Patrick William Joyce's Linkedin Analytics

💀 Your outbound isn’t broken. You didn’t hire the wrong rep. You just skipped the hard part and stalled out. Here’s the real reason your reps aren’t booking: The message that worked when YOU said it… doesn’t land cold. Why? Because you were never doing outbound. You were doing friendbound. And that doesn’t scale. I unpacked all of it in: “The Cold Truth About Outbound That Founders Don’t Want to Hear” Normally paywalled at $10 on my Substack. But I’m nuking the paywall for 72 hours 🔥 Comment “COLD” below and I’ll DM you the full version -- free. AND 🔁 Repost this, and I’ll send you my “High-Volume Sales Strategies” PDF -- a behind the scenes breakdown of EXACTLY how we generate 40+ meetings per day for our clients. Say “COLD” Repost 🔁 Let’s rebuild your outbound engine from the truth up.

If you’re a founder wondering why outbound isn’t working… Or a sales hire wondering why you feel like you’re drowning… Read this before another quarter slips by. You didn’t mess up. You just skipped the hardest step. 👉 Founders: You assumed early traction meant you were ready to scale sales. 👉 Reps: You took the job thinking it was your big break and got handed chaos. No message. No process. No playbook. Just pressure to “figure it out.” Here’s the truth nobody says out loud: Most early-stage SaaS outbound isn’t broken. It was never built. It’s not your fault. But it is your problem. Founders: Your pitch works when you give it… not when your team sends cold emails. Sales hires: You’re being judged on pipeline with zero tools and no signal. I wrote a full breakdown of what’s really going wrong and how to fix it: 🔥 Why an expensive VP of Sales isn't the solution (yet) 🔥 How to translate founder knowledge into cold messaging that actually works 🔥 Real outbound scripts that cut through noise 🔥 What sets failing reps up to lose before they send a single email This is not a fluff playbook. It’s the cold truth. With receipts. Only on my paid Substack. For the people actually in the trenches. 👇

“Once we get in front of them, we can sell.” Sounds confident. Sounds logical. It usually means outbound is broken though. What you're really saying: -You haven’t nailed the pain -Your pitch still relies on explanation -You’re mistaking curiosity for urgency This mindset forms when founders sell into friendly networks. Intros from investors, friends of friends, people who care more about you than your product Then the false signals creep in. “We just need more demos.” “People don’t understand the product yet.” EdUcAtE the MaRkEt (what a crock) “If we had more exposure...” The market doesn’t owe you time. Cold prospects owe you nothing. Start diagnosing the pain. Ask yourself: Where’s the workflow friction? What do they complain about internally? What keeps getting pushed to the bottom of the to-do list? What could get them promoted or fired? This is how you move from selling what’s possible to exposing what’s painful Hope this helps. 😎

After 7 years on the mat, I was promoted to purple belt in jiu jitsu. One of the things I learned there is that the person you are in real life is reflected on the mat and another is that training is a journey to be enjoyed rather than a destination. Hard work is its own reward, something I learned on the back of my brother’s garbage truck. Promotions don’t happen often in jiu jitsu, in fact it only happens 4 times until you get a black belt. So it is something to be celebrated and then back to work. Grateful to everyone who’s shared time on the mats with me over the years. And deeply thankful to my wife for making it possible for me to keep showing up.

Most outbound fails before the first email is even sent. I’m giving early access to a new piece I wrote to help you solve this. It's not because the messaging is bad. It's because the targeting was. Too many teams treat list-building like a checkbox. Pull 10 titles. Across 5 industries. Hope for the best. That’s not targeting. That’s noise. Ocean.io just launched a major update built to fix this: New company lookalike algorithm: sharper, more relevant matches Person lookalike search: find buyers who mirror your best customers (this is huge Multi-workspace view: segment cleanly, test intelligently It’s the segmentation engine outbound teams actually needed. If your SDRs are burning through bloated lists with no pattern recognition, this update is for you. And if you want to see why targeting is the lever that changes everything… Here's your chance to read how we are actively solving this at scale: “Why Your Outbound Campaigns Fail Before the First Email Is Sent” It's a breakdown of the exact mistakes I’ve seen across startups, mid market, and enterprise teams -- and how segmentation solves them. Connect with me, like this post, and drop a comment below -- I’ll send an advance copy your way.

We book 40+ meetings a day for our clients. (Yes, per day) How? Discipline. Data. Volume. Not fancy scripts. Not overpriced tools. Not spamming the TAM I’ve packaged the full system inside a free PDF: ⚡ High-Volume Outbound Sales Strategies ⚡ It’s not theory. It’s not a teaser. It’s the real operating system behind $Millions in pipeline. Want it? Comment "OUTBOUND" and I’ll DM you the full breakdown FREE. Next week it'll be only for my paid Substack subscribers. (Plus a surprise bonus if you act today 👀)