Everflow - Partner Marketing Platform

Leading content team and content strategy for top-rated SAAS platform, producing sales-enablement documents to drive pipeline from organic channels.

Director Of Customer Marketing

Senior Customer Marketing Manager

Storyteller and copy creator for case studies, one sheets, decks, and all materials that show how our solutions outperform the competition.

Customer Marketing Manager

Adscend Media LLC

Primarily focused on the growth of Adscend Media, HideoutTV, and other O & O properties through the cultivation, optimization, and management of crucial partnerships. Manages and assists the business development, publisher, and advertiser account management teams to help achieve significant revenue growth. Responsibilities further include developing and executing all communication strategies, including creating all public-facing and internal documents, social media engagement, outreach materials, and customer service support systems. Examples of materials created each quarter include media kits, one sheets, press releases, site copy, email templates, and long-form articles. 

Responsible for creating and executing marketing strategies for all company events, including webinars and in-person trade show attendance.

Accomplishments:
-Led efforts for company international and domestic trade show appearances, including prospecting, securing meetings, and meeting with prospective partners
-Generated $700,000+ in revenue for company through in-person meetings at mobile, video, and marketing conferences
-Created help center with 30+ articles and support ticket system to triage thousands of support tickets to appropriate team members
-Developed company-first press releases, social media presence, video ads, one sheets, ad kits and all major marketing materials
-Led direction of all marketing and communication materials, including all company website copy
-Led promotional efforts of all company solutions, including solution launches
-Executed first company webinar with 500 participants
-Created and executed first company in-person networking event, featuring 1,000 attendees
-Created content to help company reach page one results in major search engines for critical search terms, creating 30% of site traffic
-Developed framework for monetization and management structure for creators utilizing company video-sharing website

Director of Strategic Partnerships and Communications

NDemand Affiliates, INC.

Job Description: Responsible for managing a global network of affiliates. Duties included  motivating affiliates to run offers, informing affiliates of latest offer-related news, creating marketing materials to engage new and existing affiliates, recruiting new affiliates, processing affiliate requests, affiliate reporting, and vetting affiliate applications.

Accomplishments:
-Managed 3,000 affiliates per month
-Increased monthly revenue for 70% of managed affiliates 
-Represented company at major affiliate conferences
-Helped grow accounts of super affiliates to over $4,000 per month in revenue
-Started company social media presence.

Affiliate Manager

Tony Cohn Social Media Services

Services included account creation and management, channel messaging, contact building, coaching, advertising, competitor analysis, reputation management, social media audits, and reporting for clients.

Accomplishments:
-Created custom-tailored solutions to meet wide range of budgets for all clients
-Designed affiliate management system for international anti-virus company
-Developed first social presence for companies in variety of industries, including insurance, real estate, restaurant, and sports
-Increased dine-in sales for local Italian eatery by 15% through Twitter promotions

President

Spark Internet Marketing

Responsibilities consist of  executing social media and search engine optimization activities for a group of client accounts in diverse industries including the medical, service, sporting and hospitality fields. Monthly social media responsibilities include creating, executing and evaluating social media plans for new clients, taking into consideration the strengths of the client's brand and tactics used by competitors in the client's industry. Tactics used throughout the duration of a social media plan include contact or “friend” building, social profile optimization, social network participation, social media services and tools integration, best practices recommendations and report generation. Additional duties include providing social media coaching services to clients on an hourly billing rate when requested. Social services most often selected in social media plans include Twitter, Facebook, YouTube, and LinkedIn.

Monthly search engine optimization responsibilities include analyzing client campaign performance on a monthly, quarterly and yearly basis and then implementing current SEO tactics to help the client site achieve desired results. Common SEO tactics deployed for a client include link building, social media profile creation and participation, search engine submissions, map optimization, on-site changes, niche directory submissions, blog creation, and copywriting. Additional monthly optimization activities include competitor analysis, client reputation and social presence monitoring, technical site audits, client link analysis, and press release optimization.

Internet Marketing Coordinator

Paulson Management Group

Responsible for managing affiliate programs for outsourced program management company. Duties included vetting affiliates, program communications, affiliate recruitment and management, and program promotion via social and traditional media.

Affiliate Manager, SEO and Social Media Specialist

PeopleFinders.com

Worked to improve organizational organic search results through link building activities, social network participation, and original content creation in the forms of articles, press releases, site content, blog posts, and email copy. Job duties further included editing, producing and optimizing content for affiliate web sites PeopleSearchNews.com, PeopleSearchPortal.com, and Business BackgroundChecks.com.

SEO and Web Content Manager

I am a seasoned online marketing professional who specializes in growing partnerships and creating persuasive copy. With over ten years of experience, I am comfortable with all forms of networking and digital marketing strategy.

I will be at PI Live in Miami next week. If you are going let's chat and see how we can possibly work together. DM me to schedule a time!

Tony Cohn

Our team has just touched down in Vegas for LeadsCon! But, we aren't alone...

We've partnered with Phonexa to bring you The Lead Up, the mother of ALL mixers.

It's going down TONIGHT inside Paris Las Vegas, just steps away from the conference floor! 

Our list is pretty full. However, we may still be able to squeeze you in. Reach out to your Everflow or Phonexa contact for last-minute access.

Discover the power of complete marketing automation and attribution for your business' lead generation needs with us! 👉  https://lnkd.in/eKbHJijP 

If you see our team, say Hi! Drew Johnson Ross Moore Michael Cole Matthew John Rapisarda Lindsay Friedlander

#LeadsCon #LeadsCon24 #LeadGen

We're unveiling the remarkable journey of Unlock Technologies, a trailblazer in the Home Equity Agreement (HEA) domain, as they scaled their affiliate program alongside Vibrant Performance – our esteemed agency partner.

In this case study, discover how Vibrant Performance orchestrated the seamless transition of Unlock’s program from Impact to Everflow, prioritizing full lead attribution and unwavering visibility. 

By partnering with Vibrant Performance, Unlock tapped into a goldmine of direct relationships with major finance publishers, while harnessing the power of the Everflow platform. 

What’s the bottom line? 📊 Brace yourself for the jaw-dropping revelation: Unlock experienced an astounding 740% growth in qualified leads year-over-year! 💥 

Read all about it 👉 https://lnkd.in/e9Qi5Gym

#AgencyCaseStudy #AgencyPartnerships #EverflowOverEverythingElse

everflow.io • 6 min read

Everflow Blog - How Unlock & Vibrant Performance Agency Achieved 740% Growth In Qualified Leads Finance Industry

🔮 At the start of 2024, Everflow - Partner Marketing Platform started collecting predictions from partners about what they see coming this year in the affiliate marketing industry, leading to our very own strategy and insights expert, Renee Christensen, to contribute.

As we approach the end of Q1, Everflow have compiled the insights and published an article to helps brands to build out their action plan for growth this year.

Read the article to see Renee's comments on...
➡️ The growing trend of channels embracing the CPA model
➡️ Consumer behavior and purchasing decisions
➡️ Brands' increased focus on budget management
➡️ Shift towards customer retention
➡️ Importance of channel attribution

🔗 https://lnkd.in/eu8bay9s

#marketingpredictions #affiliatemarketing #partnershipmarketing #marketinginsights

Stay ahead of the curve with Everflow - Partner Marketing Platform upcoming “Q1 Rewind: Exploring Growth, Enhancements, & Sneak Peeks” webinar.  April 11 at 9:00am PT / 12:00pm ET as our very own Director of Customer Success, Teja Rao , explores Q1 achievements, vertical growth trends, platform enhancements, and exciting Q2 sneak peeks. Join here:

everflow.io • 1 min read

Q1 Rewind: Exploring Growth, Enhancements, & Sneak Peeks

We're talking 120% YoY growth in quality leads and a closing rate that's 3.3X faster, all without throwing extra cash into the mix. 

Got your attention? Good.

The magic behind our referral program success isn't exclusive to Everflow. 

Nope, it's a formula that any smart business can replicate. And guess what?

We're spilling the beans in an upcoming Fireside Chat you won't want to miss.

📈  Scaling Faster with In-House Resources: Everflow's Playbook To Making Referrals Your Top Growth Channel 💰

Thursday, April 25th at 12 PM PST / 3 PM EST

Join Tony Cohn, along with Ed Ceballos, Everflow's Head of Partnerships, for an inside look into referral strategies that are reshaping the SaaS game. 

Ready to elevate your growth playbook? Secure your spot now. 

#PartnerReferrals #GrowthStrategies #ScalingSecrets  

A couple new roles have opened up here Everflow - Partner Marketing Platform! 

Firstly, we're seeking a talented Product Marketing Manager to drive our external initiatives with potential clients. In this role, you'll play a crucial part in showcasing the value of our products and services to the market.

Additionally, we're in need of a dedicated Product Success Manager to ensure internal customer product adoption reaches its full potential.

The Product Marketing Manager position is a Bay Area Hybrid role, offering the best of both worlds for those local to the area.

For the Product Success Manager role, we're open to remote opportunities within the US, providing flexibility for qualified candidates across the country.

If you're ready to make an impact and join a dynamic team, we want to hear from you! Apply at our career page.

Do affiliate programs *really* make a difference? 

That becomes a significant question, particularly when looking at your ROI. In an upcoming webinar hosted by Everflow - Partner Marketing Platform, PartnerCentric Founder & CEO Stephanie Harris and VP of Product & Innovation Tom Rathbone share invaluable insights into identifying the partners and partner categories that drive tangible and incremental value-add to your bottom line. 

Reserve your spot today! https://lnkd.in/gB2h5w-2

#incrementality 
#affiliatemarketing 
#affiliateexpertise 
#affiliatemanagement

Everflow Fireside Chat - Mastering Incrementality: Measuring the Effectiveness of Your Affiliate Program

One key element that often distinguishes successful partner marketing campaigns is streamlined creative operations.

With a well-oiled process, your team should be able to reduce resource waste and scale campaigns, while remaining agile to adapt content on the fly.

Everflow's Ioana Chirnogeanu visited this subject among others with Livia Antal (Playtika) and Bogdan M. (Storyteq) during their How To Generate More Conversions in 2024 With Better Creatives Masterclass.

Check it out: https://lnkd.in/efpeFH3i

Q2 is rolling right along! 

Yet, there's still a lot of time to optimize your affiliate marketing efforts in 2024. In this Everflow - Partner Marketing Platform article, PartnerCentric CEO & Founder Stephanie Harris joins four other affiliate industry veterans in sharing what's ahead for the channel this year (and how you can jump on those trends). https://lnkd.in/eu8bay9s



#affiliatemarketing 
#affiliatemanagement 
#affiliateagency 
#affiliateexpertise

Everflow Blog - Q1 Predictions On What’s Ahead For Affiliate Marketing In 2024

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