Sebastian Kinzlinger's Linkedin Analytics

Most people post 1-2 times a month on LinkedIn and wonder why nobody engages. I've tested dozens of content strategies, and I can tell you—LinkedIn rewards consistency and structure. Active accounts generate 2-3x more leads than passive ones. It's not just WHAT you post, but HOW you structure your content that drives engagement up. These are 5 of the LinkedIn formats that I've seen drive the most engagement: 1) Story-Driven People remember stories 22x more than facts alone. Structure: Challenge we faced → Unexpected approach → Results → Key lesson 2) Visual Carousels The easiest engagement hack on LinkedIn Carousels get 3-5x more engagement than standard posts Pro tip: Start with a provocative hook slide and end with a clear CTA 3) Insight Threads Break down complex ideas into interconnected thoughts Number each point or use dots (Option + 8 on Mac) Build logically toward a meaningful conclusion 4) Behind-the-Scenes Content Humanize your brand by showing the process Team problem-solving sessions consistently outperform polished corporate content 5) Expert Q&A Format Answer the questions your audience actually asks Focus on addressing pain points with actionable frameworks -- Most people overthink LinkedIn when they should be focusing on consistency and structure. Lacking ideas? Get 5 ideas every weekend using the following link: contentin . io/fresh-ideas/