Rik Renzenbrink's Linkedin Analytics

The easiest way to write high-performing LinkedIn posts is Stop trying to write high-performing posts. Start documenting. Not “what should I post today?” But “what did I learn today?” There’s gold in your day-to-day You’re just too close to see it. That client meeting? The tricky feedback call? The weird thing a customer said that made you think? → That’s content. → That’s storytelling. → That’s how trust is built. . If you’re tired of staring at the blinking cursor, this might just unlock your next 50 posts. Watch it. Steal the idea. Go post something today.

Most companies want content. But they don’t invest in the people who can actually create it. Here’s a wild idea: → Pay your employees to post on LinkedIn. Not with pizza. Not with shout-outs. With money. €200/month for 3 posts a week? That’s cheaper than an ad campaign - and 10x more trustworthy. Because: 1. Their network is full of relevant buyers. 2. They already understand your business. 3. And when their audience grows, so does yours. Then You’re not just creating content. You’re creating internal brand advocates. People who feel seen, heard, and supported. That’s retention gold. So don’t just “empower employees to post.” Incentivize it. Run the numbers. Then watch your brand take off.

You don’t need more leads. You need better ones. And those often come from people who already know you. We’ve seen it again and again: After 2-3 months of consistent content, our clients see… → Past clients re-engaging. → Followers who went quiet showing interest again. → Inbound leads from companies they'd never pitched. Not because they ran ads. Not because they did outreach. But because they stayed top of mind consistently. When Q4 planning hits… When budgets open up… When decisions are being made… Who gets the call? → The brand that’s been showing up. → The person who’s been sharing their thinking. → The company that looks like it has momentum. If you want a seat at the table, don’t wait for an invite. Earn it. With consistent content.

People don’t buy specs. They buy stories. 50GB of storage? No one cared. 10,000 songs in your pocket? Game changer. That’s the difference between features and outcomes. Most businesses talk about what they do. The smart ones talk about what it means for their customers. Because people don’t want storage. They want music anywhere. They don’t want software. They want more productivity. They don’t want consulting. They want business growth. If your marketing isn’t landing, ask yourself: Are you selling features? Or are you selling the dream?

Same product. Different location. 5x the price. Why? Context creates value. That’s why a bottle of water costs €0,99 at the supermarket… And €4,99 on a plane. The product didn’t change. The perceived value did. Your personal brand works the same way. You could write amazing content… But if it lives in the wrong context (wrong audience, weak positioning, inconsistent tone)… It won’t convert. But put that same content in front of the right audience, with the right narrative, on the right platform? Suddenly, you're the €4,99 bottle. If you want to raise your perceived value Start by changing where and how you show up.

Two people can sell the exact same service. One makes six figures. The other struggles to land a client. What’s the difference? It’s not the offer. It’s the trust. People buy confidence. They buy energy. They buy you. So before you tweak your pricing, rewrite your proposal, or add another bonus… Ask yourself: → Am I proving I can help before asking people to buy? → Do I sound like I actually believe in what I’m selling? → Am I showing up consistently? You don’t need a better offer. You need a stronger presence. Agree? Or is it all about the offer?

97% of marketing fails to convert. Because it's mind-numbingly boring. Companies focus on specs. Features. Dry details no one actually cares about. And then they wonder why their content falls flat. People don't buy features - they buy 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀. → They don't care about your software's 10-step automation. They care about saving 5 hours a week. → They don't care about your consulting framework. They care about scaling their business faster. → They don't care about your product specs. They care about how it makes their life easier. The brands that win tell stories instead of listing features. They don't just inform. They inspire, educate, and build authority. Want marketing that actually works? Stop talking about what you do. Start talking about why it matters.

Most businesses aren’t losing deals. They’re losing attention. Clients don’t ghost you. They just forget you exist. Followers don’t ignore you. They just don’t remember why you matter. Here’s what showing up on LinkedIn changes: → A current client slides into your DMs: "Wait... I didn’t know you did that too?" → An old lead resurfaces out of nowhere: "Been following your stuff - can we talk?" — Your “quiet” followers? Suddenly wide awake. None of this is magic. It’s momentum. You’re not here to impress strangers. You’re here to remind the right people why they chose you in the first place. Because LinkedIn doesn’t just reward visibility. It rewards repetition. Stay top of mind. Or get filtered out. Your call.

Your audience doesn’t care about your offer. They don’t care about your 5-step framework. They don’t care about your case studies. They especially don’t care about your CTA. Because most of them aren’t ready to buy. They’re not even aware they have a problem yet. And here’s where most creators blow it: They only post for people at the bottom of the funnel— …the 1% who are already comparing solutions. But the real game? It’s played upstream. → The “not problem aware” folks who need a wake-up call → The “problem aware” ones who need a mirror → The “solution aware” ones who need perspective This is where attention is won. This is where trust is built. This is where future buyers are born. Stop selling. Start giving them a reason to care.

Everyone talks about “building trust” in B2B. But almost no one knows what that actually looks like on LinkedIn. Hint: It’s not a logo wall. It’s not a buzzword soup. And it’s definitely not posting twice a year and hoping for the best. What most B2B founders miss is: Trust isn’t built when someone’s ready to buy It’s built long before that. While your competitors are ghosting their audience between product launches… The smart brands earn mindshare one helpful post at a time. This carousel breaks down how to do it (without being annoying or salesy). Swipe through. Then ask yourself: Are you building a brand people trust, or just a product people forget?

Your offer isn’t being rejected. It’s being ignored. It’s because confusion kills conversions. A vague headline… No clear next step… An “innovative” solution no one understands… That’s how companies lose sales without even knowing it. You don’t need better ads. You need clarity. → Who is it for? → What’s the next step? → What problem do you solve? If your company page doesn’t answer those in under 5 seconds, people bounce. No objection. No feedback. Just gone. The fix? Clarity > Creativity. Confidence > Confusion. Check the carousel for a breakdown of the Ambiguity Effect - and how to write offers people actually act on. And if your company page needs a makeover? You know where to find me.

Some people wake up one day and just “find their passion.” That wasn’t me. In 2014, I was selling headphones. In 2016, it was Pokémon cards from my dorm room. I always had the entrepreneurial itch - I just didn’t know where it would take me. So, like most people, I followed the script. 2017: My first “real” job. 2019: Hybrid Account Executive. 2020: Quit corporate. Moved to a surf camp. 2021: Lived van life in exploring Portugal. I was chasing something. But I didn’t know what. 2023, I had a remote senior role, making more money than ever. Yet I wasn’t happy. Then I realized it wasn’t my career that needed fixing. It was my environment. So in 2024, I co-founded Wildbos.com - http://wildbos.com/ - - a LinkedIn marketing agency. Built it around my life, instead of the other way around. Now, in 2025? → I work from a sunny country. → I wake up excited about what I do. → I surf or play Padel almost every day. The signs were always there. The student flipping Pokémon cards. The surf camp worker. The van lifer. I wasn’t lost. I was just piecing it all together. If you’re feeling stuck, don’t assume you need to start over. Sometimes, the right career isn’t about what you do. It’s about where and how you do it. What’s the life you’re working toward?

B2B buyers don’t buy when you want them to. They buy when they’re ready. And if they don’t know you exist before that moment? You’re not even in the conversation. Most companies focus all their energy on selling to people already looking for a solution. But the real game is won long before that. Because buyers go through a journey: → First, they don’t even realise they have a problem. → Then, they start to feel the pain but don’t know how to fix it. → Finally, they look for solutions - and go with the one they already trust. That trust isn’t built at the finish line. It’s built at the start. The brands that win are the ones guiding buyers before they’re ready to buy. They create content that educates, challenges, and sticks. So when the time comes to make a decision, there’s no decision to make. Are you showing up early enough?

Most people join LinkedIn Groups for networking. Then never say a word. And then they wonder why nothing happens. If you’re not showing up with value you’re just another name on the member list. The opportunity inside LinkedIn Groups isn’t just who’s there it’s how you show up. → It’s in the question you ask that sparks a thread. → It’s in the insight you share that gets DMed. → It’s in the person who replies to your comment and says: “We should talk.” Most people treat groups like a newsletter. Read-only. Zero engagement. But the real value is not in lurking. It’s in leading. So join the right group - sure. But then? Start making noise. The right people aren’t just watching your content. They’re watching how you show up in conversations.

B2B buyers don’t make $50K decisions overnight. But they do know exactly who they’d buy from when the time comes. Because every buyer has a shortlist. And if you’re not on it before they need you You’re already too late. So how do you make the cut? → Stay top of mind with consistent value. → Show up before they’re ready to buy. → Share insights that build trust. By the time the budget and timing are right? You’re not just an option. You’re 𝘁𝗵𝗲 only option.

You’re not being overlooked. You’re being filtered out. Every day, recruiters, clients, and collaborators search for people like you. And every day, most profiles get filtered out before they’re even seen. Not because they’re unqualified. Because they’re unoptimised. You think your profile tells your story. But what it really needs to do? Rank in search. Want more inbound leads, job offers, or podcast invites? Then you need to think like a search engine: → What words do your ideal clients actually type in? → What keywords show up in job posts but not on your profile? → What phrases describe the outcomes you deliver - not just your job title? If your profile isn’t speaking the language of your industry, it won’t get picked. It’s not about gaming the system. It’s about being findable. Because the best profile in the world means nothing… if no one sees it.

Faking it will work. Until it doesn’t. Right now, tools like Synthesia and HeyGen give you a shortcut. You can clone your face. Clone your “content.” Clone your voice. And yes - there’s a short-term volume advantage. You can crank out 20 videos a week without lifting a finger. But here’s the problem: Audiences evolve faster than automation. The same people who are fooled today… will scroll right past you tomorrow. Because the moment they start sensing “AI you” instead of real you you lose the one thing automation can’t replicate: Trust. Authenticity isn’t a “nice to have.” It’s the only moat that’s getting harder to fake. And in a feed full of clones? The real you becomes the only strategy that scales.

Personal branding isn’t just for influencers. It’s a business strategy. Too many professionals think personal branding is about self-promotion. But in reality? It’s one of the most powerful ways to grow your company - and your career. Why? → When you share your expertise, you build trust in your industry. → When you post insights, you attract opportunities to your business. → When your team members show up online, your company gains visibility. People don’t trust faceless brands. They trust people. That’s why the strongest B2B companies don’t just rely on their company page. They encourage their leaders, employees, and experts to share their perspectives. Because when your team builds credibility, your brand wins too. Personal branding isn’t just about you It’s about creating authority for your entire organisation. So, is your team leveraging personal branding? Or are you missing out on the easiest way to build trust?

“You’re either with us or against us.” Sounds dramatic, right? But this kind of thinking happens everywhere. It’s called the 𝗙𝗮𝗹𝘀𝗲 𝗗𝗶𝗹𝗲𝗺𝗺𝗮 𝗙𝗮𝗹𝗹𝗮𝗰𝘆 The idea that there are only two choices When, in reality, there are many. And it’s dangerous. It oversimplifies complex issues. It forces people into unnecessary camps. It shuts down better alternatives. We see it in tech: Upgrade or lose all your data. We see it in politics: Raise taxes or destroy the economy. We even see it in sales: Book a call on Monday or Wednesday? The best decisions aren’t made in extremes. They come from exploring all the options. So before you buy into a false choice, ask: → Are these really the only options? → What alternatives are being ignored? → Who benefits from making it seem black and white? Want to make better decisions? Start questioning the choices you’re given.

99% of people consume. Only 1% create. Most people scroll. Most people watch. Most people think about posting… but never do. And that’s exactly why showing up consistently on LinkedIn puts you ahead. Because while everyone else is lurking, overthinking, or waiting for the "perfect" post… The 1%? They’re building authority, visibility, and trust. More posts = More reach. More reach = More opportunities. More opportunities = More business. Want to stand out? Start creating. Most people won’t.