Synthace

• Part of the exec team, reporting to the CEO and managing marketing department's P&L.
• Coaching marketing team (content, events, design, video, product and partner marketing), fostering a collaborative and high-performance environment.
• Defining and delivering on full-funnel KPIs (top of funnel and conversions)
• Analyzing and reporting on key marketing metrics on Salesforce and Hubspot, providing insights to drive decision-making to an executive audience.
• Demand generation strategy and campaigns across US and UK.
• Webinars and virtual events (planning, hosting, ops & reporting)
• Sales enablement and joint campaigns with the sales team (e.g. ABM pilot program)
• Collaborating closely with global cross-functional partners including sales and SDR teams, partnership marketing customer success, finance and business ops. 
• Owning the entire HubSpot ecosystem, including CMS management, CRM hygiene, automated workflows, and email marketing campaigns. 
• Overseeing and optimizing our tech stack. Kickstarted a strategic marketing ops initiative.
• Paid media strategy. Hired a new paid Agency that improved results on Google and LinkedIn ads 2x in 3 months.
• Misc. video and transcript editing (Descript)
• Misc. graphic design (Canva/Figma as needed)
• Social media management

Director of Marketing

AirBolt®

Advisor

• Managed end-to-end integrated marketing campaigns, to effectively drive sales pipeline and revenue growth (av. $2M/yr in revenue, and 395% CAGR), while hiring and overseeing a motivated team of external collaborators and agencies.
• Diversified marketing channel mix (to Digital Marketing, Email, affiliate and SEO) with landing page optimization initiative. Generating a 170% revenue growth Q/Q in 2023 for the e-commerce.
• Successful product rollouts supported by on-point product and Content marketing (new website, blog, social media, influencers, PR). Driving product adoption to 60,000+ users worldwide, 100%+ NMRR increase in 2023 and a $1.7M in B2B pipeline in the first year of enterprise focus launch.
• Developed a simpler and cohesive pricing and packaging strategy to represent AirBolt on the market.
• Critical reporting on data-driven insights to inform CRO and other areas for improvement.
• Cross-functional collaboration with teams from Australia, US and Europe.
• Pre-sales of $1.4M via KickStarter for the GPS on 12,000 units
• Successful $2M seed round (Sept, 2021)

Head of Marketing

UpSure

• Drove 44% increase in Lead Generation due to best-in-class marketing strategy for UpSure's PaaS offering: Outbound, Content marketing, Inbound, referral --> Increasing the number of monthly SQLs and growing to 250+ enterprise clients in 2023.
• Optimised and automated sales funnel and processes, focusing on revenue, churn (<2%) and renewals.
• Product marketing and sales enablement collateral (decks, one-pagers, GTM playbook) to support SDRs / sales .
• Took the lead on PR and some content marketing strategy establishing the organization as an expert and thought leader in the industry, with 10+ free top-tier press features.
• $350K raised, $1M earnings + 10% MoM growth
• Reporting on key KPIs and milestones

Head of Growth

Strive

Platform and devices for kids that teach financial literacy from an early age.

• Defined go-to-market for B2B fintech proposition 
• Worked closely with product and design teams to develop and launch MVP
• Strategised and executed content marketing and PR plans, resulting in 100+ media features
• Secured 2 paid pilots with global banks as first clients, leveraging customer feedback loops to inform MVP development and go-to-market strategy.
• Owned the budget and collaborated with the co-founding team to reach milestones such as a successful pre-seed fundraising round, $150K (June, 2022) with leading the European VC fund
• Reported on progress and metrics in monthly investor updates. 

Partnered with leading European fintech development firm ff.next. Part of 2 global accelerators (Techstars & TSB), Visa Everywhere Initiative category winner ‘18.

Co-Founder

GoSave

GoSave - Interactive Piggy Banks Making Savings Fun For Kids (D2C offer)

• Led marketing plan, resulting in acquisition by Strive (www.strivefam.com)
• Graduated from 77partners.vc Accelerator Program.
• Secured paid pilot project with Credit Union Australia and conducted an in-branch promotional event.
• Expanded market presence through PR engagement +  top tier industry media features: How to Money, the Paypers, Finextra, Fintech Ranking, Fintech Shorts, Altfi, Fintech News , Fintech News, Fintech Futures, Novatore, Trend Hunter, Kidspot.com.au.

Marketing Lead

Zoi Meet

Zoi Meet - Voice technology software powered by AI 

• Graduated from Techstars Accelerator in Berlin, securing $150K in funding
• Helped to shape Zoi Meet's messaging into compelling content that highlighted key value drivers and drove awareness and adoption of our B2B SaaS solution in the market
•  Strategised and implemented PR and content marketing programs increasing brand awareness.
• Launched a newly created enterprise partnership program leading to collaborations with Verizon 5G Labs, Vuzix and Deutschebank.
• Event management and representation at: CES Las Vegas, IQS Tech Fest Barcelona, Techstars Berlin, Venture Cafe Tokyo, Plug & Play Japan.

Head of Marketing and Enterprise Partnerships

Travis the Translator

Travis - an AI Pocket Translator

• Strategised and implemented global marketing multi-channel strategy that generated €2M for the new product launch on Indiegogo crowdfunding platform, above its initial goal of €80k, in 3 days
• Hired and managed a cross-functional team of 10 FTEs in marketing and sales.
• Personally responsible for reaching $15M ARR  in 2 years by orchestrating localised marketing campaigns, Content Marketing, Social Media and PR
• Further drove pipeline and sales through channels such as company website, platform copy, email campaigns and bloggers / influencer outreach
• Worked hand-in-hand with the leadership, product, customer success and sales teams to define effective marketing assets and initiatives to help drive revenue opportunities.
• Planned and organised events and PR campaigns driving +50 press interviews and +1000 publications worldwide.
• Set up and reviewed Marketing KPIs and worked with cross-functional teams to determine sales progress, and establish action plans for improvement.

Marketing & PR Lead

Jerónimo Martins

Jerónimo Martins - one of the world's biggest food distribution and retail companies

• Selected to participate, as one of 10 candidates, in a highly competitive rotational trainee program which provided valuable experience and insight into multiple areas of the business.
• Successfully oversaw in-store marketing strategies and achieved financial targets for 30 retail stores
• Developed strategic plans to effectively manage crisis situations, new competition openings, and community engagement initiatives.
• Collaborated with cross-functional teams to deliver on-target earnings.

Operational Marketing Manager

Brunch Electronik 

• Smiled and managed a team of motivated individuals doing bar service at the festival, throughout summer

Member of Brunch Electronik team

• Project Management and Event Coordination: Organized annual FAD festival and international design/art projects, involving diverse stakeholders such as artists, business professionals, and citizens.
• Client Relations and Regional Positioning: Managed Spanish and international clients, fostered cooperation, and developed new value propositions for cultural events in the Catalonia region.
• Communication and Social Media Management: Coordinated social media initiatives, ensured a strong online presence, and communicated in Spanish (and occasionally Catalan) for reporting purposes.

Project Manager 

Driving Growth for Tech Startups Globally | Marketing Leader | Techstars I CEMS

Hands on marketer with experience in fintech, SaaS, hardware and AI specialising in driving growth through effective go-to-market strategies with brand, product and content marketing.

Working with 9+ startups taught me:
→ to thrive in resource-limited environments
→ to think strategically & execute at the same time
→ to use a growth mindset to reach previously unattainable goals

In the last few years, I:
• drove with my team $15M ARR in 2 years 
• coordinated two ~$2M product launch campaigns
• led marketing in a tech company to $2M+ in sales
• graduated from Techstars Acc. w/ $150k funding
• completed 3 VC funding rounds 

I’m a huge believer in rigorous thinking, solid execution and strong network. Early adopter of new tech and a creative mind.

I feel at home amongst ambitious marketers, builders, founders and people who push themselves to be 1% better every day. (that's 37x better each year!)

Want to read more? check: https://magda-misiorny.framer.website/

What's on your mind today? Send me a DM and say hi!

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