Scott Howard's Linkedin Analytics

One of the best pieces of startup advice I have seen. Even more so as AI knocks down more and more product barriers. Highly recommend Jen Abel as a follow. She and I have not connected; her posts on X are excellent guides for startups selling to enterprise customers.

The Seller Experience Will Become a Key to Sales Success Laurie Long, Chief Customer Officer at Allego, emphasizes the other side of the equation: the seller experience. She says enabling sellers to succeed will be a top priority in 2025. As part of that, revenue enablement professionals must ensure sellers can quickly and easily leverage technology to differentiate their company, product, and themselves. “Enablement cannot be about completing required tasks—aka taking your medicine,” she says. “It will be about accelerating sales success and meeting sales reps where they are.” To achieve this, organizations must rethink how they measure success. Long predicts the term “user adoption” will fade away, replaced by sales metrics that link enablement tools directly to revenue results and seller performance. “Outside of tech vendors and enablement teams, no one cares who uses the software,” Long explains. “Leaders care about who is hitting their number—which sales reps stand out in terms of performance and their ability to deliver results. Therefore, positioning revenue results, seller benefits, and peer success will be the talk tracks of enablement teams, as they link results to usage and managers draw actionable insights from the sales enablement platform their team uses.” The goal for 2025 is clear: enable sellers to stand out and succeed while delivering exceptional experiences for buyers.