Salif S.

Siba Consulting 

Founder of a boutique eCommerce agency 7-9 figure brands. We specialise in performance creative development and multi-funnel testing.

www.sibaconsulting.com

Founder

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

Same product 

2 different static ads 

Which one are you betting on? and why? 👇

*Both made by my team

Meta & YT creatives for 7-9 figure ecom brands | Trusted by brands like: True Classic, Omnilux, Laura Geller, Michael Todd Beauty

Making $15k-20k/mo puts you in a tricky income level as a young entrepreneur

And doubling it to $30k or even $50k changes almost nothing about your life:

- You can start to buy nice things
- You travel whenever you want
- You've upgraded your living situation
- You can support your family

By all conventional standards, you've "made it"

So why does it feel like something's missing?

Because you've reached the ceiling of lifestyle improvement through cash flow alone

Making more money at this point is just moving numbers around on a screen

The next step is where the real fun begins:

- Building something with enterprise value
- Creating a product that solves real problems
- Leading a team aligned on the same mission
- Waking up excited about the work, not just the cash

Money becomes the byproduct, not the goal

Want to make your video ads more scalable?

As soon as the product is introduced, go straight into the objections.

Dig into top-performing past ads, post-purchase surveys and reviews to find the most common objections.

Then, answer those objections one by one — clearly, confidently, and in a logical flow.

It’s all about reducing friction.

*Creative below made by my team.

They key to growth is simple

You need to get fucking good at what you do

Keep honing your craft to get better and better

That's how you earn a right to better clients, bigger problems in your company or bigger revenues

Stop looking for shortcuts

Start building systems that force you to get better every single day

Same product

2 different concepts made by my team

Which one you think will perform better? and why?

Link to the creatives in the comments👇

Everyone obsesses over their top-line revenue 

But no one likes to talk about the tax structuring that makes you broke

The moment you start consistently making decent money ($15k-$20k monthly profit)

You realize that your actual take-home depends entirely on where you're located

If you make $15k/month in Germany

That's really only $8k after taxes  

The same income in places like Dubai, means you keep nearly everything you earn

I’m not saying to avoid taxes

But plan ahead so you can preserve your hard-earned cash

When you're grinding to scale your business, every percentage point matters

The difference between a 40% tax burden and 10% or 5% is HUGE

It's actual money you could be investing back into growth or using to build your next venture

The smartest founders I know structure their entire business operations around keeping what they make

This is why many entrepreneurs eventually relocate to Dubai, Singapore, Cyprus, Puerto Rico

The math simply makes sense

Your business might be crushing it on paper, but if your tax situation is bleeding you dry

You're building on quicksand

Focus on generating consistent income first, then optimize your tax structure

Real wealth accumulation happens when you master both

Turned 24 a few days ago...

The biggest cognition I had from this past year

Is that at a certain stage of your business, not everything needs to be perfect

And growth is not about you hustling all day

For example, last month I spent more time with my family cause it was my bday

I was back in Italy, surrounded by people, and my schedule was kinda f*cked

But we were still able to hit a great profit month...

Everyone gets sucked into this entrepreneurship thing

Thinking that they always need to be efficient, on time, in order

But that's not true

Especially because everything comes at a price

If you put your energy into one thing, it means there’s less for something else

That's why I'm fine being less "productive" sometimes to put my energy into other things

For example－family

No one’s here forever, so I don’t take them for granted

You’re never late to scaling your business or making more money

But there are other things that you can't really get back

I watched a client scale 0 to $1M/mo in 90 days with one principle: "just keep launching"

They weren't afraid to drop $50k on failed experiments 

They didn't micromanage every detail 

They simply kept executing 

Yet here's what I’ve noticed kills ecom owners the most:

You've mastered certain skills (creative, copy, media buying), and now you're the bottleneck 

After deciding to delegate, you hire experts and then hover over their shoulders, questioning every move that doesn't match your playbook

Your team now spends more energy managing your expectations than solving actual problems 

Your "high standards" are actually fear disguised as perfectionism

The founders hitting $100M aren't necessarily more talented 

They're better at trusting their team to execute differently (and sometimes better) than they would

Stop trusting yourself more than your team 

You're wearing blinders while they see the full picture

The most valuable skill at scale isn't execution anymore, it's selection and delegation

Hire well, then get the hell out of the way

Your addiction to control isn't protecting your business 

It's the exact thing preventing you from scaling past the current ceiling

After generating millions for clients, I’ve seen what actually scales a brand and what’s just hype

Here are the 3 highest-ROI growth strategies that are consistently working across your clients’ accounts right now

Flashy VSL tactics won't save your campaigns

In high-spend DTC, every second of lost attention costs actual millions

The science of viewer retention is methodical

Steal these 4 proven frameworks and watch your CVR double:

Copying winning creatives is like using expired medicine. It worked once, now it's poison.

Nobody's on social media to buy.

They're there to kill time or escape their problems.

Your job isn't just to sell. It's to interrupt that mindset. 

Make them stop. Make them care.

Check this mini VSL ad we made recently.

--

Follow for more.

The entire concept of work-life balance is fundamentally flawed

The "balance" narrative assumes your work and life should be separate forces in opposition

This mindset is why most entrepreneurs hit plateaus 

The elite performers I've worked with don't chase balance

They know it’s not about ‘breaking through’
They integrate

Instead of compartmentalizing their lives, they've built businesses that amplify who they are

Creating exponential results that "balanced" entrepreneurs never achieve

When you're truly aligned with your work, you're constantly capturing insights from all aspects of life

That cigar conversation becomes tomorrow's marketing angle 

The documentary you watch sparks your next product idea 

You're multiplying your energy

If you're constantly trying to "balance" work with life, you've built the wrong business

Next time you catch yourself thinking, "I need more balance"

Ask yourself: "Have I built a business that energizes me, or one I need to escape from?"

The answer will tell you everything about your ceiling for growth

The conversation should never be about finding balance

It should be about building integration

Been looking at $20k+/day ad accounts 

I keep spotting the same fatal patterns

Like blindly copying other brands' creatives

Even big players spending 6 figs a day are guilty of this

All comes from weak creative strategy leadership

Dumping cash into random ideas with no data

Watched a brand launch 300 ads last month

Their account is performing worse than ever

If you're gonna copy, at least verify it works first

Another fatal one is endlessly remaking old winners

Every creative has an expiration date

You can't just keep redoing the same thing

Gotta understand WHY it worked initially

Break down what elements drove performance

That's how you build consistent winners

Also, stop getting stuck on one format only

Yes, double down on what converts

But you need creative diversity to truly scale

Example:

Brand we work with was stuck at $200k/month

They couldn't crack cold audiences on Meta

$219,831 was spent this month JUST on our creatives 

Sometimes all it takes is one fresh angle to 2x-3x

Something bold that cuts through the noise

But you'll never find it playing it safe

Everyone's debating AI vs. human UGC

But they're missing the bigger picture

The brands that understand this aren't getting trapped in the "either/or" debate

They're making decisions backed by DATA 

Traditional UGC still works because of the authenticity gap

People connect with REAL emotions that AI can't fake (yet)

But there's a huge blind spot only a few are taking advantage of:

Authority figures and field experts.

Long-form educational VSLs aren't just emotional sells

They're also about information delivery

I’d argue that the technical aspect and information delivery matters more for VSLs

Finding professionals that talk for 10 mins on video is expensive and time-consuming

But our tests show that AI agents deliver the same exact end product－for a fraction of the effort

The smartest brands right now are testing specific use cases where AI gives you a faster production

This isn't some shiny object to chase

It's preparation for what your competitors are already implementing

The less data you have about your market, the easier it is to dominate it. Here's why:

I don’t think people realise how impactful AI will be.

Being good at your actual craft (design, dev, etc..) will become less and less relevant.

And most technical skill will be FULLY replaced by AI in the near future. 

Companies will need people with decision making and system-building skills.

Less technical skills.

And that means that even the lower roles in a company will need some level of decision-making ability.

Not just founders and executives.

"4 warning signs" is lowkey crushing for us 

Longer watch times compared to other angles

And better performance overall

If your product solves multiple problems

Test it out in your next batch

*Creative below made by my team

Taplio

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