The Laptop LIving

Leading the copywriting space in Pakistan with more than 30k followers across various platforms.

Founder & CEO

Quit engineering and followed by heart to become a full-time freelance copywriter. 

Update: yours truly is now an award-winning copywriter with $12MM in tracked sales from the copy I've written.

Freelance Copywriter

Emerson Process Management (LBP SUMICO Technologies)

1.Responsible for performing Vibration Analysis of assigned plants and generating reports and triggers necessary actions. Ensuring that reports are clearly specifying recommended corrective actions and time line for the corrective actions.

2. Responsible for Reviewing Thermography reports and Ultrasonic testing reports.

3. Technical Expertise’s include Vibration Analysis, Dynamic Balancing, Bearing RCFA, Thermography, Laser Alignment, Ultrasonic testing of Steam traps, Stroboscopic Inspections.

4.Responsible for delivering extensive Technical training to Customers at their plant site regarding Reliability Centered Maintenance, Bearing Root Cause Failure Analysis, Vibration Analysis, Condition Monitoring Technologies etc.

5.Performs analysis to identify bad actors to improve the reliability, availability, and maintainability of plant equipment.

6.Responsible for solving complex problems through an organized, logical, and systematic approach using strong analytical techniques.

7.Managing the Services Contracts with Customers, Marketing the Services, Arranging demos for Customers regarding the Condition Monitoring Equipment.

8.Managing and Performing On-Call/special Condition Monitoring services from Customers

9.Performing Equipment Statically Analysis for Customers plants to ensure optimal frequency of inspection so that machines should not be over or under maintained.

10.Providing Services of Bearing Root Cause Failure Analysis to Customers in order to minimize re-occurrence of the faults.

11.Infrared Thermography of different machines, electrical panels and Transformers. 

12.Steam Traps Inspection & Air Leaks Detection by using Acoustic Emission Testing.

Condition Monitoring Engineer

Rousch (Pakistan) Power Limited

•	Analyzed the working of Combined Cycled Power Plant
•	Analyzed the working of Cooling towers
•	Analyzed the working of Condenser and Boilers

Intern

Agritech limited (formerly Pak American Fertilizer Limited)

•	Over viewing the maintenance activities.
•	Studied the plants in detail.

👉 For ecom brands 

I will tear down walls for you... *insert generic promises of being the best goddam ecom growth consultant in the world*

Let's cut that BS, and talk business owner to business owner. 

You're looking at someone who has helped clients generate $12 million in additional revenue through email and copy. 

I happen to be someone who knows what it's like to leave money on the table by not having retention marketing in place. 

I know what it's like to be alone without someone to talk to about the way things are going with your business. And I've been there and know how to make things work.

So, reach out to me if you need help scale your brand.

Here's my website:

http://conversioncrush.com/

Oh and in case you didn't know (which you probably didn't lol), I happen to be an award-winning copywriter with 3k projects under my belt. 

This means you're in good hands. 

Let's strike up a conversation and see if we're a good fit!

👉 Are you a copywriter?

Find all the good stuff below. 

It includes a link to FREE eBOOK, FREE copywriting training, copywriting community and my website  https://linktr.ee/shahzadk


In Pakistan, if you make...

$5000/month, you live like a king. 

And at $20,000/month, you become the king.

Now, here's how you can get to $5k/month.

✅ Get good at 1 skill
✅ Find your niche
✅ Come up with a good offer (for business owners)
✅ Sell that offer to 2-3 people and you'll get to $5k-$6k/month

Once you've made your $5k/month, here's how you get to $20k/month

✅ Consolidate your wins from the first offers you made
✅ Talk about your wins and make a lot of noise
✅ Get people to band together with you 
✅ Start building your authority based on the wins you've had
✅ Talk to your audience and find a problem they have
✅ Solve the problem for them by coming up with an offer

Shahzad Khan

Award-Winning Copywriter ⚜Ecom Growth Consultant⚜Scaling DTC Brands By Leveraging Email Marketing ⚜ $12 Million In Revenue Generated & 3000+ Projects ⚜ Founder The Laptop Living & Conversion Crush ⚜ Speaker & Trainer

My first job paid $100/month (30k in PKR).

I was happy. 

I had never made this much money before. 

During that time, 3 of my friends and I saved up some money and started our little takeaway place. 

Within 2 months, our sales went from 0 to $200/day (PKR60,000/day).

I couldn't believe it. 

And I thought to myself, "how is it even possible to make this much money in a day? It will take me 40 years to make this much in a job."

Everything was going great but then life happened. 

❌ Business sold
❌ Job lost
❌ Mental health bye bye 

After a few months of struggle, I found a new job. 

But it came with a twist. 

They paid me $50/month (PKR 10,000/month). 

Instead of helping me get back on my feet, it made me eat up my savings. And pushed me further into depression. 

One day, I decided to run away from that job and spent 1 year at home doing nothing (I was depressed and directionless).

Then after one year of trial and error... I stumbled upon copywriting. 

My first client paid me $100-$120/month. 

That was enough to give me proof of concept. From there onwards, I never looked back. 

I'm sharing my journey here so you can see how long it takes to make it big:

-2017 started writing again and landed small gigs ($5-$10)
-2018 start making $200/month
-2019 move to Fiverr and the ball gets rolling ($500-$600/month)
-2020 things really grow big ($1.5k/month)
-2021 is when I start slaying ($2-3k/month)
-2022 had no ceiling ($7k/month)
-2023 burnout and re-alignment (decreased the number of clients and made sure I only worked with 7/8 figure businesses)
-2024 lets see how this one unfolds

Making $5,000/month is doable. 

All you need to do is show up every day (without excuses) and follow these steps.

→ Pick one skill
  
→ Spend 2 months getting good at it 
    →Anything more than that and you'll overcomplicate things
    →Join relevant groups and communities to see what's going on

→ Pick a niche 
  →Can be something you're good at or something that you found       interesting while learning 

→ Use everything you've learned to create a portfolio
    →Use Google Drive (no need to get fancy)

→ Create an offer for that niche
  →I will make you 50k from emails if you have a list of 5k people
  →I will help you generate 40% rev from email marketing
  
→ Be omnipresent with your client hunting
    → Low-hanging fruit 
        →Fiverr/Upwork/Job Boards/People Per House
           → (This will give you instant wins)

    → High-hanging fruit
       →Start by posting, interacting, and engaging on LinkedIn/X/Facebook
       →Keep doing this for 6 months and don't expect results
 
Do this every day. 

No excuses. 

Difference between a $20 and a $20,000 client. 

-Reached out to me. 
-Shared details about his project. (It was about revamping his sales letters and beating his controls)
-I gave him a quote. He accepted, and I started working. 

The copy converted. 

One thing led to another, today, I've billed him around $20k.

✅ We haven't met once. 
✅ We haven't hopped on a meeting. 
✅ We exchange a few messages twice every week. 

Meanwhile, a $20 client. 

❌ Will make you go through 10 tests 
❌ Will ask for 80 references
❌ Will have 99 people look at your work and ask for feedback
❌ Will lowball you and try to get you to work for free
❌ Will never be happy

Your goal? Attract the former, not the latter.  

Hello, 

My name is Shahzad. 

I'm a regular guy who has helped his clients generate over $27 million in sales through copywriting. 

And I don't... 

❌ Drive a fancy car. 
❌Live in a fancy house. 
❌Have an extravagant lifestyle. 
❌Party or let my time go to waste. 
❌Go on luxury vacations. 

Instead, I focus on...

✅ Giving back to the community
✅ Remembering my roots and not getting arrogant
✅ The blessings Allah has given me
✅ Things that actually move the needle
✅ Laying low so I make my success do the talking

I recently got rejected by a potential client. 

Now, I don't apply for many projects because I've built my copywriting business in a way that potential clients reach out to me directly. 

But there was one opportunity that I wanted to tap into so I applied with all my heart.

And after clearing a few rounds, I received the dreaded "unfortunately" email. 

It made me think that maybe I don’t:

👉cast a spell through spell bounding words
👉rank among the best in the business
👉have what it takes 
 
But then I realized that rejections are part of the game. 

No matter how big of a writer you think you are... there will always be someone better than you and that's okay.

During this time, the thing that gave me solace was that I poured my heart out while applying and left no stone unturned. 

And the fact that I will keep showing up until Allah gives me what I want. 

Don't let rejection get the better of you. 

Remember, excellence is a journey, not a destination. 

Understand this concept to make it big online

The dark side of being a freelancer no one talks about. 

I didn't realize it in the beginning but during my 4th year of being a freelancer, it hit me. 

I felt I had no one to talk to about my work which made me feel alone. 

You see, I used to work from my home (like most of you) and I had good friends whom I saw every day but they thought I was doing something intangible and unrealistic. 

They would say, "Who even pays for getting things written?"

And during this time, I felt the most isolated. 

❌No people I could relate to.
❌No one to help me through an issue. 
❌No work-related social circle.
❌No one to share ideas with. 

And that's when I realized... Being your own boss is a lonely road. 

But it doesn't have to be like that. So, I started The Laptop Living and brought together copywriters in Pakistan under one roof. 

I started going to conferences where I...

✅Met awesome people. 
✅Created epic connections. 
✅Shared my insight. 
✅Answered many questions. 
✅Developed new partnerships. 

If you're a freelancer, please don't confine yourself to the walls of your home. 

Go out there. Talk to people. It will give you ideas and help you grow. 

And if you're an introvert, that's fine. Connect with people online? If you can't do that, it's okay, connect with 1 person who has a good network and you will be sorted. 


You need $100k to relocate to any country you like. 

Now, there are two ways to get that $100k

1. Freelancing
2. Having your own offers

(I wish I could have added a job in there. It can help you move but it can't make you $100k in cash so you can eventually move)

Freelance is the quickest and easiest way.

→Pick a skill 
→Get good at it (spend 2-3 months)
→Start posting on LinkedIn/X
→Look for clients on freelance platforms
→Spend 2-3 years working to make $100k in cash collected. 

If you charge a good, you will get there within 2 years max. 

Make sure you're frugal and save as much as you can. 

Having your own offers might take some time but it is the most rewarding. 

→Since you started a personal brand on LinkedIn/X, you will have built an audience in 2-3 years easily (and even gotten clients from it)
→Now, based on your audience create your offer and start selling it to others

Here's how you should structure your offer: 

FRONT END → Low ticket introducing what you help people with

$7-$27

3000 people → $21,000 - $81,000


BACK END → Higher level program with more insight and depth and support

10% will buy this from the 3000 people of the front end.

$497-$997 → $149k - $299k

1:1 → Full access and specialized support

1% people buy this out of all the 3000 front end buyers. 

$3000-$5000 → $90K - $150K

TOTAL: $260K - $530K

If you have this kind of money, you can move to any country in the world. It will only take 3 years. 

And the best part is that anyone can do it. 

Engineers.
Doctors. 
CAs.
MBAs.
Designers. 
Copywriters. 

Anyone.

Nothing changes if nothing changes. 

If you keep doing the same thing, you'll keep getting the same results. 

Want to touch the stars? You will have to do things that will get you to touch the stars.

Similarly, if you want to make it big and do something for yourself (or your family), you'll have to do things you've never done before.

Challenge yourself. 
Do something out of the ordinary. 
Never stay in your comfort zone.
Keep learning new things.
And always stay hungry.

I know you'll be successful in life. 

The success you'll get won't be the one you think about. 

Instead, it will be something you couldn't have imagined in your wildest dreams. 

(The same happened with me too)

And when you get there, don't let it get to your head. 

Stay humble. 
Stay focused. 
Stay hungry.
And never stop learning.

Until then, keep your eyes on the prize.

What you're making today is because of the steps you took yesterday. 

And the money/success you'll get tomorrow will be because of the steps you take today.

Here's how to make your tomorrow better:

→ Double down on what you're currently doing
→ Spend 1-hour daily working on something that will grow into something big in the next 2-3 years
→ Acquire skills that will help you support the new project you're starting

Remember, we're playing the infinite game here. 

Pursue this SKILL and you'll never have to WORK again.

Not everyone is your client.

You see, most new copywriters try to convince people to hire them. 

This gets them 1 or 2 meetings where they then have to convince the client about their value and what to expect. 

Before you even think of finding a client, please know that brands that make 0 money have...

-Nothing to pay you
-Little exposure 

So, expecting a high-ticket offer from them is not right. 

But expecting a fat paycheck from a big brand is right. 

Here's an example of a good criteria:

1- Brand must be at least 1 year old
2- They must have at least $50k/month in revenue
3- Should be kind and polite

Now, if an ecom brand makes $50k/month, they can pay you a $2k/month retainer. 

But if the brand does $10million/year, they can pay you $10k/month easily.

If you write emails:

1- Must have 2000 people on the list
2- Must have a minimum offer of $997
3- Must be adding new people to the list 


Alex Hormozi: 329k followers
Ali Abdaal: 131k followers
Neil Patel: 600k followers
Grant Cardone: 607k followers
Justin Welsch: 561k followers
Dan Koe: 130k followers

After looking at these people, you might argue that their 'personal brands' are not big enough when compared to...

Bill Gates (35M followers)
Jeff Weiner (10M followers)
Satya Nadella (9M followers)
Richard Branson (19M followers)
Arianna Huffington (10M followers)

And the good thing is that they don't have to be as big as these people.

All you need is...

✅ A valuable skill that's required by rich people.
✅ Some level of accomplishments (or unfair advantage). It's very subjective. IMO, knowing more about something that the average individual is an accomplishment. 
✅ Proven track record (doesn't have to be of years... can be of 2-3 years with some good wins under your belt in that particular field).
✅ An offer to help people using your skill
✅ A way to make noise and reach out to many people with that skill

With this strategy, you might not become Bill Gates or Richard Branson (maybe you would)... but you can definitely become someone like Hormozi or Justin Welsh. 

I would take that happily. 

$100million is something I can live with. It's okay if I don't make a billion dollars. 


You don't have to be the next Ali Abdaal or Alex Hormozi. 

Instead, you have to...

→Get really good at one thing
→Make it your main income source
→Offer services to businesses
→Get to at least $100k/year
→Talk about what you do and share it with everyone

If you do these 5 things right, you will not only establish a solid base but also grow in the years to come. 

It's okay to gain inspiration from them but it's not okay to get overwhelmed by comparing your chapter 1 with someone's chapter 100.

You are your only competition. 

This is how I made my client €400k/month through copy.

I've been taking care of all the copy for this brand.

We grew past 7 figures last year and this year looks promising too.

Here are the 3 things I do to make sure my copy converts.

✅ Keep an eye on the market.

A copywriter's job isn't only to write copy, it's about keeping an eye on the market.

I make sure I know trends, and what other brands are doing and share it with my clients regularly.

If my client misses anything, they'll know I have their back.

✅ Know their audience inside out

This is where research steps in.

As a copywriter, your job is to dive deep into customer psychology and find out their main problems.

Talk about them and solve them through your copy.

If you do that right, your copy will always convert.

✅ Offer diversity and flexibility

Most copywriters out there can't write more than one copy type properly.

They'll do good with ads but fail at writing advertorials.

Or they'll be good with advertorials but fail to deliver epic emails.

If you can write each copy type, you'll become a golden goose for your clients.

They'll just tell you to get something done knowing that you can take care of is without any hassle.

Hope this helps.


I've had my fair share of losses and fights. 

You see, life isn't always rainbows and butterflies.

Whether you're a beginner or an expert, you will have bad days. 

And that's why, beginners should never let fear dictate what they do. 

This one bad review (and a few others) didn't end my career, right?

So, why are you worried that the client might not like your work? If they don't, they'll leave a bad review or ask for a refund.

They won't ask for your life or stop your career. 

PS. Thanks to Allah I no longer have to face toxic Fiverr clients anymore. There was a time when I did on a daily basis. 


I woke up late today... wayyy past my office hours. 

But then I went to sleep again because I'm the boss. 

Huhuhaha

Now, don't think of it as a cool thing. 

You can't sleep until you have things sorted. 

Before that, you work. You don't sleep. 

If you've been freelancing for more than 4-5 years, do something for yourself. 

Take clients if you like, but at the same time build something of your own. 

Acquiring clients → Work on the projects → Delivery → Post-delivery support 

If you look at this cycle, you'll note that each step requires its own set of expertise. 

And as you grow in your career, it becomes hard for you to keep doing everything while scaling your business why?

Because the bigger you grow, the more expectations you get. The more standards you have to meet. 

And in situations like these most, people are often of the view that they should outsource all aspects except the actual work. 

This is where most people get it wrong. 

Once you get the hang of things, your focus should be on...

→Acquiring clients 
→Scaling your brand
→Focusing on the business side of things

The work will take care of itself since you know how to deliver because you've done it already several times. 

So, instead of being a worker, focus on being a hunter and gatherer. 

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