Authority

Authority is the B2B LinkedIn organic growth agency. Get 1M to 4M+ organic impressions every month to your ideal customers on LinkedIn.

My Co-founder Daniel Murray and I have built three 7 figure B2B media companies powered by organic LinkedIn. We've earned 1.91 million GTM followers across our LinkedIn media brands.

We drove 607.92 million organic impressions on LinkedIn in 2024 with posts and comments.

Now we offer 100% done for you organic "ghost marketing" for your LinkedIn.

For:

Company pages
Founders
Leaders

Join our Q4 waitlist → mark@authorityb2b.com

Founder

Marketing Psychology

Scaled to 116,000+ followers in under nine months. 100% organic using our Authority B2B system for LinkedIn growth.

HubSpot

HubSpot Inbound 2025: 5 Tactical Ways To Grow Organically on LinkedIn

Speaker

Goldenhour

Goldenhour 2024 Speaker: How to get executive buy-in for your media strategy

Nextiva

Nextiva is a $3B business communications company powering the brands North America runs on with 100,000+ customers including Amazon, Cisco, Shelby, Taco Bell, United Way.

VP of Marketing

SXSW

SXSW Speaker 2023: "Why Creativity Matters In B2B"

Sales Impact Academy

Sales Impact Academy is the #1 learning platform for revenue teams. Learn LIVE from the world's best revenue leaders who have scaled through hypergrowth. Built for fast growing tech companies.

Scaled to 8 figures in ARR.

SaaStr

SaaStr Speaker 2022: Demand Gen Strategies That Pay Off Big

SaaStr Speaker 2021: Product-led Sales

Dooly

I joined Dooly in November 2019 as employee #7 to build the company's brand & marketing engine. 

In less than 2 years at Dooly:

→ Global revenue teams with tens of thousands of users at Cloud 100 companies now run on Dooly including: Asana, Airtable, BigCommerce, Contentful, Figma, Intercom, Procore.

→ Built a brand that accelerated our fundraising to over $100M scaling from Seed to Series B with a $300M+ valuation. Investors include: Spark Capital, Addition, Tiger Global, Boldstart Ventures, BoxGroup, Battery Ventures, and Mantis (ft. the Chainsmokers).

→ Created a social content & brand engine that increased web traffic by > 3,000% (improved Alexa rank by 200,000+ to #4,500 US) and drove 30M+ organic impressions to B2B SaaS salespeople / year

→ Dooly was profiled in TechCrunch, Fortune, Crunchbase, VentureBeat, Cheddar.com, The Globe and Mail, Axios, and hundreds of other publications (owning 80% share of voice vs competitors).

→ Launched "Fire Talks", a smash hit sales series driving over 1M organic impressions on LinkedIn in 4 months ft. top sales leaders and C-level execs giving revenue advice while eating the world's spiciest hot sauces. 

→ The Dooly brand & media arm consistently outpaced Series E revenue organizations ten times our size in social growth and engagement MoM.

→ Scaled the org from single digits to 60+ pacing towards triple digits soon, building an all-star brand & growth marketing team from the ground up.

→ Earned Dooly the #6 fastest growing product award on G2 as the #1 most loved Sales Engagement platform worldwide. 60+ members of G2's leadership team upvoted our social campaign as, "the most creative leader announcement from any brand to date."

Head Of Marketing

Pavilion

Pavilion is an exclusive membership for growth leaders. We come together to ensure CROs, CMOs, COOs, and CCOs perform better in their roles, earn the title and compensation they desire, and achieve their professional goals. We are a global organization with official chapters all over the world.

I am the Executive Chapter Head of Pavilion in Vancouver, responsible for supporting our local members and contributing to the growth of our community.

Executive Chapter Head Vancouver

Executive Member

VP of Marketing @ Nextiva | Leading all things brand, media, PLG | Brand Storyteller | SaaS Growth Marketing & Revenue Leader | I build B2B brands that win | 👋 We're hiring!

👋 Hey, I’m Mark Jung — Founder @ Authority B2B.

We help leaders and company pages grow to 1M to 4M+ organic impressions / month on LinkedIn.


TLDR for you;

Daniel Murray (The Marketing Millennials) and I co-founded Authority in Feb 2024

Results we've driven:

- Scaled three 7 figure B2B media companies with organic LinkedIn
- Earned 1.91 Million GTM followers on LinkedIn
- Run the # 1 Marketing page on LinkedIn
- 150,000+ newsletter subscribers
- 600M+ impressions / year


Now we offer "Ghost Marketing" for your LinkedIn

For:

1) Company pages
2) Founders
3) Leaders

We specialize in marketing to marketers.


--

Curious?

Check out our 2024 metrics:


📌 2024 Authority LinkedIn Metrics (100% Organic):

607.92 Million Organic Impressions
Authority client content: 206.52 million impressions
Our B2B media pages: 114.62 million
Comment impressions: 286.71 million


898,648 New Followers
Grew client followers by 300,468 and our media pages by 598,180 followers.

5.13 Million Engagements
Earned 3.02 million organic engagements for clients and 2.11 million on our media pages.

--


P.S. You work 1:1 directly with us at Authority

We only take 4 new clients per quarter:

Join our waitlist @ AuthorityB2B.com


Talk soon,

Mark

Your marketing needs ONE clear voice.

Not a committee of opinions.


Here's WHY 👇

Marketing should NEVER feel like marketing.

If it does feel like marketing?

It probably won't sell.


That's why you NEED this skill:

"Feedback Fencing" ⚔️


Feedback usually comes from a good place.

BUT you need to manage it.

By doing on OFFENSE.

En guard.

(Yes I was a fencing nerd growing up)


👇

Invest in your internal marketing.

You need to MARKET your marketing.


Because...

When people feel confident?

About your plan + vision.

- They rally behind you
- Not against you



These are my 5 FAV tips:


1️⃣ Use the BLUF technique

BLUF = Bottom Line Up Front

A military comms strategy.

It puts the key info first.

→ Start with a concise statement
→ Answer who, what, where, when, why
→ Put action items or key takeaways first

"BLUF: We launch X campaign on May 1st.

ACTION: All team members review Y materials by April 15th."

Use these shortcuts in caps

(For email / Slack)

✅ ACTION – Need the recipient to take some action
👀 INFO – Info only. No response or action needed
🙋‍♀️ DECISION – Requires a decision made by them
✍️ SIGN – Requires the signature of the recipient
💬 REQUEST – Permission or approval needed
🤝 COORD – Coordination required



2️⃣ Keep it short → Get to the point quickly

No one will read your 60 page doc.

TIP: Drop your brief into GPT.

Summarize your projects.

Remove any jargon.

Short + simple.



3️⃣ Lead with this data

Make it → easy to understand 

Add these 3 bullets for your key metrics

Metric one: {Numbers}
Metric explanation: {Why you chose it}
Metric forecast: {What you expect to get}

Do this for 3 to 5 of your key areas.

Each should roll up to a top-level number.



4️⃣ Write ONE clear call to action

Make participation effortless

What should they do next?

Get customer feedback?
Post it on social?

Make it crystal clear

Only ONE ask



5️⃣ Write catchy headings

You need to get attention from the start

Your internal marketing is not a whitepaper

Market 👏 Your 👏 Marketing



No "Blah blah jargon"

You need to make it fun for people



Thanks for coming to my comms talk

P.S. What else would you add?


--



Follow Mark P. Jung for more marketing content.

Liked this? Repost ♻️ to share

Mark P. Jung

Founder @ Authority | Get 1M to 4M+ organic impressions every month to your ideal customers on LinkedIn.

You asking for "feedback" is a trap.

Stop. Say this instead 👇



When you say "any feedback?"

People think about how to critique you by default

Even if they're generally a fan of your marketing

They will look for something to nit pick


But...

If you change how you ask

You will get better responses

(And less "feedback" to act on)



Say these words instead

depending on your idea stage:


1) Early stage?
Ask for "ideas"


2) Mid stage?
Ask for "notes" 


3) Late stage?
Ask for "support"




You can try my scripts for each stage:


1️⃣ For your early stage ideas:

"We're early stage.

[Targeting Y audience]
[X is our key metric]

Lmk if you have any ideas...

To hit X goal with Y audience

No pressure! I know you're slammed too"



This sets clear expectations upfront

So you won't get random nit pick critiques

You want to take the pressure of them too

Even if they have no ideas, you make them feel involved

That feeling of being "heard" is often the most important



2️⃣ For your mid stage concepts:

"We're making progress!

[TLDR of current state]

[Key metrics so far]

Any notes to refine our approach?

Aiming to [specific goal] by [timeline]"



You want to show momentum and confidence in your plan

Asking for "notes" primes them to be constructive

Plus, people often have this default reply

"No notes!" or they have 1 quick one

Which is often helpful in my xp



3️⃣ For your late stage projects:

"We're in the final stretch!

[TLDR of wins / learnings]
[Next steps to launch]

How you can support:

ACTION: → [Your # 1 ask of them]

Appreciate your help to hit [X target]!"



You want to show you're at the finish line here

Not invite criticism that you can't act on 

Your goal is to get them excited now

Then tell them how they can help

MAX one action they can take

Make them feel involved 



Now...

Sometimes you will have 17 stakeholders

And there's absolutely nothing you can do...


In that case, try Air to manage your creative ops



You can collab with external & internal ppl easily

Their version stacking is the best I've tried

You can see every iteration in one place

Even if you're on version 76



This way, you don't get late night DMs like

"Has my feedback been actioned yet?"

"Is this the latest version?"

"Has Mike seen it yet?"


No more.

All that is easily seen in the ui



But...

If you're still having a hard time with stakeholders

Try this last option (desparation only though)


In your best Sparta Gerald Butler voice

Record a video of you saying

"THIS is marketing!"



And send that any time you get bad feedback

Don't give any additional explanation

Eventually you stop getting DMs

Follow for more advice 😂 



--

Proud to be an Air partner 

Drop the box and get yourself some Air ✨

Content marketing is NOT just for "leads"

Content is how you earn trust



Only 5% of your B2B audience is ready to buy

The other 95%? They don't know you


But...

They are forming opinions

Even if they aren't ready to buy YET


Daniel Murray and I yapped a lot about this on stage last month at our HubSpot Inbound talk: 5 Tactical Ways to Grow Organically on LinkedIn

(It's a big part of how we did 607 million organic impressions across our LinkedIn pages last year)


So...

If you want more budget for your social / content

But leadership don't take content seriously?




Share THIS study by Bain & Google with them

It's all about how people buy from a

"Day One List"


👇 

What is a "Day One List" you ask?

The "Day One List" refers to the small set of vendors buyers already have in mind before they begin their formal evaluation or purchasing process. Essentially, the names that come to mind from Day One



📌 Save this study for your CEO:

From Bain & Google’s U.S. survey of around 1,208 B2B buyers spanning industries like software, hardware, telecom, logistics, marketing, and industrial equipment:

- 86% of B2B buyers say they already have a Day One List
- Of those, 92% end up purchasing from their Day One List



THAT is the power of content



The 95% who may not be shopping today?

They are absolutely forming their "Day One List"

Your content is silently influencing who they buy from later



Will it show up on your Salesforce dashboard?

Probably not for a longggg time

But...

It's one of your most important investments



Bain ran this research again with a new study in 2025 btw

They found the exact same pattern:

"85% of B2B buyers purchase from their Day One List"



TLDR

You need to invest in content for the 95%

So when they are ready to buy?

1) They trust your brand
2) Think of you first

Content = trust ✌️

Even if you don't see it immediately


--

P.S. Thank you to everyone who came out to our Inbound talk, was so much fun hanging with y'all in San Francisco!! Appreciate you!!

P.P.S. If you emailed / DMd me and have not heard back yet, it's because I just finished moving to the Cayman Islands. If you have any tips, pls send them my way! 

Talk soon fam

Marketers 🤝 Screenshots






Or am I the only one?


I'm an ADHD creative founder

Which means I loveee a good system



But I also take a metric ton of screenshots

And I make a few thousand memes for LinkedIn every year

(Added about 877 to my folder since September)


So let's just say my desktop is...

Not the most organized 😅



AKA...

It's chaotic AF


And I struggle to find the assets I need

Bc Mac search only works with keywords

But that's not how my brain works

I remember the image I made

Not the text I wrote



That's why I freaking love Air



I can find any my assets visually with AI search

Ex: If I wanted to find all my Simpsons memes

I can describe Homer or look for "yellow"

And voila, all my memes pop up



You can find ALL your assets visually

Even if your naming conventions are terrible

(Something I've been guilty of my entire career haha)




So when Ariel Rubin asked me to talk about Air

It was an easy slam dunk collab for me

Bc they solve a hugee pain point



I've tried pretty much every file management system

And Air is the only one built for creatives

So do your marketing team a favor

Drop the box and get some Air



Easy collab with your agencies and freelancers
Visual search that works crazy well
No more version control problems

And a ton more


Proud to be an Air partner ✌️



--


P.S. How many photos are on your desktop rn?

Highest legit # by eod in the comments wins a prize

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