Reveal

At Reveal I manage ISV partner relationships, as well as using nearbound strategies to get what matters most done: delivering value to the clients to ultimately drive more revenue.

I work with other tech vendors, consultants, and influencers in order to deploy partnerships expertise and value to our clients. We run referral, co-sell, and influence campaigns focused on educating and enabling the ecosystem.

Reach me at wtaylor@reveal.co if you'd like to partner with Reveal or want to learn more about nearbound.

Head of Nearbound Partnerships

nearbound.com

Getting Nearbound into the dictionary and distributing through network effects like no tomorrow. Nearbound sales + marketing will revolutionize the way you do business.

This section was post-acquisition of www.partnerhacker.com by www.Reveal.co where we rebranded to www.nearbound.com.

Head of Partnerships

*First hire as Head of Partnerships

- Supported key relationships that resulted in an acquisition in record time for a media company.
- Executed on ~$1million in sponsorship programs including communications, debriefs, reporting, engaging key stakeholders, and relationship management.
- Lead all project management for sponsorship programs resulting in over 1,000,000 impressions and 10,829 leads for our partners.
- Created a category for technology through marketing strategies related to brand, media, social, networking, partnerships, nearbound, and guerrilla tactics.
- Coordinated multiple internal stakeholders with clear tasks of who does what and by when, following DARCI models.
- Evangelized the nearbound category, partnerships, brands, our partners and sponsors all through content creation including social, long-form, short-form, video, audio, and event related content.

nearbound.com is the #1 source of clarity & guidance, news & journalism, opinion, and connection during the paradigm shift in B2B.

I made this a reality alongside our partners and peers. They all deserve a BIG thank you in these efforts.

Subscribe to the Nearbound Daily to get your PhD in partnerships :)

It's time to PartnerUp.

Head Of Partnerships

Uvaro

*First guest instructor, helped build the process for effective external instructor contracting and communications.

I believe in life-long learning and empowering others to become their best self - I am proud to participate in, and present during, internal + external events for Uvaro students. These events include demo days, in-class speaking engagements, and instructional sessions.

Some background on Uvaro:

The technology sector needs 250,000 new sales professionals, and our colleges and universities aren’t training them on all practical pieces. Uvaro is building a different type of education system - one that is focused on the objective of preparing students for a career in the talent-hungry tech industry. Simply put, Uvaro has created a better way to grow sales careers in tech.

Guest Instructor

RevGenius

Member

Partnership Leaders

Mailshake

*First and only partnerships hire

At Mailshake, I built the partnership program from the ground up. Here's a list of all things accomplished during my time with the team:

Partnerships:
- Engaged elite brands to get Mailshake a "seat at the cool kids' table"
- Achieved 135% of partner sourced revenue quota for Q1 2022
- Started strategic partnerships that filled gaps in client needs
- Guided integration partners in a "big fish:small fish" dynamic
- Aligned upsell initiatives with partner efforts
- Spent $0 on sponsorships

Business enrichment:
- Built the process for webinars + events from the ground up
- Created a sales playbook for marketing <> sales webinar handoff 
- Trained sales team to adopt and utilize video
- Coached sales team on how to capitalize on prospects warmed by marketing efforts
- Developed first iteration of ICP that aided in direction setting

Became a marketer:
- Executed on various marketing functions with no prior experience:
-- Drip campaigns, webinars, landing page development, social branding, a large summit event, affiliate marketing, SEO + backlink fundamentals, & creative content ideas

Partner Marketing Manager

Vidyard

*First Partner Enablement hire

Milestones:
- Increased partner retention by 70%
- Doubled total agency program revenue over 6 months through enablement initiatives
--- Revenue from partner program flipped from 20% partner-sourced clients and 80% partners to 80% clients and 20% partners.
- Partners are ready to sell services in 60-120 days

Day-to-day:
- Managed 120+ partner accounts ranging from co-sell agencies, referral partners, and technical partners
- Created training resources & co-sell models for partners, partner managers, and internal team
- Established end-to-end partner launch for more successful onboarding + enablement
- Developed a new certification that fast-tracked partner adoption, go-to-market readiness, and aligned better with overall company growth goals
- Built a partner directory for continued refer-back opportunities
- Launched PRM software + integrated into existing systems

Partner Enablement Manager

Bonfire Interactive

- "Municipal Rep of the Year, 2019" - closed highest ARR on immediate team during my first year of ever being an Account Executive
- Closed largest major city (by population) in company history
- Managed the largest multi-year contract upsell in company history, resulting in 2x ARR and a 12x TCV
- Oversaw 20 States in my territory, responsible for fully-operating my own opportunity generation
- Engaged with multiple C-Level executive roles to build relationships and ensure a strong business case to close business

- Maintained relationships with influencers in industry, ranging from large accounts, presidents of associations, educational experts, and those with a loud voice in the market
- Partnered with a BDR and was responsible to set prospecting strategies and provide ongoing mentorship as we prospected this patch together
- Regularly met with marketing to collaborate on national programs, local programs, travel programs, conference programs, and provide feedback
- Coordinated new approaches in selling to different personas, fast-tracking and increasing the success rate of sales cycles
- Pioneered cross-selling initiatives with sister companies to not only leverage relationships, but create strategic plans on how to facilitate an even stronger business case

Account Executive

*First BDR hire

- Developed 102 new opportunities worth $1,836,000 USD in pipeline, leading the BDR team in pipe and opportunity generation 
- Overachieved on quota (115%) and was thus moved from supporting a single rep on the commercial team, to three on the public team 
- Engaged with multiple different C-Level executives (CFOs, CIOs, CPOs) in both the private and public sectors 
- Trained and managed ongoing performance of team members, helping to onboard, create training materials, and conducting interviews to qualify potential hires

Business Development Representative

Beyond Wireless

Achieved highest sales and upsell rates for last quarter at the end of employment
Coached, trained, and provided feedback to improve employees' outbound calls which increased conversion and sales
Compiled success reports on client relationships to represent our location in weekly executive meetings

Small Business Specialist

Rogers Communications

Created and developed business and consumer relationships leading to improved and consistent sales
Assessed and qualified needs for potential and existing customers, increasing store sales and exceeding quota targets

𝐈 𝐡𝐞𝐥𝐩 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐩𝐫𝐨𝐬 𝐬𝐨𝐮𝐫𝐜𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐰𝐢𝐭𝐡 𝐦𝐲 𝐭𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤𝐬 | Stop selling on hard mode with nearbound | Partnerships @ Reveal

Buyers don't trust you. That's not your fault - but buying has evolved. You must tap into existing trust and relationships through a nearbound approach to reach them and deliver value.

Ready to actually generate revenue from your partner program? Read on ⬇️

Your sales and marketing team need a network of trusted, influential people in the ecosystem.

This results in:
- Faster opened doors (and warmer)
- Higher percentage win rates
- Faster deals closed
- Larger deals

How do I know this? I have:
- Built enablement programs that increased partner retention by 70%
- Stood up an entire program from the ground up (from integrations to affiliates)
- Created a motion that generated the same revenue as sales, with 1/3 of the headcount
- Generated more revenue with this motion than an entire team of 8 SDRs and account executives

So what now?

Daily LinkedIn content from me (give me a follow)
Sign up for the newsletter at www.nearbound.com

We are an entire media company dedicated to helping YOU meet buyers where they are.

Subscribe. Collaborate. Join in on the conversation. And reach out if you want to chat.
----------
Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts.

Last November 📸 Ademola and I infiltrated the first ever AMP event by Morgan J Ingram in the 6ix. The Empire State building will see me next 😤.

(I don't think it'll be a good idea to show up in this outfit to the Empire State building... so I won't 😂)

April 16th. NYC. The AMP event you won't forget.

What the hundreds of people learned at the last one were as follows:
- Morgan's own data in outreach success
- Better leveraging LinkedIn Sales Nav
- Better outreach strategies
- Better email writing

Walk away from the event with tactics, step-by-steps, and a newfound appreciation for sales and the drive of developing your business.

We also had Jen Allen-Knuth and Will Aitken duke it out.

(As you can see in the picture, Will Aitken doesn't know what to do with his hands)

So... what happens when you get Morgan J Ingram, John Barrows (JB Sales + Sell Better ), Alex Lieberman (founder of Morning Brew) in a room together?

Well, it will be nothing short of immensely valuable, and I bet even better than last time.

If you're a seller, you need to be here.

If you're in partnerships, this exposure will give you an insight into the world of how your sales team operates and how you can better support them.

I walked away having learned even better tactics to surround buyers with value using nearbound tactics + tools like Sales Navigator to move the needle.

I'm ready to make some more money... are you?

April 16th, NYC, Empire State Building. BE THERE!


P.S. 🍕  Morgan said he'll show me where the best pizza is located... What are your favorite spots I should check out?


P.P.S. Toronto folks - Billy Bishop is always an easy flight to NYC. We going to get some representation there? 😉 

#nearbound #sales #partnerships

Taplio

🤝Will Taylor's Linkedin Analytics

🤝Will Taylor

What is 🤝Will talking about?

Who is engaging with 🤝Will

🤝Will Taylor's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?