Matt Swain

Triangle

Managing CEOs & Founders brands to drive outcomes: funding, entering new markets, scaling revenue, winning speaking opportunities & more.

hello@triangle-branding.com

CEO & Founder 

MATT SWAIN

Previous Engagements: 
Bright Network Festival with PwC, Procter & Gamble, BP & others (QEII centre).  
eTail Nordic Conference (Copenhagen, Denmark) 
Technology of Marketing Conference with Shopify (ExCel London). 
Keynote at B2B Marketing Expo (ExCel London). 
Fireside Chat with Exhibition News (Kempton Park Racecourse).  
Entrepreneur Business Live, with Richard Moore (The Ministry). 
How to be Successful on Socials with Zero Followers (London). 
This Is Our Time - Live (Galgorm, Northern Ireland). 

Please reach out to matt@mattswain.com to request my 'speaker deck' and to discuss opportunities.

International Public Speaker

Building industry-leading brands for 8-Figure CEO's & Founders to 10X their deal flow, network & opportunities.

Personal Brand Strategist 

SOCIAL CLUB

Founder and Manager of SOCIAL CLUB - an exclusive social media community where members manage over 328 million followers. 

If you're an influencer or brand who wants to connect please get in touch. 
If you're interested in investing/sponsoring/collaborating please email on matt@mattswain.co.uk

Founder of SOCIAL CLUB

LinkedIn

Selected to participate in LinkedIn’s new Creator Management Programme. Working closely with the UK creator management team to bring a new future to the LinkedIn platform.

Creator Management Programme 

New Degree Press

My debut book, Breaking Free on my journey in escaping my corporate job & becoming an online entrepreneur. Published by NDP.

Published Author of 'Breaking Free'

Mana

Leading strategic developments of a seed funded social media technology platform. Responsibilities included managing organic campaigns, influencer marketing, creator feedback on product features as well as creator & user growth acquisition strategies.

Strategic Advisor

Team DOAC

6 months working in Steven Bartlett's personal team across a range of projects.

Content Manager

KPMG

Working on audits across a variety of clients in multiple industries in the South East and London. Leading the on-site work with teams up to 7 people, managing activities and relations with the multi-location team, partners and clients. Managing a portfolio with multiple clients, delivering the audit from planning to finalisation and gaining great exposure to the finance and business world through board level management.

Senior Associate

Robert Dyas

I worked part-time, dealt directly with customers, enjoyed being part of the team, and working towards targets.

Retail Sales Assistant

Cancer Research UK

My role involved assisting the manager with a variety of tasks including merchandising and stock control.

Volunteer

Branding for high-profile individuals | Keynote Speaker

Are you raising your next round? 
Want to sign B2B partnerships? 
Ready to scale up your revenue? 

We can help you do that through your personal LinkedIn channel with this holistic approach: 

Strategy - building a plan to attract high-value decision-makers 
Profiling - craft your own visual identity & high-converting profile 
Content - building your authority, trust & credibility, nurturing contacts 
Community Management - building relationships other industry leaders 
Targeted Outreach - Booking in 5 conversations a week related to your goal
Podcast & Speaking - building authority offline at industry events 

We have lots of happy clients, that you can chat to & hear about our results. Here are a few:  

"I gained 2.2 million impressions in the first month" - 8-Figure Entrepreneur (exited Marketing Agency) 

"Through Matt's method, we booked 8 qualified leads a week doubling revenue from £1mil to £2mil in 8 months" - Founder & CEO of talent sourcing company 

"Matt ran a workshop that helped our marketing team to develop the basis of a successful online campaign - highly recommend him" - Top 30 Global Law Firm

"Our calendar is full of potential investors that have come from LinkedIn" - Health-Tech Start-Up Founder

"Instant uplift of 20X impressions” - Global Leading TikTok Agency CEO 

Ready to chat? 
https://calendly.com/mattswain/brand-assessment


🎤 Speaking, Partnership & Collobration Opportunities:

If you want to book me for speaking, workshops, events, partnerships, podcast recordings, campaigns, press etc; please reach out to matt@mattswain.com to discuss further. 


-
matt@mattswain.com
www.mattswain.com
Prev: Steven Bartlett & KPMG

Breaking down Apple's masterful copywriting:

8 key ideas you can take into your own content. 

Let me know what you think...

Apple's $3 Trillion Copywriting Playbook: 

“I remember freaking out when I hit 300 subscribers 11 years ago” 

Mr Beast makes history, hitting 300 million subs. 

Becoming the first YouTube channel to reach that milestone. 

No doubt Mr Beast is one of the world's biggest personal brands. 

Team of 250 people
$500 mil net worth 
53 billion total YouTube video views 
$3mil monthly revenue from ads alone

He understands the value & impact of brand. 

A reminder about the power of consistency, experimentation and creating content that people WANT to engage with.

Toys R Us just released the first OpenAI SORA-generated brand commercial... 

They brought to life a young Charles Lazarus, the Founder of Toys R Us, along with early concepts for the brand and its mascot, Geoffrey the Giraffe. The ad follows his journey in being inspired to create the brand after experiencing a vivid dream.

It's cool to see Founders at the forefront of commercial ads, but it's received very mixed views & some pushback on the quality of the new technology. 

What do you think?

3 harsh truths about your LinkedIn content: 

1. If you’re posting but not engaging/starting conversations - it’s wasted effort. 

Your LinkedIn content is like a storefront. It should be interesting, inviting and professional. 

However, you can’t just expect people to walk through the door and buy. Sometimes people need their hands held. 

Be the first to engage & message. 


2. If you’re not getting the traction you want, your content isn’t as good as you think it is.

Stop viewing your content with rose-coloured glasses.

Start thinking about:
- How you can add more value to your target audience
- What you can do to make your content 1% better each day
- How you can share your story in a way that connects on a human level.

Great content will always perform. 


3. The images you share are holding you back. 

The assets you pair with your posts convey lots of information about the price & quality of what you offer. And the values you hold.

Yet time after time, I see people post images that move them further away from their goals.

If you’re trying to sign 6/7 figure deals & be positioned as No.1 in your industry - don’t post random selfies. 


Remember, your LinkedIn presence should be driving outcomes.

6 months ago, Fiverr reached out to sponsor my content. 

(Keep reading to see how you can get involved.) 

What started as an initial conversation, led to one of their highest-performing LinkedIn ads. 

We built a longer-term partnership. I became one of their UK Entrepreneurial Voices. And I’m even featured on their website! 

Fiverr then invited me to train their Creator Partnership team in May & June delivering multiple workshops on LinkedIn best practices, LinkedIn sponsored content, creator relationships and lots more. 

Now, they’re now rolling out their Partnerships Programme across LinkedIn. 

So if you’re a creator who’s interested, here’s the link: 

https://lnkd.in/e2XDqYuN

#sponsored

Harsh truth: Your follower count is not stopping you from achieving your goals. 

Instead, you need to focus on: 

- Category-leading positioning
- The associations you're building. 
- Focus your tone on the person you want to attract 
- A visual aesthetic that reflects the quality of your offer 
- Listen to feedback from sales calls and adjust your strategy
- Build a brand story that connects & resonates with your ICP
- Ensuring all your content moves you closer to your outcomes 
- Getting clear on the specific goals & KPIs you want to achieve 
- Track your data to make sure you're reaching the right audience
- Have an outbound strategy in place to capture interest from your content

Don't let the surface-level metrics sway you from your true goals. 

Focus on being targeted with your approach. 
And put quality at the forefront of your strategy.

Staring at a blank page not knowing what to post? 

Here are 4 ways to generate endless content ideas: 

1. Leverage your current activities
2. Deep introspection to create brand IP
3. Use MagicPost
4. Turning comments into content

(More details on each in the carousel) 

Save time writing. 
Post more frequently. 
Spend more time growing. 

Go get MagicPost for FREE right now.

Check it out here: https://lnkd.in/eFjQJckr

 REPOST if you think your connections will enjoy! 

#ad

4 ways to generate endless content ideas...

This is how you market a product: 

→ It’s got inbuilt sharability - you want to tell your friends about this & post on your IG story. 

→ It embeds the differentiation point of the product - visually demonstrating just how waterproof these headphones are. 

→ Stands out from all other headphones - creating a more memorable brand experience. 

This is 10 years old, but there’s a lot we can take away. 

Sometimes creativity isn’t creating the most viral TikTok video. 

But re-thinking how a product can be marketed from first principles.

5 reasons why Alex Hormozi’s brand & content is so good: 

(and 5 tips on how you can do the same...)

1. Relentless originality. 

The reason why his content succeeds, is because it’s always something new that you haven’t seen elsewhere on the Internet. Alex sets the trends. He’s not interested in seeing what’s high-performing content, instead he deeply introspects to generate ideas. 

Tip: Set up a WhatsApp group with your core content team and regularly channel your thoughts in there. Or a notes app on your phone if you do your own content. 

2. Uniqueness is a fusion. 

Alex has combined his personality into his brand: gym, business, clothing style, lack of morning routine, the fact he loves dessert... None of these are particularly interesting by themselves but when combined create a completely unique personal brand. This fusion has resulted in Alex becoming more memorable. 

Tip: Start showcasing more of who you are online. Your genuine interests, what you do at the weekend, eclectic hobbies. When you blend these together you stand out. 

3. Embed your key ideas. 

Alex has certain core ideas that he regularly brings into content. You know his videos will touch on: putting the work in; focusing on leverage tasks; confidence comes from evidence etc. He features his values and principles that underly his thinking and ideas. And he focuses on embedding his core ideas time and time again. 

Tip: Write down 5 key beliefs/opinions/ideas you have about your industry and 3 core factors that have contributed to your success. Start embedding these core themes into your content over and over. 

4. Focus on adding value. 

His videos don’t use the most attention-grabbing hooks in the world. The content performs well because of the inherent quality of the content; and the compounding effect of quality content. You see his face pop up on TikTok or his name on Twitter... this alone stops you to watch/listen. The quality of the content and his brand is the hook. Value wins over long term. 

Tip: Change your mindset from: ‘How can we capture attention?’ to ’How can we provide our audience with more value?’ 

5. New ways of telling old ideas. 

Alex has found new ways to talk about age-old ideas. Instead of ‘consistency’ he uses the formula ‘volume x time.’ Instead of ‘focus’ he uses the analogy of ‘the woman in the red dress.’ These enable him to own those ideas, and give them a fresh take. 

Tip: What interesting stories do you have to accompany your core themes? Or analogies you can use? Usually, the way you share your ideas with your team or in a pitch to a prospect/client should be featured in your content.


Genuinely believe Hormozi is posting the most valuable content in the entrepreneurship/business space. His YouTube is my favourite platform of his right now.

How we deliver an exceptional service to clients: 

1. Make promises, keep promises. 

This is a simple mantra we live by. 

We make tons of micro promises & then meet them as we said we would. 

→ 24-hour turnaround times. 
→ Delivering content when it’s expected. 
→ Meeting UK-based clients every 6 weeks. 
→ 24/7 WhatsApp contact - we reply at 1am. 
→ Getting clients booked on international stages. 

It sounds simple but so many people don’t meet the expectations they set. 

So when you do, you’re set apart from the rest. 

More happy clients. More results. More referrals. More renewals. 



2. Care about the details no one else will. 

We obsess about client delivery. 

Our clients are in the top 0.1% - so we have to be too. 

→ Reading books about their industry. 
→ Read the newsletters our clients read. 
→ Building a custom visual for each post. 
→ Implementing A/B/C/D testing & experiments. 
→ We use a designer who specialises in LinkedIn banners.

The best in the world always sweat the small stuff. 



3. Leverage sales tools so we can focus on client delivery. 

Sybill new Deal Summary tool is great for this. 

It automatically updates your CRM opportunities in real-time with historical call and email data to boost win rates & save time. #ad

→ It saves time with automated CRM updates. 
→ Integrates seamlessly with existing CRMs and tech stacks.
→ Uses AI-driven deal-level updates so we make data-driven decisions.
→ It updates your CRM going through the entire deal lifecycle (not just email and call)
→ Deliver the most relevant, contextually accurate deal-level CRM updates. 

Try it out here: https://bit.ly/4cIZbEv


Remember, your clients have to be No.1 priority in your business. 

It takes hard work to deliver the best service. 
But it's worth it for the results.

The core value I live by: 

Going above & beyond. 

We don’t just want to deliver great. 
We want to deliver the best. 

That means we’re always asking “How can we provide more value to our clients?”

In the last couple of weeks, we’ve: 

- Delivered a bespoke workshop for the whole team of one of the marketing agency CEOs we work with where the feedback was; “The team keep talking about how valuable your workshop”

- One of our clients launched a podcast, and our Video Manager is now creating their video trailers & video content.

- At a 70-person AI company where we work with two of their executives, we’re integrating our work and building out lead-capture processes alongside the VP of sales and Revenue Ops Manager.

- For another client we’ve re-purposed some of our original high-performing content into sales material, newsletter & blog for their internal team to use with their prospects.

- Delivered an in-person strategy session with a client in London so we could dive into building their unique brand IP and share their story in the most impactful way. 

I get told: 
“Be careful of scope creep”
“You could have charged for this”
“This isn’t scalable” 

But 1. our clients are happy 2. our clients get incredible results. 

That’s what matters to me.

Wimbledon has become more than a tennis tournament. 

It’s become its own brand. 

They follow 3 of our core branding principles. 


(1) A brand is built by associations. 

Brands are mental connections made in people's minds between something they know & your brand. These connections need to be strategically crafted. 

a) Wimbledon has distant unique elements that they are renowned for: 
Iconic strawberries and cream & Pimms 
Perfect grass-lawn courts
All-white dress code
Ivy-covered clubhouse buildings
Henman Hill 
Ball boys & girls


b) They’re highly selective & minimalistic with their sponsored brand exposure. 

Wimbledon keeps brand exposure to a minimum, ensuring that in-court branding is almost non-existent. This strategy ensures the Wimbledon brand remains distinct, with tennis itself as the main focus.



(2) A brand is built in the details. 

Exceptional brands care about every word choice, visual & detail. 

Wimbledon understands this with its instantly recognisable consistent branding. Even the dustbins are in their iconic purple & green colours. It’s in the 1% gains that are ignored by everyone else where exceptional brands are created. 



(3) A brand has to stand for something beyond its offer/product/service. 

People don’t buy products. They buy into movements. 

Wimbledon represents more than a tennis tournament; it stands for heritage, tradition and excellence. 

Brands are constantly changing and chasing trends, yet Wimbledon stands by its core values and essence. They’re focused on building a timeless brand and it shows. 


--
Had the pleasure of being at Wimbledon yesterday, seeing defending champion Alcaraz, as well as Raducanu take the win. What Wimbledon has built is exceptional & very special, especially when you get to experience it. 

I’ve shared a link to Wimbledon’s branding guidelines in the comments if you’re interested too.

Question for you: 

Which personal brands do you love & why? 

I share some of my favourites in the video...

--

We're hiring for a) LinkedIn Content Writer and b) Project Manager roles right now - please send me a message or email to matt@mattswain.com if you're interested with your rates & some of your work.

The most common theme from prospects: 

If I were to judge them based on content, I would never have realised how successful they were.

- 8-figure entrepreneurs who run the No.1 business in their niche.
- Founders that have had multiple exits.
- Investors who have backed Unicorns.

The harsh truth is,
If you want to be seen as the go-to
You have to invest effort into your posts. 

ChatGPT-generated posts, don’t build authority.
Instead, it undermines your experience. 

Generic content doesn't build trust. 
It detracts from your credibility. 

You’ve spent decades building up incredible expertise.
But your digital reputation doesn’t show it.

And it's stopping you from accessing the opportunities that are out there. 

If you want to make the most from LinkedIn, 
Your digital reputation has to be working for you. 
Not against you.

There are a lot of Ghostwriters and LinkedIn coaches out there. 

However... Building an impactful personal brand involves much more than great LinkedIn content. 

I create high-performing content that gets you visibility. But combine this with real strategic insights that carefully create the right touchpoints and brand associations, aimed toward your desired outcomes. 

That builds you a cohesive brand and impactful online presence to elevate your long-term digital reputation.
 
A strategy that demonstrates authority, amplifies trust, evidences your credibility and builds relationship equity. So you attract opportunities. Become the go-to in your market. And have an online reputation that matches your business accolades. 

A few examples of who I am currently working with: 
- A LinkedIn Top Voice generating them 5-figure speaking deal opportunities. 
- A community-based tech app Founder raising a 7-figure investment round.  
- The previous Global Marketing Director of a £150bn company win listed non-exec positions. 
- An 160+ person Agency CEO retain clients like Samsung, Intel, Disney and win contracts in new markets. 
- Turning a 2-time Founder's presence into a lead-gen machine. Since working together they've had their best quarter ever. 

If you’re ready to take action and invest in your digital reputation & Personal Brand, let’s chat: www.calendly.com/mattswain/discovery

🎤 I also deliver keynote speeches & and open to panel event invites. For more info, please email matt@mattswain.com


-
www.mattswain.com
Prev: KPMG & Steven Bartlett

Hasnain Qamar

AI is bringing celebrity voice-overs of deceased actors...

Actress Judy Garland never recorded her voice to read an audiobook of The Wonderful Wizard of Oz, but this will soon be available. 

ElevenLabs said it made deals with the estates of several actors whose voices are being used. 

“We deeply respect their legacy and are honoured to have their voices as part of our platform,” said Dustin Blank, head of partnerships at ElevenLabs. “Adding them to our growing list of narrators marks a major step forward in our mission of making content accessible in any language and voice.”

The new technology raises questions about authenticity, earlier this year ElevenLabs made headlines when its tool was reportedly used to create a fake voice of Joe Biden urging people not to vote in New Hampshire’s presidential primary.

Last week, NBC announced it is bringing an AI-version version of sportscaster Al Michaels back to the Olympics this summer - interested to see how this will be received by the public. 

I can see this opening up lots of new content possibilities. 

But it also raises questions around legacy, and respecting the intent of the original artists, licensing models and how we will actually respond to AI-voiced content. What do you think?

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