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Paul Wilson

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With a career deeply embedded in pivotal roles at Marketo, Adobe, and Slack, my journey is a tapestry of technical mastery, leadership, and a commitment to nurturing talent and fostering a sense of community within the industry. At Marketo, I was at the helm of a strategic migration project and the reengineering of the go-to-market infrastructure, laying a robust foundation for growth and mentoring a team to adeptly navigate the intricacies of the industry. My tenure at Adobe was marked by leadership and collaboration, integrating Marketo’s operations seamlessly into Adobe’s expansive infrastructure. Joining Slack as the inaugural Senior Director of Marketing Operations following the Salesforce acquisition, my role was not merely focused on strategic alignment but also on shepherding the team through significant transitions, providing a steady, reliable voice and laying the groundwork for enduring success. Beyond the confines of organizational roles, I’ve been an active participant and voice in the marketing operations community, contributing to dialogues at events like the Marketo Summit, advocating for continuous learning, and championing career development amongst my peers. As we stand on the brink of a new digital revolution in B2B, where traditional boundaries are dissolving to give way to seamless, integrated experiences crafted by unified teams, my objective is to leverage this wealth of experience to guide enterprises and individuals alike through the impending wave of transformation brought about by generative technologies. This isn’t merely a shift; it’s a revolution, a systematic process of transformation that requires deep understanding, actionable insights, and a unique blend of skills. With a legacy of redefining processes and expertise, I’m here to guide, support, and empower your journey through this exciting and challenging landscape.

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