nearbound.com

Creating conversations around the future of B2B. The #1 newsletter, podcast, book, and events. Get your Nearbound pill!

Co-Founder

Reveal

Ushering in the era of Nearbound Go-To-Market with secure shared data.

Chief Market Officer

Career Hackers

Advisor

Founder & CEO

Praxis

RevGenius

Member

RevRoom

RevRoom is a trusted space where curious revenue leaders are collaborating on the future of b2b go to market.

Institute for Humane Studies

Gifts Officer

Educational Programs Director

Policy Programs Director

The Mackinac Center for Public Policy

Director of Campus Leadership

Michigan House of Representatives

Chief of Staff/Legislative Aide

Novius Telecommunications, Inc.

Co-Founder/Field Manager

Of course, you have to drive revenue. But the steps that lead to that are a lot harder to quantitatively measure than we pretend. Sometimes if the causality is there, and you can qualitatively measure it, that's enough.

In fact, it's often better because it's less prone to trick you into false confidence. When you think you're doing "science" you're a lot more prone to error than when you know you're doing art + logic.

Camille White-Stern and 🤝Will Taylor and I talked about event marketing and I made a defense of "vibez mareting" on this session hosted by Splash (SplashThat.com).

Come on be honest. Sometimes you know your marketing was good even when you can't measure it.

How often is it actually bad when you can?

Good marketing requires humility.

Isaac Morehouse

Building the world I want to live in. The future is Nearbound.

What is Splash (SplashThat.com) known for?

How can I incorporate 'vibez marketing' into my strategy?

What are some best practices for event marketing?

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