Salif S.

Siba Consulting

Founder/CEO

We're a lean team of direct response marketers and strategists.

We do performance creative, media buying and landing pages for high-growth eCom brands & Info products.

Check out our website -> https://www.sibaconsulting.com/

Book a call -> https://calendly.com/sibaconsulting/discoverycall

Founder

Misca Marketing

Digital Consultant

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

My name is Salif and I run Siba Consulting.

We do direct response creative and landing pages for DTC brands & info-products.

Check out our work -> https://www.sibaconsulting.com/

Book a call -> https://calendly.com/sibaconsulting/discoverycall

We help 6,7 and 8-figure brands & agencies scale with performance UGC, static creatives, landing pages & CRO

Check out our website -> https://www.sibaconsulting.com/

Check out our work -> https://bit.ly/3ZdjTGo

Book a call -> https://calendly.com/salif/strategycall

Some statics we’ve made last week 🎨


When designing statics always keep these 3 things in check:


1) Alignment

Make sure the content of the statics is aligned following the design language.

👀 Eyes should be landing on the headline
🖍️ Colours should be coordinating
🔍 Text must be matching the reading intent


2) Brand design language:

Don't just skim through the brand design book, understand it and align that with your design.


3) Review:

ALWAYS review statics on a phone, 90% of users will see your ads on mobile.

--

If you’re a brand spending at least $50k+/mo on paid social, get in touch.

Or Subscribe to my newsletter and get a free SOP 👉 https://lnkd.in/eBjAuwiK

A CMO recently told me: "I like how honest you are talking about numbers... 

 
...most agencies say we'll get you a 5x ROAS while it seems you guys operate differently". 
 
And I'm so glad he said that. 
 
If you run a brand, the only thing that should matter to you is profitable scale. 
 
Not short-lived wins. 
 
Found a creative with an amazing CPA at $500/day? 
 
Great. 
 
Is it still going to have an amazing CPA at $5k/day? 
 
If not - what can you do to maximise its efficiency? 
 
The truth is that you’ll only be able to scale on paid with a few winning creatives. 
 
If you optimise for quick wins you're NGMI.

--

If you’re a brand spending $100k+ looking to scale, get in touch.

Subscribe to my list and get some of our TOP performing creatives from Feb/March 👉 https://lnkd.in/eNt_AaEk

(All ads with at least $2k-$3k+ in spend and hitting target ROAS).

Our average client is spending $5k-$20k/day on Meta. 
 
There are 3 video ad formulas crushing it for us atm. 
 
Each one is deployed at a different stage of the funnel. 
 
 
1) Problem - Solution 
 
→ Formula 
 
- Problem (Start with the problem) 
- Agitate (Twist the knife, exaggerate the problem) 
- Educate (Explain why that is happening) 
- Solution (Introduce the solution) 
- Outcome (Show the outcome) 
- Features/Benefits (Add main value props) 
- Review (Include social-proof) 
- CTA (Offer) 
 
→ When does it work best? 
 
This formula works best when the audience is problem-aware or completely unaware. 
 
Problem-aware means that they are aware of the problem, but don’t know much about the solutions out there. 
 
Unaware meaning that they don’t even know they have a problem. 
 
So you introduce the problem first, amplify it, and then get to the solution. 
 
→ Extra tip 
 
Problem-solution ads tend to do great if paired with pre-sell landers and advertorials. 
 
As a rule of thumb, the colder the audience, the more long-form you want your lander to be. 
 
 
1) Outcome - Solution 
 
→ Formula 
 
- Outcome (Start with the outcome) 
- Before/After (Build hype/credibility) 
- Solution (Introduce the solution) 
- Educate (Educate them about the solution) 
- Features/Benefits (Explain how it works) 
- Discredit (Discredit other alternatives) 
- Review + Outcome (Add more proof and re-iterate the outcome) 
- CTA (Offer + Guarantee) 
 
→ When does it work best? 
 
This framework works best when the audience is product-aware or solution-aware. 
 
Let’s take collagen as an example. 
 
If they’re product-aware, they’re already familiar with the different collagen products on the market and they’re just deciding which one to pick. 
 
If they’re solution-aware, they just know that collagen is one of the solutions to solve their problem, amongst many others. 
 
→ Extra tip 
 
For this, we like to put a bit more emphasis on product shots and talking heads. 
 
 
1) Outcome - Social Proof 
 
→ Formula 
 
- Outcome (Start with the outcome) 
- Before/After (Creator 1) 
- Before/After (Creator 2) 
- Before/After (Creator 3) 
- Benefits (Highlight 2-3 top benefits) 
- Objection handling 
- Outcome (Re-iterate the outcome) 
 
→ When does it work best? 
 
This framework works well when the audience is most-aware. 
 
Meaning that the prospect is already aware of the brand, the product and is closer to purchasing. 
 
These are typically your MOF audiences. 
 
→ Extra tip 
 
Since this traffic will be warmer, you can drive them to a PDP or short-form landing page. 
 
 
That’s it, hope this post was helpful. 
 
If it was, please drop a reaction and leave a comment. 
 
Subscribe to my raw, unfiltered newsletter 👉 https://lnkd.in/eBjAuwiK

Performance Creative Of The Week # 31


90% of the success of your ads depends on how well you understand the psychology of your audience.

Here's a 2-step process we always follow:

1) Audience segmentation 

First, we segment the audience into different personas/avatars.

- Age
- Gender
- Technological background

2) Develop personas

Second, we identify Motivators and Barriers of each persona.

- Problems
- Desired outcomes
- Drawbacks of other alternatives
- Why they should buy now vs later
- Objections

This we've made is a great example of this 👇

--

Sign up for my list: https://lnkd.in/eBjAuwiK

Join 5000+ founders, CMOs and agency owners

(Free SOP when you sign up)

Performance Creative of The Week # 31

Visuals and actors are key when selling to Gen-z audiences.

But what drives performance is still the script behind the ad.

A few things to implement if you're selling skincare:

👉 Keep the script within 30 sec
👉 Include a satisfying clip in the first 2-3 seconds
👉 If possible, show a comparison of the texture of the product vs others

--

If you’re a brand spending looking to scale, get in touch.

Subscribe to my list get some of our BEST converting creatives for FREE 👉 https://lnkd.in/eNt_AaEk

(All ads with at least $2k-$3k+ in spend and hitting target ROAS).

Performance Creative of The Week # 32

Pick psychological triggers carefully when building your ads.

In psychology, a “trigger” is a stimulus that causes a memory to resurface.

You want to figure out which triggers best connect with the audience, angle or value props you’re advertising.

It will give you more clarity when writing and will make the script more relatable and genuine.

See an example from this ad we've made recently.

--

If you’re a brand looking to scale with an outsourced creative / media buying team send me a DM.

Subscribe to my raw, unfiltered newsletter 👉 https://lnkd.in/eBjAuwiK

15 things preventing you from finding more winning creatives:


1. Creating more than 5 variations/asset
2. Lack of proper tracking, reporting and analysis
3. Dedicating less than 15% budget to testing

4. Not scaling winning ads in the testing campaign
5. Turning off ads before the spend at least 3x AOV
6. Overcomplicating the account structure

7. Not using winning ad frameworks
8. Poor creator execution
9. Not deep-enough audience research

10. Not addressing the right pain points
11. Adding more than 3 value props in the video
12. Failing to turn off bad ads

13. Only optimising at the adset level
14. Showing important visuals after 15sec
15. Not strong enough scroll-stopper

Avoid these mistakes if you want to unlock more winners in Q2.

Taplio

Salif S.'s Linkedin Analytics

Salif S.

What is Salif talking about?

Who is engaging with Salif

Salif S.'s Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Salif S.'s Linkedin Analytics

Salif S.

What is Salif talking about?

Who is engaging with Salif

Salif S.'s Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Salif S.'s Linkedin Analytics

Salif S.'s Best Posts (last 30 days)