Salif S.'s Linkedin Analytics

They key to growth is simple You need to get fucking good at what you do Keep honing your craft to get better and better That's how you earn a right to better clients, bigger problems in your company or bigger revenues Stop looking for shortcuts Start building systems that force you to get better every single day

Almost signed this brand last Q4 Founder hits me up with the coldest message "Let's set a call to discuss my brand" No name, no greeting, nothing Already smelled fishy but the brand had potential So I take 3 calls with them anyway They want case studies, references, everything Final call has their entire marketing team "We're excited to move forward" they say Then complete silence Follow up on LinkedIn - ghosted Send more case studies - ghosted Then I see the founder posting this: "If you want my attention, DO SOMETHING!" Listing all these hoops to jump through Bullet dodged honestly These "chase me" brands are always the worst They're like that person at the club who expects everyone to approach them Even if you close them they treat you like you're beneath them Ghost messages Late on invoices Constant headaches We're too busy for this game If you want to work with us it's simple: Check our creatives See our case studies We’re helping brands push $1M months with our creatives alone doing 60% of the revenue Quality speaks for itself

Everyone's debating AI vs. human UGC But they're missing the bigger picture The brands that understand this aren't getting trapped in the "either/or" debate They're making decisions backed by DATA Traditional UGC still works because of the authenticity gap People connect with REAL emotions that AI can't fake (yet) But there's a huge blind spot only a few are taking advantage of: Authority figures and field experts. Long-form educational VSLs aren't just emotional sells They're also about information delivery I’d argue that the technical aspect and information delivery matters more for VSLs Finding professionals that talk for 10 mins on video is expensive and time-consuming But our tests show that AI agents deliver the same exact end product－for a fraction of the effort The smartest brands right now are testing specific use cases where AI gives you a faster production This isn't some shiny object to chase It's preparation for what your competitors are already implementing

"4 warning signs" is lowkey crushing for us Longer watch times compared to other angles And better performance overall If your product solves multiple problems Test it out in your next batch *Creative below made by my team

The entire concept of work-life balance is fundamentally flawed The "balance" narrative assumes your work and life should be separate forces in opposition This mindset is why most entrepreneurs hit plateaus The elite performers I've worked with don't chase balance They know it’s not about ‘breaking through’ They integrate Instead of compartmentalizing their lives, they've built businesses that amplify who they are Creating exponential results that "balanced" entrepreneurs never achieve When you're truly aligned with your work, you're constantly capturing insights from all aspects of life That cigar conversation becomes tomorrow's marketing angle The documentary you watch sparks your next product idea You're multiplying your energy If you're constantly trying to "balance" work with life, you've built the wrong business Next time you catch yourself thinking, "I need more balance" Ask yourself: "Have I built a business that energizes me, or one I need to escape from?" The answer will tell you everything about your ceiling for growth The conversation should never be about finding balance It should be about building integration

Been looking at $20k+/day ad accounts I keep spotting the same fatal patterns Like blindly copying other brands' creatives Even big players spending 6 figs a day are guilty of this All comes from weak creative strategy leadership Dumping cash into random ideas with no data Watched a brand launch 300 ads last month Their account is performing worse than ever If you're gonna copy, at least verify it works first Another fatal one is endlessly remaking old winners Every creative has an expiration date You can't just keep redoing the same thing Gotta understand WHY it worked initially Break down what elements drove performance That's how you build consistent winners Also, stop getting stuck on one format only Yes, double down on what converts But you need creative diversity to truly scale Example: Brand we work with was stuck at $200k/month They couldn't crack cold audiences on Meta $219,831 was spent this month JUST on our creatives Sometimes all it takes is one fresh angle to 2x-3x Something bold that cuts through the noise But you'll never find it playing it safe

Brands get too comfortable riding winning ads to death Squeezing the same creative until there's nothing left That's why they fail to see creative as a growth lever Yes driving performance with winning creatives is important But you need to constantly test new angles in parallel One winning creative can carry your account for 6-9 months Yet the best founders know how to allocate budget specifically for testing new angles All while scaling profitable creatives Too many brands invest every single resource into optimizing what's already working They fear taking risks on new approaches This scarcity mindset limits their ceiling Your best creative from today won't be your best creative 90 days from now The algorithm changes Audiences get fatigued Competitors catch up Implement a system where you're always testing new angles Even when current campaigns are crushing it That's how you build a sustainable creative pipeline

One thing we started doing more this year Is performance-based bonuses for our creative team Instead of just a base salary Our team gets rewarded when creatives perform well This is even easier to do for ecom brands If you’re running up a product/offer with a small in-house team You should structure incentives around performance Start defining what a "winning creative" means And if an ad gets $50k in ad spend at target CPA Give everyone who worked on it a percentage of spend This keeps the team lean while ensuring everyone wins when ads hit Everyone eats when we find winning creatives It makes everyone more proactive about getting results, not just doing the work

Making $15k-20k/mo puts you in a tricky income level as a young entrepreneur And doubling it to $30k or even $50k changes almost nothing about your life: - You can start to buy nice things - You travel whenever you want - You've upgraded your living situation - You can support your family By all conventional standards, you've "made it" So why does it feel like something's missing? Because you've reached the ceiling of lifestyle improvement through cash flow alone Making more money at this point is just moving numbers around on a screen The next step is where the real fun begins: - Building something with enterprise value - Creating a product that solves real problems - Leading a team aligned on the same mission - Waking up excited about the work, not just the cash Money becomes the byproduct, not the goal

Same product 2 different image ads Which one are you betting on? and why? 👇 *Both made by my team