Synaptic Solutions

Helping my clients leverage neuroscience to become the perfect version of themselves

Founder and CEO

Belltower Consulting

Providing clients with expertise in how they can leverage neuroscience to get to their PeakFormance - giving them an unfair advantage.

Managing Director

Reboot Your Brain

Rebootyourbrain.xyz 

Game Your Way to New Habits. Join the beta for a free years worth of games. https://discord.gg/nTaB5URSPf

Founder and CEO of Rebootyourbrain.xyz

Microsoft

Management Consultant

Puget Sound Energy

Organizational change strategy and execution for multi-million dollar projects

Change Consultant

•	Led organizational readiness activities for a $3 million enhancement to the newly implemented digital user experience platform, including resistance management, communications, training, risk management, coaching and metrics.
•	Led day-to-day organizational readiness activities (Beta 1 & 2) for a $40 million large-scale cloud transformation project to re-define digital user experience impacting 110K customers, vendors and suppliers while streamlining platforms, processes and systems.
•	Established 4 stakeholder communities, an Ambassador program and a Super User program to increase stakeholder buy-in/adoption and mitigate the productivity dip that occurs during change.  
•	Redesigned and launched the sentiment survey program for ~16k hiring managers, 1500 global talent acquisition and all external candidates.

Sprint

•Served as the change management lead on an enterprise-wide performance differentiation project that alters the performance management system, manager behaviors, STI and ACR outcomes.
•Planned and facilitated strategy sessions with the Sales Ops Leadership Team that resulted in clarified roles and expectations, org structure readjustment, governance structure implementation and prioritized initiatives.
•Served as the change management SME on the 2015 transformation journey.   
•Served on three work streams on the overall transformation journey that are designed to eliminate shadow organizations,  to create one, centralized go-to-market process for the enterprise and to decentralize the organization into four markets.
•Absorbed responsibility for the PMO in the Chicago and Miami pilot markets for an international joint venture.  Stood up a brand new organization and opened 15 stores ahead of schedule.  Created the budget for unforeseen incremental costs regarding labor cost timing and additional training so that stores were able to open early, be fully staffed, fully merchandised, and technologically capable of making sales.  Absorbed reporting for this project both on a tactical and executive-level view.  Served as the communications/change management lead; five different change plans resulted.
•Implemented a governance structure for business sales go-to-market teams after identifying gaps in the current vs. future state.  Additionally, designed several org options that would enhance the go-to-market process that were scored against criteria and presented to top-level executives.
•Worked with several newly hired executives to re-design their organizations.

Westar Energy

•	Designed, developed, implemented and managed strategic change plans specific to employee engagement in a union/regulated environment, which were primarily focused on the manager relationship for a variety of reasons (e.g., ROI, data, best practices).  Created and facilitated training for this initiative.  One-on-one coaching sessions were provided on top of train-the-trainer sessions.
•	Designed a change management plan specific to diversity while managing the expectations of the union.
•	Strategized and collaborated with employees from C-level executives to managers regarding talent management (i.e., succession planning, training and development, HIPO programs) and how those items will evolve in the coming years.
•	Assessed the organization by BU, and engaged in company-wide strategic workforce planning. 
•	Designed, developed, implemented and managed an updated selection process for various business units; created and facilitated training for this new process.  The new process is in compliance with both union contracts, the EEOC and OFCCP.
•	Designed and implemented an assessment to enhance the selection process company-wide, which the unions approved.
•	Collaborated with two BU heads to improve their business using various OE/OD/Lean Six Sigma theory and practice.
•	Coached and collaborated with the Director of HRBPs/partners to extend strategic reach and advocacy throughout the company to ensure strategic initiatives were, in fact, long-term while keeping the union contracts/regulators top of mind.

Senior Organizational Development Consultant

•	Created strategic change in operations by providing direction on how to improve customer satisfaction per unit, using a plethora of raw data and analyses for partner field employees.
•	Developed, implemented and oversaw training/leadership development to facilitate the new customer-centric culture shift.
•	Formulated corporate partner metrics, targets and strategic initiatives for over 75,000 + employees.
•	Presented empirical findings and recommendations to C- level executives.
•	Managed overall project execution and cross-functional workstreams.

Project Manager

The Limitless Luminary ⚡ Understand Your Buyer's Brain and Close More Sales with Brain Hacks 🧠 HarvardX Verified Neuroscience Researcher 🚀 Ex-Microsoft 💾 Founder 🎯 Keynote Speaker 🔈 Captain ⛵ Dog Mom 🐶

I teach you how to apply neuroscience and psychology into your sales process to close more sales. Free 2 day event. Reserve Your Spot https://www.brainhacksbyshannon.com

The Limitless PeakFormance Program: Get an Unfair Advantage using Brain Hacks for Coaches

If you're...

✅ feeling inadequate
✅ stressed & anxious
✅ frustrated
✅ disappointed
✅ confused


Because you

🧠 don't understand the customer's needs
🧠 have poor communication skills
🧠 don't have a good lead pipeline
🧠 sales techniques are ineffective
🧠 don't activate the right parts of the buyer's brain

Then you’re in the right spot 

Learn how to understand the buyer's brain and level up your game

❌ Without being overwhelmed
❌ Without being stressed
❌ Without feeling isolated
❌ Without failure 

6-month breakthrough experience for coaches and sales execs who want to understand how their buyer's brain operates. 

- LI Profile Revamp
- LI Engagement Strategy
- Deep Dive into the Neuroscience of the Buyer's Brain
- Extensive Persona Outline
- Establishing habits and systems that will help you secure leads
- Reducing Decision Stochasity

_____________________________________________________________________________________

16,962 Pages of Peer-Reviewed Scientific Journal Articles

12,301 Hours of Research, Development & Pilot Studies

7,797 Pages of Books on the Brain and Body

1 Thesis on What Makes an Effective Sales Person

DM me “Limitless” for more info.

_______________________________________________________________________________________

👋 Follow me for daily tips on brain science hacks. 

🚀 Launched a mobile gaming app based in neuroscience research, available on google play. Join the beta: https://discord.gg/nTaB5URSPf or download here:https://play.google.com/store/apps/details?id=com.SynapticSolutionsLLC.RebootYourBrain

🐶 Personal interests: 
- Doggo mom of Belle, Belley-Bean, Bellarina, Smusher-Pusher, Love Tank, Baby Belle (one dog of many names)
- Captain ⛵️ 
- Recovering Sugar Addict 🍭 
- Trash TV consumer 🗑️

Performance Consultant | Neuroscience Coach | Executive Coach | Master Behavioral Strategist | Speaker | Advisor | Expert | 7 figures | Virtual Speaking | Peak Performance Brain Hacker | Limitless Mindset Coach |

What I learned from being laid off 3X…

I spent most of my career working heads down, convincing myself that “my work speaks for itself.”

I was wrong, and learning that lesson took me far too long.

With every passing year…

…more work, fewer promotions
…more layoffs, less security
…more expectations, less fulfillment

Ever feel this way?

Have you kept telling yourself that you need a change but stayed stuck?

Here's where that led me.

Eventually, I got laid off...for the third time. 😳

And my work couldn’t speak for me anymore.

And, I’d had enough of the illusion of security and lack of control.

I had to learn to apply neuroscience to myself, to my own life and to my own businesses, which eventually, helped me to gain trust and inspire belief.

Eventually…I made my comeback, and my influence grew.

And if you fast forward 9 years to right now…

I built my businesses to where my clients repeat without me even asking them

I now focus all my energy on teaching brain science so people can improve their lives

I’ve helped hundreds reach next-level career opportunities

And that leads to this invitation.

I’m offering you one of the 50 seats available for Get an Unfair Advantage —a 2-day virtual mastermind designed for coaches to understand the buyer’s brain.

In this live mastermind, you’ll learn how to:
🧠 Understand how stress impacts your buyer's brain
🧠 Apply an amygdala calming approach for your buyers
🧠 Build trust with your buyer from the start

But here’s the catch…

This is a 6-hour, 2-day program, so I need your commitment to attend both days and schedule a brief feedback call (with me) when registering.

The event will be held on Monday and Tuesday, July 29 and July 30th from 8am-11am PST.

Let’s virtual handshake 🤝 on it. (Deal?)

Click here to get on the waitlist (This is a quick 10-15 min touch base to make sure I can give you what you need out of this session): https://lnkd.in/gHKUyeev

See you on the flip flop!

S

P.S. Just got buzzed by a hummingbird. 
P.P.S. A deer and I made eye contact by accident this morning...pics in comments.

Shannon Smith, J.D., M.S. 🧠🚀

How top performers rewire their brains for peak sales success (you can do it too)

Imagine you're a coach but:

→ 80% of your day is lost to disappointing sales calls

So, you make 1 key change:

1) Apply brain science to understand your buyers by...
2) Learning how their brains make decisions
3) Crafting systems that infuse brain science

Your new approach instantly does these 4:

— Analyzes your current sales tactics
— Discovers what drives buyers to commit
— Aligns your messaging with brain triggers
— Creates an engaging, persuasive process

You immediately start to receive 4 benefits:

— A proven method for actionable feedback
— Higher conversion rates on sales calls
— A schedule full of enthusiastic clients
— Recognition as an authority in your field

You see your business transforming before your eyes:

— Your sales process becomes more efficient
— Your engagement with potential clients increases
— Your discovery calls lead to more closed deals
— Your personal brand gains greater recognition

But your big win for the year might read like this:

“I learned buyer brain science, closed more deals, and became the go-to coach in my field.”

How I position you for this:

— Empower you with insights from brain science
— Train you to develop smart systems infused with brain science
— Equip you with strategies that close sales
— Guide you step-by-step through every stage

You need sales techniques that work harder than you.

DM me “LIMITLESS” if you want to close more deals.

P.S. Happy Sunday! What are you guys getting up to today?

I teach you how understand and decode the buyer's brain using neuroscience research to close more sales. Free 2 day event. Reserve Your Spot https://www.brainhacksbyshannon.com

The Limitless PeakFormance Program: Get an Unfair Advantage using Brain Hacks for Coaches

If you're...

✅ feeling inadequate
✅ stressed & anxious
✅ frustrated
✅ disappointed
✅ confused


Because you

🧠 don't understand the customer's needs
🧠 have poor communication skills
🧠 don't have a good lead pipeline
🧠 sales techniques are ineffective
🧠 don't activate the right parts of the buyer's brain

Then you’re in the right spot 

Learn how to understand the buyer's brain and level up your game

❌ Without being overwhelmed
❌ Without being stressed
❌ Without feeling isolated
❌ Without failure 

6-month breakthrough experience for coaches and sales execs who want to understand how their buyer's brain operates. 

- LI Profile Revamp
- LI Engagement Strategy
- Deep Dive into the Neuroscience of the Buyer's Brain
- Extensive Persona Outline
- Establishing habits and systems that will help you secure leads
- Reducing Decision Stochasity

_____________________________________________________________________________________

16,962 Pages of Peer-Reviewed Scientific Journal Articles

12,301 Hours of Research, Development & Pilot Studies

7,797 Pages of Books on the Brain and Body

1 Thesis on What Makes an Effective Sales Person

DM me “Limitless” for more info.

_______________________________________________________________________________________

👋 Follow me for daily tips on brain science hacks. 

🚀 Launched a mobile gaming app based in neuroscience research, available on google play. Join the beta: https://discord.gg/nTaB5URSPf or download here:https://play.google.com/store/apps/details?id=com.SynapticSolutionsLLC.RebootYourBrain

🐶 Personal interests: 
- Doggo mom of Belle, Belley-Bean, Bellarina, Smusher-Pusher, Love Tank, Baby Belle (one dog of many names)
- Captain ⛵️ 
- Recovering Sugar Addict 🍭 
- Trash TV consumer 🗑️

Performance Consultant | Neuroscience Coach | Executive Coach | Master Behavioral Strategist | Speaker | Advisor | Expert | 7 figures | Virtual Speaking | Peak Performance Brain Hacker | Limitless Mindset Coach |

How to soothe your buyers' amygdala for crystal-clear purchasing decisions (brain science-backed).

Want to calm your buyer’s brain down so they aren’t scurred and can focus on what you’re saying?

Let’s dive into 5 ways you can do just that! 😊

Ready? 

Let’s GEAUX!

1.      Be empathetic! 

Neuroscientific Reason:
Empathy engages the medial prefrontal cortex (mPFC) and reduces activity in the amygdala, which is associated with fear and anxiety. When people feel understood and valued, their amygdala activation decreases, promoting a sense of safety and trust.

Application:

- Validate their feelings and experiences by acknowledging their concerns.
- Actively listen to the customer's concerns and show genuine interest in their needs.
- Use empathetic language and body language to demonstrate understanding.

Supporting Research:
Studies show that empathy in social interactions activates the mPFC and reduces amygdala activity, leading to decreased anxiety and increased feelings of trust.

2. Provide Clear and Consistent Information

Neuroscientific Reason:
Uncertainty and confusion can heighten amygdala activation, leading to increased anxiety. Providing clear, consistent, and transparent information can help mitigate this response by reducing ambiguity.

Application:
- Clearly explain the features, benefits, and pricing of your product or service.
- Ensure all marketing materials and communications are consistent and aligned.
- Use straightforward language and avoid jargon that might confuse the customer.

Supporting Research:
Research indicates that consistent messaging reduces neural noise and cognitive load, leading to lower amygdala activation and more stable decision-making.

We’ll pick up the other half next time.
 
But, that’s all for now – see you on the flip flop. 

P.S. Here is a sneak peek to my Buyers Brain Hacker -- https://lnkd.in/g99vNmn4. Available to you 24/7 if you want to boost your sales strategy with neuroscience.
P.P.S. Tea or coffee?

Tripped up by unforeseen obstacles? How brain science and psychology can help you 
navigate the sales process smoothly

Imagine you're a coach but:

→ You get tripped up on unknown obstacles in the sales process

So, you make 1 key change:

1) Attend a two-day event that…
2) Teaches you the buyer’s brain
3) Uses Psychology and Neuroscience

The event instantly does these 4:

— Identifies hidden sales obstacles
— Explains psychological sales triggers
— Provides neuroscience-backed techniques
— Brings it all into one actionable strategy

You immediately start to receive 4 benefits:

— A roadmap to navigate sales challenges
— Sales conversations that overcome objections
— Techniques that convert leads efficiently
— Confidence in your sales process

You see your business transforming before your eyes:

— Your sales process is smooth + predictable
— Your engagement creates trust with prospects
— Your discovery calls convert consistently
— Your personal brand attracts more clients

But your big win for the year might read like this:

“I overcame sales obstacles, closed more deals, and grew my business.”

How I position you for this 

— Empower you with Psychology-based sales strategies
— Train you with neuroscience-backed selling techniques
— Equip you with a robust sales approach
— Guide you step-by-step through every stage

You need a sales strategy that clears the path.

DM me LIMITLESS if you’re ready to close more clients

7 ways stress affects the buyer’s brain (and how to turn this into an unfair advantage for you) – Part Deux

To Recap:
1. Amygdala Activation
2. Hippocampus Shrinkage
3. Prefrontal Cortex Impairment

4. Neuroplasticity Reduction: Chronic stress and fear hinder neuroplasticity, the brain's ability to reorganize and form new neural connections. High cortisol levels interfere with the production of brain-derived neurotrophic factor (BDNF), a protein essential for neuroplasticity. Reduced BDNF levels result in decreased brain flexibility and adaptability.

5. Inflammation Increase: Stress and fear trigger an inflammatory response in the brain. This inflammation can lead to the release of cytokines, which disrupt neural communication and contribute to mood disorders such as depression and anxiety. Persistent inflammation also affects neurogenesis, the process of generating new neurons.

6. Impact on Dopaminergic System: Stress and fear influence the brain's dopaminergic system, which plays a crucial role in reward processing and motivation. Chronic stress reduces dopamine production, leading to anhedonia (the inability to feel pleasure) and decreased motivation. This can perpetuate a cycle of negative emotions and decreased mental well-being.

One more to GEAUX


But, that’s all for now – see you on the flip flop. 

DM me “Limitless” for a spot at my upcoming - A Peek Into the Buyer's Brain event in July. 

P.S. Happy Monday! Practiced some yoga, baby hike, some work, cleaned a bit, imitated a slug and lots of cuddle seshes with the muttbutt. What did you get up to?

Imagine you're a coach but:

→ 80% of your day is lost to chasing leads

So, you make 1 key change:

1) Understand the buyer brain through brain science by...
2) Learning the science of decision-making
3) Crafting a sales system that is centered around neuroscience

Your new approach instantly does these 3:

— Identifies what triggers buyers to say yes
— Aligns your messaging with neural responses
— Creates a seamless, persuasive sales process

You immediately start to receive 4 benefits:

— A proven guide for actionable feedback
— Sales calls that convert at a higher rate
— A full book of business with eager clients
— Recognition as a leading expert in your niche

You see your business transforming before your eyes:

— Your sales process is smoother and more effective
— Your engagement with potential clients is deeper
— Your discovery calls lead to consistent closed deals
— Your personal brand becomes stronger and well-known

But your big win for the year might read like this:

“I learned buyer brain science, closed more deals, and became the go-to coach in my field.”

How I position you for this success:

— Empower you with insights into buyer brain science
— Train you to create neuro-aligned sales systems
— Equip you with strategies that close sales
— Guide you step-by-step through every stage

You need sales techniques that work harder than you.

DM me “LIMITLESS” if you want to close more deals.

P.S. Looking forward to my time off. My friends are coming over later today to start the festivities. Needing the time off. Happy 4th!
P.P.S. Going to the island fish stand later - hoping for seabass or salmon. Do you like fish?
P.P.P.S. Do your best to keep all of your digits, please.

1 neuroscience hack to master the sales process and attract high-ticket clients.

Imagine you're a coach but:

→ You struggle to close any deals

So, you make 1 key change:

1) Attend a two-day event that…
2) Teaches you the buyer’s brain
3) Uses Psychology and Brain science

The event instantly does these 4:

— Analyzes the buyer’s frame of mind
— Explains psychological sales triggers
— Provides brain science-backed techniques
— Brings it all into one actionable strategy

You immediately start to receive 4 benefits:

— A deep understanding of buyer behavior
— Sales conversations that resonate
— Techniques that convert leads
— Confidence in your sales approach

You see your business transforming before your eyes:

— Your sales are more predictable + consistent
— Your engagement creates meaningful connections
— Your discovery calls convert at a higher rate
— Your personal brand becomes a magnet for clients

But your big win for the year might read like this:

“I finally understand the buyer's brain, closed more deals, and grew my business.”

How I position you for this success:

— Empower you with Psychology-based sales strategies
— Train you with brain science-backed selling techniques
— Equip you with a comprehensive sales approach
— Guide you step-by-step through every stage

You need a sales strategy that works smarter.

DM me LIMITLESS if you’re ready to close more deals.

P.S. The break was so nice! Ready to be back and ready to go. Washed my sailboat - I have raw knuckles tho now...darn that fiberblass. What did you get up to?
P.P.S. Everyone still have all of their digits? Read about a few people setting fireworks off from their heads...

Turning sales awkwardness into poise: How brain science helps you navigate the process seamlessly

Imagine you're a coach but:
 
→ You don’t feel graceful throughout the sales process
 
So, you make 1 key change:
 
1) Attend a two-day event that…
2) Teaches you the buyer’s brain
3) Uses Psychology and Neuroscience
 
The event instantly does these 4:
 
— Analyzes the buyer’s frame of mind
— Explains psychological sales triggers
— Provides neuroscience-backed techniques
— Brings it all into one actionable strategy
 
You immediately start to receive 4 benefits:
 
— A seamless and confident sales approach
— Sales conversations that flow naturally
— Techniques that convert leads gracefully
— Confidence in your sales process
 
You see your business transforming before your eyes:
 
— Your sales interactions are smooth + professional
— Your engagement creates genuine connections
— Your discovery calls convert effortlessly
— Your personal brand exudes confidence
 
But your big win for the year might read like this:
 
“I mastered a graceful sales process, closed more deals, and grew my business.”
 
How I position you for this success:
 
— Empower you with Psychology-based sales strategies
— Train you with neuroscience-backed selling techniques
— Equip you with a refined sales approach
— Guide you step-by-step through every stage
 
You need a sales strategy that feels natural.
 
DM me LIMITLESS if you’re ready to sell with grace.
P.S. Went sailing over the weekend… May share some pictures. Did some work… Had lunch with a friend what did you guys get up to?

7 ways stress affects the brain (and how to turn this into an unfair advantage for you and your clients).

Stress and fear are powerful emotions that significantly impact the brain, influencing our thoughts, behaviors, and overall mental health. 

Here is how our brain is affected:

1. Amygdala Activation: The amygdala, a small almond-shaped structure, is crucial in processing fear and stress. When we experience these emotions, the amygdala becomes hyperactive, preparing our body for a fight-or-flight response. This heightened state is essential for survival but can lead to chronic anxiety if overactivated.

2. Hippocampus Shrinkage: Chronic stress and prolonged exposure to fear can cause the hippocampus, the brain area responsible for learning and memory, to shrink. Elevated cortisol levels, a stress hormone, damage neurons in the hippocampus, impairing our ability to form new memories and learn effectively.

3. Prefrontal Cortex Impairment: The prefrontal cortex, responsible for decision-making, impulse control, and emotional regulation, is negatively affected by stress and fear. Prolonged exposure to these emotions can reduce the volume of gray matter in this region, leading to impaired cognitive functions and increased impulsivity.

We’ll continue part deux later in the week. 

That’s all for now – see you on the flip flop. 

DM me “Habits” to get 3 months free to my mobile gaming app based in neuroscience research that changes your habits while you play. 

P.S. Looking forward to seeing you later today and working with you this week! 🎯Steven “BUD” Wright, PMP, MA, Rick Tkaczyk, CSL, Anna Leverents, Jerry Hu, DO. PharmD. CHPC., Francine Binns, Jason Jacobson, Anwin 💸 M., Jacob Healy, David Stephens, Cedric Ashley, JD, ACC, CATALYZER, Natalie Nadeau, Emily Heird, Joseph DeSantis, 
Matt Findora, Mark Dunn, Deb Purvin, Karl David -New Wave International Cargo, Trevor M., Rex Houze, Sujoy K., Matt M.

From struggling coach to industry leader: How psychology and brain science can boost your client list and enhance your reputation

Let’s chat about how you can embed brain science and psychology into your sales process and how it can really change the game for you. 

How can we do this exactly?

Let’s talk about each and every step in the sales process and then break down the neuroscientific reason as well as the psychology behind it. 

Ready? 

Away we GEAUX!

Prospecting and Lead Generation:

Objective: Identify potential customers and generate leads.

Neuroscientific Reason: Using empathy during initial outreach engages the medial prefrontal cortex (mPFC), fostering trust and making prospects more receptive to your message.

Psychological Trigger: Social Proof. Mention other customers who have benefited, activating the brain’s reward system.

Initial Contact:

Objective: Establish initial communication.

Neuroscientific Reason: Active listening reduces activity in the amygdala, promoting a sense of safety and trust.

Psychological Trigger: Reciprocity. Offer something of value upfront, creating a sense of obligation in the prospect.

That’s all for now – we’ll pick up with the next one soon (there is a LOT more)!

See you on the flip flop!

P.S. Here is a sneak peek to my Buyers Brain Hacker -- https://lnkd.in/g99vNmn4. Available to you 24/7 if you want to boost your sales strategy with neuroscience.
P.P.S. Had a self care afternoon yesterday...much needed. Got a fun mani/pedi...summer colors. Wanna see?

Dive into the hidden psychology and brain science of sales (and watch your client list grow).

Imagine you're a coach but:

→ You're very confused about the overall sales process

So, you make 1 key change:

1) Attend a two-day event that…
2) Teaches you the buyer’s brain
3) Uses Psychology and Neuroscience

The event instantly does these 4:

— Clarifies each step of the sales process
— Explains psychological sales triggers
— Provides neuroscience-backed techniques
— Brings it all into one actionable strategy

You immediately start to receive 4 benefits:

— A clear, step-by-step sales roadmap
— Sales conversations that resonate
— Techniques that convert leads
— Confidence in your sales approach

You see your business transforming before your eyes:

— Your sales process is clear + effective
— Your engagement creates meaningful connections
— Your discovery calls convert at a higher rate
— Your personal brand becomes a magnet for clients

But your big win for the year might read like this:

“I finally understood the sales process, closed more deals, and grew my business.”

How I position you for this success:

— Empower you with Psychology-based sales strategies
— Train you with neuroscience-backed selling techniques
— Equip you with a comprehensive sales approach
— Guide you step-by-step through every stage

You need a sales strategy that works smarter.

DM me LIMITLESS if you’re ready to master the sales process.

P.S. Happy Wednesday! I am heading for a bite with my neighbor. We might go SUPing afterwards. The heat wave is gone and its back to its normally scheduled program of mid 80s...PHEW

Escape the corporate rat race: Use psychology and brain science to fuel you permanent Corporate Exit to a thriving coaching business

Picking up from the last series, looking at the psychology and brain science components for each step of the sales process. 

To check out the first one you missed, click here: https://lnkd.in/grUrA7uQ

Qualification

Objective: Assess potential of the lead.

Neuroscientific Reason: Personalization engages the prefrontal cortex, making interactions more relevant and meaningful.

Psychological Trigger: Commitment. Get small initial commitments to build towards a larger commitment later.

Needs Analysis

Objective: Understand specific needs and pain points.

Neuroscientific Reason: Paraphrasing and validating concerns activate the mPFC, reducing anxiety and building trust. Be ready by knowing their needs and problems. 

Psychological Trigger: Empathy. Show genuine concern for their issues, which fosters a deeper connection. Be ready to show genuine concern when you interface with them. 

That’s all for now – we’ll pick up with the next one soon!

See you on the flip flop!

P.S. Here is a sneak peek to my Buyers Brain Hacker -- https://lnkd.in/gbdANA7m
Available to you 24/7 if you want to boost your sales strategy with neuroscience.

Transform your sales approach with brain science: Calm the amygdala, close the deal.

Let’s pick up where we left off with Number 3…

To recap

1.      Be empathetic
2.      Provide clear and consistent information

On to number three!

3. Create a Comfortable Environment

Neuroscientific Reason:
A comfortable, non-threatening environment can help reduce amygdala activation. The physical and social context in which interactions occur can significantly impact a customer's emotional state.

Application:

- Use a friendly and approachable demeanor to put the customer at ease.

- Offer refreshments or other small comforts to make the customer feel more relaxed.

- Ensure the physical space is welcoming, with comfortable seating and minimal distractions.


Supporting Research:

Studies on environmental psychology suggest that a comfortable and welcoming environment can reduce stress and anxiety, leading to lower amygdala activation.

4. Use Positive Framing

Neuroscientific Reason:
Positive framing engages the brain's reward system and reduces the focus on potential threats, thus decreasing amygdala activation. Highlighting positive outcomes can shift the customer's attention away from fears and uncertainties.

Application:

- Frame the benefits of your product or service in a positive light.

- Share success stories and testimonials to reinforce positive outcomes.

- Use optimistic and encouraging language to emphasize the value and positive impact of the purchase.

Supporting Research:
Positive framing has been shown to enhance engagement and reduce anxiety by activating reward-related brain regions and decreasing amygdala activity.

5. Offer Reassurances and Guarantees

Neuroscientific Reason:
Reassurances and guarantees can provide a sense of security and reduce perceived risks, which can lower amygdala activation. Knowing that there is a safety net can alleviate fear and anxiety about making a wrong decision.

Application:

- Provide clear information on customer support and after-sales service.

- Reassure customers that your company stands behind its products and services.

- Offer money-back guarantees, free trials, or easy return policies to reduce perceived risk.

Supporting Research:
Research shows that offering reassurances and guarantees can mitigate risk perception and reduce anxiety, leading to lower amygdala activation.

That’s a wrap! 

See you on the flip flop!

P.S. Here is a sneak peek to my Buyers Brain Hacker -- https://lnkd.in/g99vNmn4. Available to you 24/7 if you want to boost your sales strategy with neuroscience.

7 ways stress affects the buyer’s brain (and how to turn this into an unfair advantage for you) – Part Trois

I almost forgot Number SEVEN!!
 
How could I?

To Recap:

1. Amygdala Activation
2. Hippocampus Shrinkage
3. Prefrontal Cortex Impairment
4. Neuroplasticity Reduction
5. Inflammation Increase
6. Impact on Dopaminergic System

7. Neural Circuitry Changes: Fear and stress alter neural circuitry in the brain. 
For example, the heightened activity in the amygdala can strengthen connections to the brain's fear-related pathways while weakening connections to regions involved in cognitive control and emotional regulation. This imbalance makes it harder to manage stress and fear effectively.

We have to be very careful which habit loops we reinforce. 

If we reinforce ones that are surrounded with stress and fear, then we are creating stronger and stronger neural pathways and synaptic connections that don’t serve us. 

Here are ways you can simmer down. 😊

1. Meditation - it really does deactivate that amygdala 
2. Exercise 
3. Nature 
4. Cuddle sessions with the dog or loved ones 
5. Connecting with people - social rewards – we are social creatures

For me, if you are curious about what rewards I line up…
·      Cuddle sesh from the dog, she's cuddlier in the morning 
·      Sweet treat with a particular kind of greek yogurt, berries, almonds, cinnamon and some stevia
·      Trash show where my brain isn’t active at all and its fabulous 
·      I really do love doing yoga on the deck
·      Getting into nature
·      Seeing my hummingbirds and getting buzzed by my hummingbirds

Next Time We’ll deep dive on how to 

CALM

THE

BUYER’S

AMYGDALA

But, that’s all for now – see you on the flip flop. 

DM me “Limitless” for a spot at my upcoming Neuroscience and Sales event in July. 

P.S. Here is a sneak peek to my Buyers Brain Hacker -- https://lnkd.in/g99vNmn4. Available to you 24/7 if you want to boost your sales strategy with neuroscience.

1 way to tap into the buyer's brain and make more sales...

Did you know you can tap into the medial pre frontal cortex (mPFC) when talking with your buyer?

Personalizing your approach to the buyer's values will activate the mPFC and get you more sales.

Want to learn more?

Join our next event in July. 

DM me "Limitless" to get your spot. 

See you on the flip flop.

The brain under stress: 3 key impacts and how to turn these into your unfair advantage.

Fear and stress impact your brain in the following ways:

Cortisol floods the prefrontal cortex.

Decision-making and focus suffer.

Creativity and problem-solving decrease.

As a coach, understand this. When clients are stressed:

— Help them recognize the signs.
— Guide them in stress-reduction techniques.
— Focus on mindfulness and relaxation.

By addressing stress, you can help your clients regain clarity, enhance creativity, and improve decision-making.

Remember: A calm mind leads to better results. 

Your clients need strategies to manage stress and fear effectively.

You need a strategy that works harder than you do. 

DM me “Limitless” for more information. 

P.S. I have 1 INSANE...even captain INSANO week ahead of me. What does your week look like? Someone bring me food 🙃

The number one thing science says you should do to increase the likelihood of closing a client?

Paraphrasing. 

Its simple, but effective. 

According to a recent study with an MRI, paraphrasing made the biggest difference when calming the amygdala and creating affinity. 

Paraphrasing will address and calm your buyer's fears while building up rapport.

This will put them into a more open-minded to state to consider your offer. 

Sounds too easy?

Sometimes the simplest solutions are the best. 

DM me “Limitless" if you want a seat in my 2 day - Peek Into the Buyer's Brain Workshop.

P.S. I am taking off some time after July 4th...much needed. Will be back next week tho. Don't miss me too much. 
P.P.S. Fireworks safety...just don't. :P

One thing you can do to calm your buyer's fears

A special invitation for you...a lesson I learned after being laid off 3x...

Shannon Smith, J.D., M.S. 🧠🚀 on LinkedIn • 2 min read

Special Invitation for You...

I was putting in all of the effort but seeing no results...

View newsletter: Limitless Luminary Liber

In the early days of my coaching journey, I felt like I was putting in all the effort but seeing no results. Late nights and constant hustle, yet the 

Open article: 💎Unlock More Sales with Brain Science Tactics🧠 by Shannon Smith, J.D., M.S. 🧠🚀 • 1 min read

Shannon Smith, J.D., M.S. 🧠🚀 on LinkedIn • 1 min read

💎Unlock More Sales with Brain Science Tactics🧠

Wanna play a little game (said in my best Jigsaw voice)? Can you find the bogus piece of advice in this post?

10 Quick Tips to Improve Your Sales Process Tomorrow without a Neuroscience Degree 

1. Active Listening: Pay close attention to your prospects' needs and concerns.

  - Neuroscientific Reason: Engages the medial prefrontal cortex (mPFC) and reduces activity in the amygdala, promoting trust.

2. Empathy: Show genuine understanding and care for your prospects.

  - Neuroscientific Reason: Empathy activation reduces anxiety and builds trust through the mPFC.

3. Personalization: Tailor your messages and offers to each prospect's specific needs.

  - Neuroscientific Reason: Engages the prefrontal cortex, making interactions feel more relevant and meaningful. Also engages the ventral striatum, closely aligning with values and ties anticipatory rewards in the mix. 

4. Clear Communication: Use clear, concise, and jargon-free language.

  - Neuroscientific Reason: Reduces cognitive load, neural load, allowing the brain to process information more effectively.

5. Social Proof: Share testimonials and case studies to build credibility.

  - Neuroscientific Reason: Activates the brain’s reward system, particularly the ventral striatum, making decisions feel safer.

6. Follow-Up: Regularly check in with prospects without being pushy.

  - Neuroscientific Reason: Maintains neural familiarity, reinforcing trust and satisfaction.

7. Value Proposition: Clearly articulate the unique benefits of your product or service.

  - Neuroscientific Reason: Engages the brain’s reward pathways, highlighting positive outcomes and reducing fear.

8. Handle Objections Like a WWE Wrestler: Prepare responses to common objections like a world famous WWE wrestler and have your Stone Cold Stunner ready to roll. 

  - Neuroscientific Reason: No one can remember their objections after a Stone Cold Stunner. 

9. Consistent Messaging: Ensure all communications align with your core message.

  - Neuroscientific Reason: Consistency builds neural familiarity, reducing cognitive load and making decision-making easier.

10. Call to Action: Provide a clear and compelling next step.

  - Neuroscientific Reason: Reduces uncertainty and engages the prefrontal cortex, facilitating decision-making.

P.S. Comment with the sham advice and get a spot on the Insula Insider's Waitlist. Only open to 15 of the right kind of coaches who need help with their sales process. 
P.P.S. What is the Insula Insider? Access to rich conversation, creative problem solving and pooling resources with others in your space who are solving the problems you face. 

See you on the flip flop!

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