Luke Adamson's Linkedin Analytics

Last week, I moved out of my childhood town. No WiFi. No friends. No Work. So instead of worrying about getting posts out while I had no WIFI… I decided to: Take the week off. To focus on unpacking & settling in. And explore all of my new surroundings. It served as a great reminder that some things are bigger than LinkedIn. And I think moving house just about qualifies as one of those moments 😂 P.S. - Got some exciting news to share with you all next week!

A personal brand can turn your dream life into a reality. The truth is, that’s much easier said than done. Because to make that happen: You need to have the knowledge. You need to be putting out effective content. And you need somewhere to get advice & support. This is exactly why I’m launching the Beyond the Brand newsletter. A place personal brand founders can go to for: Advice & guidance. Lessons I’ve learnt & mistakes I’ve made. How to write content that generates leads. And everything in between. So you have access to the tools you need to build a thriving personal brand. Allowing you to focus on creating your best life. If this sounds like your cup of tea, sign up using the link below ⤵️ https://lnkd.in/er6Wwbfg I can’t wait to see you there :))

Work relentlessly until I’m 70 so I can enjoy life in a body that hardly works? Yeah, that sounds like a banging deal! Personally, I’m not going to spend 50 years working just to be given permission to have my freedom back. Instead, I’m going to keep my freedom. ↳ By building a personal brand that’ll let me live life my way. Because the idea that waiting until you’re 70 to enjoy life & freedom is a scam.

This 1 strategy has helped me generate millions of impressions for clients ⤵️ When it comes to creating viral content, it isn’t about: Having that eureka moment. Brainstorming for hours on end. Coming up with something 100% original. Because the reality is, nothing on social media is 100% original. (Apart from your personal stories) So when it comes to creating viral content… ↳ It isn’t always about reinventing the wheel. It’s about finding what’s already working for others. Whether it’s a: Hook that’s performed well for someone else. A video that’s gone viral on another platform. Or a topic that’s trending at the time. It’s all about finding pre-validated content that’s worked for others. That’s the key to creating viral content. So if you want to create viral content, don’t waste time trying to make a groundbreaking discovery. Find what’s working for others. Add your own personal touch. And get eyes on your personal brand/business.

Me watching as the whole team appears OOO on Basecamp for April Fools:

The average person will spend 460 days commuting to work. That’s over 11,000 hours, sitting on a dusty (and late) train or bus. Now this is the part where I was going to say something about working remotely. But then I remembered, I’ve spent 1,000+ hours playing Skate 3. So I’ll just keep my mouth shut 👍🏻

The average person will spend 24% of their life working. ↳ And they’ll spend another 33% sleeping. So don’t work a job that doesn’t give you the freedom to live your dream life. Otherwise, things are going to be pretty miserable. P.S. - Don’t spend the 33% you have left doom-scrolling TikTok 🤦🏻‍♂️ --- + I have some news to share with you all on the 2nd of April 👀

30 minutes per day. 3 days a week. Staying consistent for 1 year. That’s all it took to free me from my awful minimum-wage job. I hear so many people complaining about: Their job. Their uncertain future. The lack of freedom they have. Yet all it takes is 2 hours a week & consistency… ↳ And you could be waving goodbye to all these issues. Because if you dedicate 2 hours a week to your personal brand & content for a year or two… Everything could change! That’s exactly what I did, and now I’ve got: My dream job. A growing personal brand. A community of 1.6k great people. All because I remained dedicated to growing my personal brand. Don’t get me wrong, for some it may take longer & for others, it may be quicker. ↳ But my point is, eventually, it will pay off! So if you’re in the same spot I was 2 years ago, then take this as your sign to go for it. Start posting. Start building. So you can create your dream life.

Penthouse in the city. Supercar in the garage. Fancy meals every night. Personally, this is my worst nightmare. Because this is far from the life that I want to live. My dream life looks more like this ⤵️ A small house with a lot of land. Eating food from my own garden & animals. Being surrounded by nature, family & friends. This is the life that I’m working hard to create. ↳ All through the power of LinkedIn. And that’s what’s so great about building a personal brand. You can use it to create your own version of your dream life. So whether you want a penthouse or a farmhouse… LinkedIn & your personal brand are how you can turn that dream into a reality. But it’ll never be a reality if you don’t put yourself out there & start posting! P.S. - What does your dream life look like?

2 years ago: I was cleaning office floors. Today: I’ve built a community of 1,600+ people. Not to mention, I’ve also: Landed my dream job. Worked with huge brands. Helping them generate leads. And my dream life is closer than it’s ever been before. ↳ All because I built up my personal brand. The truth is, I’ve still got a long way to go. More mistakes to make. More challenges to overcome. More knowledge to gain. But I don’t want to keep it all to myself. I want to share what I learn on my journey with others! That’s why tomorrow, I’m announcing something that will allow me to share: All the lessons I’ve learned while building my personal brand. All the lessons I'll continue to learn on my journey to build my dream life. As well as everything you need to write content that actually generates leads. So, if this sounds like something you might be interested in… Keep an eye out for my post tomorrow!

Every year, 20% of my salary goes to the UK government. That means for 10 weeks each year, I’m working for free. So, Keir Starmer, you owe me 260 LinkedIn posts & 10 emails please. Cheers 👍

Everyone has the tools to build their dream life. But 99% don’t because they listen to the voice in their head saying: “You’re not good enough” “You don’t have the knowledge” “Nobody wants to hear what you’ve got to say” Anyone can build their dream life through their personal brand. ↳ But most fail to even cross the start line. All because of the imposter syndrome that comes with posting. This was a hurdle I struggled to overcome myself. However, when I learnt to: Ignore that negative voice. Have unwavering confidence in myself. And trust that people value what I have to say. I started to see the rewards of posting, & that negative voice grew quieter & quieter. All because I took that first step & began posting! Yes, sometimes, even to this day, that negative voice decides to pay me a visit. ↳ But I’ve learnt to not take it seriously. Don’t let imposter syndrome stop you from creating your dream life. Start posting & I promise you’ll never look back! P.S. - In case you forgot… I’ve got an announcement coming next week 👀

How it feels after posting something controversial on LinkedIn: