Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

I help SaaS revenue teams integrate third party expertise (the people, brands, and places) that influence their buyer to surround them (instead of spam them)  👉 where buyers already transact and spend their dwindling attention credits 👇

Buyers don’t believe brands as much as they believe the people, companies, & places they already work with and listen to.

That’s why your sales and marketing team need a network of trusted people in your ecosystem.

When you activate that network, you get:
👉Warmer doors opening faster
👉Higher win rates
👉Deals that close sooner
👉Bigger deal sizes

Proof I’ve lived this:
✅Built enablement programs that boosted partner retention by 70%
✅Created a partner motion that matched sales revenue with 1/3 of the headcount
✅Outperformed a full SDR + AE team using ecosystem plays
✅Scaled a business to $1M in less than 12 months → acquired

(And yes - I’m in the room developing relationships with the influential people your buyers already listen to.)

Activate an ecosystem-oriented modern go-to-market system that focuses on QUALITY and CONVERSION by:
1) Following me here for weekly systems sharing
2) Or DM me if you want me to show you how to:
- Map who your buyers already trust
- Layer partners into your GTM to build pipeline with less spend (without building any new systems)

Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts. Go-to-market with your market at www.audienceled.com

In 2026 I predict more people will pander to your emotions, scrape over eachother for your clicks, & make you "comment X for Y" on posts with fake results. 🤡

Why?

Because algorithms reward this behaivour.

And unfortunately the "influencers" without real expertise have been doing this.

Fear of missing out.
Engagement bait.
Fake results.
etc.

As you step into 2026, consider these questions as the algo tries to rip every last second of your valuable time away from you:

"Why am I paying my attention to this content?"

"Do I actually trust this person? What reasons do I have? What proof do they have?"

"Are they actually an expert? What do others say about them?"

Be them an influencer, a consultant, an employee, or a business...

Do they have the stack of undeniable proof (and experience) to really show they are who they say they are?

And if you want to build that proof yourself, I'm documenting the playbook we are running...

For clients and for ourselves.

(P.S. You should do the same to my content as well...)

taplio

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