Rik Renzenbrink's Linkedin Analytics

If people can’t remember you they’ll never choose you. Buying decisions don’t start with logic. They start with recall. When a need pops up your brand either pops into their brain... or it doesn’t. And if it doesn’t You lose. Instantly. Because the brain doesn’t go looking for the best option. It goes looking for the first option it remembers. That’s why the smartest brands don’t just try to be better. They work to be unforgettable. → Vivid examples. → Simple, sticky stories. → Messages repeated until they become obvious. Stop trying to sound "clever." Start trying to be impossible to ignore. The more available your message is The more inevitable your brand becomes.

You don’t need to be persuasive. Because people don’t buy what’s “best.” They buy what makes them feel smart. Validated. Right all along. That’s confirmation bias. And it’s the fastest path to trust. Your audience doesn’t want new truths. They want their beliefs reflected back at them. So stop trying to educate. Start affirming → “You’re not alone.” → “You already know what matters - we just help you act on it.” Great brands don’t push. They echo. In this carousel we break it down - how to apply confirmation bias in your content to build trust faster and sell without resistance.

Most people don't wake up thinking about your solution. They're thinking: “Why is my team so burnt out?” “Why do our leads never convert?” “Why am I always behind on deadlines?” They’re not looking for you. They’re trying to name the problem. But what do most businesses do? They start selling at the end of the journey when only a sliver of their audience is ready. Instead of jumping to "here’s what we offer"... Try meeting people before they’re ready to care. → Tell stories that highlight the problem. → Share insights that spark realization. Use content to guide them from “not problem aware” → “solution curious.” Because if you can name their struggle before they can… You earn the right to be part of their solution.

People don't love what you build. They love what they build with you. You can have the most polished product the smartest service the cleanest pitch. None of it matters If your audience feels like a bystander instead of a builder. Because ownership beats observation. Every time. It's called the IKEA Effect: We value most what we help create. If you want real loyalty: → Make customers part of the process. → Make teams part of the solution. → Make buyers feel like builders. Stop presenting your offer like a finished statue. Start shaping it like wet clay with their fingerprints on it. Because the more people invest in building with you the harder they'll fight to keep you.

Ever noticed how bad ideas go viral faster than good ones? It’s not because they’re better. It’s because they’re popular. And in human psychology popular = “I don’t want to miss out” popular = credible popular = safe That’s the Bandwagon Effect. Marketers use it. Politicians use it. Even hotels use it to get you to reuse your towels. (Yes, really.) So the question is: Are you using it in your content? Or are you still saying things like “Our tool helps you get organised”? (Yawn.) FIx it: → Show the momentum → Show the crowd → Show the proof I broke it down in this quick carousel with examples, applications, and the psychological lever that makes people say yes without thinking. Swipe through Then use it to make your content more persuasive - today.

Attention is not the goal. It’s the ignition. Everyone wants more views, more clicks, more engagement. But attention is worthless if you don’t know what to do with it. It’s not about going viral. It’s about what you do after someone notices you. → Are you giving them a reason to trust you? → A message that makes them feel seen? → A clear path to explore what you offer? Because attention isn’t the finish line. It’s the fuel. Your brand doesn’t grow because people see it. It grows because people remember, believe, and act.

You didn’t even know there was a meeting. No email. No ping. No heads-up. Just silence Until the announcement drops. Your competitor got featured. Got invited. Got the deal. And you're stuck wondering: “How?” The truth nobody wants to hear is: It’s not always about who’s better. It’s about who’s visible. Who stays top-of-mind. Who shows their thinking before they’re needed. If you're great at what you do but still being overlooked you don’t need to try harder. You need to be seen. That’s what we help our clients do. No fluff. No filler. Just positioning that gets them in the room. Before the invite goes out.

Most company pages read like they’re trying not to get fired. Not like they’re trying to attract buyers. Safe. Vague. Forgettable. A mix of recycled press releases half-hearted product updates And the occasional “Meet Tim from HR 🎉” post. Then people wonder why it’s not generating leads. Company pages don’t get ignored because LinkedIn is saturated. It’s being ignored because it’s boring. Your buyers don’t want another corporate broadcast. They want proof. Clarity. Character. → Show how your ops manager cut delivery time by 17%. → Highlight the engineer who redesigned a product your customer loves. → Tell stories that make people feel something - trust, respect, even a little FOMO. That’s when your content starts pulling. Not because you “posted more.” Because you finally gave people a reason to care. We help brands stop posting like they’re scared to make noise. And start turning their company page into a lead magnet that actually works.

Great content doesn’t come from planning. It comes from paying attention. Most people think great posts come from “special moments.” The big wins. The headline ideas. The polished case studies. Wrong. The best content comes from the normal days The conversations The client meetings The tiny observations most people overlook. It’s not about creating magical moments. It’s about noticing the ones you’re already living. → A small insight from a routine task. → A client conversation that surprised you. → A lesson hidden inside an everyday problem. Next time you go through a normal workday Don't just live it. Document it. Your perspective is more valuable than you think Especially to the people who aren’t living it yet.

LinkedIn isn’t for urgency. It’s for positioning. If you want quick wins, there are faster levers to pull: → Paid ads → Cold email → DMs with sharp hooks But if you want qualified, pre-sold leads knocking on your door? You need consistency. Relevance. Patience. Because while everyone’s fighting for attention, you’re building trust across the buyer journey. → Some will convert quickly. → Most will need time to watch you. → All will remember how you made them feel before they ever click “book a call.” Reality is the shortlist is built long before the sales call.

“What are we doing with LinkedIn?” When that question shows up in boardrooms the answer usually sounds like: “Uh… we post something every now and then.” While companies know LinkedIn matters They just have no idea what to do with the company page. No time. No strategy. No buy-in from leadership. And unlike personal brands, there’s no CEO eager to grab the mic. Which means: no voice, no face, no traction. But your buyers aren’t on TikTok. They’re not waiting on Instagram. They’re on LinkedIn. Every. Single. Day. And they’re not reading dry product posts. They’re looking for people stories. → Show them how Lisa saved a client €100K in supply chain costs. → Show them how Jeroen streamlined onboarding and cut churn. That’s how you turn a “meh” company page into a magnet for: → Trust → Talent → Commercial leads Not through more posts. But through the right stories. The ones that build brand, attract applicants, and trigger buyer interest all at once. That’s what we help companies do. Because when the board asks again You’ll have more than an answer. You’ll have momentum.

Want to connect with big names? Stop networking. Start contributing. The fastest way to get noticed by top creators isn’t by sliding into their DMs with a compliment. It’s by showing them what you can do before they even ask. → Edit their video. → Remix their content. → Build something for them without pitching them. Most people reach out with: “Love your work. Would be cool to collab someday.” Few people say: “Hey, I made this for you. No strings attached.” Guess who gets the reply?

97% of marketing fails to convert. Because it's mind-numbingly boring. Companies focus on specs. Features. Dry details no one actually cares about. And then they wonder why their content falls flat. People don't buy features - they buy 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀. → They don't care about your software's 10-step automation. They care about saving 5 hours a week. → They don't care about your consulting framework. They care about scaling their business faster. → They don't care about your product specs. They care about how it makes their life easier. The brands that win tell stories instead of listing features. They don't just inform. They inspire, educate, and build authority. Want marketing that actually works? Stop talking about what you do. Start talking about why it matters.

Why is it easier to keep bad clients than raise your prices? Loss aversion. Humans are wired to fear losing something more than they value gaining something better. In business, that shows up as: → Avoiding bold pivots → Clinging to low-ticket offers → Saying yes to misaligned clients → Hesitating to niche down (because what if we lose leads?) The sad part is The longer you avoid loss, the more you lose long-term. Behavioural science backs it. But you already feel it. Every time you say “yes” out of fear… You burn time, energy, and trust in your own direction. Want growth? Get comfortable with discomfort. Start by asking: What am I afraid to lose… that's already costing me?

Most people stop where they should’ve just started. They copy a big name. Get a few likes. Feel like they’ve cracked the code. But they don’t realize: → Imitation is only phase one. → The real work is what happens after. What happens when you hit that wall? When your voice still doesn’t feel like you? When the format you borrowed stops working? That’s the inflection point. Some people double down on mimicry. Others start asking harder questions: → What am I really trying to say? → What stories shaped how I think? → What do I believe that no one’s saying? The ones who lean into that They stop sounding like everyone else. And start building actual trust.

Misunderstanding isn't a communication glitch. It's a credibility leak. Ever been in a discussion where someone twists your words and then argues against something you never said? It’s not debate. It’s distortion. And it kills trust instantly. The worst part Most people don’t even realize they’re doing it. → They rush to react instead of reflect. → They mishear because they're busy preparing their own attack. → They destroy the chance for any real solution before the conversation even begins. Great communicators don't fight shadows. They face arguments head-on. They slow down. They verify. They listen for meaning not mistakes. Before you respond, ask yourself: "Am I arguing with their point—or my projection of it?" Because smart communication isn’t about winning faster. It’s about understanding deeper.

If your headline says "Helping businesses grow" Congratulations. You've just told us absolutely nothing. Vague headlines don't make you look strategic. They make you look replaceable. Your LinkedIn headline is prime real estate. It's your pitch's opening line. The only part most people read. So what should it say? → What you do → How you do it → Who you do it for That's it. One sharp sentence. Maybe two. Not your job title. Not your life story. Just your value - distilled. If you can't sum it up in one line… You probably aren't clear on what you actually do.

Companies throw thousands at ads. But hesitate to invest hundreds in their own people. That’s not just a mistake. It’s a blind spot costing them visibility, trust, and growth. Because here’s the truth most leaders miss: → Your employees already have networks your brand can’t buy. → Your employees can build credibility faster because they’re real. → Your employees already understand the product better than any agency ever will. But they need two things: 1. Incentive (because content isn’t free energy). 2. Permission (because posting feels scary without support). Imagine paying $200 a month for an employee to write 3 posts a week. That’s 12 extra posts a month. 12 extra chances to build trust, reach new customers, and dominate your niche. Instead, most companies stay scared. And stay invisible. If you want to scale trust on LinkedIn Stop begging strangers for attention. Start empowering your own team to earn it. The cheapest pipeline is already inside your company. You’re just not activating it.

If your content makes people think… you’ve already lost. Not because thinking is bad. But because confusion kills trust. Most company pages sound like they’re trying to win a jargon contest. Meanwhile, their ideal buyers are scrolling past Not because they’re not interested. But because the message didn’t land fast enough. You don’t get points for sounding smart. You get results for being understood. → That’s where processing fluency comes in. We broke it down in this carousel. Real science. Real tactics. Zero buzzwords. Swipe through, and you’ll never write the same way again.

“It’s too expensive.” Actually means: “I don’t believe it’s worth it.” Most founders hear price objections and rush to lower their rates. Run sales. Add discounts. Create bundles. If your price doesn’t signal value, it repels the right buyers. Luxury buyers aren’t looking for bargains. They’re looking for status signals. → A price that says: “This is rare.” → A brand that feels like an upgrade. → A message that whispers: “Not everyone gets access.” You don’t need to justify the number. You need to build the story that makes it feel inevitable. Swipe through the carousel to see how the Veblen Effect works and how it might be the pricing mindset shift you’ve been avoiding.