile photo was taken at Disney World 10 years ago. You've turned LinkedIn into professional Facebook. If your profile and content look like that, it's because you lack clarity on your message, unique value, audience, and offer. Once you have clarity, then you can build an attractive profile, write content, and start conversations. You and I are going to do all that together: Here's how we'll do it: 1) clarify your ideal prospect, what they want, and the problem you solve. 2) write content that makes people want to do business with you. 3) start conversations that lead to new deals, new customers, and new opportunities. By the end you will: 1) write content that isn't boring, so you attract an audience and build authority 2) start conservations in the DMs that lead to clients, a new job, or a partnership 3) have a profile that stands out Ready to get started? Send me a DM with the word "CLARITY." Also, subscribe to my newsletter. See "Subscribe to newsletter" in my bio or my featured section. ABOUT ME Born 1986. I've been a physical therapist since 2015. I started writing on LinkedIn in 2022. I spent more and more time on the platform, got obsessed with it, and started to show others how to use it in 2024. INTERESTING FACTS I write with my left hand but do everything else with my right hand. My last name is pronounced BUR-see-AW-guh. It's a Basque surname. I eat cereal dry.