I'm a bit of a weir-dough. 🍪

My name is Erica, I am a young Canadian entrepreneur who took a passion and turned it into a business. I started my fitness journey back in 2015 (after a bad breakup if I'm being totally honest). I fell in love with living a healthy lifestyle, and took it to the extreme by competing in bodybuilding competitions. While I no longer compete, it led me to where I am today.

When I was competing, I used to make myself one particular healthy snack; protein cookie dough bites. I struggled to find healthier options in the grocery stores - everything was full of sugar and artificial ingredients (preservatives, colours, sweeteners). People seemed to love the cookie dough bites, many even wanted to buy them. So, I decided to package and sell this product as Bro Dough in December 2019.

I managed to bootstrap this company and build a following of almost 300k across my social media platforms, 100% organically. My purpose on LinkedIn (and other platforms) is to share all of my failures (or learnings, I should say) and showcase what entrepreneurship is really like. The good, the bad, and the ugly. 

A little 'shpeel' about the product... it's plant-based, gluten free, and we use maple syrup as a sweetener (how Canadian, am I right? 🇨🇦😉). It has added protein (derived from peas) and we never use artificial colours or preservatives. Our new and improved cookie dough bites are available in Canadian retailers. 

Bro Dough started out as being a cookie dough company, but I realized it is so much more than that. My goal is to build the next big nostalgic snack brand. Cookie dough is one of the many innovations we will have.

Our vision is to create a world where someone can relive their childhood through their tastebuds, in a healthier way. 🙌🏼

Pssst... we're launching a Kickstarter campaign soon with new products that will be available across North America 🇨🇦🇺🇸 you can sign up here: https://eatbrodough.com/pages/cookieclub-waitlist-signup

And if you're interested in learning how to crush Tiktok, I have a course here: https://www.growwitherica.com/store

Thanks for being here! 😊
-Erica

Food Handler Certification

National Academy of Sports Medicine (NASM)

Certified Personal Trainer (NASM-CPT)

Canadian Red Cross

Standard First Aid, CPR and AED

Niagara Region

Government of Canada

Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans (Cerficiation)

Wilfrid Laurier University

Grimsby Secondary School

Bro Dough

Snacks that allow you to relive your childhood through your tastebuds in a healthier way. Fun, functional, nostalgic. Find our new cookie dough bites in select Canadian retails! 🍪

Psssst… we’re launching a Kickstarter campaign soon for our new protein cookies, sign up to our waitlist. 🇺🇸🇨🇦

Founder & CEO

We Got The Goods

Newsletter - CPG News & Nonsense - Averaging >70% open rate & >10% CTR

Co-Founder

Grow With Erica

I teach brands how to grow their social media organically, focusing on Tiktok. I have spent less than $1500 on marketing since launching my business in 2019, and I will show you how I did it. You can download my course, or sign up for more in-depth coaching where I will help you build a social media strategy.

Marketing Specialist

Created exercise programs for clients and completed weekly check-ins, helping individuals reach their health and fitness goals.

Online Coach/Personal Trainer

Canadian Longitudinal Study on Aging / Étude longitudinale canadienne sur le vieillissement

Research Assistant

Revera Inc.

Dietary Aide

Building a snack brand in public & sharing my failures + learnings along the way | Founder & CEO at Bro Dough 🍪 | Inspiring you to just GO FOR IT!

We're launching COMPLETELY new products this fall and are building an exclusive #cookieclub community. Launching our Kickstarter soon. Sign up early to access the pre-sale and limited edition goodies. 🍪🎉

Secret Product Kickstarter Waitlist 👀🍪🇺🇸🇨🇦

We Got The Goods is the unbuttoned, more entertaining newsletter where we share latest news, weird food trends, and hot gossip in the CPG space. The tea is PIPING hot. 🫖

The most entertaining food and beverage newsletter ever.

✔ MAIN SKILLS

COO/CTO of anything. Business Intelligence Architect and Analytics Operations Engineering, focusing in fast cost reduction and optimization in resources, costs, workflows, protocols, human & computers, and lead/document implementation of strategies. 

#ReturnOnExperience #UX #StoryTelling #Product #IA #Operations

✔ ENTREPRENEURSHIP/STARTUP ECOSYSTEM

- One of the 75 most influential business angels in Spain, according to El Referente
- Director of chapter in Founder Institute (2 years)
- Founder of Araban Venture Capital
- Co-Founder of Impact Hub 
- Founder of Aragon Business Angels Network
- Co-Founder of "Fuckup Nights" and "Show me the Money!"" events
- Mentor in FIWARE Accelerate, EOI, Impact Hub, Explorer, FINODEX, SOULFI, European Pioneers, CEED Tech, Impact Accelerator, Startup Pirates, h4ckademy, Novolabs ...
- Speaker in BBVA, Google for Startups, Startup Grind, Santander Xplorer, ISDI, Telefónica, ESOEN, ESIC, ESADE, IE, ...
- Projects: InvestorsInLove.com, ProductoMinimoViable.es, Deckpedia.com
- 40+ investments. Main exits: Sync.es, Olapic, Alice, Chronobook, Klikin, Spellia

✔ SO CONTACT ME IF ...

 • You need a temporary CEO or inject nitro (short-term enhanced boosting) to your idea, company, product ...
 • You need advice about startups, MVP, agile IT analysis and deployment or investments
 • You think there's nothing to improve and you are doing everything perfect

BStartup10 aims at investing capital in 5 top selected digital startups throughout Spain, supporting them in establishing and growing in the market by means of a high performance program.

BStartup10 winner

LANZADERA es un proyecto de capital totalmente privado impulsado por JUAN ROIG.
Nace para ayudar a que líderes emprendedores creen empresas eficientes, que aporten valor e implanten un modelo empresarial sólido basado en el trabajo productivo, el esfuerzo y el liderazgo.

Lanzadera

Applied and acquired Google Developer Startup Pack as tech funding. 100K€ of tech funding.
https://docs.google.com/document/d/14Hmh59ex_V22wFLfKvyNNL9WjmJNVyqRc220z7lm50Q/preview

Google Developer Startup Pack

Winner IMPACT Hackaton. IMPACT (Internet Mobile Projects Accelerator) is one of the 16 consortiums selected by the European Commission within the framework of the Seventh Framework Programme.
It is made up of ISDI, Buongiorno, Teknologiudviking ApS , Seaya Ventures and a network of entrepreneurs and well-known professionals of the digital European ecosystem.  http://www.impact-hackathon.com/

IMPACT Hackaton winner

Explanation of how the Amazon blackout of April'11 was managed. Link: http://bit.ly/uFaeTI


Case study of Amazon April 2011 Blackout

NYC SeedStart is a 12-week summer program “focusing on advertising infrastructure, e-commerce, digital content, and mobile technology.” Ten startups will be selected to join the program, which includes $20,000, office space, and mentoring from corporate partners including Time Warner, News Corp, Google, Hearst, The New York Times, MTV Networks, GiltCity, and AOL Ventures.


NYC SeedStart (New York)

It was the 5th most visited blog in Spain (38.000 unique visitors per day). Now the blog is converted to travel and fun personal blog.

Blog 86400

• Best personal website Spain from "Asociación de Usuarios de Internet" 2001
• Best science website iBest 2000


Best webpage awards

Translating each day since 1995 the "Astronomy Picture of the Day" (APOD) webpage from NASA. Spanish website URL is http://observatorio.info   (about 35.000 unique visitors per day)

Official translator for Astronomy Picture of the Day

1998-2005: astrored.org, 100cia.com, e-ciencia.com, estasmuerto.com, dvdenlared.com, canalgame.com, canaljuegos.com ...

Entertainment Web pages

International SpaceApps Challenge from NASA

Judge and partner for SpaceApps 2014, 2015, 2016

Colaborador en contenidos científicos/técnicos en programas de televisión, radio y prensa.

Media collaborator

Google

Google Cloud Platform Qualified Developer

The Hero Plan

HERO MASTER Certified Professional (Expert Fighter)

Amazon Web Services (AWS)

Amazon AWS SysOps and Devops

Google Analytics IQ

PCI Security Standards Council

QSA PCI

Oracle

MySQL Certification

Getting Things Done

Getting Things Done - the Managing Projects & Priorities

Zend by Perforce

Zend PHP Certification

Adáptate al nuevo mercado laboral. Innovación y metodologías ágiles

Intraemprendimiento y reinvención empresarial

Esade

Universidad de Zaragoza

English

French

Spanish

ARABAN

InnoBAN Business Angel Network

IMPACT

Exputnik

Yuzz

No es una empresa

Esto no es una empresa.
Es para demostrar a todos los spammers que usan programas de automatización de prospección a entender cómo meten la pata mandando mensajes indiscriminadamente sin ni siquiera ver a quién los mandan, si tienen o no un "match" real y sin personalizar la venta desde el primer momento.

Es decir, a todos aquellos que se creen que la venta es usar un software para mandar 1000 mensajes y que te contesten 2 o 3.

A todos ellos, va este mensaje cuando se den cuenta ellos mismos, o cuando les responda yo algo como: "¿te das cuenta la empresa a la que le has mandado el mensaje?"

¡Un saludo!

P.D. Unas cuantas palabras para hacer "matching" con sus bots automáticos: marketing, software, desarrollo, startup, servicios, inteligencia artificial, blockchain, campañas, chatgpt, recursos humanos...

Chief Executive Officer

Moonback

Get closer than ever to the people you care about most - your customers, teammates and fans - by easily creating and sharing personal, short, uncut video messages.

・You will boost a more human, close and real one to one relationship.
・You will multiply the impact of your communication and relationship actions
・You will always know how and when your receipt interacts with your MoonBacks

ROXperience

Facilitating the design & validation of memorable experiences:
+ For the whole company (customers & employees).
+ Minimizing the investment in time & money.
+ Boosting collaboration among all business areas.
+ Taking the most of ROX metric, The Hero Plan and The Fighting Company.

RoXperience (from "Return On Experience") is a dynamic, company-wide, new performance management metric that connects CX to EX and brings together “soft” investments in organizational culture with “hard” investments in technology and analytics.

Novolabs

Put a Chief Novo Officer in your startup to discover and deliver that MVP you can't do.
We work only with entrepreneurs.
We do not work with solid companies, nor are we a software factory.

Partner & Operations Hacker

Conector Startup Accelerator

Mentor & advisor

Exedra

Punto de encuentro con otros creadores de ideas, proyectos y empresas, una comunidad abierta para emprendedores y empresarios, donde ponemos en común conocimiento y talento.

Lead co-founder

Santander International Entrepreneurship Center | CISE

Workshops in Masters, Entrepreneurship Programs and European Projects
- Startup funding | Pitch & Pitch Deck | Storytelling | Non-verbal communication

Teacher | Impactful Presentations

Turbo Investments

Investor:
- Olapic: user curated content for brands 
- Alice: online supermarket
- Fashionalia: private community and home to major brands
- Sync: ISP
- Klikin: Ordering app and web solution for your restaurant
- Neki: surveillance and security for elder people
- OniAd: self-service platform to publish your ads in most-popular webs
- Singerfy: customized songs
- Impact Hub: coworking space where change goes to work
- Sensovida: smart Telecare
- Uptimiza: optimization & boost IT services
- Spellia: become a better writer
- Wikout: let the offers find you
- Geoplay: geo-based games
- Netplay: mobile games
- Findme: SaaS platform for location-based services
- TrainingCam: remote monitoring and training for pets
- Chronobook: organize your digital life
- Invideowetrust: video comments
- Newfitness: health & fitness at home
- Referendo: Social platform to promote and poll relevant and current issues.
- Savzo: Social payments platform
- Flores: Delivery flower system to reduce costs, time and increase final customer satisfaction
- Circles: Online and mobile marketplace to outsource small jobs and tasks
- YouWriter: Online newspaper with social promotion system
- Digiversia: web simulation games
- Corsairband: Java games
- GuParty: couples matching and party

Founder

2016 ITA Innova: "Cómo hacer un MVP en 4 horas" (pago pendiente)
2016 Universidad de Zaragoza: "Cómo no emprender"
2016 Yuzz (5 localizaciones): "Storytelling and pitching your idea"
2016 007ideas: "Como hacer un excelente y atractivo Elevator Pitch"
2016 Salon MiEmpresa: "La batalla por lo mínimo en tu PRODUCTO MÍNIMO VIABLE"
2016 FuckupNights: "6 aprendizajes y 3 fracasos"
2015 Congreso Web: "Un elevator pitch de lo más sexy"
2015 Zaragoza Activa: "¿Meterías toda tu vida en la nube?"
2015 Colegio Jesuitas: "Privacidad en la Nube"
2015 Colegios privados: "Redes sociales, ¿cómo usarlas?"
2015 PintofScience: "Divulgando Internet durante 20 años"
2014 ITA Innova: "Intraemprendimiento: Estructura, cultura, metodologías y herramientas ágiles para la reinvención empresarial en el mundo real"
2014 ITA Innova: "Adáptate al nuevo mercado laboral. Innovación y metodologías ágiles
2014 Zaragoza Activa: "Cómo conseguir 1.000.000 descargas con tu app móvil"
2013 Gobierno de Aragón: "Un Internet más saludable"

Mentoring & speaker

Founder Institute

The Founder Institute is an early-stage startup accelerator and global launch network that helps entrepreneurs create meaningful and enduring technology companies. The Institute brings together experienced CEOs and Founders in a collaborative environment to help launch 1,000 companies per year worldwide. Leading service providers are invited to support the Founders by reducing the cost and complexity of launching new companies.

Director and Mentor

Impact Hub Zaragoza

HERE THE CHANGE GOES TO WORK. HUB Zaragoza is a work space and a vibrant community where companies and people connect and inspire, with disruptive resources that ACCELERATE transformation, where you can BUILD an idea, CREATE a company, BOOST your business or ABSORB the best exponential ideas of the 21st century.

HUB Zaragoza is the home of collaborators, makers, multipliers and anyone who wants to create real social impact.

Investor and Co-founder

Promover el crecimiento del Hub con estrategias y acciones enfocadas en la comunidad, eventos, sinergias...

Co-founder, Hacker, Community, Events, Operations

Humanizing the digital (even AI). COO/CTO of anything. Startup producer. LinkedIn Top Voice & Creator. Cofounder/investor: Olapic, Klikin, Fashionalia, MoonBack, Sync, Aragon.VC, Impact Hub, Exedra...  40+ companies.

Observatorio

Yago Arbeloa

SYNC Intertainment es una empresa formada por profesionales entusiastas e inquietos.

Desde 2002 Sync no ha dejado de ampliar horizontes y expectativas, creciendo de la mano de sus miembros que han sido parte activa en el resurgir de Internet en España.

Ahora es una de las empresas más fuertemente consolidadas en Internet y se ha convertido en la referencia en el sector para desarrollo web, hosting y marketing online.

Nuestros más de 20.000 clientes y más de 80.000 dominios en gestión avalan el buen hacer de Sync.es durante todos estos años.

Sync

Curso de Financiación de Startups

“Ser emprendedor es poder irte a esquiar un miércoles, levantarte a las 11am el día que quieras, poder ponerte la agenda como te dé la gana... pero ser consciente que TUS CLIENTES están por encima de todo. De TODO”

“Emprender es querer fracasar”

“Me proclamo anti-inversor porque hay que exprimir y optimizar bien los recursos internos de una startup antes que salir a perder el tiempo buscando inversión”

“Cuando busques business angel, búscalo como buscarías a ‘tu media naranja’”

Entrevista de Inversión, emprendimiento, estrategia, astronomía, mentores, startups, fracasos... con Alex Dantart

Informe de impacto desde 1977

Alex Dantart: "Me defino como nitro y como hacker".VER MÁS: Founder Institute llega a ZaragozaAlex Dantart visitó la Cámara de Comercio e Industria de Zaragoza y contó a REDACCION

Mesa abierta: El ADN emprendedor de Alex Dantart

Alex Dantart ha participado en más de 30 startups; de las que 29 salieron mal. Con semejante experiencia a sus espaldas, nos habla de 2 proyectos proyectos mu...

Alex Dantart - FuckUp Nights Zaragoza - Vol. IV

Entrevista a Alex Dantart / CEO Uptimiza / Seed investor / Start-ups mentor / Hacker "De poco sirve hacer algo que funcione si no lo sabes vender" "Una aceleradora busca que un producto enamore" Bootcamp es evento único que potencia el emprendimiento internacional manteniendo un carácter local.

ENTREVISTA A ALEX DANTART / CEO Uptimiza

FIWARE

FIWARE Alumni Mentor for other FIWARE Accelerate companies currently being accelerated by some of the accelerators: FINODEX, SOULFI, IMPACT, European Pioneers and CEED Tech. 

Smart cities, eHealth, transport, energy&environment, agrifood, media&content, manufacturing&logistics and social&learning startup related in the biggest accelerator program in Europe.

HOY ARAGÓN

Programa que trae cada semana a emprendedores que cuentan de manera entendible la tecnología e innovación en la que están inmersos con sus startups.

Asociación Española de Startups (Spanish Startups Association)

Tenemos la generación mejor formada que ha habido en España; sin embargo gran parte de este talento se pierde en el camino porque no ve opciones de desarrollar su carrera profesional. Debemos cooperar desde todos los sectores de la sociedad para impulsar el crecimiento y la innovación.

Gestmusic (Banijay Iberia)

ShowMeTheMoney Events

Stand-up comedy for entrepreneurs by entrepreneurs. A show where business men confront the most challenging task in their startups: to entertain. http://showmethemoney.events

NASA - National Aeronautics and Space Administration

ITAINNOVA · Instituto Tecnológico de Aragón

Colaborador en:
 - curso "Adáptate al nuevo mercado laboral. Innovación y metodologías ágiles"
 - curso "Intraemprendimiento: Estructura, cultura, metodologías y herramientas ágiles para la reinvención empresarial en el mundo real"

FuckUp Nights Zaragoza

Fuckup Nights is a global movement born in Mexico in 2012 to share publicly business failure stories. Hundreds of people attend each event to hear three to four entrepreneurs share their failures.

Pint of Science UK

The Pint of Science festival aims to deliver interesting, fun, relevant talks on the latest science research in an accessible format to the public – all in the pub! 

Startup Pirates

Mentor and speaker (Elevator Pitch) in Startup Pirates Zaragoza: http://zaragoza.startuppirates.org/

ESOEN Business School

Professor of Lean/Elevator Pitch techniques in MBA
Jury Member for final projects presentation of Executive MBA

Congreso Web

Judge for entrepreneurship at Congreso Web 

Ayuntamiento de Zaragoza

Countdown Prototype es una experiencia creativa de 3 días ideada para compartir, colaborar y co-crear cuyo objetivo es el de diseñar y desarrollar productos de merchandising a través de una dinámica de trabajo intensa y atípica.

h4ckademy

h4ckademy is a code retreat for programmers that want to improve their habilities working on open source projects.

neoCK

Conkistadores es una escuela de formación de alto nivel dirigida a: personas con nuevas ideas, profesionales con intención de crear algo nuevo, líderes que deseen trabajar en equipo y alumnos que deseen poner en práctica la teoría.

PVT is a Mentor of Change at NITI Aayog, the government's think tank that aims to foster innovation and entrepreneurship in India. As a Mentor for Change, she is associated with the Atal Innovation Mission, a digital initiative that mentors, prepares, and incubates young minds, startups, and SMEs to become self-reliant brands and businesses. She is also an internationally certified Growth-Mindset Coach, Founder of Individual CSR led community campaigns such as #SupportSaturdays, and an Angel Investor, passionate about empowering and uplifting people and communities through mental resilience and wellness.

With over 20 years of corporate experience, PVT is a new-age marketing, brand and digital business leader. She has crafted marketing and business growth strategies for consumer-first industries, such as BFSI, fintech, telecom, media, heavy engineering, wellness, sports, technology, and startups. She is a former CMO of ABML, a part of Aditya Birla Capital, the financial services arm of the global business conglomerate Aditya Birla Group. She led various mandates as a functional head and a board member of ABML, including the company's first digital PFM business, Aditya Birla Money MyUniverse. She also drove digital transformation by building a real-time analytics platform to digitize the L&D efforts at Aditya Birla Capital. She is an award-winning marketing professional, listed amongst the Top 50 CMOs in India, and a co-author of a unique e-book featuring 50 women corporate leaders from across the globe.

She can be reached at www.poonamvijaythakkar.com

World Woman Leadership Awards in association with CMO Global, recognized and awarded the exemplary work done at NitiAayog and #SupportSaturdays. The listing is nominated under Global WOW Achievers.

Global W.O.W Achievers Award

Listed amongst Top 100 Women Leaders in Finance Sector in India in the 'Leading Categry' for the exemplary contribution in the BFSI Industry.

https://www.aiwmindia.com/publications/

India's Top 100 Women Leaders in Finance BFSI

100 Top Training & Development Minds India

Top 100 Smartest Digital Marketing Leaders

50 Most Influential Digital Marketing Leaders in India 

Awarded amongst top 50 women leaders in India - category BFSI sector in Marketing & Communicaitons field. 

Femina & Times Ascent World Women Leadership-Marketing BFSI Category

Echo Awards honour the world's best marketing campaigns, campaigns that have raised the bar in terms of strategy, creativity and results. Award received for a Direct Marketing Campaign called Hashtakshar Mailer for UHNI wealth clients. 

Echo Award - Direct Marketing 

Awarded amongst top women leaders in India.  

World Women Leadership Congress Award - 2016-17

Star Volunteer Award - FIAI

Felicitated amongst Top 50 CMO's of India 

Most Talented CMO - India

Awarded as women super achiever in Marketing Domain - under the Indian Financial Industry.  

ABP News Women Super Achiever Award

Nominated as 2nd leader women in brand communication strategies for various innovative brand effective and NPS building campaigns and initiatives

2nd Leader Women- Brand Communications

Awarded "Order of Merit" for a successful and innovative "Investor Education Day" all India campaign launch 
Concept under CSR for investor education and building financial literacy in India

Order of Merit

Bagged Midas Awards and recognition to only Broking House from India, for incredible contribution by a financial communications professional in brand marketing.  

Midas Awards 2008 New York 

International Coaching Federation

Life Wellness Coach 

Google Ad-word specialist 

Indian Institute of Management Ahmedabad

International Coaching Federation (ICF)

Google pour les pros

Prestige Institute of Management & Research

Jiwaji University

Arabic

Gujarati

Hindi

Marathi

Punjabi

Sindhi

Urdu

NITI Aayog

As a Mentor for Change, I am associated with a one-of-a-kind digital initiative launched by the Government of India - the Atal Innovation Mission - under the vision of Hon'ble Prime Minister Shri Narendra Modi ji. The goal of this initiative is to Mentor, digitally prepare our country's younger population/startups/MSME's and SME's, grow along with the growth trajectory of us as a country. This with a vision to build the skill-set, incubate startups and lead them towards becoming self-reliant businesses. Through this excellent initiative, Atal Tinkering Labs focuses on educational leadership of our country on the global map through capacity building of mentors and NGO's across the country.

I "mentor young minds" young startups, MSME and SME's across the country, on various skill-set building topics such as - "Digital Literacy, Marketing & Brand, Startup Foundation, Digital Business Growth, Marketing Strategy, Leadership, Growth-Mindset, Women & Girls' Career Orientation, Financial Literacy, and Empowerment."

Mentor of Change 

Aditya Birla Group

Mentor of Change @ NITI Aayog | Mentoring Young Minds to build Resilient Brands & Businesses | Founder - #SupportSaturdays | Former CMO -ABML (Aditya Birla Capital) - Aditya Birla Group | Angel Investor

	name		keywords	# followers	# posts	# engagements	eng. ratio	score
1.	Erica Rankin	🇨🇦	startup giveaway morning	61,231	21	8,103	6.37%	18.25
2.	Alex Dantart	🇪🇸	libra adhd airdrop	53,305	45	2,835	5.55%	16.97
3.	Poonam Vijay Thakkar	🇮🇳	leadership women ai	55,936	13	2,165	5.32%	11.29

Taplio

The 100 Best Linkedin Influencers about tiktok

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The 100 Best Linkedin Influencers about tiktok

Looking for accounts sharing the most valuable insight on LinkedIn? You're in the right place.

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