Lais Karvelis's Linkedin Analytics

Worked in 3 DTC agencies with more than 20 brands and $17M in total FB ad spend, then decided to quit and experience first-hand what is like to build a true DTC brand in-house. If you're reading this, chances are you fall into one of two categories: • You're a DTC company founder/CMO/marketing director, working with different marketing agencies to grow your brand (*sometimes feeling frustrated with your agency) or • You're a marketer/creative strategist working for an agency and servicing multiple DTC brands (*sometimes questioning client inactivity or requests) I’ve been to both worlds. I feel I have a unique perspective on both agency and in-house businesses. I’ve seen many great running operations, teams, growth processes and witnessed the opposite - teams missing deadlines, operational chaos, and lack of clarity in the growth strategy. I learned a thing or two from all of them. I will share some of the knowledge I learned (and still learning) from the agency and in-house brand worlds, so if you want to be notified when I post something, click the “follow” button above, or let’s connect!