Tiger Joseph 🐅's Linkedin Analytics

LinkedIn Video Tip: Look like you ACTUALLY want to be on camera!!!!! So many videos on here have decent messages, but the camera performance of the presenter just kills it - monotone voice - 0 energy - deer in headlights eyes Remember - content is an energy transfer. It doesn't matter how good your info is if you make people feel weird or bored while watching it. Follow Tiger Joseph 🐅

I have a confession: I suck at telling my story. To me, it feels boring. Not worth sharing. I never felt it was exciting enough, or interesting. And because of this perception - my content has suffered. My audience tends to not know anything about me. I was talking LinkedIn with my friend Alex Boyd last week, and I brought up this "story block" I had. Alex gave me 3 pieces of great advice that I feel compelled to share with you all: - If you think your story is boring & not worth telling, you're wrong (lol) - You do not need to compare your story to anyone else's - ALLOW yourself to appreciate your own unique journey That last point especially. Man. Ironically the story I was telling myself about my story was preventing me from sharing it lmao. If you've been hesitant to use your stories to help grow your business - I hope this resonates AND I hope you join me in story spamming the feed.

As more businesses start making videos, it will become harder to stand out, On the surface. Just because more videos are made, does not mean the content race itself gets more competitive. In fact, the space gets LESS competitive. Think of all the current complaints about slop influencer content on LinkedIn, perpetuated by "Top Voices". Once their playbooks reached the masses - did everyone become a super mega powerful influencer? A few took the principles, extracted what strategies & tactics works for them, and built a nice presence on LI. Most fell into engagement pods, generic content, AI comments & all leading to no revenue growth, brand decay & nuclear levels of cringe being leaked onto the feed every day. The same thing is happening with video. A few will take video seriously, focus on transformation, looking different from the rest of their industry & develop their messaging to be sharper by the day. But I bet most will fall into the sea of sameness: crappy quality, pointless topics, bad hooks, no energy & generic value. Start creating today, focus on getting 1% better every single time you hit post. You'll have nothing to worry about & everything to gain. And once again, Ademola with another banger

Think video needs to be hard? Think again: Yesterday, I talked with ⚡️Arthur Castillo for about an hour. I asked him 15 researched questions about customer led growth, b2b marketing lies & other juicy stuff We workshopped fire hooks on the spot. Now, we're taking this talk, and turn it into 18(!) short videos for LinkedIn. We plan, run the shoot, prompt, guide & edit your content. All you do is talk. Pretty simple stuff. If you want this for yourself (or your entire team), shoot me a DM

If the message of your post is "be consistent"...don't post it keep working on it till you reach a lesson that's more unique, specific & framed on your lived experience

Bad thought leadership shares information. Great thought leadership sparks TRANSFORMATION. This is the #1 principle that we follow when helping clients create content. If the idea does not cause someone to change how they think, or change how they act, then it's not strong enough. Plain and simple. Don't just talk facts, data & features. That's boring. Instead, explain WHY those matter. WHY they need to update their worldview. WHY they need to change their habits this moment. Share how you are applying the insight in your own business & life. Ideal customers should watch your video, and stop in their tracks thinking "oh wow this is exactly what I needed to hear right now" This is taking a stand. This is real leadership. And this makes content people actually want to watch.

LinkedIn Video Tip: Use auto captions (the right way) Captions add visual interest & make it easy to watch videos without audio. But, there's a few very easy ways to turn them from an engagement booster into an engagement destroyer: - Make them too big - Make them too small - Put them on the bottom of the screen so it gets covered by the LinkedIn UI - Add stupid emojis - Spelling mistakes - Blank space gaps So instead, follow these best practices: - Make them readable but not so big they take up half the screen - Put them around the middle of the frame - No emojis or distracting crap, make them onbrand - Make sure no key words are misspelled by AI Follow Tiger Joseph 🐅

8 reasons stopping people from making videos on LinkedIn: - No idea what to say - Don't know how to deal with cameras, lights & mics - Talking to a camera feels weird - They don't have the time - Don't know how to get their video seen - Don't know how to edit - They don't want to get attacked for sharing real opinions - They don't want certain people to see their videos Anything else?

LinkedIn Video Tip: Eye contact doesn't matter. (mostly) A lot of people think you need to look directly into the camera for the video to work. That's just not true. Think - how many podcast clips go viral every day? People want energy, value, transformation, interesting stuff to break up the boredom of their day...your eye contact is not required for any of that. My business is built on interview style content. It's easy to make because you're talking to a real person & the content performs great because your audience LOVES to feel like a fly on the wall on a high level conversation. If the words just jumble in your mouth when looking at the camera, just...don't. At least for a bit. Get some reps in filming a conversation with somebody and take clips. Or hell, stare at a wall. Or even a script! I'm not judging. A word of nuance: If you're making an ad or long form video where you are speaking DIRECTLY to the viewer, then yes look at the camera.

Picture this: You're a newly fractional executive. You just left your job. You have the experience. You have the results. You understand the tools, the internal politics, all of it. But, - You don't really know how to convey your value from the outside in - You don't yet have systems to build your new brand & attract deals - Your messaging is unclear Frankly you feel trapped by your new freedom lol I've worked with a few clients in this exact situation the past few weeks. One thing that tends to help bring clarity right away is a deep dive interview. Over 90 minutes, you get questioned (grilled?) on your ICP, pain points & differentation. We go deep. We look at angles you haven't considered. We explore your story, your true beliefs & lies of your industry. We're able to take that crazy messiness, and transform it into clear messaging, evergreen content pillars & a plan to act on it. I call it a You-To-Market strategy. Cutting clarity into your business + you get awesome video content for LinkedIn that only takes an hour of your day whats not to love If this sounds interesting, shoot me a DM

LinkedIn Video Tip: Fix your audio. Bad audio will kill your video performance faster than anything. Think, when's the last time you sat through a full video with echoes, glitches and wind noise? The simplest solution: get a mic. My personal favorites... Desk: Shure Sm7b LAV: Hollyland Lark Mk 2 And if you want to sound even better, run the audio through a free tool like Adobe Podcast. Follow Tiger Joseph 🐅

confession: I said "synergy" once on a call and i thought about it for a week, in shame never again

Future self, remember this lesson: Do the thing, before you build the system Many times I've gotten the idea for a project. Instead of executing on a rough v1, I will tinker away for days & weeks on a "perfect" plan. Fiddling with "branding" and things. And when I finally go to execute, one of 2 things will happen: 1. I overcomplicated the thing so much it doesn't work 2. I don't actually want to do that thing at all Test quick. Verify quick. Move more things from thought into physical reality at lightning speed. Even if the first attempt sucks. Because if it sucks you learn if you want to try again or drop it. And that's the most valuable decision you can make while building.

My 2 step LinkedIn content strategy: 1. Rip text posts on things that come to mind naturally 2. Make videos on the topics that do well (get likes, comments, inbound DMs) Validate the idea with text, sear it into their brains forever with video Because remember - if buyers see your face, hear your story & feel your energy...they'll be more likely to work with you.

The point of making videos for LinkedIn has nothing to do with virality, views, impressions, likes, comments or any engagement metric It has to do with 1 simple truth: You can proactively build your exact ideal audience on here It's the only platform where you can search your exact ICP at scale, and connect with them directly vs praying for an algorithim to show your videos to them And for most niches, especially "boring" ones, NOBODY is putting out good videos on here It's a shortcut to stand out by default So if you care more about deal flow & starting conversations with cool people over getting millions of views, you should invest in video on here

If you're tired of seeing the same people on LinkedIn & want to branch out your audience - you can change your entire feed in 1 click. Right under your post box, there's a little "Sort" tab Top - LinkedIn decides what you see first based on your activity Recent - the most recent activity from connections are shown Every time I switch to Recent - I find a ton of cool people I connected with in the past, but the algo refused to show me for whatever reason. If you're trying to get new growth on here, this is a good start.

"oh your business is struggling? have you tried taking action & providing value yet?"

"Why isn't my content performing?" the content:

10 hour day over here Signed more clients on my new founder interview offer Building out a new secret tool to help people make LI videos with ease (thx for the feedback Landon & Ken) Finishing up a massive project for Cyft Working on something with James Parry⚡️ Still hit my calories too. I would've let that slip in the past. Not anymore. Now time to watch a movie - maybe The French Connection? Hope your day was productive as well 🙏

LinkedIn Video Tip: Repost videos. 2-3 months after the initial post, re-upload the same video with slightly different text. If you put out something that got good engagement, had a strong message & resonated with your ICP - that's a sign you should MILK IT BABY.