Tiger Joseph 🐅's Linkedin Analytics

I pushed Dale Dupree into a dirty alley and forced him to act on camera Here's 3 things this taught me about B2B sales: 1. Consistency 8 hours sleep mindset discipline investments grinding 2. You need to come to TOTALITY 2025, the best sales conference in the history of sales conferences: https://lnkd.in/dj9jUYyU 3. I am putting yuge tariffs on this format of content till further notice! P.S. This looks like a behind the scenes picture from "Harry Potter and the Sales Rebellion"

Crazy video content predictions that should get me institutionalized: - Most ads will be made 100% by AI in 2030 - Documentaries, actions sports, event videos...anything involving personal stories and the REAL WORLD will go up in value - Engagement bait spam will get so bad with AI that social platforms will firewall certain countries & require verification - By 2030 there will be a B2B startup to hit 1M subscribers on YT - Influencer marketing will become less powerful, microinfluencer marketing will go crazy - By 2028 short form content editing will be "solved" by AI. People will upload raw footage or generate a script for an AI lookalike to "say" and get a perfectly edited video - People will 100% go to jail for an AI UGC scandal - When people can't tell if you're AI or not, they're going to click away. New verification will prove a human made the video - Opus Clip will never "make it" and some other company will spin up and overtake it within 3 months

Shameless plug... I'm hosting B2B Video Masterclass with Ademola on Friday at 10:30am EST We're going to breakdown - What videos are high ROI & spike conversions - What videos are cringe, outdated & no ROI - How to build an effective video content ecosystem for your B2B brand And more! Link below, hope to see you there!

Here's how you can LOSE all your trust & credibility online with 1 simple step: Never back up your claims Never explain why a strategy works Never give context to your advice Just make big claims and expect people to believe you :) Seriously though, the fastest thing that will kill your thought leadership play is focusing on the WHAT but never adding the crucial WHY & HOW for your buyers to actually go through a belief/behavior shift When you spark that shift, they simply won't look for anyone else for a solution Remember this!

The video you've all been waiting for (at least 3 of you)... What is the ROI timeline for different types of videos? Short answer: Thought Leadership: 3+ months Case Studies: Immediately (pair with outbound motions for great affect) Hero Video: Immediately to 6 months (depends on traffic!) ABM Video Content: 1-3 weeks Long answer: watch the video!

"High production content is a waste of money" is just flat out wrong and let me prove it to you Most times when we think of "high production value content" the first thing that pops into your minds are the crappy ads we see from megacorps on TV and LinkedIn Unfunny, uninteresting, boring, confusing pieces that costs hundreds of thousands to produce and get made purely because there's a budget for video that needs to be spent every quarter. Production value is a TOOL. Like any tool, it can be used incorrectly. If you're using the tool to burn budget or "win awards" then OF COURSE the end product will suck But, if you're using high production video with the clear intention to drive revenue... then it's one of the few marketing plays that can permanently transform the perception of your company within your entire market Think... - Thought leadership vids on LI will carry a unique gravitas & authority - Client case studies with product mockup graphics create a long term sales asset - Documentaries to turn your story into your most powerful marketing asset - Stunning hero video sells directly on your website 24/7/365 All of these are focused on driving revenue. All of them naturally bringing you upmarket. Yet all of them use professional cameras, lighting, sound etc. so apparently they're not "authentic" 😜

Should B2B companies invest in video gear? It depends...here's a quick cheat sheet: It can be an AMAZING investment, if: - your team is in-person - you believe content is the future - you want to test test test quickly - you are willing to get in front of the camera - you're already making some form of content - you're working with a video strategist (like me) + an in-house videographer - you want to own the whole production process for hero videos, batch content, events etc. It can be a financial black hole, if: - you're so-so about content - you think you NEED gear to make videos - you don't have a video strategist or even a videographer - you want to make content, but prefer to just pay a team (like mine) to handle all of it for you - you think buying thousands of dollars worth of gear will somehow be the magic spark that gets your shy team in front of the camera Did your company invest in video gear?

Want to make more engaging videos that actually build an audience? Try this simple test: When you record your next video, rewatch it…and ask yourself with every new statement you make “So what?” You make a claim..so what, show me some evidence? If you say to do something…so what, give me a reason why? You share a personal story…so what, how does this affect me? If you want to change your buyer’s beliefs & behavior, you need to tie it back to a WHY The reason most corporate slop content is boring is because there’s no Why - it’s just features & jargon. 0 benefit to the viewer. And I get it, in the moment while recording, it's easy to get lost and forget this. This is where shooting with a skilled director becomes insanely beneficial. Someone who can spot these moments, and help you make the correction on the spot. Turning a potential batch of generic ehhh content to 100k impressions & deal flow. Up to you!

What’s (actually) working right now in B2B video? Here’s a quick field report based on what I’m seeing with my content & client projects: (1) Video content is working regardless of the algorithm Views blah blah impressions blah blah video feed blah blah. Look, if people can see your face, hear your voice & feel your energy they are more likely to buy things from you. Bet on human nature. You'll win everytime. (2) Short form video impressions down, impact up Last year you could get 100k impressions with a video easily. Now it's much, much harder to crack even 50k consistently. The good news is it doesn't matter because impressions =/= revenue. And, more companies are panic quitting short form because of it. So, less competition. (3) Basics win championships Website hero video. Case studies. Short content answering FAQ's & sharing strategies. The most consistently successful plays are not insanely complicated. (4) Case study ads with graphics Speaking of case studies, brands like Gong are showing how to do them right. Mixing client storytelling with contextual visual graphics help SHOW, not tell, why your solution helps out. (5) ABM Organic Video Content is in it's infancy (but crushing it) Using LinkedIn video to speak directly to clients, and give them a strategy publicly is ballsy...but wildly effective. I've gotten like a 70% conversation rate from this play. I'm gonna be experimenting with ABM video much more so if you're interested in that, follow along. (6) Video DM's continue to crush (and people still refuse to do them) (7). With modern camera gear and (smart, very specific) AI integration you can make better looking videos FASTER and CHEAPER than even 3-5 years ago (8) B2B is getting more creative & more ballsy Klue made a short film. Obaid Durrani & Aaron Morrissey are leading the way with influencer content. The Sales Rebellion is making full event documentaries in a 1980's style. More and more founders are making content. It's a good time to try that crazy idea.

PSA: There is no "perfect length" for LinkedIn video. Instead, just follow this simple maxim: Speak until you get your point across. Don't add fluff. But also, don't underdeliver on the promise you make in your hook. You do not need to be under 60 seconds, 90 seconds etc. I have bangers that were 2:32 I have bangers that were 9 seconds Don't overthink length. Spend 90% of your time on the hook & core idea and you'll do ok.

Sales & marketing teams - want to get 1-3 months of LinkedIn content with a single video shoot? Here's the simple strategy: > Batched produced, interview style content < The last thing you want to do is make a new piece of content everyday between calls, meetings, fulfillment, family time, the gym etc. So instead, set a day to record interviews with your SME's & any willing executives It's not a "video shoot" - it's a conversation that just happens to be recorded You can build a list of prompts with Claude. Ask them about: - strategies you guys use daily to help customers - a narrative of how you helped a client - belief or behavior shifts your market needs to hear - mistakes or challenges they've overcome Have it edited - cuts, captions & simple graphics (nothing distracting) Boom. Up to a quarters worth of content for each person. There's multiple reasons I LOVE this method: 1. You get a ton of content at once, saving hours every single week creating 2. Prospects enter sales convos pre-sold on both expertise AND cultural fit. 3. You have guaranteed follower & impression growth for the next weeks - months. Anything else you post on top of it is bonus XP. 4. Your message will reach far more customers than if you just did "founder content" 5. You build a "content culture" where everyone can boost each other's content by liking, commenting & sharing 6. You will easily & effortlessly translate your unique, polarizing personality & perspective. Customers will see your face, hear your voice & feel your energy. 7. You can outsource this whole process completely to a video partner (like me), get even more content per shoot & have it stand out with in-person cinematic production Have you tried this strategy? tigerjosephvideo.com

Hey LinkedIn Please allow us to sort our connections by "oldest" It would make it much easier to prune my network & remove people I never talk to k thx bye

I did a small private training on video content for 🏄🏼‍♂️ Scott Leese & 8 CRO's this week. Here's the most important lesson: The reason you need to make video content for your business is based on 1 simple principle - If prospects can see your face, hear your voice and feel your energy...they are more likely to work with you Notice how what I said has nothing to do with views, likes, shares, sales, the algorithm, unicorns etc.? It's simply the medium most aligned with how we as humans like to take in information & make decisions And trusting human behavior always wins in the long run With that in mind, video content becomes a lot more straightforward: How do I look the best, sound confident & deliver the best energy transfer possible? - talk to a camera about things your prospects need to hear - show don't tell: stories, hot takes, case studies, strategies - make them them look nice with production value & editing - use the videos to attract leads, get a new job, make new industry friends, connect with top talent And when you're ready to take it to the next level, reach out.

This is making me CRAZY Marketers keep saying "authentic video is better than high production video" But, theres a problem That statement makes NO sense! And it has to do with a fundamental misunderstanding of the words they're using Production value - the tools used to make the video Authenticity - the energy transfer on screen They are not mutually exclusive Is Mitchell Thayne's work with FilmLaab "inauthentic" because he uses cinema cameras? Is the thought leadership content I make for founders like Jared Todd "inauthetnic" because of studio lighting? Look, I get why high production is a cursed word among many marketers - the budgets can get crazy - "video by committee" can make production hell - built with no distribution in mind - the purpose of the video can be lost (or never exist in the first place) But when high production video is - created with strategy - led & owned by an artist - built with social media distribution in mind - relevant, engaging & built around story It is in my not so humble opinion THE MOST POWERFUL brand asset you can create. You create a moat around your business. You sear your brand into the mind of your market. You'll sell more. If you want to learn how your company can drive revenue with a produced video campaign, shoot me a DM. I'l share some free game to help.

If you're one of the "LinkedIn sucks now" people, you're probably not doing at least 1 of these 4 things: 1. Blocking Block anyone or anything that's even slightly annoying (note: this is not the same as 'challenging'). You don't need to justify "why" to anyone. Your attention & mind is precious real estate - treat it so. If you want to be a little tamer, just mute them. 2. Tactical notifications Put notifications on for people you actually like talking to. What a concept. 3. Prune your following & connections When you first start LinkedIn, you're just trying to hit the revered 500+ connections marker. Because of that, you're probably following a bunch of soloprenuer hustle Justin Welsh copiers, random fiverr scammers, old prospects & coworkers you never, ever speak to. Unfollow them all. It might take a few weeks. But it's worth it to prune your feed. 4. Posting things you think are cool & valuable If you're unhappy with the state of LinkedIn, you can either quit the platform or put better stuff on it. If you're in the latter camp, don't overthink content. Don't worry about formats. Don't worry if you're "providing value". Just start posting things that kinda excite you. When you want to get better at it, you'll find the right people to help you out. Peace 🙏

Next Friday, Ademola and I are going live to teach y'all how to use video content to win customers (while avoiding common production pains) We're going to go over... - what video styles are a BIG WASTE OF MONEY - what video styles ACTUALLY fill pipeline, communicate with your market & take you from "one of the options" to "the only solution" - How to build an initial strategy - How to produce this content at scale, internally or with external help - Maybe a magic trick or two... No longer will you need to ask "how do video for me company???" Just join the live and get 10+ years of hard won video knowledge in around an hour. Link to attend in the comments!

I spent some time with 🏄🏼‍♂️ Scott Leese and 8 other elite CRO's this week. Here's a few suprising things I observed: 1. They put a huge emphasis on "time to action" We did an exercise where we had to come up with a business idea and full GTM plan. It took 20 minutes. Most people take months, years or decades to make a plan of action for their business idea. 2. Sales leaders are great on camera I barely had to coach these guys lol. When you make a living talking on zoom, you tend to be pretty comfortable talking to a camera! If you're in sales, you're probably better on camera than you think. Make a few videos and see what happens. 3. Everybody had their own unique perspective & freely shared it There was no groupthink here! While there was agreement to go around, there was also plenty of pushback on ideas OR prodding to go deeper. Inperson events are king for personal growth. 4. Service mindset Everyone here taught me something, gave me something or helped me fix something. Got some GREAT ideas for my biz moving forward. There was 0 elitism here. Insanely fun opening to the week. If you have the chance to meet Scott, drop everything you're doing and make it happen.

I'm so sick of generic ass comments on LinkedIn Going "Success is about taking action." under a prospects post is not a growth strategy. 🤡

I have a simple, but important, message for you today: You need to read the works of Ralph Waldo Emerson. Business books turn your brain into mush. Airport reads are as deep as the pulp paper they're written on. The "NYT Bestsellers" list is all fake. If you want to nourish your soul, wrestle with ideas for years & years, become a more empathetic human and a more observant student, you MUST make it a priority to read GREAT BOOKS. And in my opinion, there's no greater place to start than with Ralph Waldo Emerson. Watch the video to learn why: