Sarah Michelle Arjasepp's Linkedin Analytics

Outreach in The Age of AI (replay link below) Thanks to all the Filipino freelancers who attended our last webinar. 🙏🏼 We had an insightful session breaking down both sides of the spectrum. From smart automation using tools like Clay… To the intentional, high-touch outreach that still converts in 2025. Here are the lessons that stood out for us: In this age of AI, where everything is shifting fast — you must have a strategy. Think Speed. Or Clarity. Jerico doubled down on speed. He saw CLAY gaining traction, jumped in, and offered building this up for B2B clients while learning it. No waiting. No perfecting. Just palakasan lang ng loob. He rode the wave, fast and rough. Because trends move fast — and he didn’t want to miss it. Then you’ve got Ms. Lynn. Her approach was slower. She went inward. She asked: What’s uniquely mine? She crafted an offer based on her exact skills and strengths — and that made her stand out. Two opposite styles. Both winning. -One fast, trend-driven -One slow, self-aware But both had one thing in common: They made a clear OFFER that people wanted now. That’s the real game-changer. #outreach #caasocioU

Pet peeve: Ppl who don't honor their commitments It screams "unreliable". You book a meeting, then you don’t show up. You promise a follow-up, then you disappear. You agree on a deadline, then you ignore it. I understand, things happen. Priorities shift. But ghosting, flaking, and breaking commitments isn’t just unprofessional. It kills your reputation. Ppl remember who follows through. And they remember who doesn’t. Success isn’t just about skill or strategy. It’s about showing up and doing what you said you would. That’s the bare minimum. #b2b

Most B2B #leadgen doesn’t fail because of bad messaging. They fail because they start with the wrong list. 👉 Wrong people. 👉 Wrong timing. 👉 Wrong ICP. No matter how smart your content or clever your cold email… If you’re not targeting the right buyers, it won’t move the needle. That’s why inside our ALLBound demand gen framework, we always start with what we call the GOLDEN LIST. ✅ Clean. ✅ Curated. ✅ Qualified. It’s not about volume. It’s about precision. Because when you know exactly who you’re selling to, everything else becomes easier: → Your messaging lands. → Your offer is clearer. → Your outreach gets replies. And you stop wasting time chasing leads that were never a fit in the first place. B2B demand gen in 2025 isn’t a spray-and-pray game. It’s a sharp-shooter’s game. Start with your Golden List. As we always say, the list is the strategy. That’s where real pipeline begins. #b2bleadgen #b2bsaas P.S. If you need help building your hyper-targeted list for niche ICPs, talk to us.

Most companies show up at events hoping for traffic. Smart companies ENGINEER traffic before they even land. Just wrapped up a call with one of our B2B SaaS clients — and they're pumped. Not just because they’re attending a big industry event in two weeks… But because they’re already stacking pre-booked meetings with potential customers and partners. How? We helped them: ✅ Build a hyper-targeted list of attendees ✅ Connect and warm up prospects ahead of the event ✅ Run a content + DM campaign that positions them as the go-to solution in their space ✅ Launch a micro-offer that drives early conversations ✅ Set up a multi-touch LinkedIn sequence to keep momentum going All before they even hit the venue. Now, instead of handing out flyers and hoping for leads… They’re walking in with qualified conversations already on the calendar. If your B2B SaaS team is prepping for events this year — but you’re not yet pairing it with a demand gen play like ALLBound… You’re probably leaving high-quality leads on the expo floor. Don’t just show up. Show up with demand already in motion. #demandgen #allbound #caasocio

B2B #leadgeneration isn’t a volume game. (It’s a PRECISION game) You don’t need more cold emails. You need the right ones, sent to the right people, backed by the right content. But here’s what most B2B companies still do: ❌ Hire one full-time newbie to “try a few things” ❌ Buy a lead list and blast 500 emails a day ❌ Post once in a while and hope someone bites The result? -Ghosted inboxes...(👻) -Zero momentum... -Burned time and budget... At CaaSocio, we flip that script with our ALLBound Demand Generation Framework. Where content meets lead gen in one lean, high-performing system. Here’s how it works: ✔️ Sales enablement content builds trust with decision-makers ✔️ Hyper-targeted outreach nurtures quality leads ✔️ Campaign strategist + copywriter + SDR = momentum from Day 1 No guesswork. Imagine hiring a lean DEMAND Generation team — for a fraction of the cost. Or would you still rather hire a full-time leadgen guy? #b2b #demandgen #allbound #outreach #leanteam

Women founders THRIVE with lean teams. (esp moms) Five years ago, I co-founded a lean A-team of strategists, copywriters, and SDRs. We started as a copywriting team that evolved into a B2B demand generation team. But here's the thing, we're probably out of business by now if we operated in a typical agency model. So it's good that we stick to a lean model and build offers along our service company. Over the years, we've worked closely with 50+ #b2bSaaS and #healthtech companies. And mentored 500+ freelancers under CaaSocioU. But beyond my titles, I’m also a mom. And like many mothers, I’ve wrestled with the silent guilt of ambition. That’s why I created a quiet space — an online village for moms who want to build businesses around their children's schedules. Because we shouldn't have to choose between nurturing others and fulfilling our own dreams. If you’re into SaaS growth, building digital communities, or supporting women-led missions, I’d love to connect. :) #leanteam #caasocio #reintroduction #movingmountains #theFEMMEway

B2B’s biggest fear? Messing up in public. (Esp today) It’s April Fools' Day. The one day a year when brands try to be funny… and half of them fall flat. That’s because B2B companies have a deep-rooted fear of messing up (FOMU) 'What if we break the brand reputation, the “serious” B2B tone?' :) But here’s the thing... FOMU doesn’t just show up on April 1st. It’s an everyday dilemma in B2B marketing decisions: -Overanalyzing LinkedIn posts instead of showing up consistently -Avoiding bold messaging that actually resonates with buyers -Playing it safe with bland, forgettable content And the biggest mistake? Doing nothing at all. Being invisible. The B2B brands that win are the ones willing to take a stance, be human, and show up authentically. P.S. Kudos to AIrehfs, rather Ahrefs for that bold logo :D #b2b #allbound #fomu