Anish Dutta Roy's Linkedin Analytics

If you are a wellness coach- DONT ignore this post LinkedIn is filled with corporate professionals and entrepreneurs and wellness coaches love to target this segment After working with a wellness coach for almost 2 years, I can tell you one thing It is the best niche for Inbound leads But it is the most difficult to stand out This is why you need to focus on building a community on- -Social media -Newsletter -Whatsapp But why? Because most of your ideal clients will check the market before buying When they become a part of your community it becomes easier to covert as- -Now they know what your programs look like -You have been helping them with free stuff -They are convinced of your potential P.S.- Are you building a community for your wellness coaching business?

Words of wisdom by my father- “Stop trying to fix what is not broken.” And I get it today- BIG TIME! Every call I get with wellness coaches  I get this one complaint --> "My content does not get me leads" When I check further, I notice the problem Yes, they are not getting leads Not because their content is sh*t It is because they forgot to build "trust" first If your ideal audience does not trust you They will never buy from you You are so busy talking about your client results that you forget to talk about- -What do you believe in -"Why" do you do what you do -How are you different from your competitors Focus on building trust with your audience The leads will follow P.S.- Do you post personal stories to build trust?

If you are struggling to be more productive- STOP doing this --> Not taking enough breaks In the beginning, I was working continuously Thinking I was the most productive person in the room The result? I was burned out in 180 days! Productivity is not about doing more It is about doing one thing with all your focus When I learned this, I flipped the script To focus more I started doing micro workouts in between my work A 10-minute session every 2 hours of deep work -My focus and attention levels went up -I started seeing health benefits -I wasn't stressed anymore I have been following this technique for the past 2 years and I live by it now P.S.- Do you believe in the "more is better" trap?

Last week, I came across 3 posts from Transformational Coaches and something weird happened. All of them were making this ONE common mistake: → Case studies/Guides are posted the wrong way. 1. A "past client case study" → Only focusing on highlighting the problems the client had and how it all vanished after they joined the fitness coaches program How to post instead: Show your audience the process. Clear their doubts about your program. This will help you build trust 2. A "travel workout guide” → A carousel full of what kind of exercises to do How to post instead: Take the example of one of your clients and tell them how they managed to work out while traveling. This shows that your lead magnet is a practical one. A back story is the no 1 tool to separate yourself from your competition 3. A "Travel nutrition guide" → A pdf full of what to eat and what not to et How to post instead: You can again use a story of your client and show how they managed to eat right while traveling Are you sharing lead magnets the right way?

I was only 6 years old and all my classmates laughed at me! My teacher had asked me a question in English And I could not reply to her Why? Because I was horrible in English and was too scared to speak up in front of the entire class So what did I do? I replied in "hindi"! Without a doubt, the entire class laughed at me! Silly me! I know! Today I have built a business in English and get into calls with native English speakers No, this is not a brag but a lesson It means success comes to those who try But most people give up without trying Are you the giving-up kind?

Confession- All the reasons did not keep her No, I'm not talking about my girlfriend I am talking about an existing client in 2020 Life was hard back then I was not generating leads consistently One of my clients left, and I lost 30% of my revenue Today, I see that happening with wellness coaches all the time, and it is no fun Not having a lead gen system means- -Working with the same toxic clients -Little scope for scaling your business -Relying on referrals that can run out at any time Here's my advice- Build your personal brand But keep an outreach process handy Personal branding will help you get leads in 3 months Outreach will help you get leads in 3 weeks P.S.- Do you do outreach to get clients for your wellness coaching business?

My client's last-minute request taught me - 'No' is a complete sentence Let me share the backstory: I always respect deadlines and stick to what I have promised But it becomes a problem when people take my "honesty" for granted One of my ex-client was supposed to get on a call on the weekday but they did not turn up since they were busy attending an event Now it would have been all good if they had informed me before Well, they didn't And to make matters worse, they asked me to get on a call on the weekend! Actually, "ask" is the wrong word. The right word is "forced" And that is how they became my ex-client!   That day I understood- "If I do not set my own boundaries now, someone else will set them for me" Have you struggled with such clients too?

I went back to posts I wrote 2 years ago and what I saw "shocked" me I was posting- -once every day -7 days a week -for 3 months But I was missing one important thing --> A content strategy! I was getting all the impressions in the world  But I did not make a single $ those days from Linkedin Slowly I developed a content strategy that was aimed at conversion With that came my first inbound lead and I was on the top of the world Today when I speak to wellness coaches they tell me how hard it is to get inbounds I am going to say this out loud Your lack of a content strategy is the culprit Lesson- Anything that comes to your mind is not a strategy Agree?

Procrastination stole my weekends How? Here’s what I did: --> Oh it is easy, I will do it later --> Oh it will take a lot of time, it is not worth it --> Nah, I am not going to do it, it is not scalable But not anymore :) Here’s what I did to improve: 1. I do everything by my calendar For me, blocking time is a must. And I have to do the task at that time to delay procrastination. I only don’t follow this routine when there is a crisis 2. Weekly reviews > Monthly reviews: I review all my weekly activities to figure out where I am lacking to get the maximum results out of my efforts I choose to do this every week because it helps me figure out my problems early 3. I set up quarterly goals > Instead of yearly goals Be it getting followers or learning a new skill, everything has a quantifiable goal. And I chose to measure it quarterly. If I mess up one quarter there are 3 more quarters to rectify P.S.- Does time blocking make you more productive as an entrepreneur?

It was 2020 and I started a digital writing business Only to lose it all in 2022 This is my story I quit my high-paying job in 2020, right in the middle of Covid Writing was always very close to me so I started doing it for money After working with a couple of agencies I  started scoring my own clients In 8 months, I had scaled my business into a 6 figure company Getting clients was easy since I was doing good work and my existing clients kept coming up with referrals Till one day they did not anymore! I was out of new projects and with time my existing clients started leaving me due to other priorities It was like my worst nightmares were coming true! Today, I see wellness coaches making the same mistakes Referral marketing is fine, but you need a solid lead gen system in place that can get you clients, every month I did it and now I am running a six-figure yearly business again!  P.S.- Have you invested in a lead gen system yet?

This is how you get leads with content: (For wellness coaching business owners) I was a writer before joining LinkedIn And had no idea how to generate leads 2 years later I have helped clients generate $1,00,000+ in revenue through content Here's 5 things I have seen that works best for wellness coaches- 1. Show your confidence with content People can spot fakes from miles away -Write about only real results -Write about what your audience cares Remember, your confidence motivates your ideal clients more than you know 2. Post at least 5 times a week Every time your audience sees your post when they open LinkedIn they are reminded of you In this world, where attention span is that of a teaspoon every time your post is shown it is a reminder to your ideal clients that you exist 3. Write targeted content Generic content will get you, followers But targeted content will get you leads Leads = $$$ Always remember that 4. Invest in writing stories Ideal clients can go to Google to find "5 tips on how to lose weight" What they really want to know is how you can help them In short, they want to know your story and your experience This is why storytelling can get you leads beyond imagination 5. Content attracts --> Offer sells If your offer is not bulletproof no content can help Promise the client achievable results in your offer That sells like crazy! Remember- Every fitness coach was a beginner like you on LinkedIn Now they are making $$$ daily through content because they decided to stick to it Now it's your turn!

One of the biggest challenges as an entrepreneur- To be productive I lost track of time due to procrastination and lost business- Multiple times After identifying the problem I did some research Found 3 habits to help me with my productivity- 1. Divide my tasks --> Google Calendar A simple Google calendar helps me divide my time to complete each task every day. It helps when I get a notification as a reminder to complete my work Productivity has a lot to do with managing your time and Google Calendar is perfect for it 2. Knowing my work dynamics I am the most productive person in the mornings right after waking up. That is when I complete all my high-priority tasks This keeps me stress-free throughout the day 3. Weekly to-do lists I make my week's to-do list the previous Sunday. Sometimes it is hard to complete daily tasks due to unforeseen emergencies But if you have weekly goals it gets a lot easier What else can I do to be more productive? Tell me in the comments

It is 2025 but I am still grateful for 2011 Those were my high school days The place where I made friends People I am connected to 14 years later! Some of the most genuine connections happen when you don't have an ulterior motive It is not a give-and-take policy It is going ahead with the intention to know someone The goal is to put in effort and build long-lasting relationships without expecting anything in return Things will come back to you multiplied when they start recommending you After all, they are not doing this out of courtesy They are doing this out of friendship That is more powerful than anything else P.S.- Are you still connected to your high school friends?

When the world felt like it was spinning out of control, 'One Thing' grounded me I am a 30-year-old entrepreneur running an offline family business and a social media lead gen business Most of the people I have met struggle with just one And here I am juggling two of them! But it is not always sunshine and rainbows Life is hard and sometimes I struggle That is where the "one thing" technique comes into action I try and focus on "one thing" at a time  And this keeps me grounded and focused When I feel that my entire world is on fire all I do is- Take 4-5 deep breaths Figure out that one thing that will change the game And then I put all my attention into finishing it Next time you feel like everything is lost, just try my technique!

Drop a carousel and BOOM! -10K Impressions -100 comments -3-4 leads I joined LinkedIn when everyone was going "viral" Anyone actively generated business off the platform since there was little to no competition Some of the top fitness influencers here are now making 7 figures thanks to LinkedIn But it is 2025 and times have changed People do not trust so easily Now you need to build trust one day at a time to sell Sounds hard? Not really! That is what your lead-generation efforts are all about Now is the time to build a "solid lead magnet" that shows how you are different from others Provide so much value that it feels stupid not to trust you Your ideal clients are not ready to invest in your offer Because every other fitness creator offers the same But your lead magnet builds the ultimate trust with your experience and stories So go and build one and dominate LinkedIn Are you using a lead magnet already?

I live life to the fullest --> Because I am confident now I started making 5 figures --> When I started believing in myself I started helping others --> When I knew I could make a difference You have drafted your post but are scared to hit “post”? Let me tell you this There is a scared child in all of us afraid of- -What will people think -What if no one reads my post -What if I am not good enough But in the end that child has to grow up And become the man you have always dreamed of I did it Now it is your time Rise, my friend!

Hear me out Wellness Coaches - STOP making this one lead gen mistake. → Don’t neglect your “profile view” section What is so special about it, Anish - you ask? Let me tell you: 1. You are losing on warm leads: If you’re not checking your profile views section, you are losing out on warm leads who are likely to buy from you. 2. You find common ground: When you find the leads who viewed your profile, starting the conversation doesn’t feel so difficult as you just found common ground to talk on. Example - Hey [name], I bumped on your profile yesterday while checking who viewed my profile and found yours. [Add the context]. Best, Anish 3. You will build a lasting relationship: It might seem small but you can build a lasting relationship with people who have viewed your profile. They might not buy immediately but they will surely keep you in mind Conclusion: Your profile view section is the most underrated place to look for leads. Don’t ignore it anymore! P.S.- Is your profile getting the “right” views?

I chose my health and sanity over a high-paying job Here’s what happened- In 2020, I made a life-changing decision → I left my job I was getting paid good money But I was paying for it with- -My health -My values -My sanity I was scared to death while quitting But had no other options It was right in the middle of COVID, and I had no idea what to do next I bumped into walls till I found my calling, and today I am doing better The idea of my story is not to tell you how great my life is Because that would be a lie I am struggling to this day But when I look back at the journey I have been through --> I am proud of myself! Proud that I dared to follow my dreams Lesson- Have the courage to follow your dreams. Life is too short for regrets! P. S. - I decided to join the trend. Will this society accept me?

Unpopular opinion- Multiple interests make you a better entrepreneur I have been a business owner since I was 25  And with time, I have acquired new skills -Playing musical instruments -Learning charcoal and graphite painting -Playing chess and reading every day Yes, they have no connection to what I do But it has developed the habit of "continuous learning" And this is very important for an entrepreneur Why? Because times are changing, and entrepreneurship is not the same anymore My field is changing every day, and I need to “learn continuously.” It helps me stay sharp and updated with all the changes P.S.- Do you have multiple hobbies?

Can your comment get you your next client? Well.... Yes and No!! But your comments can surely build the necessary trust required to get you new clients How? --> Your ideal clients see that you talk to others they trust --> Your ideal clients see that people they trust, trust you too So how do we comment to get into our ideal client's radar- 1. Comment early on big creators' posts Since they have a big audience your ideal clients might be following them Early comment = Get's you noticed 2. Comment on your peer's content They are doing the same thing as you Chances are their content is being read by your ideal clients Comment there to get noticed 3. Comment on other creator's posts outside your niche Now this is fresh waters Most of their ideal clients can be yours too All you have to do is comment from your experience and knowledge and you get noticed immediately P.S.- Do you comment on top creators' posts like I do?