Justin Michael

Justin Michael Method (JMM)

Executive Coach & Creator

Jones Media Publishing

Bestselling Author 

HarperCollins Publishers

Bestselling Author

Salesforce, LinkedIn, SaaS Startups

Enterprise Sales Leader 

Unleashing Your Sales Superpowers @HSE

I work with the few who no longer chase.
The ones who already won.
The ones ready for precision, scale, and seven figures in silence.

They call me the hidden force behind $100K months.
“$148K in week one.” – Jonny Staker, CEO
“$144K in seven days.” – Chris Caldwell, Founder
“5X’d my pipeline and reached impossible CXOs within two months.” – Darren Bullivant, VP

I once generated over $1M from just 20 hours of cold calling. Before that, I carried numbers at Salesforce, LinkedIn, and a dozen startups, building six years of pipeline in six months.

I am the author of ten bestselling books, including 7-Figure Formula and Cold Call ALGO, which have redefined how elite operators win clients and scale.

Quietly ranked among the highest-earning executive coaches in B2B history, I operate in a tier almost no one reaches.

My frameworks have powered the top performers in SaaS and driven more than a billion dollars in pipeline. That became the Justin Michael Method.

Today I work with founders, CROs, and consultants who ascend quietly into seven figures. The work is unseen. The results are undeniable.

I do not coach the masses. I do not post for attention.
Just clients. Wires. Results.

Noise is everywhere. Signal is rare. I coach the ones who already won and make them impossible to ignore.

Bestselling Author, Sales Superpowers & JMM 2.0

Order now @ SalesSuperpowers.com | Finally released my full JMM methodology with tips and tactics from hundreds of real coaching sessions. 5X your income today with the Justin Michael Method, a new outbound operating system to drive explosive revenue growth!

This book built me.
It drove $3.5MM in consulting.
It predicted the future of sales before the world even knew it was coming.

Before ChatGPT existed, I built the first Iron Man suit for B2B.
A Jarvis-level AI system that sold.
I showed exactly how to build it with real tech stacks, automation layers, and AI systems that anyone could replicate.

Tony J. Hughes and I did not chase trends.
We defined them.

Aaron Ross wrote the foreword.
Mark Roberge endorsed it.
In many ways it became the sequel to Predictable Revenue.

When we released Tech Powered Sales, people laughed.
They said robots could not sell.

Now the world is racing to prove us right.

Aaron Ross called it the most important book for selling in the 2020s.
Steve Richard said it was ten years beyond anything he had seen.
David Hoffeld called it a must read.

The book was never a playbook.
It was a prophecy.
And the prophecy came true.

Read it here: https://lnkd.in/e3zvWRWu

Top 5 cold calling book in the world. Let’s go.

Thank you Aaron Norris for the expert hand modeling. Perfect light before takeoff. Where are you headed next?

If you still think cold calling is dead, read this and watch your career detonate.

Cold Call ALGO: The AI-Powered Cold Call System That Breaks Through, Books Fast, and Dominates Pipeline
https://lnkd.in/g83uq8zU

The new era of outbound has begun.

I don’t believe in Inbound.
I do Outbound.

Inbound closes fast. Outbound closes big.
Inbound is velocity. Outbound is magnitude.
Inbound gets you busy. Outbound makes you wealthy.

Inbound wins attention. Outbound earns authority.
Inbound leads are warm but weak. Outbound builds power from silence.

For consultants, chasing fame lowers your trust and your price.
Every post craving validation trades depth for display.
Fame is cheap. Power is rare.

I’ve built seven-figure income streams without funnels or fame.
Every client found me in DMs. Every deal started cold and ended strong.

Inbound is noise. Outbound is signal.
Only one builds empires.

The author can see how you vote. Learn more

DMs are Cold Calling 3.0.

The problem? 99% of you still send them like discount coupons at a gas station.

Message in the inviter? Pitch slap.
Value prop in the first line? Pitch slap.
“Quick intro” or “just following up”? Nuclear pitch slap.

Would you walk into a boardroom and beg for 15 minutes? Would you sit across from a CEO who actually matters and open with desperation? Never. Yet that’s how most of you sell in the DMs.

Here’s the inconvenient truth: channels don’t die; they dilute.

Email? Diluted. One thousand attempts for a single meeting unless you’re spinning twenty burner domains.
DMs? Diluted. Automation turned inboxes into graveyards.
The phone? Still lethal. But so are DMs – if you know how to hold frame.

AI didn’t kill cold calling. AI resurrected it.
Fully instrumented, precision-targeted, AI is the scalpel that brings life back to outreach.

But here’s what AI can’t fix: your empty suit.
You can automate outreach, but you cannot automate acumen.

I didn’t just write a cold calling book. I wrote the one the industry put in the Top 10 worldwide.
Cold Call ALGO.

And it proves a single point: if you can’t hold court with C-Levels, your tech stack is worthless.

If you can’t spark dozens of high-stakes conversations and carry them like an assassin, every DM you send is malpractice.

LinkedIn isn’t binary. It isn’t a one-line DM and a Calendly link. It’s theater. It’s psychology. It’s choreography.

It’s the 4th Frame. Deftly.

A CRO told me yesterday: “InMails are worthless.”
I’ve generated millions from DMs. So have my clients.

Master the DM before you automate. Learn the choreography. Break the 4th wall. Become the full suit. (Preferably JARVIS in Iron Man.)

Because in the end, DMs don’t just book meetings.
They decide whether you run the room, the market, and the narrative.

👉 Cold Call ALGO on Amazon: https://lnkd.in/g83uq8zU

"You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." – R. Buckminster Fuller

Certainty wins the deal. Clarity keeps it.

The consultant who wins isn’t the one with the biggest brand or the longest resume. It’s the one who feels inevitable.

Most consultants think clients buy their method. They don’t. They buy their energy.

When a client senses that you believe in your ability to create results, and you can explain exactly how you’ll do it, resistance dissolves.

Certainty without clarity feels like arrogance.
Clarity without certainty feels like doubt.
When both align, they become conviction.
And conviction sells faster than any strategy or script.

Most consultants don’t lose because they lack skill.
They lose because they hesitate.
Their voice wavers. Their energy flickers.
Their client feels it – and backs away.

Certainty is magnetic.
Clarity is direction.
One pulls clients in.
The other moves them forward.

That kind of conviction can’t be borrowed.
It’s built through identity, proof, and belief strong enough to steady a room.

That’s the work I do with my clients.
When they rebuild identity and lock in certainty, they move faster, close stronger, and hit their first six-figure month.

Everyone preaches: “Niche down or die.”

But here’s the secret no one wants to admit: niching too soon is the reason most never fill their practice.

They shrink their world to one ICP before they’ve built gravity. They put themselves in a box, polish the box, worship the box - then wonder why the world ignores them.

De-niching is not chaos. De-niching is power. It is expansion, reach, and freedom. It is stepping outside the box so the market bends toward you, not the other way around.

The paradox is simple:
You niche to rise.
You de-niche to rule.

Without a niche, you’re invisible.
Stay in the niche forever, and you’re irrelevant.
Only those who master both earn the right to lead entire categories.

The mid-tier fight for scraps in their tiny ponds. The elite move across oceans.

So the real question isn’t “niche or de-niche.”
It’s whether you have the strength to leave the cage once it made you king.

Lately, selling has become a hot tub time machine to the '90s.

What I see/hear daily:
Transactional, B2C, infomercial, late night TV approaches. 

The kids are alright but this "bad pick-up" style is "malpractice." And yet it's wildly popular flooding my feed.... 

Prospects hate it so much, 75% would prefer to use your bot. When surveyed!

In their heart of hearts, what do they actually crave? To be understood. 

What actually works for attracting, progressing and closing 6-7 figure deals / high-fee clients?

Indirect approaches: strategic, complex, high-status and high frame.

That's how I teach you to crack TOFU. 

That's how my clients have pulled thousands of qualified suspects to Zooms via LinkedIn DMs and Triples. (call/VM/email) 

Gimmicks are bad. "This is a cold call, wanna roll the dice?" cheap, easy 🎲

Provocation is good. "Name one AI tool you're investing in that's working" (indirect/lateral/oblique, insight-driven) 

Why not strike up a random convo like you're bumping into them at a TED Talk.

AI sounds like AI.
You sound like you.

People buy you. 
And there will never be another you.

Any questions?

40% of Americans side hustle.

3% earn over 300K/yr.
2% over 200K in UK.

There are 400MM SMBs.

Most millionaires hit at age 57-61.

Are you doing the math?

Taplio

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