Tiger Joseph 🐅's Linkedin Analytics

LinkedIn Video Tip: Eye contact doesn't matter. (mostly) A lot of people think you need to look directly into the camera for the video to work. That's just not true. Think - how many podcast clips go viral every day? People want energy, value, transformation, interesting stuff to break up the boredom of their day...your eye contact is not required for any of that. My business is built on interview style content. It's easy to make because you're talking to a real person & the content performs great because your audience LOVES to feel like a fly on the wall on a high level conversation. If the words just jumble in your mouth when looking at the camera, just...don't. At least for a bit. Get some reps in filming a conversation with somebody and take clips. Or hell, stare at a wall. Or even a script! I'm not judging. A word of nuance: If you're making an ad or long form video where you are speaking DIRECTLY to the viewer, then yes look at the camera.

Bad thought leadership shares information. Great thought leadership sparks TRANSFORMATION. This is the #1 principle that we follow when helping clients create content. If the idea does not cause someone to change how they think, or change how they act, then it's not strong enough. Plain and simple. Don't just talk facts, data & features. That's boring. Instead, explain WHY those matter. WHY they need to update their worldview. WHY they need to change their habits this moment. Share how you are applying the insight in your own business & life. Ideal customers should watch your video, and stop in their tracks thinking "oh wow this is exactly what I needed to hear right now" This is taking a stand. This is real leadership. And this makes content people actually want to watch.

LinkedIn Video Tip: Use auto captions (the right way) Captions add visual interest & make it easy to watch videos without audio. But, there's a few very easy ways to turn them from an engagement booster into an engagement destroyer: - Make them too big - Make them too small - Put them on the bottom of the screen so it gets covered by the LinkedIn UI - Add stupid emojis - Spelling mistakes - Blank space gaps So instead, follow these best practices: - Make them readable but not so big they take up half the screen - Put them around the middle of the frame - No emojis or distracting crap, make them onbrand - Make sure no key words are misspelled by AI Follow Tiger Joseph 🐅

Here's how we get studio quality audio for all our client's video content (even if their setup sucks): Adobe Podcast. Simply upload your audio for free, and it will get enhanced with AI to sound awesome There's 0 excuse for bad audio in your videos in 2025. I literally used it to save my last documentary. I'll drop a link in the comments for anyone who wants to try it out

LinkedIn Video Tip: Look like you ACTUALLY want to be on camera!!!!! So many videos on here have decent messages, but the camera performance of the presenter just kills it - monotone voice - 0 energy - deer in headlights eyes Remember - content is an energy transfer. It doesn't matter how good your info is if you make people feel weird or bored while watching it. Follow Tiger Joseph 🐅

The old way of making B2B videos: - massive budgets - all the focus on 1 video - optimize the videos for TV & winning "awards" - talk about yourself & your product features - be stuffy scripted & boring - GO FOR THE SALE RIGHT THIS SECOND RIGHT NOW The new way of making B2B videos: - lean, focused budgets - focus on a long term strategy - optimize for social media & sharing - talk about your ICP's problems & guide them to solutions - be authoritative, authentic & fun to watch - Give value relentlessly & make tactical asks Ademola drops some bangers here!

Video content for B2B founders is broken The "normal" way just takes way too much time & energy to be a long term play. Coming up with a coherent strategy, knowing what to talk about to resonate with your ICP, knowing what gear to buy so you look & sound good, having to burden your team with editing it... and after all that it gets 3 views. Today, we're changing that. Now, I'm your Video Partner to handle allllll the hard stuff. It's very simple: 1. We map your ICP & TAM, build your unique perspective & craft your messaging (including prompts, hooks) with a You-To-Market strategy 2. We help you build your dream video setup so you look good on camera 3. You get interviewed for 1 hour per month. No camera awkwardness or scripts. 4. You get 15 fully edited, high quality videos for LI, X, TikTok, IG etc. Elite content, done fully remote. All you need to do is talk. If this interests you, check it out here: https://lnkd.in/gJAV5nZS

Future self, remember this lesson: Do the thing, before you build the system Many times I've gotten the idea for a project. Instead of executing on a rough v1, I will tinker away for days & weeks on a "perfect" plan. Fiddling with "branding" and things. And when I finally go to execute, one of 2 things will happen: 1. I overcomplicated the thing so much it doesn't work 2. I don't actually want to do that thing at all Test quick. Verify quick. Move more things from thought into physical reality at lightning speed. Even if the first attempt sucks. Because if it sucks you learn if you want to try again or drop it. And that's the most valuable decision you can make while building.

Random idea: Clark Barron and Landon Hobbs start a podcast Call it "Strong Opinions" It would be the #1 B2B podcast by the end of 2026.

The point of making videos for LinkedIn has nothing to do with virality, views, impressions, likes, comments or any engagement metric It has to do with 1 simple truth: You can proactively build your exact ideal audience on here It's the only platform where you can search your exact ICP at scale, and connect with them directly vs praying for an algorithim to show your videos to them And for most niches, especially "boring" ones, NOBODY is putting out good videos on here It's a shortcut to stand out by default So if you care more about deal flow & starting conversations with cool people over getting millions of views, you should invest in video on here

LinkedIn Video Tip: Fix your audio. Bad audio will kill your video performance faster than anything. Think, when's the last time you sat through a full video with echoes, glitches and wind noise? The simplest solution: get a mic. My personal favorites... Desk: Shure Sm7b LAV: Hollyland Lark Mk 2 And if you want to sound even better, run the audio through a free tool like Adobe Podcast. Follow Tiger Joseph 🐅

We helped Jared get 20 conversations with VC's with just 1 batch of videos Here's how it went down: Jared just started his own executive search firm. He needed to stand out from the major firms with decades of pedigree WHILE dealing with a slow market. Looking at the space, I realized something big -> NOBODY in the executive search was creating video content on LinkedIn. With his experience + the spicy new medium, we had our opening. Our goal was 3 fold: - activate his network - spread awareness of his new firm - get tons of conversations with VC's Once that was clear, we handled all the boring stuff: - we researched & crafted a bunch of targeted prompts that spoke to his ICP's pains & interests. - I came over to his office, setup the cinema camera and got 43 interview style videos in a fun 3 hour sesh. - edited on brand & uploaded all the videos into a drive with a posting strategy Bang. 20 conversations from a few hours of speaking on his end. If you can speak & are good at what you do, video content can change your life. There are no bad niches for video, only underdeveloped ones. If you commit to content, you can dominate your niche in just a few months. I've seen it more times than I can count. P.S. are you using video to grow on LinkedIn?

My 2 step LinkedIn content strategy: 1. Rip text posts on things that come to mind naturally 2. Make videos on the topics that do well (get likes, comments, inbound DMs) Validate the idea with text, sear it into their brains forever with video Because remember - if buyers see your face, hear your story & feel your energy...they'll be more likely to work with you.

When most people think of "thought leadership", this comes to mind.... The good news - you don't have to do this Video doesnt have to be painful, ugly, stressful, time consuming & results avoidant If you're a marketing leader, here's the 7 step strategy to build a thought leadership for your executive team: 1. Write out a clear goal with your executive video content 2. Run a preliminary interview with your executive: document your ICP, pain points, your corrections, hot takes & story 3. Order basic gear for a home/office setup: lights, mic, camera 4. Create 15 hooks & prompts for them based off of the interview 5. Meet once a month in a Riverside virtual studio and ask those questions 6. Edit with on brand captions, cuts, *as needed* graphics don't go overkill 7. Ship the videos & track metrics + ICP sentiment This works well because it's: - Quick to setup: you probably have lots of this marketing strategy material already written out (right?). It just needs to transfer to a new medium. - Not cringe: no scripts that went through 3 committees, you're just having a conversation that happens to be recorded - Basically no work for the exec: ~1 hour a month and they're done - Flexible: remote shoots + a monthly cadence means you're never putting out videos that have old messaging, branding or outdated #'s If you want help setting up this system in your business, shoot me a DM

(Community) college dropout The only "real" job I had was working at the outlet mall Vans Never did "sales" For sure never did anything "B2B" I'm always in my head & wildly unorganized And yet somehow i've - directed ads for startups - shot 5 documentaries - been 5 feet behind the President of El Salvador during his victory speech - gotten hired by people I've never met to do things I've never done, all over the internet - started a remote video agency to serve revenue leaders All I gotta say is God rewards courage Most "risks" become "the only option" when you decide to just trust the plan Have a good Saturday

10 hour day over here Signed more clients on my new founder interview offer Building out a new secret tool to help people make LI videos with ease (thx for the feedback Landon & Ken) Finishing up a massive project for Cyft Working on something with James Parry⚡️ Still hit my calories too. I would've let that slip in the past. Not anymore. Now time to watch a movie - maybe The French Connection? Hope your day was productive as well 🙏

LinkedIn Video Tip: Repost videos. 2-3 months after the initial post, re-upload the same video with slightly different text. If you put out something that got good engagement, had a strong message & resonated with your ICP - that's a sign you should MILK IT BABY.

3 years ago I living through the most brutal time of my life I was broke to the point I was borrowing $$$ from my parents to afford groceries My now-fiance had debilitating health issues None of my content or sales approaches were working I lived in a state of constant, biting stress even when I was "relaxing" I was barely a functioning human in this period of my life And then, there was a light A speck of hope My lease was ending, and my parents found a great apartment near them in rural NC that I could live at I decided to take the plunge I started to have Faith Then, randomly, opportunities started flying at me An ad here. Some content here. A trip to film the El Salavdorian election over here. I finally had some money. Some security. A groove was starting to form. I shifted from a closed off fear state to a curious, playful one. So much so I bought $2000 worth of new camera gear and decided to start making videos for LinkedIn I had no expectations other than getting 1% better daily. And to start showing y'all that, yes, I eat my own dog food This decision led to 30M impressions and 6 figures in revenue in 2024. Now I'm out here building a new remote content agency, my own tech product & a feature length documentary My fiance is healthy I have a wicked clear vision for the future The only reason any of this happened was Faith in God Faith is real, Faith works and Faith will never let you down When you stop worrying and start observing how challenges fit into your larger plan, life changes forever. Doors open that you thought were walls. The beautiful perfection of reality becomes crystal clear to your mortal eyes. To those who feel hopeless, lost, dumb, stressed - know that you are living through a plan larger than you can comprehend Choose to embrace it vs fight it 🏴‍☠️ p.s. yes that's El Salvadorian President Nayib Bukele p.p.s also if you have loving, generous parents, do not take them for granted.

My 36 hours in Miami: - Got my bag stolen at the airport with my laptop & 2 TB of client work. - Filed a police report - Spent the entire day hunting it down with Uber (thanks Find My Mac) - Got it back - The next day, I directed the most complex ad of my life & shot 10 micro documentaries over 7 hours - Flew back home the same night at 9:30pm. There is no lesson here. Just, life.

I just disconnected from ~500 people on LI. And you should do the same. Why? It's simple: The raw number of people following or connected with you is meaningless. What matters is that the RIGHT people are in your network. If your content goes out to people who don't care & will never buy, they'll scroll past and LinkedIn will crush your reach I had a bunch of deadwood on my account I had to shave off - random sales reps - freelancer AI pitchbots - past prospects in niches I no longer serve Now it's time to replace it with new folks :) It's a good practice to do this once a quarter (even though it sucks & takes forever) Which reminds me please for the love of God LinkedIn, give us better ways to disconnect from people at scale. Why can't I sort by oldest added? makes no sense.