Lucas Röttgering's Linkedin Analytics

Education and perspective are key to generating value in any field. As a professional with over 10 years of experience in Design, Marketing, and Innovation, I have worked for companies across different industries, including Itaú-Unibanco, Museu de Arte Moderna de São Paulo, and Money Times/Empiricus. I have also founded a consultancy firm dedicated to helping SMEs and MEIs in the creative economy market. With a degree in Advertising from Mackenzie University, an MBA in Design Management from Belas Artes in São Paulo, and a specialization in Innovation Management from ESPM, I have acquired a range of skills in team and solution development. I am committed to using critical thinking in problem-solving, collaborating across networks, and leading through influence, agility, and adaptability, initiative, and entrepreneurship, communication, and effective listening. Throughout my career, I have collaborated on projects with different business profiles, adding multidisciplinary skills along the way. I have also mediated teams and developed people to achieve performance through engagement. Some of my notable cases include: - Defining and launching strategies for the CryptoTimes portal and the CryptoStorm podcast, as well as for the Money Times App and Alexa's skill. I have also created special projects such as Be-a-bá (ABC) Crypto and Crypto Quarantine. - Creating a tool that improves the management of performance prediction in Google AD manager campaigns based on real-time data and analysis of ad units, delivering greater inventory control and predictability in CTR and Viewability indicators. - Leading the redesign of the MAM-SP membership program based on service design methodologies. - Leading the redesign of the literals of Itaú-Unibanco retail invoices that excessively burdened the contact center channels. - leading the process automation project at GCT Health Solutions, which aims to automate processes and optimize task control between senior management and team leaders. - Leading the redesign of the business model of Pandoala Estúdio, which specializes in national and international exhibitions and cultural projects.