Customers.ai

Sales outreach automation and lead prospecting data for mid-market B2C. We help B2C businesses find customers in the most scalable and cost effective way - outperforming digital ad spend (Search/Social/Display) by 10-100x. We're hiring for Product, Sales, Customer Success and Marketing roles!

Founder

WordStream

Founded WordStream in 2007. Bootstrapped the company. Used consulting services revenue to  fund a team of engineers and marketers to develop and sell software for search engine and social media advertising. 

In August of 2008, secured a 4M Series A venture capital investment from Sigma Partners and later in 2010, another 6M Series B investment led by Egan Managed Partners.

At exit, the company employed over 300 people and managed approximately one Billion dollars of ad spend annually, for over ten thousand customers world-wide.

Created free tools for keyword research and AdWords and Facebook Ads, used by over a million marketers worldwide. Published over a thousand articles on small business marketing which have been cited in over ten thousand publications and have generated over 100 million views. 

Acquired by Gannett in July of 2018 for $150M.  (Raised approximately $18 Million in VC)

Founder & CTO

Medium

I am currently ranked the #8th most popular blogger on Medium.com - https://topauthors.xyz/ - with over 182,000 followers on the platform. This is just behind Hillary Clinton, Gary Vaynerchuk, Tim O'Reilly, Marc Andreessen  and Ev Williams. My stories there generates millions of unique views / month. I'm also the publisher of "Marketing & Entrepreneurship" the #1 marketing publication on Medium with over 142,000 followers: https://toppub.xyz -- also a contributor to Hubspot, Buffer, The Mission, and other leading publications on Medium.

Blogger

Inc. Magazine

I write a weekly column called "In The Trenches" that covers hands-on start-up and marketing issues including content marketing, social media marketing, paid search, entrepreneurship, and other topics. In September 2014, I was the #4 author there. Last year WordStream won the #184th spot on the Inc. Magazine top 500 fastest growing companies in America. You can read the articles here: http://www.inc.com/author/larry-kim

Weekly Columnist

Google

WordStream is a Google AdWords Premier Small & Medium-Sized Business (SMB) Partner, joining a small group of highly qualified companies. This means that effective immediately, clients will receive the benefit of WordStream’s Client Success and Managed Services teams working with Google regularly to optimize the performance of their campaigns. In addition I've worked with Google on various case studies for the AdWords and Think Google Blog -- http://www.google.com/ads/premiersmbpartner/advertisers-findpartner.html

Google Premier SMB Partner

HubSpot

I'm a guest contributor for the HubSpot Blog where I write about Pay Per Click, Content & Social Media Marketing: https://thinkgrowth.org/@larrykim - I've also done several Hubspot webinars, presented at both INBOUND 2014-2019 (the Hubspot Conference) done various #inboundhour & #CROday chats on Twitter, and am a top 20 contributor to Inbound.org. Top contributor to ThinkGrowth, the HubSpot publication on Medium: https://thinkgrowth.org/@larrykim

Partner and Guest Blogger

Search Engine Land

In 2013, I started publishing articles at Search Engine Land roughly every 2 weeks. I was their their #1 columnist for all of 2013. I've also participated as a speaker for their Search Marketing Expo (SMX) Advanced, SMX East, and SMX West industry conferences. I'm a contributor to their sister publication, Marketing Land, and won the 2015 Search Engine Land Search Marketer of the Year award. You can read my articles here: http://searchengineland.com/author/larry-kim

Columnist

Progress Software

Director of Marketing

CEO of Customers.AI - AI-Enabled Sales Outreach & Consumer Data Platform for B2C. 

Also, founder of WordStream, Inc - The leading provider of AdWords, Facebook and keyword tools used by millions of marketers worldwide. The company employs over three hundred people and manages Billions of dollars of ad spend on behalf of tens of thousands of customers. Acquired by Gannett for $150 million in June 2018.

Ranked the #8 most popular author on Medium. Contributor to CNBC and Inc. Magazine.  Key Interests include: AdWords, Facebook Ads, Entrepreneurship and Start-ups.

Marketer of the Year awards from Search Engine Land, US Search Awards, PPC Hero. Guest Lecturer at Harvard MBA, MIT & BU. Received special recognition from the US Senate and House of Representatives for having created over a thousand high-tech jobs in the last decade.

The sales team at Customers.ai is growing and Devin Luzietti (Account Executive) shares the inside look at this team!!!  He gives lots of great info about the company, how the team is organized, what a typical deal looks like, what to expect during the interview process, and more!  You can find jobs at Customers.ai here: https://lnkd.in/eC6HfQz8

Larry Kim

Facebook & Instagram Advertisers: Remarket like it's 2019 again!

This 2 minute video shows how Customers.ai restores your website remarketing audience which was lost due to iOS and various browser changes over the years.

no kidding here: a 3 minute pixel install will save you 30-50% of your ad campaigns!  See for yourself below and try it out today!

I'm talking about the best ways How to breathe life into an existing email list with Sean McCarthy on the Lucky Orange show. Also in this episode:

📧 Diagnosing Email Delivery: Key Metrics
🔍 List Segmentation: Advanced Strategies
🚫 Gmail Spam Rules: Recent Changes
💼 Sales Enablement: Email Marketing
🍪 Pivoting from 3rd-Party Cookies: Strategies
(and more!)

YouTube link in the comments below!

Q1 is almost over and wow did it fly by! 🚀

We launched a ton of new features, got two high-profile integrations off the ground, closed some big brands, and hosted a couple thousand people at our virtual Ads Summit. 🤜

Here are a few things I'm most excited about:

🗺  Customer Journey Tracking - We can now show you what individual visitors are doing on your site! See which pages they visited, which emails they opened, if they abandoned the cart page, and so much more. This is so freaking cool! 

🎯 Facebook Restore - The Facebook pixel sucks. We can now collect, enrich, and send all of your website visitors directly to Facebook. This is HUGE for retargeting and Facebook ads performance!

📊 HighLevel Integration - As a previous agency owner, I wish I had this! The ability to capture visitors and sync them directly to High Level is a big deal for marketing agencies and something every single marketer out there should be using.

📩 Sendlane Integration - Reach 10-20x more shoppers - identify high-intent visitors and add them directly to the welcome series, browse abandonment campaigns, or SMS campaigns you already have set up. 

Customers.ai is moving fast, growing, and that will only continue in Q2. Stay tuned for what's coming up 🔎 

Interested in learning more about Customers.ai? Let me know and I'd be happy to set up a demo.  

PS - We are Hiring for AEs on our Sales Team!!

🚨 TLDR: HighLevel is now Integrated with Customers.ai!! 🚨

As a former founder of an internet marketing agency, I've firsthand experienced the challenges and intricacies of digital marketing. Driving website traffic for the purpose of capturing leads was always the goal, but achieving it?

Today, I'm thrilled to announce a big leap in digital marketing with our latest HighLevel integration, transforming challenges into opportunities for marketers and agencies.

Together we're setting a new standard by turning your client's website traffic into actionable contacts and insights, with advanced tools for visitor identification, customer journeys, ad targeting and CRM integration!

📊 Key Highlights:

The new Customers.ai and HighLevel integration simplifies your marketing efforts by merging our website identity products with HighLevel's CRM tools, allowing for a more cohesive strategy.

With our integration, agencies and consultants can now white-label and upscale our lead generation tools - some resell at up to $5k retainers per month, marking a significant leap in value and opportunity, while enhancing your service offerings, creating new revenue streams and extending customer lifetime value.

For more details on how this new integration works visit our website today and try it out yourself!

Spam rules changed quite a bit this year—and it's only March.

Larry Kim from Customers.ai clarified what's going on and provided great recommendations in this clip from a recent episode of The Lucky Orange Show:
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Check out the full conversation: https://lnkd.in/eU4UqZeX
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#luckyorange #emailmarketing #emailmarketingtips #marketingdigital #marketingagency #aitools #spamdetection #spamanagement #emaillist

🚀 Google's final call on third-party cookies is HERE! But where does that leave us, the marketers? 🍪➡️🔒

While we don’t often find ourselves nodding our heads so enthusiastically at statements from Google, we can’t help but smile at this one -- 

Per Google's VP, Dan Taylor, advertisers can overcome signal loss by prioritizing the following:

🤖 AI investment
🎯 Refined targeting
📐  Measurement and ad delivery strategies

What does this mean? 

🎯 First-Party Data - With every cookie crumbled, first-party data becomes the new normal. It's time to stop relying on outdated third-party data that only tells a fraction of the story. Own your data.

💡 AI Investment - AI isn't just a buzzword, it's the new reality. Think predictive engagement, personalized messages, and first-party data goldmines. It's not the future, it's NOW. 

And guess what? 

We're already on it with Customers.ai! 🔥 

Capture first-party data, track the customer journey, get back your ad targeting capabilities, and make marketing great again -- personal, scalable, and measurable. 💪

We're redefining marketing in a cookie-less world. Join us.

#AIRevolution #MarketingFuture #NoCookiesNoProblem

Ready to Boost Your Ecom Game with the Kims? 🚀

I'm THRILLED to join Jimmy Kim and Sendlane March 26th as we dish out how businesses can maximize eCommerce ROI! 📈  

Two guys with the same last name...how could it not be good?

Whether you're starting out or scaling up, this is your golden ticket  🎟 to transforming your online store's performance! 

🗓️ Event Date: March 26th, 11am PT / 2pm ET

💡 Learn: Deliverability, personalization, and navigating algorithm updates.

📈 Boost: Engagement, conversion, and customer loyalty.

Registration link below. See you there!

#ecommerce  #MaximizeROI

"The open web is going to suffer" 

"All sorts of websites will shut down or will be diminished in what they can provide"

"The transition won't come without pain." 

Yikes! A lot of doom and gloom around cookies huh Yahoo Finance? 😰

Look, the removal of cookies isn't a surprise. Marketers have had years to adjust and many are already ahead of the game.

We talk to customers every day who are focused on first-party data and who have figured out how to get better ROAS and performance metrics from the ad platforms using said data. 

🛑  Stop relying on third parties for your data. 

The old way of targeting and reaching people is gone. It's time to evolve. 

It's time to OWN your data.  

That's what we are doing at Customers.ai.

We are collecting first-party data that can be used to reach the right audience - the audience who is interested in your business!

I am always happy to give a demo or show you how we can help you overcome the loss of third-party data.

It's not doom and gloom. It's a new opportunity for marketers and advertisers to evolve. Let's do it! 🚀

⁉ What's one of the biggest problems with SEO? Turning browsers into buyers of course 💰 

The truth is, the journey from "just browsing" to "shut up and take my money" is less about luck and more about strategy.  

With average organic conversion rates at a meager 2.35% across industries, it's clear we're missing out on a goldmine of opportunities.

Here at Customers.ai, we're no fans of missed chances. We're about making every click count! Let's break down how we convert organic traffic:

🔍 Website Visitor Identification: Imagine knowing every visitor by name, email, and interest. That's not a marketing fantasy, it's our reality.

🗺  Customer Journey Tracking: Forget about the nostalgia for Google Analytics' glory days. Our tools bring the power back, enabling you to see the forest AND the trees. We have real-time tracking of pages, email opens, and more!

🎯  Advanced Segmentation & Targeted Messaging: Stop the guesswork. Speak directly to the heart of your audience's needs with precision and creativity.

It's time for targeted engagement that not only welcomes your visitors but turns them into brand ambassadors.

Curious about how to make these tactics work for you? Ready to see your organic traffic do more than just increase your bounce rate? 

Reach out for a demo and let's chat about turning that traffic into tangible revenue. 

Because in this digital age, it's not just about attracting eyes; it's about captivating hearts and wallets. 💖💼

Join us in this journey and let's make marketing meaningful (and profitable) again! 🚀

#OrganicTraffic #ConversionRateOptimization #DigitalMarketing #SEO #CustomersAI

💥 Customer journey tracking is here!!! 💥 

It's freaking awesome. It uses real-time visitor data. It shows you which pages people visited, emails they opened, shopping carts abandoned, and gets back the tracking data you lost!

Before we get into it, let's back up for a minute...

At the heart of Customers.ai, you get website visitor data. Names, emails, domains, business info, etc.  And there is so much you can do with that data.

But one request we've consistently heard from our customers is "We want to know what people are doing on our site."

Unfortunately with cookies gone, click IDs gone, privacy concerns, and GA4 sucking to high heaven, it's been impossible for the average marketer. 

Well, we heard you and we've been working on making it a reality. 🚀 

Our new feature lets you track the path to purchase and understand and optimize each step of the customer experience. 

See page paths, email opens, cart abandonments, and more!  Build intent-driven marketing strategies with true personalization campaigns across all channels.

We're talking a 360-degree view of the customer journey! 🌐 

I get really excited when we build super cool things and this is super cool. 

If you want to learn more, reach out and I'm happy to give you a demo or set you up with a free trial. 

We are doing exciting things here and marketers are going to reap the benefits 🎉

Boost Your B2B Strategy in 2024! 🚀

Excited to reveal proven B2B marketing and advertising tactics at our upcoming webinar! 

📈 Join me and a panel of experts from B2Linked | LinkedIn Ads Performance Agency, Semrush, Lucky Orange to ensure your go-to-market strategy is on point for 2024.

🗓️ Event Date: March 20th, 1PM ET

🎯 What You'll Learn:
• Success stories of fast-growth B2B brands
• High-engagement channels and strategies
• Effective ad targeting for ROAS lift
• Website conversion and cold email tactics

Reserve your spot and let's elevate your B2B game! Registration link in comments.

#b2bmarketing #b2b

🚨 Our sales team is growing and we're giving you the inside scoop on what the role entails.

Our very own Devin Luzietti joined VentureFizz to talk all things Customers.ai -  what we're about, how the sales team is built, what a typical deal looks like, what to expect during the interview process, and more! 

We want scrappy, motivated, and ready to take this company to the next level 🚀 

Sound like a fit? Check out our open roles 🔎   #hiring #salesroles

🎢 Most Meta Advertisers have been actively reporting issues with Facebook ad performance. Here's the solution!

Our Website Visitor identification pixel securely IDs your first party website tracking and encrypts and sends via server connection to Facebook Audience Manager, re-populating your Meta Ad retargeting audiences with interested, engaged contacts to massively boost ROAS! 

Give it a try for free today.

📢 ATTN B2B Marketers - Our B2B Advertising panel is at 1pm ET today! 

Listen in as our B2B experts give you the Updated 2024 B2B Marketing & Advertising Playbook 🔥 

We're talking:

🌍  Real-world stories of fast-growth brands in the B2B space 
🌪  The channels, platforms, and strategies that generate the highest engagement at each stage of the marketing funnel.
🎯  The most effective ad targeting strategies that drive ROAS lift today, despite the end of third-party ad cookies.

There are still spots open. Register now -> https://lnkd.in/eNMnPArz

customers.ai • 1 min read

Free Webinar: Updated 2024 B2B Marketing & Advertising Playbook

What is it like working on the #sales team at Customers.ai?  Devin Luzietti, Account Executive, shares the details, including the interview process, the sales process, why the company should be on a job seeker's radar, and more!
https://lnkd.in/gBWNjZDA

Does it often feel like B2C gets all the glory? 🤔

Not this time! 🚀 

Join our founder Larry Kim along with experts from B2Linked | LinkedIn Ads Performance Agency, Semrush, Lucky Orange, and Walker Sands as they talk B2B advertising strategies and what marketers need to know in 2024.

You'll hear:

📚  Real-world stories of fast-growth brands in the B2B space and what they're doing that's so hot right now.

📈 The channels, platforms, and strategies that generate the highest engagement at each stage of the marketing funnel.

🎯 The most effective ad targeting strategies that drive ROAS lift today, despite the end of third-party ad cookies.

💰  Actionable tactics to increase website conversion rate 3-5X.

It's March 20th at 1pm ET and it's FREE! Be sure to save your seat while they are still available! Link in comments ->

#b2bmarketing #digitaladvertising #marketingtips #marketingwebinar

Google has some new rules on bulk message sending that could prove tricky for some businesses - Larry Kim from Customers.ai has some advice for those who may be struggling https://lnkd.in/ebtS_36i

techradar.com • 4 min read

Google’s new bulk sender guidelines spell trouble for B2B

📢   This is your final invite to maximize eCom ROI - TODAY at 2pm ET

ICYMI: I'm teaming up with Jimmy Kim and Sendlane to bring you exclusive tactics for building an email strategy that is a lean, mean, profitable machine.

Register free & learn the ins and outs of:

📩  Enhancing email deliverability & sender reputation
🔍 Understanding website visitor identification
🔒  Tackling privacy & legal hurdles with finesse
🌐  The latest Google & Yahoo Updates

Don't miss this one.

We often say, "You can't miss this" but seriously...YOU CAN'T MISS THIS! 

Larry Kim and Jimmy Kim are going to give you exclusive insights, strategies, and trends that will shape the future of ecommerce.

Two Kims. Tons of tips. Today at 2pm ET 🚀 

Be there 📩 
 
https://lnkd.in/ej_hTpGr

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