CaaSocio

CaaSocio accelerates SaaS growth with better messaging and positioning.

We do web copy, landing page copy, and long-form content that will increase your website conversion.

We also do in-app messaging, outreach copy, and email copy(nurture, sales, onboarding, and win-back sequence)


CaaSocio also helps exemplary SaaS-focused Filipino freelancers get direct access to the EU market.

Co-Founder and Managing Partner

Mobcly

Elevating eye care practice by providing an easy-to-use web-based patient record for small to medium optical clinics.

Co-Founder

Cairo Optical Clinic-Boracay

After serving Singapore for 4 years, Sarah Michelle Cairo, O.D., decided to move back to the Philippines and chose to serve Boracay Island instead. Offering world-class eye care to the island residents and the aging global tourism market.

Optometrist/Owner

Clearvision Eye Clinic & LASIK Centre

Since 2004, Clearvision Eye Clinic & LASIK Centre has been specializing in Epi-LASIK, a truly minimal invasive, no cut, safer alternative to the widely popular LASIK procedure.

Ophthalmic Technologist

Asian Eye Institute

The Asian Eye Institute (AEI) is a world-class ambulatory eye care center that puts the Philippines on the map of quality health care.  Established in 2001, the Institute has served over 50,000 local and foreign patients, and is at the forefront of efforts to make available in Asia breakthrough technologies for eye care and treatment.

Clinical Optometrist, Clinic Supervisor-Mall of Asia Branch

Strategic Partnerships 🇪🇪🇵🇭| Building Sales and Marketing Teams for B2B SaaS and Tech Companies| Co-Founder at CaaSocio and Mobcly| Mom of Two Dragons

Sarah is a lifelong learner who likes to build teams, strategies, and businesses. 

Currently focus on managing CaaSocio (pronounced as “kasosyo”), which is a Filipino word that means “partner"... your business partner when it comes to growing your SaaS through B2B Sales and Marketing Playbooks.

What we do at CaaSocio:
>We align Sales and Marketing for B2B SaaS and Enterprise tech companies. 
Through B2B lead generation on LinkedIn and cold emails.

>We do landing pages and full web copy revamps that will humanize your SaaS and bring demos and conversions.

*We do onboarding emails that increase signups and conversions while reducing churn. 

*We also work with several CMOs for content writing fulfillment. 

*CaaSocio also helps exemplary SaaS-focused Filipino freelancers get direct access to EU market. (try our pre-vetted SaaS service providers)

Need help with your B2B SaaS? Visit our website: caasocio.com
Or ping me for a chat. :) 

 
On building impactful platforms...

An experienced entrepreneur and optometrist with a demonstrated history of working in the information technology and eye care industry at LASIK Centre in the Philippines and Singapore. Sarah is continuously building Mobcly, a cloud-based eye care clinic management software solution. Her personal mission is to level the playing field for SME optical clinic owners using an affordable and easy-to-use software solution.

As a mother and wife...
She's currently working from home and has two school-age daughters. Married to a senior software developer.

buzzing with gratitude 🙏🏼🐝🙏🏼

Sarah Michelle Cairo-Arjasepp 🌴

B2B Partnerships & DemandGen (50+ B2B SaaS/Tech) | Co-Founder at CaaSocio | Mom of Two Dragons 🇵🇭🇪🇪

There’s a shift happening in B2B…
And I felt it not on Zoom, but in a café in Tallinn.

For years, I closed deals inside the digital container.
Inbound, outbound, referrals, partner loops. Efficient and proven.
But lately, I’m noticing a different signal in the noise:

High-trust deals are speeding up through real, in-person conversations.

Last week, I met a founder visiting from Silicon Valley.
No sales pitch. No deck. 
Just an honest conversations about GTM, B2B influence, and where the next wave of growth is moving.

It turned into a client.
Not because I “handled objections,” but because the trust curve compressed.
(and just me hosting like any visiting friends)

It was a reminder:

Technology scales distribution.
Human connection accelerates conversion.

As buying committees grow and budgets tighten, we’re not just selling a solution. We’re mitigating perceived risk. 

And risk is reduced fastest through:

• credibility (authority + proof)
• proximity (shared context)
• resonance (values + vision alignment)

AI and platforms will continue to transform SaaS marketing.
But the brands that win the next cycle will be the ones that pair it with human-led, trust-first GTM.

That’s the direction we’re doubling down on at CaaSocio.

Tools help us reach people.
Relationships help us move markets.

Now, I’m having a real fomo for missing #slush today.

Good thing, they went live for the opening keynote with Lovable founder. 

#SaaSMarketing #GoToMarket #B2BInfluence #Partnerships

It’s Thanksgiving week in the US.
(And while friends are busy preparing, it prompted me to reflect)

Here’s to celebrating the wins that don’t make headlines, trusting the messy middle, and finding gratitude even when life tries to rain on your parade. 

🙏🏼🙏🏼🙏🏼

CEO & Founder at Avokaado🥑 | Automate contracts, get full oversight & unlock hidden data | European Woman of Legal Tech

My team surprised me with a Times Square billboard today.
Because… we’re launching something big.

Meet Avo.

Governed AI infrastructure that turns your contracts, rules, and business context into AI agents you can actually trust.

Powered by Avo’s 5D Engine, these systems support the agreements legal teams manage every day:
NDA, KYC, Vendor contracts, you name it.

What makes Avo different?

Every action is governed
Every output is explainable
Every step is fully auditable

No improvisation. No surprises.
Just reliable, consistent, deterministic AI at scale.

And yes, you can deploy your first agent in under 24 hours.

---

🥑Curious? Join the waitlist: https://lnkd.in/dx-yvvuq

We'll give free early access to the first 100 members.

CaaSocio's ALLBOUND Playbook for 2026 is officially out! 
(byproduct of mixing inbound + outbound in the last 5 years)

If you’ve followed our work at CaaSocio, you already know we’ve spent half a decade testing every B2B growth trick in the book.
-The traditional ABM model.
-The “AI will fix everything” promises.
-The cold outreach templates that keeps evolving.

What actually worked?
 A lean, contextual, human demand-gen system that blends:
 -content that builds trust
 -outreach that starts conversations
 -micro-offers that warm buyers
 -and buying triggers that tell you exactly when to act.

And now… the whole thing lives inside one playbook.

The ALLBound Playbook 2026 📘 
A complete, step-by-step guide to the outreach + content engine we’ve used for B2B SaaS, HealthTech, and niche-tech teams.

It’s the same framework we’ve taught in paid masterminds, delivered in DFY client engagements, and refined in working with 50+ B2B SaaS.
(CaaSocio's sweat and tears in the last 5 years)

But now you can implement it your way! (esp if you're keen to DIY)

Inside, you’ll learn:
 • How to segment like a seasoned B2B strategist
 • How to use buying triggers the right way
 • How to create micro-offers that spark real conversations
 • How to mix inbound + outbound without sounding robotic
 • And how to build a demand-gen motion that actually works in 2026’s noisy B2B landscape

Whether you’re a #B2Bfounder building pipeline from scratch,
 a #SaaSmarketer sharpening your system,
 or a #freelancer leveling up your offers…
 this playbook is built to make your life easier.

Get the ALLBOUND Playbook link in the comment section 👇
 

#allbound #b2b #saas #demandgen #leadgen #outreach

Welcome to Slush 2025, live from Helsinki.

Slush Day 1 is kicking off with the legendary Opening Show and Words, followed by the first Founder Stage talk: All you need is Lov(abl)e, with Anton Osika (Lovable) and Zhenya Loginov (Accel).

Watch the full Founder Stage program live on YouTube: https://lnkd.in/eXbXtGPb

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