Code Brew Labs

- From brainstorming to execution of Branding campaigns across social media, resulting in a 20% increase in overall engagement and a 15% growth in Lead generation.

- Implemented strategic PR activities with industry experts, leading to a 30% increase in brand awareness and a 25% uptick in website traffic. 

- Achieved significant organic growth on LinkedIn by increasing followers from 40k to 46k+ in just 20 days.

- Secured successful PR initiatives that generated over a million impressions and increased media mention by 40%.

Branding and Campaign

GeeksforGeeks

- Researched and executed collaborative marketing campaigns with 400+ tech influencers and corporates across LinkedIn, YouTube, & Instagram, resulting in a 50% increase in brand recognition and a 200% growth in customer engagement metrics.

- Optimized affiliate partnerships to increase monthly revenue by ₹400,000

- Analyzed campaign output while keeping budget constraints in mind to maximize ROI, sharing detailed reports with management that informed future strategic decisions for various branding initiatives.

- Implemented a comprehensive social media strategy resulting in a 400% increase in brand visibility, engagement, and growth metrics, culminating in an increase from 4000 leads to over 25,000 leads after campaign execution.

- Collaborated closely with marketing, design, and content teams to develop and execute powerful branding campaigns that significantly improved brand visibility and resulted in a 30% increase in overall customer engagement.

- Organized and hosted a highly successful public event that attracted over 1000+ attendees, leading to a staggering 400% ROI and generating significant buzz within the industry.

- Collaborated with influencers and industry partners to co-create content, leading to a viral post that generated over 1 million likes, shares, and comments within 24 hours.

Branding & Collaboration Executive

Brand Strategist/Social Media Specialist

Basware

- Executed client meetings with impactful communication strategies, resulting in a 30% increase in
strategic closures and successful partnerships.

- Implemented team collaboration techniques to bridge the gap between departments, leading to a 20% improvement in cross-functional communication and project efficiency.

- Utilized data-driven presentations to showcase the benefits of cloud services, resulting in a 15% increase in client satisfaction levels and retention rates.

Could operations Engineer

Harvard US-India Initiative

Attended the HUII conference held in Mumbai as a Delegate.

Delegate

600k+ Impressions on LinkedIn | 3M+ Impressions on Instagram | LinkedIn Personal Branding | Social Media Specialist: Instagram, Facebook | Brand strategist | Helping founders ace their brand

Hey you,

Thanks for dropping by! I am sure you want to know more about be.

Just give me your 2 minutes & you will know a bit about me!

I am an engineer who switched her career to marketing at age of 27 & constantly trying to make a difference.

9-5 I am a Brand marketing person who loves to brainstorm the founders ideation into Brand execution. All into advertising & branding. 

Beside, I love to take LinkedIn personal branding projects & social media projects (Instagram & facebook) 

Also a brand strategist for startups who want to grow 0 to 1.

I have worked with 30+ clients, 10+ brands & 1000+ influencers so far. 

Generated:

3 lakhs+ impressions in 20 days on LinkedIn 
3M impressions on instagram
30,000+ leads through influencer marketing 
Different Branding campaigns

Let’s get in touch:
shrutisg44@gmail.com

Also can DM me! 

See you on the other side!


To Get Clients organically "Speak to their pain"

5 steps that can help you talk directly to them.


Step 1. Understand your Ideal client's persona (Most important)

Step 2. Talk to a few and understand their struggles (do research)

Step 3. Identify 5 pain points & understand in which category it falls: Hot, Common or New

Step 4. Now pen down how can you provide a solution to them (use storytelling)

Step 5: Now post about them once or twice a week & see the magic!


This is how you build trust & gain clients. Plus chances of conversion for organic lead is high!

P.S: Consistency & engagement is the key.

Tried & tested it, will surely help.

Follow Shruti Gupta for more & turn on notifications 🔔

Do you know how to find your Ideal client personna?

Shruti Gupta

No alternative text description for this image

My client reel went viral even after 4th week of posting—find out How!

And it's still getting reactions (been 4-5 months)

Instagram works differently from LinkedIn.

If your post has to go viral on LinkedIn it can be predicted within the initial 30 minutes of posting as content has a shorter shelf life

Whereas Instagram works differently, 

Reel can get low engagement in the first few weeks and can go viral in the coming weeks if the content is good enough. 

The key points to remember for your reels are:

• Your Hook is your clickbait, It can be a loop, suspense, results, storytelling, visual hooks etc

• Always give a CTA so that people can spend more time there

• Write valuable captions that can lead to “save” & “sharing”

• Use high-quality video (this matters a lot, can shoot from an iPhone or good Android)

• Voiceovers are trending these days and can take up 60-90-100 day challenge in your niche etc

• Create process oriented content

• Engage before posting & after that (don’t post & ghost)

Do you like creating reels?

PS: I know time is a constraint for busy people to build personal brands on LinkedIn & Instagram. I can save that time for you, Let's chat about how!

#instagram #reels #branding #content #sm

Real talk, switching careers is tough. 

I'm an engineer, but in 2022, at 27, I decided to make a change.
(Tech to marketing)

I spent over 2 years learning and growing before making a switch.

After working with Geeksforgeeks & Code Brew labs, 

I decided to work with marketing agencies for more learning & client work exposure, 

but all I am getting is rejection after rejection.

Not because I am not that skilled but "I don't have agency experience prior!"

Why am I sharing this? 
Because I'm not alone.

Despite how capable I am, not able to go beyond the screening process.

I believe companies should look beyond the usual checkboxes.

See the potential in hungry, skilled candidates like me.

Sometimes, it's just beyond the on-paper experience!

#careerswitch #marketingagencies #hr

Why would anyone read your content when many are already speaking the same?


This question haunted me for a long when I started writing on LinkedIn.


And one of the main reasons I felt underconfident of being regular here.

Then I did my research and talked to industry experts, fellow mates, my followers and…

I analysed they followed me for my point of view on a particular topic, not my technical skills or knowledge I carry.

They consume what helps them vision things better.

And today after 5-6 months, 10,600+ people following me for my POV.

So, what's stopping you from writing?


PS: Today I visited this place & brought a flower for you all. It's a sign you should start writing if you are reading this. 

Share this post with someone you want to give this message! 🌸 

#writing #linkedin #personalbrand #content

Being Original is overrated.

Google wasn't the first search engine

McDonald's wasn't the first in fast-food

ZARA USA wasn't first in fashion industry

Apple didn't create the first phone

Meta didn't create the first social media platform

Netflix didn't invent video streaming

Hyundai Motor India Ltd. entered the automotive market after long

Spotify wasn't the first music streaming service

Still, they created a unique brand identity by focusing on what truly matters: "Meeting consumer needs in a way that no one else did."

It’s not about who comes first!

~ It’s about who does it best and who really listens to their customers. 

P.S: Real competitive advantage lies in differentiation and execution, not just in being the first to market.

#brand #brandvalue #branding #consumer

A prospect asked me if I could set up his outreach system and I denied 🙅 

Here’s why ⬇️

A/ His profile wasn’t optimized: no defined brand colour, poor Banner, no CTA, Profile optimisation was not in place SEO, keywords, about!

B/ 70% of his following was not his right audience 

C/ He wasn’t sure how to connect to them

D/ No consistency


Even if we did outreach for him it might give him leads but more than 50-60% will lose interest after seeing his profile.

As your LinkedIn profile is your work portfolio it’s really important to keep it up to date before starting outreach.

Even though you are an expert in your niche.

So instead I suggested he be consistent & optimise his profile in the right direction.

And then after 2/3 months can start reaching.

p.s.: Do you know if you have your profile optimised 60% work is done before starting. 

📌 I can help you with your Linkedin profile optimisation. Do like this post & comment "Audit" will share link with you.


#linkedin #outreaching #leadgeneratiom #profileoptimsation #leads

Life Update! 

- Going through lots of crazy hiring process. Hopefully will land soon at good place.

- This year has been rough for me, lost my grand father, uncle & my job.

- Made worst decision to change city to Chandigarh.

- Gained 3-4 kgs.

- Stopped taking clients. 

- Lots of procrastination & imposter syndrome.

I slowed down, took a break for myself.

Why I am sharing all of this with you? 

Just to show you other glamorous side too.

It’s not always about success but failures too.

Everything you read online isn’t true. If someone is earning 6-7 figures it’s because he/she has gone through lot of grilling prior.

Everyone has their own journey.

Let’s make our own roadmap instead of following one.

It’s okay to fail, next time you will stand strongest!

Love,
Shruti 

P.S: Keep moving life will be like yeh nahi man rahi, de dete hai success isko. 🫱🏼‍🫲🏽


#success #life #motivation

Everyone is running behind what worked for others.

I was doing an audit for my prospect & observed a common mistake that is the most annoying thing to do in a personal brand.

Hear me out!

While doing the audit I could guess what the next content pillar would be.

(motivational, meme, technical, generic, case study & so on...)

And it was made obvious that there is a ghostwriter behind it.

It was just "content" not “personalised content”

(Try to understand this)

As personal brand strategists, we should ensure that it’s not obvious for others to guess your next piece of content.

You need to bring that “uniqueness”, and personalisation by not making it obvious what would be your next content pillar.

Despite what’s told, Content pillars should be fixed.

Find out what will work for you rather than being so predictive to others.

📌 How I work:

I won’t take a brief just over one call & as a robot will start framing content with fixed pillars, rather,

To get into your mind I will take multiple calls & meetings with you to know you personally and that’s how I frame personalised content, with touch of story towards targeted audience.

P.S.: If you are serious about growing on LinkedIn this year DM me "May 2024"

I am taking 2 new clients for May!


#linkedin #ghostwriting #personalbranding #personalbrand

5 ways to be 5x more productive throughout the day


Let's dive in!

1️⃣ Prioritize first

Start your day by figuring out the most important tasks, High priority to low & make a detailed plan to do.

2️⃣ Cut Distractions

It usually happens while you working on one task you suddenly remember second & shift your focus. So try reducing distractions- Turn off notifications, DND mode, close unnecessary tabs.

3️⃣ Time Blocking 

Set specific time for less brainer tasks or tasks that would take less time like emails, sending propsals, or calls etc

4️⃣ Break big projects into parts  

Big projects can be overwhelming. Divide them into smaller and manageable tasks.

5️⃣ Pomodoro Technique

Set a timer for 25 minutes of work, then take a 5-minute break. (Repeat this 4-5 times & reward yourself with a longer break) This will help you increase your productivity.

Do you have any additional tips for being more productive?

Share it below! ⬇️

#productivitytips #worksmart #efficiencymatters

graphical user interface, text, application, chat or text message

Out of 2200 applications 0 viewed 🤷‍♀️


#hiring #marketing #jobs

Current interview scenario:

Screening round
Round 1
Round 2
Assignment 
Round 3
Round 4… can be more
Final round

Selected.

Waiting for Offer letter.

On hold.
On hold.
On hold.

Ghosted….

And still not allowed to crib & stay motivated.


#hiring #marketing

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