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I’ve spent over $20,000 to learn from Chris Do, Matt Gray, Nicolas Cole, and Dicki Bush... But I didn’t grow my business until I stopped following their advice. Here is the thing few founders realize… Marketing, branding, and sales are no different from martial arts. This will make sense in a moment (I promise). If you are a white belt - starting with close to 0 followers - mirroring what black belts do will only hurt you. Why? There are no black belt techniques that submit black belts. Only white belt techniques - mastered to perfection - work on tapping out black belts. It’s the same for your business trying to scale. Stop chasing clouds, and start where you are. Does any of these challenges ring a bell? • Outbound DMs and emails don’t convert • Inbound content doesn’t bring in leads • Paid media doesn’t even pay for itself The alternative is simple (not easy): • Educate before you sell • Build your authority online • Spark interest with a freebie How you execute each step makes all the difference. There you go, you have the gist of the strategy I use to grow founders' newsletters (otherwise you wouldn’t be reading this, right?). But if it feels like too much work, don’t sweat it, I can do it for you. If you want me to ghostwrite your email-based course to start growing your newsletter - send me a DM or email at [email protected].
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