Marina Panova

We Craft You Grow

Founder

* Developing tried-and-true social media strategies to assist the business in meeting its goals
* Managed the process of content creation -focus and call out specific audience's pain points with an engaging writing style 
* Managed multiple clients' channels simultaneously, focused on each channel with different growth strategies
 *Conducted deep analysis and researched subject matters to support the development of content creation 
*Worked on clients' behalf on their community management approach - including responding to community members, escalating queries, etc.
* A smooth marketing research process in every part of the business in detail 
* Reports and a focused focus on insights to adopt best practices

Freelance Social Media & Community Manager 

Book Author

This period of time I was mainly focused on writing content for the online business and marketing industry. 

I worked on many freelance platforms, including Freelancer, Upwork and individually with a short time contracts with a couple of clients.

Freelance Content Writer | Online Business and Marketing Industry

Author of the poetry book "Do you feel the same". The book is about a part of my life, I didn't want to forget that's why I made a book about it so I shall never forget what I've been through. 

The book is available in both, paperback and kindle edition.

Starting from 1-st of December I’ve been diving in for 30 days, searching for things to be discovered, unspoken deep from inside of me, as it’s been happening so much, so often. I would’ve spent times to thoughts, coming out of somewhere, by default reaching out into the deepest waters my mind was drawn to.
Honestly, this book is giving a realistic view of my very living, how thoughts were flowing like a river as soon as they were throwing a target to identify the born newness.

Hall of Nannies

Social Media Manager

This book is all about my love for the children. This is the official English Activity Book for the children of Hall of Nannies - a high end Childcare Agency in Paris.

Children Book Illustrator

Mokkup

“We created Mokkup to share what we learn along the way. It’s the support we wish we had when we started working as freelancers.”

I help UX/UI Designers start freelancing at mokkup.co. Building the full social media experience and journey on Instagram on @wearemokup and @mokkupco.

Biizly.com - Online Business Startup Guide

Strong, clear, engaging, audience-targeted, well-suited for your SEO rankings, and very comprehensive. As a Marketer, I always put an effort to do a pre-research of your industry to direct my writing to the right audience.

My main focus was writing content for the Biizly's Blog Page for the online business and marketing industry. The content I produced was educational, step by step guide, best tools in the industry..with a deep dive to how to actual start an online business and what do you need to be successful.

As a Content Writer for the Biizly's Blog Page, I did:

- Blog Writing/Article Writing
- SEO Writing
- Social Media Posts Description
- Keywords Research
- Multiple Revisions
- Great Headline/Title
- Content Marketing Strategy

Strong, clear, engaging, audience-targeted, well-suited for your SEO rankings, and very comprehensive.

Web Content Writer

Biizly.com (pronounced /ˈbɪzɪli/), is a free and comprehensive web resource where you will be directed and trained to start and run your online business, step by step.

Starting a business online is not an easy task. One of the most challenging issues, especially at the beginning, is finding the right information at the right time… but there is a wast pool of “knowledge” out there and you don’t know where to start or who to trust. We assume that you already have encountered many sites, products and offers to make money online or to start a web business and still, the information is pouring in. The frustration rises when you can’t find what you are looking for, the information is poor, confusing or disorganized, and especially when a payment is required before any reliable information is disclosed about the method or the course.

Our goal at Biizly.com is to provide a free and comprehensive guide where beginners and intermediates will find all necessary information and resources for starting and running a successful online business written in an understandable language and organized in a simple manner. Therefore we created the >>> Online Business Startup Guide <<<  where you can find all you need for such journey. The Guide is simple but yet informative. Another handy tool we have created is the Startup Checklist that accompanies the guide, but can be also used to Quick start your online business. So, don’t just read, start doing the tasks today, step-by-step.

Co-Founder

all-round social media queen • Freelance Social Media Manager & Content Creator | 2x published author

Everyone wants to stand out on LinkedIn.
But only a few turn visibility into clients, cash, and credibility.

That’s what we build.

I’m Marina, the founder of We Craft You Grow.
Since 2020, I’ve helped 150+ founders, freelancers & creators build personal brands that actually grow their business.

✍️ 3,500+ posts created
📊 225M+ post impressions
💰 €6.3M+ in tracked revenue
📈 150+ personal brands launched

Here’s how I got here:

2020 — Nanny in Paris, no clue what I was doing
2021 — Landed my first €1K client from LinkedIn only
2022 — Built a 5-figure content business from my laptop
2023 — Launched my agency to help others do the same
2024 — Scaled to 150+ clients, grew to 54K+ followers on LinkedIn
2025 — Rebuilding stronger: high-ticket offers, smarter funnels, bigger results

Because personal branding isn’t just content.
It’s conversion strategy. Positioning. Offers. Monetization.

It’s how you become the obvious choice in your space.

🧠 Want a brand that does more than go viral?
→ Founders: Apply to build your LinkedIn revenue engine
→ Freelancers: Join my private training & client attraction system
→ Everyone else: Stick around for weekly posts on growth, strategy & sales

You don’t need to be louder.
You need to be clearer.

Let’s build a brand that pays you back.

📩 Sponsorships, collabs & client requests → contact@marinapanova.com

Founders starting from zero on LinkedIn?

Here’s my 4-step blank-to-booked system:

1) Profile = first sales page

Headline: who + outcome + niche
Banner: one promise, clear CTA
About: proof, offer, next step
Featured: case study or booking

2) Content system: 3-4 posts weekly

Pillars: Proof | Teach | Personal
Proof: results, mini case studies
Teach: frameworks, checklists, how-tos
Personal: story, values, behind-the-scenes

3)Trust posts: first 14 days

D1: credibility snapshot
D3: problem → method → outcome
D6: quick win tutorial
D9: personal “why”
D12: mini case study
D14: recap + clear ask

4) Lead gen & engagement 30-60 minutes 
Engage with 30-40 feed posts
Comment on 20 ICP posts
DM: problem → quick help → invite
Weekly invite post: who needs X?

90-day sprint checkpoints
Weeks 1–2: profile complete
Six posts. Forty conversations.
Weeks 3–4: publish and prove
Twelve posts. One case study.
Weeks 5–8: momentum, refine
Twenty-four posts. One more case.
Weeks 9–12: book the calls
Thirty-six posts total.
150+ conversations.

Recent wins from clients:

Training sold from one post.
First post: 10k+ impressions.
Now: 100+ likes, weekly leads.

If you’re starting now:

Build one offer.
Post 3x times weekly.
Open 5x ICP conversations daily.

Do this for 90 days.
Then analyse what’s working.

P.S. Comment 90Days for the full checklist.

I turn your personal brand into a sales engine | Social Media Strategist #1 LinkedIn Creator from North Macedonia 🇲🇰

You’re posting. But no one’s paying attention.

Not because your offer sucks.
Not because LinkedIn is dead.
And definitely not because you “need to go viral.”

It’s because your strategy is missing the basics:

❌ You’re writing for yourself
✅ Start writing for the reader

❌ You post when you feel like it
✅ Post with a plan - consistency wins

❌ Your hook is too soft
✅ Make your first line impossible to ignore

❌ You don’t format your posts
✅ Use white space, arrows, and flow

❌ You don’t include a CTA
✅ Ask questions. Invite conversation.

❌ You treat LinkedIn like a feed
✅ Treat it like a funnel - turn views into DMs

❌ You’re chasing views
✅ Focus on conversion and connection

❌ You’re posting for fun
✅ Start posting with purpose

It’s not about doing more.
It’s about doing the right things.

Fix these mistakes → and watch what happens.

P.S. Which one are you guilty of?

Why your LinkedIn isn't growing?

The most painful loss in business isn’t money.
It’s the opportunities lost by not following up.

This summer, I learned that the hard way.
Messiness cost me future clients I’ll never get back.

That was my wake-up call.

September became my reset:
→ Less chaos.
→ More clarity & focus
→ Systems that keep me on track.

Lately I’ve been testing Magic Fields in folk and it surprised me how quickly it cleaned up messy contacts and even helped me follow up in a more personal way.

Clarity means protecting your future from the mess.
I’ve lived both sides: the chaos and the clarity.

Trust me, the second one always wins.

What messy mistake did you learn from?

Most people chase hacks.
I chased a season.

In 2022 I gave myself 180 days.
I started from zero.

Each day I practiced one skill: copywriting.

Writing that gets replies.
Headlines that stop the scroll.
Offers people understand and buy.

What I did:
→ Built one simple offer people could say “yes” to
→ Studied copy: hooks, headlines, CTAs, DMs
→ Published when nobody was watching
→ Raised prices before I felt worthy
→ Took calls before I felt ready

What it cost:
→ Distractions, comfort, the illusion of balance

What it gave:
→ A full client roster
→ A brand people remember
→ Proof you can build from zero

Repetition did the heavy lifting.
Not motivation. Not luck. Repetition.

If you’re in your six-month window, do this:
1. Choose one offer
2. Post 3×/week solving one problem
3. Write 500 words daily (hooks, pages, DMs)
4. Then focus on improving one tiny thing every day

Do it for 180 days. Then look up.

You’re allowed to outgrow your old life.
You’re allowed to bet on yourself, fully.
You’re allowed to build what they don’t get yet.

Save this. 
Someone you know needs this season.

Your content is pretty.
Your pipeline is not.

You’re writing for friends, not future buyers.

Fix it with these 3 audiences:

1. Attract - strangers with the problem.
Content: pain hooks, POV, myths.
Outcome: reach, saves, follows.

2. Nurture - people considering you.
Content: frameworks, tutorials, stories.
Outcome: trust, DMs, shortlists.

3. Convert - ready to act.
Content: proof, pricing, FAQs, offer.
Outcome: calls, trials, invoices.

Post like this 90 days.
Watch leads stack.

Repost if you found this useful.

Taplio

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