Steve Burton.'s Linkedin Analytics

About The Point Co | Built for Revenue Leaders Who Need Pipeline That Converts Need to grow revenue with fewer resources? Still chasing the same targets with half the team? You're not alone — and you're not out of options. I’m Steve Burton, a sales leader with over 20 years of experience helping B2B tech companies scale sales, build SDR functions that actually deliver pipeline, and launch go-to-market strategies that convert across the USA, EMEA, LATAM, and APAC. Currently leading at The Point Co, we act as a trusted partner to Founders, CROs, and Sales VPs who are tired of lazy SDRs, unqualified leads, bloated tech stacks, and wasted headcount. We’re here to cut the noise, fix the top of the funnel, and create a sales engine that closes. What We Do We help you build, fix, or scale: Fully managed outsourced SDR teams in the USA, LATAM, EMEA, and APAC Sales training and coaching for SDRs, ISRs, and BDMs Go-to-market strategy and playbook development C-level LinkedIn and cold email outreach Campaign execution, event support, and reporting Sales recruitment and SDR team buildouts Fractional leadership (CRO, VP Sales, SDR Manager, Inside Sales, Account Executives) Whether you're entering a new region or need to replace chaos with structure, we embed into your organisation and deliver what your sales team needs, not just what they think they want. Why It Works Because I’ve trained thousands of SDRs, delivered hundreds of outbound projects globally, and know the difference between busy work and real performance. We don’t just fill calendars — we build revenue-generating systems. Who We Don’t Work With If you: Think you already know everything and just want someone to blame Want free consulting with no intention of taking action Lead like it’s still the 1980s and hate change Micromanage outsourced teams into the ground Blame agencies while keeping underperformers in-house Show no respect to partners, your team, or the people serving your table Then we’re not the right fit — and that’s okay. But if you're serious about building a pipeline that actually turns into revenue — and want a partner that’s been there, done it, and still gets hands-on — then let’s talk.