Salif S.'s Linkedin Analytics

We tracked data patterns and built a framework that generated $300k in profitable spend and 3.5k sales If your brand is still playing guessing games with creative strategy, check out this breakdown: # 1 VISUAL PERFORMANCE PATTERNS BEHIND WINNING ADS Our visual strategy transformed when we started tracking the data Every non-narrated ad was outperforming our VOs ads with 20-30% lower CPAs When we introduced female presence in our ads, we saw immediate lifts in watch time and hook rates # 2 EIGHT SECOND ONRAMP SYSTEM FOR ATTENTION CONTROL The first 5-8 seconds became our obsession and found that specific visual triggers like B/A sequences were retaining THE MOST viewership So we started designing our entire visual strategy around these opening moments Treating them like mini-movies that had to grab attention instantly # 3 EMOTIONAL TRIGGERS AND DIVERSIFICATION Every other competitor was focused on selling features Our data showed something different: When we included emotional triggers, especially highlighting partner reactions and compliments, performance improved # 4 TECHNICAL ELEMENTS BEHIND AD SCALING SUCCESS After analysing data, we found 3 non-negotiable elements that we needed to nail: 1️⃣ Keeping our editing cuts clean and simple - no fancy transitions  2️⃣ Making sure our product took up 80-90% of the screen space  3️⃣ Lock the runtime to 30 seconds max - anything longer killed performance

Same product 2 different image ads Which one are you betting on? and why? 👇 (Both made by my team) -- We have driven $30M+ with our end-to-end creative process. If you’re a 7-9 figure brand looking to scale with better creatives, send me a DM.

We work with 6 DTC brands spending at $1M+/month on Meta ads. Here are 7 creative angles doing well in ALL of these accounts right now. 1) "3 reasons why" Creative type: Mini VSLs // UGC This is an OG angle, some might say it doesn’t work but in almost all of our accounts we have one winner that is "3 reasons why". You just need to be creative. 2) "I tried X and here’s what happened" Creative type: UGC Creator reveals the product and the transformation. Can be paired with a reverse psychology angle. 3) Using X is a mistake // The # 1 Mistake Creative type: VLSs // Mini VSLs Authority figure in the niche, discredits an alternative solution. Good for longer form, educational videos. 5) Is this you? // Still doing X? // Love Y but hate doing X? Creative type: UGC // Mini VSLs These work well for problem-aware audiences. 6) I See Adapt Creative type: UGC A scroller sees something, tries it and shares a real time review. Good to convert sophisticated / skeptical audiences. 7) 3 common signs of X // Education Creative type: VLSs // Mini VSLs Works really well for health and wellness brands and supplements. This is a sub branch of 3 reasons why.

Your ads are flopping because of poor editing, not bad concepts Here's the 5-step editing checklist we use before launching any creative to maximise performance: # 1 SHOT SELECTION & EFFECTIVE USAGE - Pick shots that serve the primary goal for that scene - Use editing techniques to maximise viewer engagement (time ramps, zoom, callouts, playing in reverse, split screen, object isolation freeze frame, etc) # 2 TIMING / PACING - Make the video slow enough so viewers can follow what you're showing them. Confused viewers scroll away immediately (unless you're deliberately trying to generate an 'information overload') - Keep the video fast enough so it doesn't get boring Attention spans are 3 seconds, lose momentum and you lose the viewer # 3 TEXT TREATMENT - Make text easy to read on screen for an average viewer People scroll on mobile, they won't pause to decipher your text - Time text for 'at a glance' consumption instead of throwing blocks of text at people Walls of text kill retention instantly # 4 TRANSITIONS - Give people sufficient time to mentally switch between scenes/messages Jarring cuts make viewers feel lost and they'll scroll - Avoid jumping rapidly and without context between scenes Your brain needs a moment to process new information # 5 AUDIO - Ensure VO supports the key messaging and remains consistent and non-glitchy Bad audio = immediate scroll, people hate poor sound quality - Keep music secondary and in support of the timing/engagement of the ad, not overpowering Loud music competes with your message and annoys viewers

I can't stress this enough, creatives are EVERYTHING. If you ask me where a majority of our time is spend. It's creatives. To be more specific - research. Brainstorming angles and concepts that will convert cold traffic into paid customers. Want to hit $1M/month with your brand? The main obstacle? Lack of scalable cold traffic ads. At Siba, we combine direct response creatives with media buying expertise. If you're looking to accelerate growth for your brand, send me a DM.

Brands get too comfortable riding winning ads to death Squeezing the same creative until there's nothing left That's why they fail to see creative as a growth lever Yes driving performance with winning creatives is important But you need to constantly test new angles in parallel One winning creative can carry your account for 6-9 months Yet the best founders know how to allocate budget specifically for testing new angles All while scaling profitable creatives Too many brands invest every single resource into optimizing what's already working They fear taking risks on new approaches This scarcity mindset limits their ceiling Your best creative from today won't be your best creative 90 days from now The algorithm changes Audiences get fatigued Competitors catch up Implement a system where you're always testing new angles Even when current campaigns are crushing it That's how you build a sustainable creative pipeline

Same product 2 different image ads Which one are you betting on? and why? 👇 *Both made by my team