Video Builders

Teaching sellers and consultants how to make audience building, revenue generating video content.

Driven $2.1M in revenue for clients since 2019.

Clients include Pulte Foundation, Cernovich Media, Better Earth Solar, Studio Barre, deeplawn.com, Pat Stedman, Rockery, Tech Leaders, Khateeb & Co

Head Coach

Tiger Joseph Video

Creating cinematic productions & propaganda campaigns for brands & individuals since 2019.

Founder

Deep Lawn

Created ads & internal content to help Deep Lawn market their services to lawn care professionals across the USA.

Fractional Head of Content

Cinematic Video Strategist | Transforming founders from generic to one of a kind & attracting dream clients in the process | ☿ ✞ 🏴‍☠️

im the b2b video guy who doesnt come from b2b (that means i'm not boring)

I started making skateboard videos with my friends around my neighborhood. Save up enough to get a cheap video camera from Best Buy. Skate till it breaks. Save up for the next.

Then in high school, I joined the film program. Fell in love with cinema and the art of editing.

Then went to community college, which was insanely boring and not for me. So, I dropped out, bought a camera and went door to door pitching local businesses in my city.

This skillset brought me to some insane places
- standing inches behind El Salvadorian president Nayib Bukele during his victory speech
- front row seats on the White House lawn
- shooting 8 masterclasses with top coaches 
- created thousands of hours of videos for creators
- Jetset across the US for multiple documentaries

Then a mentor told me, "You should get on LinkedIn"

And I landed in B2B land. 

Now I'm dedicating my time to sharing strategies & coaching founders on how to build a video content system to attract clients & build an audience.

About me:

I'm a Christian
MMA/weightlifter
filmmaker, reader, bass novice, throat singer

Spend some time reading the Bible this morning

Ask questions to God

Experience the lives of kings, prophets, criminals, mothers, disciples and martyrs

Ponder your brokenness

Try to cultivate a habit of daily prayer

These are notes to myself, I hope they resonate with you

Tiger Joseph 🐅

Founder @ Video Builders | Learn how to strategize, shoot & ship video content in 3 weeks | DM to join the February cohort | ☿ ✞ 🏴‍☠️

Bad content gets ignored & blocked...

Good content gets likes, shares & comments...

Elite content changes minds, cracks smiles & alters daily habits.

Treat each video as a mini 1:1 session with you.

Teach don't tell as Darren McKee says

If done right, your little videos can change your ideal client's life for the better.

And you'll not only get a raving fan, but someone who will find any way possible to pay you for more access.

This is the way.

We capture your perspective and turn it into pipeline with cinematic video content | Films, Content & Coaching | ☿ ✞ 🏴‍☠️

Want to create content that drives revenue and builds authority?

Follow this simple rule:

-> Be the #1 media resource for your ideal buyers, that just so happens to have a perfectly aligned solution. <-

Don't force spam your product. 
Don't post boring "company updates. 

Nope.

Educate. Entertain. Create shows & content styles your ideal clients would actually want to watch.

Lean into competency vs. corporate corniness.

Have a strong point of view.

Less me me me. More you you you.

Give ridiculous value & be awesome. Do this at scale, with a long term multi month mindset.

People will be breaking down the door to work with you, "the cool company".

If you have expertise, you can build a video content empire in just a few hours a month. Here's how you start:

1. REMIND yourself you have something valuable to share with the world

All great content begins with confidence in your value. Most experts don't think they have anything to share...and then you talk to them and realize everything they say would make for a perfect piece of content!

2. Record a conversation with a coworker or friend. Have them tee you up with questions

- Frequently Asked Questions
- hot takes sharing your strong PoV
- case studies of client success
- how to strategies

All this camera stuff is easer & more natural when doing it with someone you trust.

3. Post clips from the conversation 5-7x a week

This will raise your chance of entering the video feed and getting those million impression posts

More GOOD videos you post = more connections, DM's and sales

How are you approaching video content rn?

Life is crazy...I started making videos when I was ~10

Skateboarding videos around the neighborhood with a cheap Insignia video camera

Goofy skits for a YouTube channel that got 30 subscribers

Then I was blessed with a film class in high school

Learned how to actually write a script, direct a shoot, edit on professional software.  We broke down the greats like Kubrick & Paul Thomas Anderson.

I drudged off to community college, totally lost. 0 spark in the eye.

Saw a commercial on TV, thought I could make things like that for local businesses instead of doing "homework".

So I dropped out, bought a camera and went door to door. 

My first client? My neighbor with a PT business.

Then barre studio, jewelry store, realtors...fun stuff, but felt limiting.

So I started pitching influencers & gurus on socials... 

this blew up my life

Made 8 masterclasses. 

1000's of pieces of short content. 

YT channels. 

Video sales letters.

Then 2023 happened, hardest year of my life.

Cash flow problems. Family heath crisis. Hated where I lived. Just a nightmare.

Moved to LinkedIn after Twitter went to 💩

Quit. Then restarted. Kept at it.

Grew to 8000+ followers.

Shot a tonnnnn of in-person founder content.

Planned, shot & edited documentaries for Danny Miranda and ACORN BLUFF FARMS INC.

I even got called down to El Salvador to film the presidential election.

And last Tuesday, I did something I've always wanted to do

I ran the first session of my first ever coaching cohort, teaching entrepreneurs & founders how to make videos the right way.

I made some cool stuff.

Also had some epic, disastrous failures and wasted tens of thousands of dollars on horrible ideas. But it made a great story, so it's all worth it!

15 years of video. Wouldn't change it for the world.

thx for being here yall

p.s. If you're interested in the February Video Content Cohort,  you can check out details here:

https://lnkd.in/ewR5Btey

Your goal with content is NOT to sell something...

It's to make people WANT more access to you ASAP

Content is an energy transfer.

You want people to feel entertained or transformed after watching your videos. 

Get that gut level deep impact. 

Create an experience that scales. 

Give away secrets & strategies that can 10x their business.

If you can make people feel something in some short videos, they're going to imagine what you can do in a real engagement...

They won’t even consider other options on the market

And then they'll break down your door to work with you when the time is right.

Founder @ Video Builders | Learn how to strategize, shoot & ship video content | DM to join the February cohort | ☿ ✞ 🏴‍☠️

This is how Joel Northrup went from unknown on LinkedIn

To having 100k impression weeks & getting recognized at conferences

For context, Joel runs Deep Lawn, a software company in the green industry space that helps lawn care & landscape owners estimate & sell services directly on their website.

He wanted to start using his LinkedIn to build authority, attract deals to Deep Lawn & become a top voice in the space.

The good news is all his connections were from the green industry space, so it was just a matter of getting in front of them more vs. building from 0

(side note: if you're in the same spot, you have the BEST foundation to get results from content quickly)

So here's what we did

- We prepped 40 prompts & hooks based around his ideal client
- Joel flew out to us
- We shot him 3 months worth of interview style content 
- We edited & made them pretty 

Along with the video stuff, we advised on a profile refresh: new pfp, banner, bio & about section to optimize it for conversion

With this batch of content, 

- impressions are wayyyy up
- more meetings from DM's
- he has reached "market celebrity" status and is now being recognized at industry conferences

"Video doesn't work for my niche" is a total myth

Joel is proof.

We turn your expertise & personality into pipeline with cinematic video content | Films, Content & Coaching | ☿ ✞ 🏴‍☠️

The January Video Content Cohort has been 🔥 Here's details for February:

Goal: Learn how to strategize, shoot & ship video content to build an audience & attract clients

Week 1 

Summary of my 12+ years making videos
How to figure out your deepest WHY
Determining your actual goal with video content
The secrets of why 1% of videos get 99% of the views
The basics of psychedelic content
How to write a killer hook
How to automatically generate incredible ideas
The perfect video structure
Determining your video content archetype

Week 2

LIVE breakdowns of top creators videos
The top 5 common mistakes people make with shooting their videos
Best practices for shooting your content
Best practices for lighting your shot
Best practices for getting better audio
How to capture 7-14 videos in >1 hour of shooting
LIVE breakdowns of YOUR videos from week 1

Week 3

How to edit content properly
When you should or should not edit
Distribution best practices
How to build a content ecosystem in 15min a day
Liking, commenting & connecting with your content 
How to keep improving past this cohort
LIVE breakdowns of YOUR videos

90 minutes. Tuesdays at 3:30pm EST. February 11, 18, 25th.

Price - $985

If you want in, have any questions or want to call me a scammer, shoot me a DM!

There's 3 approaches to making content in B2B:

1. The Snoozer:

- Post infrequent company updates.
- The content goes through 5 committees before the lukewarm, corporate jargon slop is ready for posting.
- You get 1 like a post (from the social media intern’s personal account).
- Nobody gives a crap about you, at all.

2. The ROI Addict:

- Every piece of content NEEDS TO MAKE A SALE RIGHT NOW.
- Every single aspect of creation needs to be quantified.
- No experimentation because that might burn the budget.
- Oh the content didn't 3x the company in 2 weeks? Kill the program.

3. The Media Company:

-You're actively positioning yourself as the #1 authority for your market.
-Your approach is video first.
-The focus is on buyer focused value.
-You actively seek to be different & inject personality into your work.
-You think in months & years, not weeks.

---

Out of all 3 of these, which do you think is best for actually driving revenue with your content?

I have a random idea for Loom that may be absolutely idiotic, or it may be the next billion dollar play

People post breakdowns, frameworks, case studies & demos every single day on your platform...

Why not create an option where these can be placed on a public feed similar to YouTube?

Categorize them by topic, tool etc.

Allow people to search creator, etc

Every week, send a personalized newsletter with links of the best/most relevant videos that week.

This could lead to:

- more people using Loom to create
- frictionless discovery for the Loom creator
- more raw eyeballs from viewers & lurkers

What say y'all Joe Thomas Shahed Vinay Hiremath?

Collin Strachan actually pushed me over the edge.


Most of you know me as the "video content" guy.  Making short form, focused on social media strategy, coaching folks etc. 

But that's not my first love. 

I came from FILM, not marketing. Narratives. Documentaries. Art. That's my jam.

Nothing hits like a full shoot on something you're wildly passionate about. 

I've neglected it over the past 2 years while I've been building on LinkedIn.

But Collin has given me serious FOMO the past few weeks with all these Alaska shots.

So enough procrastinating. 

Calls made. 
Gear ordered.
Ideas sparking.

Let's make some cool shit again, shall we?

p.s. Who wants a mini documentary??

If I was the head of video at a seed stage startup, here's what I would do to help get our first 100 users:

1. Fat batch of short form content with the entire leadership team

In-person. Interview style. Focus on their unique PoV, hot takes, strategies to help buyers. Shoot with cinema cameras to make the content look 100x better than anything else out there.

2. Case Study Videos

But not boring talking heads alone. Mix in footage of the software or tool being used in context of the testimonial. Don't just tell, show.

3. Brand story mini documentary

Instead of a boring explainer video, create a video showcasing your founder's story. Use it to share your vision, and loop in case studies. Who doesn't want a movie about themselves lol!

Great content is psychedelic

It’s not focused on getting likes, impressions or even leads

It’s crafted to transform your buyer’s beliefs & behavior.

See, lots of people can share features & benefits with their market.

Not many can leave a deep, lasting impression that fundamentally changes how they perceive reality itself

And if you prospect experiences a profound shift just through your bite sized 
free content, they’re gonna become a lifelong fan AND find any possible way to work with you

They won’t even consider other options on the market

From here on out, never again ship a piece of content that is not built around a buyer transformation

If you don't use this strategy, your videos will repel clients & drop followers...

It's called HAVING FUN

Seriously if you're not enjoying the process of creation, the whole thing becomes 10x harder

Ideation is completely blank
Shooting is filled with mistakes & self doubt
Editing takes decades
And the final result gets 4 views

Remember: People can FEEL your energy through the screen

And if you signal "I don't wan't to be doing this", EVEN IF your information is good, you won't grow.

If content feels like another job, stop making it. Give yourself some space from the screen.

This is yet another reason to shoot in big batches while you're feeling good.

How do you approach making content when you're not feeling it?

Get 3 free tips to make better videos every week: videobuilders.beehiiv.com

You can record good videos all day. But when it comes to editing, you're lost.

Here's 3 easy editing solutions you need to try:

1. 'Captions' in the app store

Super easy way to throw captions on your videos and edit right on your phone with 0 experience

2. 'CapCut' in the app store and on desktop

For those who want more functionality like music, sfx, layered graphics but still want simplicity.

3. Watch the video!

Repeat after me:

Our Father which art in heaven, Hallowed be thy name.

Thy kingdom come, Thy will be done in earth, as it is in heaven.

Give us this day our daily bread.

And forgive us our debts, as we forgive our debtors.

And lead us not into temptation, but deliver us from evil: For thine is the kingdom, and the power, and the glory, for ever. 

Amen.

Fun fact: I broke my back while shooting a film 

Story time👇 

It was around 8pm. 2nd shoot of one of my first short films 'Minus Modus'. 

I had the genius (idiotic) idea of doing one my own stunts...

I wanted to "fall into" the frame.

So I went and hung off the 2nd story overhang. My fingers slipped early 

And plunged 15 feet onto hardwood floor sending a shock through my lumbar  that I still remember to this day. 

I tried to pass it off and tell my friends that I'd be able to shoot in a few minutes. Ha.

The fall woke up my parents, who took 1 look at me and rushed me to the local Direct Orthopedic Care for xrays.

The result was a shattered L1 vertebrae. 

But what I remember most is what the doctor said after the diagnosis...

The bone shattered backwards, and this avoided precious spinal nerves. If it went forwards, I could've been paralyzed for life.

Literally 1 slight shift in the angle could've left me in a wheelchair.

Instead, I was just in a back brace for 6 weeks. It gave me a ton of time to read (Don Quixote, Nietzsche) & think about next steps. And right after that 6 weeks, I met my now fiance.

COUNT YOUR BLESSINGS people. 

Tiny changes can alter the entire course of your life

And don't you forget I break bones & bleed for this game 😤 

p.s. enjoy the video of me falling

If I was the Head of Video for The Deal Lab, here's how I would help Kellen and co get their next 25 clients in 2025:

1. Bespoke "Sonnen style" videos:

Kellen is one of the most unique & unorthodox thinkers in the space. 

His philosophies on sales & life are an unfair advantage for his clients. And a HUGE reason people are attracted to working w him. So why not enhance that magnetic effect with video?

I'd set up the camera interview style casual but intentional in his gym.. Throw him prompts & let him roll. Limit the editing & put them out multiple times a week.

2. Case Study Mini documentaries

I'd fly out to top clients. Film a quick 4 question mini documentary on their experience with the deal lab, following this simple format:

- What was life like before the deal lab?
- What was life life working with the deal lab?
- What were the results of working with the deal lab?
- Would you recommend Kellen & co?

3. 8 YouTube Videos

I would plan out 8 full breakdown videos on the processes & strategies that The Deal Lab uses. Throw them out on YouTube w great titles & thumbnails. Give away the secrets, in a sense.

The cool thing is, nobody is going to steal it. They're going to go "damn this is complicated & takes a ton of effort, let me just pay Kellen to do this for me"

Not a single GTM agency is implementing this full playbook.  If you do, you will make more money & take up more mental real state you'd be like Blackrock of the brain.

Bold prediction:

Documentaries will be the most sought after content asset in 2025

- Your story is your most powerful marketing asset
- Declare you values & mission. Hit Value - Market Fit by pushing away those who don't like the real you
- Mega trust builder
- Owned media increases valuation 
- Spice up a stale media kit for more speech opportunities
- It's your own freaking movie I mean cmon that's cool

But enough of me telling you. Let me show you. 

Here's the full documentary we made for Acorn Bluff Farms:

-- 

Hi, I'm Tiger. 

- I make cinematic content & documentaries for unique businesses
- I coach sellers & consultants on how to make better videos.
- I'm a Christian, into MMA & lifting

If any of these topics speak to you, shoot me a DM let's talk!

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