Rik Renzenbrink's Linkedin Analytics

Most people stop where they should’ve just started. They copy a big name. Get a few likes. Feel like they’ve cracked the code. But they don’t realize: → Imitation is only phase one. → The real work is what happens after. What happens when you hit that wall? When your voice still doesn’t feel like you? When the format you borrowed stops working? That’s the inflection point. Some people double down on mimicry. Others start asking harder questions: → What am I really trying to say? → What stories shaped how I think? → What do I believe that no one’s saying? The ones who lean into that They stop sounding like everyone else. And start building actual trust.

You're one forgettable post away from becoming irrelevant. Marketers don't fail because their products are bad. They fail because their story doesn't show up. The audience isn't missing information. They're drowning in it. Specs? Everyone has specs. Features? Everyone claims features. Certifications? Yawn. What separates the brands that win? A story that makes people believe. → Believe you're the best in your category. → Believe you're leading - not blending in. → Believe you're worth their trust. Good content doesn’t list your skills. It proves your mastery without asking. If your posts are just more features and specs, you're not building authority. You're just feeding the noise. Start showing your skill. Start telling your story. Or watch the scroll go right past you.

97% of marketing fails to convert. Because it's mind-numbingly boring. Companies focus on specs. Features. Dry details no one actually cares about. And then they wonder why their content falls flat. People don't buy features - they buy 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀. → They don't care about your software's 10-step automation. They care about saving 5 hours a week. → They don't care about your consulting framework. They care about scaling their business faster. → They don't care about your product specs. They care about how it makes their life easier. The brands that win tell stories instead of listing features. They don't just inform. They inspire, educate, and build authority. Want marketing that actually works? Stop talking about what you do. Start talking about why it matters.

Great content doesn’t come from planning. It comes from paying attention. Most people think great posts come from “special moments.” The big wins. The headline ideas. The polished case studies. Wrong. The best content comes from the normal days The conversations The client meetings The tiny observations most people overlook. It’s not about creating magical moments. It’s about noticing the ones you’re already living. → A small insight from a routine task. → A client conversation that surprised you. → A lesson hidden inside an everyday problem. Next time you go through a normal workday Don't just live it. Document it. Your perspective is more valuable than you think Especially to the people who aren’t living it yet.

You don’t need to be persuasive. Because people don’t buy what’s “best.” They buy what makes them feel smart. Validated. Right all along. That’s confirmation bias. And it’s the fastest path to trust. Your audience doesn’t want new truths. They want their beliefs reflected back at them. So stop trying to educate. Start affirming → “You’re not alone.” → “You already know what matters - we just help you act on it.” Great brands don’t push. They echo. In this carousel we break it down - how to apply confirmation bias in your content to build trust faster and sell without resistance.

If you're too busy to fix the problem, you're too busy to grow. You can keep telling yourself you'll "get to it later." After the next deadline. After the next quarter. After the next crisis. But later never comes. Only louder problems do. Every day you delay delegation, your time shrinks. Your momentum dies quietly in the background. Your opportunities rot. You don't need more hours. You need more leverage. Because nobody builds something great by doing everything themselves. At some point, you either: → Delegate the work. → Or delegate your future. Your choice. And if you wait until your agenda screams "FULL," You've already waited too long.

People don't love what you build. They love what they build with you. You can have the most polished product the smartest service the cleanest pitch. None of it matters If your audience feels like a bystander instead of a builder. Because ownership beats observation. Every time. It's called the IKEA Effect: We value most what we help create. If you want real loyalty: → Make customers part of the process. → Make teams part of the solution. → Make buyers feel like builders. Stop presenting your offer like a finished statue. Start shaping it like wet clay with their fingerprints on it. Because the more people invest in building with you the harder they'll fight to keep you.

Attention is not the goal. It’s the ignition. Everyone wants more views, more clicks, more engagement. But attention is worthless if you don’t know what to do with it. It’s not about going viral. It’s about what you do after someone notices you. → Are you giving them a reason to trust you? → A message that makes them feel seen? → A clear path to explore what you offer? Because attention isn’t the finish line. It’s the fuel. Your brand doesn’t grow because people see it. It grows because people remember, believe, and act.

Most people don't wake up thinking about your solution. They're thinking: “Why is my team so burnt out?” “Why do our leads never convert?” “Why am I always behind on deadlines?” They’re not looking for you. They’re trying to name the problem. But what do most businesses do? They start selling at the end of the journey when only a sliver of their audience is ready. Instead of jumping to "here’s what we offer"... Try meeting people before they’re ready to care. → Tell stories that highlight the problem. → Share insights that spark realization. Use content to guide them from “not problem aware” → “solution curious.” Because if you can name their struggle before they can… You earn the right to be part of their solution.

LinkedIn isn’t for urgency. It’s for positioning. If you want quick wins, there are faster levers to pull: → Paid ads → Cold email → DMs with sharp hooks But if you want qualified, pre-sold leads knocking on your door? You need consistency. Relevance. Patience. Because while everyone’s fighting for attention, you’re building trust across the buyer journey. → Some will convert quickly. → Most will need time to watch you. → All will remember how you made them feel before they ever click “book a call.” Reality is the shortlist is built long before the sales call.

Why is it easier to keep bad clients than raise your prices? Loss aversion. Humans are wired to fear losing something more than they value gaining something better. In business, that shows up as: → Avoiding bold pivots → Clinging to low-ticket offers → Saying yes to misaligned clients → Hesitating to niche down (because what if we lose leads?) The sad part is The longer you avoid loss, the more you lose long-term. Behavioural science backs it. But you already feel it. Every time you say “yes” out of fear… You burn time, energy, and trust in your own direction. Want growth? Get comfortable with discomfort. Start by asking: What am I afraid to lose… that's already costing me?

Want to connect with big names? Stop networking. Start contributing. The fastest way to get noticed by top creators isn’t by sliding into their DMs with a compliment. It’s by showing them what you can do before they even ask. → Edit their video. → Remix their content. → Build something for them without pitching them. Most people reach out with: “Love your work. Would be cool to collab someday.” Few people say: “Hey, I made this for you. No strings attached.” Guess who gets the reply?

If people can’t remember you they’ll never choose you. Buying decisions don’t start with logic. They start with recall. When a need pops up your brand either pops into their brain... or it doesn’t. And if it doesn’t You lose. Instantly. Because the brain doesn’t go looking for the best option. It goes looking for the first option it remembers. That’s why the smartest brands don’t just try to be better. They work to be unforgettable. → Vivid examples. → Simple, sticky stories. → Messages repeated until they become obvious. Stop trying to sound "clever." Start trying to be impossible to ignore. The more available your message is The more inevitable your brand becomes.

Companies throw thousands at ads. But hesitate to invest hundreds in their own people. That’s not just a mistake. It’s a blind spot costing them visibility, trust, and growth. Because here’s the truth most leaders miss: → Your employees already have networks your brand can’t buy. → Your employees can build credibility faster because they’re real. → Your employees already understand the product better than any agency ever will. But they need two things: 1. Incentive (because content isn’t free energy). 2. Permission (because posting feels scary without support). Imagine paying $200 a month for an employee to write 3 posts a week. That’s 12 extra posts a month. 12 extra chances to build trust, reach new customers, and dominate your niche. Instead, most companies stay scared. And stay invisible. If you want to scale trust on LinkedIn Stop begging strangers for attention. Start empowering your own team to earn it. The cheapest pipeline is already inside your company. You’re just not activating it.

Content isn't your bottleneck. Approval is. Most marketers don’t struggle because they “don’t get it.” They know content matters. They want to show up. They see the value. They’re just drowning in two brutal bottlenecks: 1. No time to create consistently. 2. Too much friction to approve anything fast. That's the real killer: It’s not that marketers don't want great content It's that their calendars, inboxes, and approval loops strangle it before it even ships. And without content, you don't just lose visibility. You lose relevance. You don't just need better posts. You need a frictionless system One that makes publishing as easy as clicking "yes." Because in today's world If you're not fast, you're forgotten.

Good products don't win. Good perceptions do. You could have the best offer in the world but if your first impression is average forget about it. Because buyers don’t evaluate everything you do. They take one look. Make one snap judgment. And assume the rest. This isn't unfair. It’s human nature. The Halo Effect is real and it’s working for (or against) you right now. → One killer testimonial? They assume your whole service is top-notch. → One stunning visual? They assume your whole brand is high-end. → One strong opening line? They trust you before they even finish reading. Most brands don't fail because they're bad. They fail because they blend in before they ever get a chance to stand out. Instead of trying to “explain everything,” build one detail so good it makes the rest feel obvious. → One unforgettable image. → One powerful proof point. → One line that sticks like glue. Nail the first impression and the Halo will do the rest.

Misunderstanding isn't a communication glitch. It's a credibility leak. Ever been in a discussion where someone twists your words and then argues against something you never said? It’s not debate. It’s distortion. And it kills trust instantly. The worst part Most people don’t even realize they’re doing it. → They rush to react instead of reflect. → They mishear because they're busy preparing their own attack. → They destroy the chance for any real solution before the conversation even begins. Great communicators don't fight shadows. They face arguments head-on. They slow down. They verify. They listen for meaning not mistakes. Before you respond, ask yourself: "Am I arguing with their point—or my projection of it?" Because smart communication isn’t about winning faster. It’s about understanding deeper.

If your content looks hard to read It’s already lost. Before you even get a chance. Before they even see your offer. Before they even meet your brand. Because the brain isn’t wired for effort. It’s wired for escape. Long, dense blocks of text? They're not “detailed.” They're dead weight. In a world moving at thumb-scroll speed readability isn’t a luxury. It’s your survival strategy. Smart brands get this. They don't fight the brain’s instinct to conserve energy. They work with it: → Turning effort into momentum. → Breaking ideas into quick steps. → Chunking information into simple sections. Every time you write, ask yourself: "How can I make this easier to start and impossible to stop?" Break it down. Or get broken off the feed.

If your content makes people think… you’ve already lost. Not because thinking is bad. But because confusion kills trust. Most company pages sound like they’re trying to win a jargon contest. Meanwhile, their ideal buyers are scrolling past Not because they’re not interested. But because the message didn’t land fast enough. You don’t get points for sounding smart. You get results for being understood. → That’s where processing fluency comes in. We broke it down in this carousel. Real science. Real tactics. Zero buzzwords. Swipe through, and you’ll never write the same way again.

“It’s too expensive.” Actually means: “I don’t believe it’s worth it.” Most founders hear price objections and rush to lower their rates. Run sales. Add discounts. Create bundles. If your price doesn’t signal value, it repels the right buyers. Luxury buyers aren’t looking for bargains. They’re looking for status signals. → A price that says: “This is rare.” → A brand that feels like an upgrade. → A message that whispers: “Not everyone gets access.” You don’t need to justify the number. You need to build the story that makes it feel inevitable. Swipe through the carousel to see how the Veblen Effect works and how it might be the pricing mindset shift you’ve been avoiding.