Larissa Banting's Linkedin Analytics

"I'm doing a ton of podcast interviews but I'm not seeing sales." Guesting on podcasts is a fantastic way to quickly grow your audience and impact, IF you have the right pieces of the puzzle in place. Here's five reasons why your interviews may not be converting: 1. Speaking to the wrong audience - Just because a podcast has a huge audience doesn't mean they're interested in what you offer. A smaller, more focused listenership with your ideal clients will yield much better results. 2. Being a billboard - Are you providing a lead magnet so listeners can connect with you via your email and CRM? Without some way to attract all that traffic onto your email list, you are the equivalent of a billboard on the side of the highway. 3. Not having a clear CTA - Are you giving listeners a reason to take the next step with you? During your interview, tell them what to do next - is there a link to click on in the show notes to download a valuable free resource or set up a call? 4. Zero follow up - Having a free resource is fine but without a follow up sequence or retargeting ads, you'll fade into the background. People are busy - find ways to stay top of mind. 5. Going for the sale, not the lead - It's highly unlikely for someone to buy right out of the gate, since 97% of people are not in the "ready to buy" phase. Offer a great free resource to get listeners into your world, nurture them, and continue to nurture them, and you'll see the sales come in. Showcase your brilliance, be generous with your information, and lead with value the audience will find useful but make sure your back end is ready to turn those listeners into subscribers and, eventually, clients. Need help with your podcast guesting? Let's chat!

The $70 purchase that can make you 6-figures. Being a guest on podcasts is one of the fastest ways to grow your visibility and authority as well as your client roster. But poor sound can make the best interview feel like amateur hour. A good microphone can truly make or break the quality of your episode. The good news is you don't have to invest much to sound like a million bucks. A highly-rated microphone is the Samson Q2U, running at around $70 on Amazon. Added bonus, you can use it as a tax write-off. If you're thinking of guesting on podcasts, order up one of these microphones and give yourself the winning edge on sound. Need help getting booked on podcasts? Drop me an DM to chat how we can get you featured on the ideal podcasts for your market.

"How to bust through your income ceiling." This headline caught my attention and Colin Boyd's email delivered some solid gold the other day. But it was this nugget that stood out for me as being one of his biggest needle movers: Podcast guesting spree: I set a goal to be on 40 podcasts in a year. This single strategy brought thousands of new people into my world. I couldn't agree more! Being on strategic podcasts brings you into the ears and minds of tens of thousands of your perfect clients. These are highly engaged listeners as the stats show that 85% of people who start with an episode will listen to the end. How many platforms allow you to dive into your genius for 60 minutes or more with an enraptured audience? This is why I created our 30 in Three signature podcast guesting program - thirty podcasts with a minimum 10K monthly listeners scheduled within 90 days. If you're looking to bust through your ceiling in 2025, let's chat!

Business is not Disneyworld. There is no sign that says "You must be this tall to get on the ride" when it comes to publicity. Wherever you are in your business journey, you have something valuable to share with your audience, no matter if you've been in the game for one, ten, or twenty years. You have a unique perspective, a voice of experience that is yours and yours alone. What you have to share will resonate with 'your people'. If you're waiting for whatever you perceive to be the perfect time to get started, this is your ticket to ride right now. Reach out to that podcast you'd love to be interviewed on. Pitch that reporter about a challenge you've overcome. Ask to write a guest blog about how you've helped your clients solve a problem. Sign up for a free platform to be a subject matter expert for journalists ie SOS or Qwoted. Pick one and just do it. Your business will thank you.

Did you know that guesting on podcasts can grow your business 5X faster than traditional marketing? Studies show that: 62% of podcast listeners take action after hearing an expert on a show. 45% of decision-makers say they’ve made a business deal from listening to a podcast. Podcasts have a 60% higher conversion rate than other marketing channels. Businesses leveraging podcast guesting see up to a 25% increase in leads 69% of podcast listeners learn about new products and services through podcasts? Why Podcast Guesting Works: Trust & Authority: Listeners see you as the expert. Evergreen Exposure: Podcast episodes live forever, bringing in leads long after they air. Higher Conversions: Warm audiences convert faster than cold outreach. Cost-Effective Marketing: No ad spend—just powerful conversations. Being a guest on the right podcasts gets you in front of engaged, high-intent audiences ready to take action. But the key is getting booked consistently. Don't have the time to do it yourself? Let us do the heavy lifting while you just show up and share your brilliance into the microphone. Think about this for a second—your next podcast guest spot could change everything. If you're ready to get booked on top podcasts—and do it the smart way— let's talk. Our done-for-you service will land you on 30 top podcasts at a price that will have your accountant doing a happy dance. Kick off Q2 with rocket fuel in your lead generation tank.

In case you wonder why we say publicity is the marathon and not the sprint, I had a response from a podcaster yesterday to a follow-up pitch I'd sent...in May, 2024.