Matt Swain

MATT SWAIN

Operated as an Agency: Writing content that builds authority, trust and credibility to make you the go-to market leader in your niche.

Personal Brand Strategist 

Previous Engagements: 
Bright Network Festival with PwC, Procter & Gamble, BP & others (QEII centre).  
Entrepreneur Business Live, with Richard Moore (The Ministry). 
This Is Our Time Live (Galgorm Northern Ireland). 

Please reach out to matt@mattswain.com to request my 'speaker deck' and to discuss opportunities.

Public Speaker

SOCIAL CLUB

Founder and Manager of SOCIAL CLUB - an exclusive social media community where members manage over 328 million followers. 

If you're an influencer or brand who wants to connect please get in touch. 
If you're interested in investing/sponsoring/collaborating please email on matt@mattswain.co.uk

Founder of SOCIAL CLUB

LinkedIn

Selected to participate in LinkedIn’s new Creator Management Programme. Working closely with the UK creator management team to bring a new future to the LinkedIn platform.

Creator Management Programme 

New Degree Press

My debut book, Breaking Free on my journey in escaping my corporate job & becoming an online entrepreneur. Published by NDP.

Published Author of 'Breaking Free'

Mana

Leading strategic developments of a seed funded social media technology platform. Responsibilities included managing organic campaigns, influencer marketing, creator feedback on product features as well as creator & user growth acquisition strategies.

Strategic Advisor

Team DOAC

6 months working in Steven Bartlett's personal team across a range of projects.

Content Manager

KPMG

Working on audits across a variety of clients in multiple industries in the South East and London. Leading the on-site work with teams up to 7 people, managing activities and relations with the multi-location team, partners and clients. Managing a portfolio with multiple clients, delivering the audit from planning to finalisation and gaining great exposure to the finance and business world through board level management.

Senior Associate

Robert Dyas

I worked part-time, dealt directly with customers, enjoyed being part of the team, and working towards targets.

Retail Sales Assistant

Cancer Research UK

My role involved assisting the manager with a variety of tasks including merchandising and stock control.

Volunteer

Bright Network

With over 70 firms from varying sectors I had an insightful day into a multitude of different businesses such as  KPMG, PwC, Deloitte, UBS, Nomura and Slaughter and May - just to name a few.

Bright Network Festival

The Authority-Building LinkedIn Ghostwriter Helping Tech Founders Stand Out | Personal Brand Consultant | Keynote Speaker

There are a lot of Ghostwriters and LinkedIn coaches out there. 

However... Building an impactful personal brand involves much more than great LinkedIn content. 

I create high-performing content that gets you visibility. But combine this with real strategic insights that carefully create the right touchpoints and brand associations, aimed toward your desired outcomes. 

That builds you a cohesive brand and impactful online presence to elevate your long-term digital reputation.
 
A strategy that demonstrates authority, amplifies trust, evidences your credibility and builds relationship equity. So you attract opportunities. Become the go-to in your market. And have an online reputation that matches your business accolades. 

A few examples of who I am currently working with: 
- A LinkedIn Top Voice generating them 5-figure speaking deal opportunities. 
- A community-based tech app Founder raising a 7-figure investment round.  
- The previous Global Marketing Director of a £150bn company win listed non-exec positions. 
- An 160+ person Agency CEO retain clients like Samsung, Intel, Disney and win contracts in new markets. 
- Turning a 2-time Founder's presence into a lead-gen machine. Since working together they've had their best quarter ever. 

If you’re ready to take action and invest in your digital reputation & Personal Brand, let’s chat: www.calendly.com/mattswain/discovery

🎤 I also deliver keynote speeches & and open to panel event invites. For more info, please email matt@mattswain.com


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www.mattswain.com
Prev: Steven Bartlett & KPMG 

Disney doesn’t sell amusement parks, they sell joy and nostalgia.  

Budweiser don’t sell beer, they sell humour and friendship.

GoPro doesn’t sell action cameras, they sell adventure and capturing epic moments.

Nike doesn’t sell trainers, they sell motivation and the pursuit of greatness.

Amazon doesn’t sell online shopping, they sell convenience. 

Netflix doesn’t sell video streaming, they sell relaxation and escapism.

L'Oreal doesn’t sell beauty products, they sell confidence and self-expression. 

Great brands sell emotions, not products. 


There are 2 brands in a business. 

Business brand has a logo.
Personal brand has a face.

Business brand relies on consistent messaging. 
Personal brand thrives on authenticity and uniqueness.

Business brand is measured by revenue and profitability.
Personal brand is measured by impact and influence.

Business brand adapts to market trends and competition.
Personal brand evolves with personal growth and experiences.

Business brand is built through strategic planning and execution.
Personal brand is built through self-discovery and self-expression.

Business brand aims to create a consistent customer experience.
Personal brand aims to create a unique and personal connection.
 
Both together is the winning formula.

3 years ago I was hitting snooze on my alarm. 

Now, I’m living my dream life. What changed? 

It wasn’t an overnight shift. Instead, it was the slow and gradual progress driven by hard work 

I invested in myself - my mind, my business, my health, and my future. And guess what? Everything started falling into place.

I started making the right decisions. 
Had clarity over my direction. 
Attracted some crazy opportunities. 

Yes, it's been tough. 
Yes, it's demanded sacrifices. 
Yes, there were moments when I felt like giving up. 

Here's the truth: If achieving greatness were easy, everyone would be there already.

But now, I feel like I’m in my stride.

Consistently signing my dream clients.
Speaking on stages (more on this coming soon too.)
In the best shape of my life.
Freedom to travel the world.

Keep striving. Keep pushing. Keep embracing the challenges. 
Because in the end, the transformation will be worth it. 

Want all of these so you can grow your business? However, most CEOs & Founders don't use LinkedIn the right way. Let me explain...

How branding has evolved over the past 100 years: 

1900’s - focused on features - What is that? What does it do? 

1920’s - focused on benefits - What do I get? What is it good for? 

1950’s - about experiences - What do I feel? What is it about? 

2000’s - about the identity - Who do I become? What does it make me? 

2020’s - about the tribe - Not what does it make me but where do I belong? Who are my peers now? 

Customers in 2023 don’t buy brands. They join them. 

16 sentences that will 10X your LinkedIn Personal Brand: 

1. Position yourself so you’re not competing. 
2. Find 100 ways to share the same core ideas/messages. 
3. Focus on first principles - what does your ICP want to see. 
4. Ask yourself: “Does this post get me closer to my ideal outcome?” 
5. Just because you have a LinkedIn presence, doesn’t mean you have a brand. 
6. Impact comes from the compounding effect - post consistently. 
7. Know your values & principles - stick to them. 
8. Content is nurturing at scale. Always stay top of mind. 
9. Opinions build more authority than insights. 
10. You have a personal brand - whether you know it or not. 
11. Build credibility through quality & depth. 
12. Turn every objection you receive into a post. 
13. Original, nuanced, specific content gets you paid. 
14. Great content doesn’t need hacking to perform well. 
15. Answer the question: “Why would I follow you?” 
16. Become distinct - stand out, differentiate, be unique. 


BTS the past 2 weeks of my branding agency (sharing all the details): 

Feeling inspired and motivated after speaking at Bright Network and chatting to so many talented young graduates pursuing ambitious careers. 

Building out a client strategy for their new company launch - positioning them in the market, crafting their messaging & branding approach & creating them a roadmap for growth to $400mil. 

Catch up and gym session at The Ministry  with Nathan chatting about all things brand-building, scaling, health optmisations and the music industry.

Dinner with Luke Shalom  while he was in London, breaking down LinkedIn growth strategies, partnerships and sharing goals for the rest of the year. 

Invited to Home Grown Club for the London Fashion Week afterparty on Saturday. Perfect vibes and great conversations with Gordon and Maya Raichoora. 

Getting in plenty of tennis making the most of the good weather. Been playing 3 matches a week and feel like I am playing the best tennis of my life. An incredibly meditative sport that I find boosts my focus off the court too. 

Always looking for ways to boost my energy - been taking Humanta electrolytes alongside Iron and B12 supplements, and cooking lots of Kale (it’s actually very tasty when know how to cook it). 

Been reading fewer books, focused on some specific interests, which at the moment are; the Federal reserve and US fiscal policy; gut microbiome health; the new physics breakthroughs needed to become a multi-solar-system species; and the idea of transdence (from syncronisity to state of being). Also started the new Elon Musk biography. 

What’s everyone else been up to?

Reasons you’re not posting on LinkedIn: 

- You’re worried about what people will say.
- You don’t know what makes a good post. 
- You’re unsure if you can stay consistent. 

Posting is simply a case of building the habit (or muscle) of posting. 

“The less friction there is between you and the habit, the greater the chances are that you'll actually do it.” - James Clear, Atomic Habits. 

Including not being able to log into LinkedIn because you forgot your password. Classic. 

Look no further than NordPass Password Manager. 

It implements strong passwords by default, detects breaches early, shares passwords with your team, and stores that password and access your account anywhere. 

Not only that, but it also gives you all these benefits: Highly secure. Access to company cards. Store all my passwords in one place. Time-saving autofill features. Give access to your team in seconds. 

Stop letting things get in the way of posting. 

See NordPass Business in action now with a 3-month free trial with the link in the comments. 

—
#ad #nordpassbusiness #passwordmanager

2016: An eager student attending Bright Network Festival.  
2023: Invited back as an expert speaker.

An honour to be speak to 100+ talented & ambitious students on Friday at this year's Bright Network Festival, sponsored by leading employers like PwC, BP, Lloyds Bank and Procter & Gamble. 

When I was in their shoes several years ago, I wasn’t aware of the power of personal brand, or using LinkedIn to help find new opportunities. I wish I had known. So it felt amazing to give back and share what I’ve learnt. 

Feeling incredibly energised and inspired from the day and all the amazing conversations I had with students afterwards. The next generation of leaders is bright. 

Thank you to James Uffindell & Vivian Wadler for inviting me back. A pleasure to be a part of your incredible event. 

It’s times like these that I reflect on how far I’ve come on my own journey. This really was a full circle moment. 

The Messi effect is in action already... 

‍Messi’s made a flying start at Inter Miami, with 11 goals and 8 assists over 11 appearances. 

But he’s also making a big impact off-pitch: 

- 110,000 signed up for Apple’s exclusive MLS coverage ahead of Messi’s debut.
- Messi's pink jersey has been the best-selling shirt across all sports on Fanatics.
- Resale prices of Miami tickets have soared more than 1000%.
- Google search interest in the club has regularly hit new highs.
- Miami’s Instagram account become the most-followed franchise across the MLS, NFL, NHL, and MLB. 

What’s more? As a result of his game-changing deal that leveraged his own personal brand, Messi takes a share of all MLS merchandise sold, revenue from every new Apple TV subscriber and a stake in the club. 

Messi is no longer just an athlete. He’s a content creator. 
That moves viewership and merchandise and creates tangible outcomes. 

Making my International speaking debut next month in Copenhagen!  

Going to be at eTail™, Nordics biggest conference, workshopping my unconventional approach to Personal Branding with senior executives in the marketing & ecom space. 

Talking about: 
- The advantage of brand-building over a community approach. 
- Leveraging LinkedIn for 10X lead generation. 
- Integrating customer journeys onto LinkedIn. 
- Creating outsized commercial outcomes without a following. 

Opportunities like this remind me of the power of sharing content online. 
And shows what’s possible when I show up each day. 

Turning my vision into reality, one step at a time. 

—
If you’re interested in enquiring about my speaking offer,  drop me a message with the word SPEAKER and let's chat. #speaker 

Excited to be speaking at Technology for Marketing at ExCel London later this month... 

Going to be alongside an incredibly experienced panel, each with 15 years of marketing experience talking about how businesses can boost visibility with unique marketing campaigns. 

Plus looking forward to connecting with fellow leaders in the industry from: Meta, Specsavers, Haleon, Honest Burgers, ASOS, Google, Condé Nast, Ralph Lauren, IKEA, Domino’s…and more. 

There’s going to be 11,000 people coming to the event! Tickets are free so if you’re about - come along (link in comments)! 

#speaker #keynote #panel #conference 

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