Shweta Kukreja's Linkedin Analytics

2022: Started being consistent on LinkedIn and got my first client at INR 20,000. 2025: Scaled my marketing agency to over 1 Cr in revenue. Here's what I did: 1. Learn a skill For me, it was content writing, designing, and social media management. 2. Created content on social media I picked Twitter and started showing my work every day. Just post whatever you are doing. I, then pivoted to LinkedIn. I have almost 150K followers here now. 3. Booked calls Once I started posting, I got so many queries, and I booked almost every call and converted the first few clients of my career. 4. Projects Not every project aligned with what I knew, but I said yes anyway. I worked on projects I had 0 experience in. Had to learn every day in a few days and deliver what they wanted. Hectic yes, but so so fun. 5. Proposal + outbound I created a proposal, added all the client's studies, and started reaching out to potential clients. Now, the prices have also increased. 6. Created a funnel Now I created a sales funnel and some SOPs to track everything and repeated the same process when I switched to being an agency owner. Was it easy? A little. But was it simple? No. So, if you are a freelancer or thinking of becoming one, just pick a skill and use any social media platform. It's that simple and hard at the same time.

Getting clients is 20% of the job. 80% is retaining them. And keeping all your clients aligned is a big task. Deadlines? Meetings? Emails? I have tried so many tools to see which one has worked well for me. And I think Feedcoyote is the best so far. 1.    It keeps all my emails, project discussions, and DMs in one place. 2.    Helps me share docs and updates to the clients easily. 3.    Helps me track tasks individually. 4.    I can streamline the workflow and scale faster in the same app. This is really good for freelancers and agency owners who handle more than 3-4 clients. Even with fewer clients, this helps you be organised. Here’s the link to try: https://onelink.to/qk5kkq

I had to let go of 2 clients this month and ironically both were women. (Before you jump to conclusions, hear me out). I am all in for women founders and women empowerment, but this time, I had to let go of these clients. Why? Reason was as clear as day - micromanagement. This is a no-brainer for me. With micromanagement, you can't be creative. The personal branding works get restricted, which I personally don't like. I am not saying it's bad, but micromanagement in general gets very toxic. And few are able to depict it before it gets stretched out. I see so many freelancers or agency owners take up projects like these where micromanagement is extreme, but they have no other alternative. And it sucks. I have been there, too. So how to tackle this? Set boundaries with the client from the start. Yes, they are paying you, but you are not a full-time employee. Weekly calls, timing, and deliverables should be super clear from the start. There needs to be room to be creative. Surprisingly, I am seeing this problem with a lot of women founders. I don't have a definite answer as to why, but 80% of the women founders tend to micromanage, and they love to take control. If you have the answer, let me know. I am all up for a discussion. P.S.: It's always good to let go of clients who don't align with your work ethics for your own mental sanity - be it a man or woman. P.S.S.: I just had to talk about this issue because I don't see a lot of people raising questions on micromanagement. It's not to be tolerated.

Came across a very interesting AI tool today. FIA (FYERS Intelligence Assistant). As someone who's seen how AI is transforming industries, this one hits differently. Trading has always felt like a complex puzzle. So many people don’t even start trading because it's so hard and complex.  But FIA? It’s like having a market analyst in your pocket – answering questions, analyzing trends, and offering real-time clarity. And the best part? It’s homegrown. An Indian brand leading the AI revolution in trading. Massive respect to the FYERS team for building something truly first-of-its-kind. If you're into the markets, you need to check this out. #FIAxFYERS

Came across this ad where Xiaomi India directly compares a photo taken on the Xiaomi 15 Ultra vs. the iPhone 16 Pro Max - and let’s just say, I had to stop and write about this. The difference is hard to ignore. Sharper details. Better zoom. Unmatched clarity. It takes guts to put your product side by side with the competition, but when the results are this clear, there’s no need for gimmicks. This isn’t just marketing—it’s proof. Smartphone cameras have come a long way, but this? This is something else. As someone who uses iPhone, this ad kinda made me think twice. Lol What do you think? Would you trust a brand more when they confidently show the difference like this? #Xiaomi15 #ShotOnXiaomi #Xiaomi15Ultra #ThisIsIt #Xiaomi15Series

Just came across this ad, and I had to share this as a post. I see a lot of brands using negative marketing, and I think its genius. - It captivates the users attention - Interesting read - Makes users go through the whole ad - It’s unconventional - It's creative - But more importantly, it challenges users pre-conceived notions And I am ALL IN for this. Love how Xiaomi India advertised their phone as something people “DON’T” need. Creating FOMO is the new marketing. This. Is. It. #Xiaomi15Ultra #Xiaomi15 #ThisIsIt

Happy Women’s Day to all the talented and beautiful women out there! ❤️

If you want to go from $100 to $10,000/m, this is for you: (Talking about my 3 revenue streams) How? Solid systems. Here are the systems I follow to make 6 figures USD every year: 1.  LinkedIn Revenue = Distribution. I post 4-5 times a week, focusing on my fav 60:40 method: 60% (2-3 posts): audience-centric content 40% (2 posts): client-centric content This helps me get leads and provide value to my audience as well. 2.  Twitter: My Twitter strategy is simple. I post what I believe in and what my audience needs to see. My threads are more audience-centric, and my results are more client-centric. It allows me to be more spontaneous and real. I love Twitter, even thought I am a bit inactive these days and posting very less. 3.  Newsletter: One newsletter helps me make: -   2 LinkedIn posts -   3-4 tweets -   1 Medium article -   2-3 video ideas (but I am not active on insta or YT, lol. So no use for me but could be for you) Subscribe here: https://lnkd.in/geEJK2uz 4.  Personal Branding Community: I don’t like to just create content and not engage. I want to talk with my people. I want to understand their pain points. And help them grow with me. This is why I built this exclusive community where I answer their challenges every day and help them uncomplicate the shit out of social media. This is the reason I don't engage much on social media because most comments are AI. So people who want to learn are in my community and I love it. 5.  Consultations I also take 1:1 consultations to help people understand more about the lead generation and social media process in detail. Not everyone wants to join a course and pay 10x more money. You can simply learn all about that in a consultation call. These calls are my personal favorite as I get to interact with so many of you. And I have made so many friends from these calls that I still stay in touch with. You can connect here, if you want: https://lnkd.in/dqNySmry This is all I do to make sure I show up every day on social media and deliver as much value as possible. And this has helped me go from 0 to 6 figures USD in a year. P.S.: I don't do courses because I don't see how you need to learn more than what's already on the internet. First, use that.

I still remember preparing for UPSC and other govt. exams, 5 years ago. Because that was what everybody was doing and apparently, it was the "stable" route. It sucked tbh. But I did it anyway because I thought it's important to have a stable career and an income. And everyone should, especially women. But do you know that less than 0.1% of students actually pass the exams, and even fewer get the jobs? The whole system is messed up. More than 40% of the students chase this 0.1% dream because of either parental pressure or societal stakes. Only to realize after 5 years that this was NOT their passion. I did the same too. And one day it hit me, that I wasted 2 years of my life on this. So I decided to give myself 1 year to chase my passion. And it all led me to: -> Building my marketing agency to 6 figures USD -> Working with 300+ clients worldwide -> 600+ consultations -> Millions of views on my content -> 100M+ revenue for my clients -> 250k+ followers on social media -> A solid community And I am not boasting this. It's reality. The funny thing is that this is just the beginning. Giving myself 1 year changed my life. Was the money less in the beginning? Yes. Was it uncertain? Yes. Was it too much work? Yes. But man, it was fulfilling. I am not gonna say chase passion and money will follow. I'll just say money is very important. Chase money for a few years, until you make more from your passion, and then follow your passion. Because this is what worked for me. It doesn't just give you confidence, but the independence to make your own damn decisions and own it. What are you struggling with the most? Share in the comments and let me help.

I am HIRING again, y’all (and this time it's BIG). I am looking for someone who can help us with the social media branding overall: - Social media content (LinkedIn and X mostly) - Instagram scripts - Engagement for our clients - End-to-end management Basically a social media manager who takes care of everything. Currently, we have over 5 positions available. Exp: 2+ yrs. Role: Full-time (remote) Pay: depending on the role and expertise. So if you are someone who thinks would fit the roles, DM and share your proof of work at shwetakukreja36@gmail.com. I will personally finalize the candidates. or Apply here: https://lnkd.in/g__EpqS9 P.S.: I want to fill at least 2 positions in the 2 next days itself. So do share your pow quickly so you have an advantage over others. If you have any questions, lmk below.

I grew my LinkedIn 10x faster than an average LinkedIn account. And NO, I don’t post 7x a week. I call it the “relatability” method. Every time I write a post, I make it relatable to 99% of my audience. Each post has: - A background – What did I do? - A story – How did I do it? - An outcome – What did I learn? - A takeaway - How you can do it? This is what makes my content relatable. When I was getting started with my LinkedIn, everyone was talking about what they had achieved. But not many were telling HOW they did do it. I felt everyone was adding too many layers to something so simple. This is why I decided to make my content super simple, super relatable, and super uncomplicated. My sole purpose is not to get followers here. I am here to make friends, make a community, and help that community grow with me. (And ofcs to get leads. lol). What's not working for you on LinkedIn? Share a questions and I'll suggest a simple solution.

If you’re thinking of leaving your 9 to 5 job to become an entrepreneur, here's a mini masterclass for you: 👇 Things to consider: > Planning > Emergency Fund > Sustainability > Testing the business > Contingencies > Scaling 📌 Planning Do proper planning of what you want to do next before leaving your job.  - Find your niche - Find target audience - Find clients - Make a proposal - Decide the narratives Do this for 2-3 months before taking the leap because research is crucial. 📌 Emergency Fund Always make sure that you have 1 year of emergency funds to support your business expenses and pay your employees if needed. It takes months and sometimes years to earn profits in a business. So have some cash in hand to bridge the gap. 📌 Sustainability Research your business and see how much demand is there. Make sure that your business is sustainable and that you are not just starting it out of boredom. Research about the market, demand, and how you can deliver better than others. 📌 Testing the business Before starting a business, do it as a side hustle for 6 months and see if you can do it or not. It will help you understand the business needs, management, profits, and scope of business. 📌 Contingencies What if your business fails? Think about this question and set up proper systems to avoid cash crunches and sudden changes. Always have some contingency plans in place so that your business will not suffer. 📌 Scaling Now that you have A/B tested your business operations, it’s time to scale. Take a leap and start your business. I know it may sound easy in writing but I left my full-time job 2 years ago and became an entrepreneur myself, so I know what questions will come to your mind. It might not be easy. Hell, it will be overwhelming at times but the fun and thrill will always be there. You will learn so much in so little time. I hope this was helpful.

Me in 2021: - $0 in revenue - 0 social media followers - No goal Me in 2025: - 250K+ social media followers - 6-figure USD company - 10+ employees What changed? Direction. While I couldn’t figure out what to do in 2021, I always loved writing. I knew If I could make a career out of it, I’d be the happiest. But I didn’t know HOW. That’s when I started working with marketing agencies and took on freelancing gigs in writing. Here are the 4 things I followed to earn $$: 1.    Diversify the skills Don’t rely on one skill. It can soon become outdated. This is why I focused on 3-4 skills that can help me stay relevant in the long term. 2.    3 revenue streams Having a 1 income stream is always risky, be it corporate or freelancing. This is why I decided to build at least 3 income streams so I don’t have to worry about it and I can enjoy the work at the same time. 3.    Building a community Having a good social media presence is the best thing you can do in 2025. It shows credibility and anyone can see your proof of work. You don’t need a Resume. It’s that simple. 4.    Networking You can't grow fast if you don’t know how to network and social media is the best way to do it. If you look closely, all the points are interrelated. You just have to start with 1 and ultimately you’ll end up doing it all. Pro Tip.: Share what you are learning every day with your audience and you won’t have to think about what to post anymore. Subscribe to my newsletter to become a high-income freelancer in 2024: https://lnkd.in/geEJK2uz

When I started LinkedIn in 2022, I believed consistency would get me leads (BIG MISTAKE) I believed everything these LinkedIn experts were saying online was true.  I assumed (reading their posts) that consistency is the key. Honestly, it is and it did work. Well, so I thought. The thing is consistency is GREAT but it wont work if you are not posting great content that connects with your audience and gets you leads. With average content, you will get followers and fluff leads. These leads will convert but 99% of these leads are: -      Low paying -      Teams are involved -      Too much working hours -      Too much micromanagement -      No time for personal development Post content, people engage, you get leads and you convert – This is what everybody’s saying online, included me because it did work at the time. But honestly, I don’t want that. I want: -      high-quality leads -      good pay rate -      no micro-management -      growth I changed my entire perspective and strategy last year. Now, I am happy with my content because it gets me genuine leads that pay me better. Here are 2 cents: - Make fewer comments, but connect with people YOU genuinely want. - Make posts that resonate with your personality. No fluff content. - Have less clients but make sure you retain high-paying ones - Problem is not your content, but the target audience. Shift that. - And yes, just do what works for youuuu. Conversations sell faster, not content. So next time you make a LinkedIn post, make sure it serves a purpose and aligns with your TA and personality. P.S.: This is just what worked for me and what you read online is what worked for them. Your content journey will be different.

1000 likes and 1500 comments on a single LinkedIn post – Here’s what you DON'T know. I see a lot of creators on LinkedIn with these many likes and even more comments or sometimes the same. But it’s not true. Most of the big creators you see online with these big numbers are using engagement groups and they mostly have the same comments from the same people – every single day. I am not saying they give the wrong advice online, but showcasing their numbers as authentic is wrong. I see a lot of new beginners seeing these amazing posts and an incredible number of comments thinking that that’s how LinkedIn works, while the reality is so different. For more context, usually the comments-to-likes ratio is 10:1, or less. If you get 100 likes, the average comments would be 10 unless you are giving away some docs and asking people to comment for that. Some posts work because of the personal content, and in those cases, the ratio could go up to 10:5 (likes: comments) I am not saying every account works the same. Some are good, some are average, and some are bangers. But 1000 likes with 800-1000 comments are NOT organic. BTW we also used engagement groups for 2 of our clients because it was their precise “requirement,” and they wanted to grow FAST. They gave us these groups specifically. And then it became crystal clear how it all works. I stayed in those groups for months and tbh it was a great learning curve for me. The truth is these groups might give you more traction and followers, but community? How will you build a community that trust you or supports you? Will it help in that? If it works for you, go ahead. But this post is for new people who believe those posts and fell for it. I just hope it helps them. Because organic content is still out there. P.S. I am not personally against it, but I am not in favour of engagement groups either. Since I don’t see any posts related to this topic, I thought I’d bring it up. I genuinely want to know what you think of this? I am all up for discussions.

Only 0.1% of people create content on LinkedIn every day. If you think you are late, think again. Here’s how you can become the top 0.1% on LinkedIn: 👇 Turn your content creation into a MOVIE SCRIPT. --> Choose the name (what niche you want to talk about) --> Choose the character (find a unique style of your posts) --> Choose the persona (what people should remember you as) --> Choose the story (how to incorporate storytelling into posts) --> Choose the direction (do you want to educate or earn or both) Make a move that can win and people find it relatable. Keep posting until you find your style, character, and persona. If this helps, repost and share this with your network and help them create a movie. On which step do you struggle the most while creating content? Drop a comment and let me help.