Tiger Joseph Inc.

Founder

Video Builders

Deep Lawn

Created ads & internal content to help Deep Lawn market their services to lawn care professionals across the USA.

Fractional Head of Content

Cinematic Video Strategist | Transforming founders from generic to one of a kind & attracting dream clients in the process | ☿ ✞ 🏴‍☠️

I started my video business in 2018. 

Over 8 years, this led to...

- standing inches behind El Salvadorian president Nayib Bukele during his victory speech
- front row seats on the White House lawn
- helping coaches, advisors sell their expertise through content & digital products
- created thousands of hours of client attracting content for founders
- Jetsetting across the US for 4+ documentaries
- selling out sales conferences (2 years in a row)

Currently rebuilding my offers.

No committees. No compromises. Just vision, executed.

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"You're Rick Rubin for Founders" 
- Adam Greenstein, Founder of Active Parks

"Working with Tiger on video transformed & changed my business"
- Joel Northrup, Founder of Deep Lawn

"What's great about Tiger is he feeds off your energy. He met me where I was at, helped me figure out what I needed to make and then guided me to best practices he knew best."
- Dale Dupree, Founder of The Sales Rebellion & TOTALITY

"This has been the fastest path to Revenue from Video that I've seen"
- Alex Boyd, Co-Founder at Wildfront Ventures

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About me:

I'm a Christian
MMA/weightlifter
filmmaker, reader, bass novice, throat singer

I will not doing video production for clients for the foreseeable future

Completely raw, no cut video explaining what happened these past 3-4 months,  how I'm changing my biz along with a short message on why you must never lose hold of your purpose.

2 moves + my wedding over the summer basically left no time to grow my business.

But in all that chaos, I actually found a weird level of peace I haven't felt for awhile. I realized I've been neglecting the entire reason I started this business in the first place: to buy me the freedom to make short films.

But, in the past 5 years, I've made 0 short films. And I kept feeling more & more drained running a service business.

So after doing 8 years of nonstop client productions...I'm taking a pause.

I'm realigning my business towards what is most helpful to clients through 1:1 advisory. And, realigning with my purpose to start making short films again & win a film festival.

This was a brain dump I needed to make anyway, so I decided to turn it into a video. Hope you enjoy.

Tiger Joseph 🐅

I help you find your $100M Message | “Rick Rubin for Founders” | filmmaker | ☿ ✞ 🏴‍☠️

I am completely rebuilding my business from the ground up.

Here's what I'm going to be working on the rest of the year:

1. Transitioning from production to a consulting model

I've been doing content production for 8+ years. I did some incredible things: filming Bukele's election in El Salvador, hitting 18M impressions in 1 year on LI, spawning multiple founder content campaigns etc.

But times have changed. I'm burnt out on production. It consumed my life. And I want to realign with my original vision of building a business that frees up my time to create short films (and win a film festival).

So I am rebuilding my offers, website & anything public facing to fit this new path. 

2. Getting back to content

I have been pretty inactive for the past 3-4 months. 

It's time for videos to come back. I'm liking this 4:3 long form limited edit brain dump style. It's helping me get content out again for y'all & helping me process all the changes going on. 

And also, it's going to help finally cross 10k followers ha.

3. Getting back to LinkedIn itself

Content is only part of the game.

I have completely neglected the platform itself: connections, DM's, comments. It's time to retvrn to tradition. Restart the habit again of maxxing out those daily actions.

4. Free 30 minute 1:1 calls

Yes I'm insane. 

But I'm offering free 30 minute intro consulting calls. 

I'd like to get back to meeting y'all & helping y'all again. Content strategy, video, narrative architecture. If you need help making these things work & directly impact revenue for you, reach out.

"You just need to provide value in your content and you'll get clients"

Huge lie.

Most "value" on LinkedIn is generic. Nobody reading it feels spurred to act. Or feels anything at all. So if you follow what everyone else does, you'll get the same results.

If your post is interchangeable with 1000 other people or it's written in corporate gobbledygook speak - there's no reason to give you a shred of attention. It's noise.

- So if you want to start leading the conversations, you need to start providing "differentiated value". 

Value that looks different from everything else AND it triggers an emotional response. "Shock the feed" as Darren McKee says.

Easy ways to start differentiating your content:
- Write & speak like how you talk to a friend
- Spot an industry trend & give your honest take on it
- Turn generic platitudes (Be consistent) into personal stories (How consistency took me from X to Y)
- Switch mediums. If you mainly write, record a video. 

relevant message + interesting packaging = high converting content

This simple shift brings you from noise to signal. And after enough exposure, makes you someone worth buying from.

If you're not looking back on content from a year ago and cringing...

- you're not evolving
- your audience is getting bored
- you're probably getting bored with LI
- your messaging is getting stale
- your conversions are dropping

Your content pillars, topics, language ownership, stories must never stagnate.

Always be flowing, adjusting, fine tuning.

Quick tip to create content that differentiates you from the rest of the niche & builds immense category leadership: START A STORY BANK

Stories are 1:1 unique experiences. This is the GOOD JUICY stuff that people can ONLY GET from you. An effortless way to stand out in the sea of sameness.

They are the best vehicle to shock the feed with something interesting,  and give

The problem is...we forget these stories. 
They become routine to us.
They got lost in the bustle of daily living.
And then we think "there's nothing to post about."
So you stop sharing.
And then of course, the audience stops growing & the inbound dries.

So 1 thing you can do right now (right this second) is to make a bank of personal stories:

1. Get a piece of paper, Apple Notes, whatever
2. Start at childhood and go to today
3. Write down a 1 line sentence for each. You just need to spark recall, not write the whole thing out.
4. Make this a living document, add to it every month or so.

You'll be shocked at how many different little narratives you have. Each with their own lesson. All hyper interesting to an audience that's increasingly looking for both legitimate authorities & human connection.

Wayyyyyy better than another "be consistent" slop platitude :P

I made an AI short inspired by the films of Akira Kurosawa

👇 

VEO 3.1 just came out & it's pretty insane

- better overall quality 
- more realistic physics
- character consistency
- ingredients-to-video makes product placement work

Productions that used to cost $100k+ can be done in a few hours with good prompting. The times are a changin'.

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