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Buyers don't trust you. That's not your fault - but buying has evolved. You must tap into existing trust and relationships through a nearbound approach to reach them and deliver value. Ready to actually generate revenue from your partner program? Read on β¬οΈ Your sales and marketing team need a network of trusted, influential people in the ecosystem. This results in: - Faster opened doors (and warmer) - Higher percentage win rates - Faster deals closed - Larger deals How do I know this? I have: - Built enablement programs that increased partner retention by 70% - Stood up an entire program from the ground up (from integrations to affiliates) - Created a motion that generated the same revenue as sales, with 1/3 of the headcount - Generated more revenue with this motion than an entire team of 8 SDRs and account executives So what now? Weekly LinkedIn content from me (give me a follow) Send me a DM or book time with me (free) to dive into two different things: 1) The current state of your program and where you want to remove barriers 2) Take a look into the model I've been putting together to layer partners into the business ---------- Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts.
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