Justin Norris's Linkedin Analytics

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams. Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale. MY EXPERTISE: • GTM operations strategy and roadmaps • Designing, building, and optimizing Martech stacks • Designing structure and processes for global remote teams • Data strategy and governance • Analytics, reporting, KPIs • Lead routing, management, SLAs, and follow-up • Multi-channel lead nurturing and ABM • Lead lifecycle and scoring • Campaign operations • Communication and change management LEADERSHIP EXPERIENCE: • Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US). • Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven. • Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. TECHNOLOGY EXPERTISE: • Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA) • Salesforce: seasoned Salesforce administrator, architect-level skillset • Hubspot Certified • iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker • Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc. • Lead routing: Lean Data, Distribution Engine