Tiger Joseph Video

I run a bespoke video studio. Driven $2.1M in revenue for clients since 2019.

Clients include Pulte Foundation, Cernovich Media, Better Earth Solar, Studio Barre, deeplawn.com, Pat Stedman, Rockery, Tech Leaders, Khateeb & Co

Founder

Video Builders

The #1 resource on video content for entrepreneurs & creators. Weekly look at the latest trends & tools to help you make better videos.

Deep Lawn

Created ads & internal content to help Deep Lawn market their services to lawn care professionals across the USA.

Fractional Head of Content

Helping you use video content to turn lurkers into followers & buyers | Talk to me about: video content, MMA, Christianity

Your business needs an artist, not an agency.

Hi, I'm Tiger 🐅

I help folks in 2 ways:

1. I run a video production company.

Planning, shooting, editing, distributing...if one thing goes wrong, your video can flop.

I help businesses produce winning content to sell more, attract leads, create more impact & build ridiculous amounts of trust.

But unlike other marketers, I don't come from the corporate world.

Nope - I'm a community college dropout obsessed with blending artistry & time tested principles of marketing to create weirdly effective content.

The results?

Over 7+ years, I've 

- driven millions in revenue for businesses & creators
- built video strategies to attract 75+ recruits a month
- produced 8 masterclass video courses for founders
- directed & edited documentaries

2. "Rick Rubin for creative entreprenuers"

 I 1:1 consult creative entrepreneurs to help them decondition from hustle culture, break  negativeunconscious cycles and help them do the most fulfilling work of their life.

About me:

I'm an Emersonian Christian
MMA/weightlifter
filmmaker, reader, bass novice, throat singer

The master of holding frame.

Get well soon, Donald.

Tiger Joseph 🐅

I used to think crazy editing was a must have for video content.

Now, I think it's one of the least important parts.

What matters more:
- storytelling
- a good idea
- personality
- energy
- the shot quality

Optimize for those. Then if you want, test crazy editing.

Crazy how you can just talk to this and get money, clients & connections the next day

Why should you batch produce video content?

- you can get 50+ videos in 1 shoot
- it saves hours of time a week
- you gain a "content baseline" where something is going out every day
- you can shoot it interview style for that conversational flow & authenticity
- you'll be more consistently top of mind

If you want help creating a ton of video content for your brand, send me a DM

High ROI thing to do as an entreprenuer:

Have art in your office.

It inspires you, makes you feel good and gives you some interesting conversation starters for video calls.

I just put up "The Architect's Dream" by Thomas Cole above my desk.

What's above yours?

Most videos on LinkedIn suck.

Follow this checklist to only post bangers:

✅ Clear Intention with the video
✅ (actually) valuable info
✅ Solid strategy leading to a goal
✅ Entertaining delivery 
✅ Emotional umph that makes people stay engaged

"Basics win championships" - Chael Sonnen

What's the biggest roadblock you're running into with making video content for your brand?

One of my clients is in prison for a crime he didn't commit.

The situation sucks.

- his wife & 2 young children are left behind
- his business is halted
- he has no access to the internet or social media

The good news?

He's still able to provide for his family.

How?

-> He made a video course <-

In 2019, I produced his Masterclass.

10+ years of dating, relationship & human development knowledge condensed into a single product.

With this, he's STILL able to generate income through his email list.

If he never made a course, his current situation would be 1000x worse.

The world is only going to get more insane & unpredictable. 

- Productize your knowledge into a product
- Create videos that do the educating & selling for you
- build an email list to become antifragile

If you stop working for whatever reason, your business shouldn't.

P.S. 

The Supreme Court just overruled the felony he and 300 others were charged with.

Hundreds of appeals are getting filed as we speak.

Free the Jan6er's ❤️

I went to an Orthodox Church for the first time today.

I grew up Catholic, gone to a ton of Evangelical services but never stepped foot in an Ortho.

Amazing experience. Very calm environment. Powerful lecture and wholesome people.

I will be back 🫡

LinkTok is here.

Here's 3 things you need to know about LinkedIn's new video feed:

1. There's no button to access it (but they have a button for games now?)

- Tap any video, and scroll down. There you go.

2. You will not recognize 90% of the faces in the feed

- You're pushed new content like crazy
- I believe the video feed will be the fastest way to get discovered by new followers & potential leads on LI

3. It's optimized for vertical video

- expect vertical video to take over as an even more dominant style
- imo, a great strategy smart brands will use is vertical vids for discovery, landscape vids for BOFU case studies & long form breakdowns

Curious what you guys think about the new feed?

My impressions went up 800% in July, here's the 30 step growth hack I used:

Just kidding lol, here's what I actually did:

1. I commented way more

I used to comment 2-3 times a day.

Now I try to do 20-30 (key word: try).

This alone has got me way more reach.

2. Trendjacking 

When Trump nearly got assassinated, this was the hot topic for the next 2 days.

I was active on the platform, and I got a ton of spillover engagement I wouldn't normally get.

Along with these, people were proudly stating values I share. I liked, commented and connected on a ton of posts and have a bunch of DM conversations still ripping from that day.

Founders: don't just make videos to sell products

Make videos to build a cult of personality:


Think...

Elon Musk. Jensen Huang. Russel Brunson. Sam Parr. Donald Trump.

All these guys are loved (and hated) for WHO they are, not just what they do.

So, wherever they go, whatever companies they start...people will be there to buy.

And video content is the key to this growth.

All of them have hours and hours of content, media appearances, sound bites and speeches circulating the internet.

It's the fastest way to get people to know & get a strong opinion of you, at scale.

And we don't need a vast media empire to do it...

You can start, today, with your phone and a LinkedIn account.

Don't just build up your company.

Build up yourself.

Share your adventures with your audience.

And the amount of opportunity that will come is INSANE.

This is the easiest time to get ahead and build your brand with video content

Here's 5 ideas for videos that are guaranteed to drive revenue:

- Make founder content for linkedin
- Start a video podcast & post clips
- Create video case studies of your past client successes
- Put a Video Sales Letter on your landing page
- Tell your story with a documentary

It's crazy but 99% of your competition is (still) not making video content.

You're super early. 

Take your advantage and secure the high ground ⛰

90% of clients you'll get from video content DO NOT engage with your videos

And thats good.

Because they watch your video, realize you hit a pain point or said something cool, and reach out directly. Skipping past the "engagement" buttons.

Stop caring about vanity metrics.

Speak directly to your ICP about things they care about.

And watch your DM's get filled up.

And continue to RAGE THE WAR AGAINST BAD VIDEO

You can make money from clients that are bad fits for your service and do none of the work yourself...just not the way you’re thinking


See, what creative entrepreneurs like myself tend to do is take all the work we can get.

That's good right?

No.

We refuse to set boundaries over what we want to work on because we’re only focused on the next dollar.

And what happens?

- we hate our work day
- we get bad client results
- and we burn out

Now we know cycle’s gonna happen, yet many times, we do it anyway because we think “this time the money will be worth it”

But it never is.

So the way to still get dollars from these bad fits is by building a referral network.

Basically, know others who do similar things as you but for different types of people

This is why NETWORK = NETWORTH

For example, if you make video content for founders, you might not be the aren’t best suited to record live events.

But, you probably know somebody who can.

Stop being afraid of "losing out on clients"

Spend 30min a day building relationships with other elite service providers and you'll have a fat rolodex of people to refer out to.

They’ll get a high paying client,

you get paid and keep your boundaries,

win-win

The biggest mistake when making thought leadership videos?

You don't show you're a LEADER.

- Your opinions are lukewarm
- Your advice is generic and not personalized
- Nobody learns who you are
- Nobody learns what you stand for

That's why your videos ain't working.

Enough.

Start owning your thoughts.

Start spreading your polarizing opinions.

Speak like your real self.

NO FEAR.

If you do this?

You will get rewarded with rapid growth, hot leads and an audience waiting for your next drop.

Before you start recording videos for your business, nail these 5 things:

1. Location 

Nobody likes a dark creepy room or a plain gray wall.

But, a good location is more than just pretty scenery.

It can:
- build trust
- give you better quality audio
- enhance your message
- help you stand out online

2.  Audio

Little known truth: Audio is more important than video.

If your sound is echoing, fuzzy or hard on the ears - people will scroll away fast.

Try these to never have bad audio again:
- Record in a quiet room
- Use a lavalier or shotgun mic
- Speak from the chest, not the throat

3. Strong Messaging

Video, like writing or images, is just another tool for sharing messages to your audience. If the core message sucks, the video will flop.

Follow these tips for great messaging:

- know your prospects key problems, challenges, wants & desires
- speak in language they vibe with
- don't be afraid to be controversial or polarizing
- talk about things you know & care about
- answer questions directly from your audience

4. Camera Angle

This one is simple, but so important.

- If your camera angle is too high, you look weak.
- If it's too low, you make the audience feel they're being talked down to.

Keep it eye level for the best results.

5. Crystal Clear Strategy

The best videos are made with intention

- Who is the video for?
- What do they need to know?
- Why does it matter to them?
- Where and when should they go from here?
- How can they apply it?

Answer these questions and your content will be 10x more engaging.

—

Enjoy this? 

Repost it to your network and follow Tiger Joseph 🐅 for more.

p.s. before and after from a client

I get 50+ edited videos from 1 content shoot.

Here's how to do the same:

First, WHY shoot in batches?
- a few hours to one day of your time for months of content
- you give yourself a "baseline" of content so stuff goes out even if you take the week off
- you can grow on multiple platforms at once with the same batch of content
- your content will look distinct in the sea of sameness

it all starts with.... 

1. Strategy

I write down 50 questions that the founder needs to answer.

Things that would make any future buyer go "aight, THIS is my company for X"

Industry thoughts, lessons from business, value bombs for your ICP, controversial personal takes, case studies...add them all

Big thing I learned from Devin Reed is that real thought LEADERSHIP comes from having the cojones to speak strong, polarizing opinions. 

Blending in with the crowd & saying things people already know isn't leadership!

2. Interview style production

Your most authentic self comes out when you have a conversation.

Instead of trying to read a script, 

- I set up a 1:1 conversation with the founder & me as interviewer
- I put 1-2 cameras on the founder (make sure they look snazzy)
- and ask the founder the prompt questions.

KEY: Start each answer by either repeating back the question. Set the stage for the viewer. No random clips! Intentional hooks = more views, shares, DM's and sales

3. Editing

Editing can be a pain in the a$$, but with this simple system, anyone can do it:

- Plop the footage into your fav editor (CapCut, Descript, Adobe)
- Go thru each question
- cut out each good answer between 30-90 seconds
- Add (on brand) captions at a minimum.
- Put the finals into a google drive labeled by topic.

4. Distribution

- Take the transcripts from the videos used in the captions
- Format the video script into a post (you can use AI to speed this up)
- Give it a human hand edit
- Schedule it into a tool like Taplio

Questions? Drop em below

3 quick tips for better social media videos:

1. Think in hooks 

You can have a great piece of info to share. But if your hook sucks nobody is watching.

When thinking of topics, think in hooks. Ask, what is the most interesting way to frame the idea?

2. Presentation matters

A dark room, bad lighting and fuzzy audio makes you look creepy, not like someone people want to follow

You dont need a million dollar setup to look good. 

Just put some intention into it.

3. Work with someone

Doing content solo sucks

Theres nobody to bounce off of. Nobody to vet ideas or your performance. And nobody to handle all the technical crap.

Investing in a content producer is always a good idea, IF youre serious about growing your biz with content

The average founder video strategy looks like this:

- they only talk about safe generic topics or product updates 🤮 
- bad lighting & audio
- No idea who they're making videos for
- Hook? What's a hook?
- cramming video shoots between calls & meetings
- Spending hours battling video editing software
- post the videos, sometimes, when they remember
- stop after 3 weeks

The result: No views, No leads, wasted hours

A winning founder video strategy looks closer to this:

- talk about pain points, tell stories, education, case studies and firey rants
- quality video setup with good lighting & crisp audio
- Know exactly who they're speaking to
- Strong hooks with each video
- Batch creating content to save time & head space
- Letting a team handle the planning, shooting & editing
- Posting videos daily
- Long term consistency

The result: Thousands of views, weekly leads & only spending a few hours a month

What's your video strategy?

If someone likes you, they'll move mountains for the chance of working with you

Make videos. Show your personality. Attract perfect fit clients. 🔥

Taplio

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