Wasif Kasim Consulting

I’ve helped agency owners generate over $80M in additional ARR & 50,000 highly qualified leads.

Agencies globally like StudioHawk, Online Marketing Gurus, Chronos Agency, Defiant Digital, King Content & 100s more. 

If you’re an agency founder, I’ll help you 4x your growth.

As an ex-CEO of one of the largest digital agencies in the world, I've learned a few lessons over time. I'd like to share these learnings & help you get the growth you want, faster.

Here are some recent results:

→ Chronos Agency: 398% in pipeline, 2x deals won 
→ StudioHawk: 9x pipeline, 175% increase in deals won
→ Digital Marketing agency: 4Xd revenue to $30M+ 
→ Content Agency: Doubled revenue to $20M+ 

And here's how I helped those agency founders:

1. Creating a consistent & high growth sales engine
2. Building a well-oiled marketing & lead generation system.
3. Improving & systemising customer retention & reducing churn.
4. Attracting top talent and building a growth-minded company culture.
5. Working “in the business” with the agency founders & divisional heads to make it all happen.

If you're running an agency, with a minimum of $1.5M ARR & above, I'd love to chat.

Ready for a better, faster & less risky way to scale your agency?

DM me to lock in a free 1:! Agency Owner consultation.

Founder

Online Marketing Gurus

Across my 4+ years at OMG, my goal was to scale the business rapidly and profitably. 

Starting off as CMO, then promoted to Managing Director, and subsequently appointed as CEO (APAC) - OMG is now the largest independent digital agency in Australia.

Highlights of my tenure include:

→ Quadrupling annual revenue in 4 years
→ Growing staff from 30 to 200+ people globally
→ 400% increase in monthly deals won
→ 20:1 ROI from marketing.
→ Building an incredibly well oiled sales & marketing engine (including an SDR team)
→ Shortlisting OMG as AFR's Best Places to Work
→ 4x increase in employee satisfaction
→ Several industry awards (Fast Starter, SEM Rush, Fast 50, Clutch & many more)
→ Successful expansion into USA, Singapore, and Phillipines

Chief Executive Officer (APAC)

Managing Director

Chief Marketing (and Sales) Officer

Crimson Education

Crimson Education was founded with one goal in mind - to help students reimagine what’s possible by achieving their greatest potential. Since beginning as a small start-up in New Zealand in 2013, Crimson has grown to be a global company supporting thousands of students gain admission to the world’s top-ranked universities, particularly Ivy League colleges, Oxford and Cambridge.

Overview of responsibilities:
✪ Led digital transformation, customer acquisition, brand awareness & sales enablement globally across 10+ countries globally.
✪ Established, built and managed a global digital team of 17, across SEO, Adwords, Facebook, content marketing, marketing automation, community management, video & more.
✪ Implemented best practices globally across SEO, SEM, WeChat, Facebook acquisition, content strategy, marketing automation, events (connecting offline to online), and website optimization. 
✪ Launched Hubspot, SalesForce & various other platforms/initiatives to provide complete transparency of business outcomes,  empower sales & marketing alignment, and capture a two-way feedback system for continual improvements.
✪ Drove cross-departmental collaboration across sales, events, PR, content, creative, tech, social & multiple agencies 

Highlights include:
✔ 1,000 % increase in visitors to the site 
✔ 50X increase in subscribers 
✔ 900% increase in organic visits 
✔ 40k+ new followers on Facebook
& much more.

Global Head of Digital Marketing

King Content

King Content is a multi award-winning content marketing agency, recognised for creating end-to-end content marketing strategies for blue-chip clients globally. 

Key responsibilities:
✪ Driving digital transformation, lead generation, and revenue results globally - Americas, Europe & Asia-Pac. 
✪ Enabled complete closed-loop reporting via tight integration of Salesforce, Hubspot, Website & other platforms.
✪ Implemented marketing best practices globally across SEO, SEM, content strategy, marketing automation, events, PR, and website optimization/development.
✪ Cemented global partnerships with Marketo, Hubspot & LinkedIn to drive mutual lead generation.
✪ Managed PR, content writers, creatives & multiple agencies to drive revenue growth. Re-engineered global editorial and sales processes to drive client growth.
✪ Trained global sales teams on SEO, SEM, Marketing Automation & content marketing best practices.

Highlights include:
✔ Achieved a 14:1 ROI from marketing spend
✔ 100X increase in website conversion rates
✔ 30% uplift in blog readership
✔ 8x increase in global site traffic
✔ Ranked 70% of new blogs on page 1 of Google

Global Head of Marketing

Salmat

✪ Responsible for driving lead generation best practices & optimisation via all digital channels - including SEO/SEM, content marketing and marketing automation (Marketo)

Head of Digital, Content & Marketing Automation

✪ Drove lead generation and revenue for our Digital Marketing Services portfolio (SEO, SEM, Mobile Marketing, Email, eCommerce)

 ✔ Improved ROI from all digital channels to drive sales.

 ✔  Develop the content strategy and processes to scale output content.

 ✔  Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

 ✔  Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

 ✔  Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

 ✔  Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

 ✔   Manage the strategy and setup of all paid campaigns.

 ✔   Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and  landing page sources reports

 ✔  Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates to social media marketing, attribution, and programmatic media buying.

★ Specific areas of expertise includes ★ 
Marketing automation, Inbound/Modern B2B Marketing, Content Strategy, Content Creation, Content Mapping, Search Optimisation (SEO and SEM), Conversion optimisation, Landing page optimisation, Marketing, and Web design.

Marketing Manager - Digital

✪ Led the National marketing and sales development efforts for sourcing, influencing and accelerating new/existing business opportunities through marketing programs, targeted outbound prospecting, sales development and strategic partnerships.

 ✔ Achieved 7,900% increase in YonY net new sales sourced through marketing, 30X increase in monthly leads, 30:1 ROI from SEM campaigns, 156% increase in SEO traffic and 500% increase in content creation/blogging.

 ✔ Managed a cross-functional team to strategise, deliver, and measure national digital marketing outcomes, resulting in the growth of new and existing sales pipeline across all industry verticals and segment. 

 ✔ Developed and executed national marketing plans in alignment with revenue objectives, local sales strategies and regional marketing goals. Developed strong stakeholder relations both internally (sales, services) and externally (customers, partners) to ensure all units had the required tools, training and support to support regional business objectives.

 ✔ Built and managed client references, as well as client surveys which were made available for national team use. Provided counsel to management regarding marketing strategies, the governance of key messages, tactics, budgets, timing and measurement.

 ✔ Researched, outlined and implemented key buyer personas, a 12 month content strategy for these key buyer personas, in-depth content mapping, and lead nurturing automation to drive sales and revenue growth.

★ Specific areas of expertise includes ★ 
Inbound/Modern B2B Marketing, Content Strategy, Content Creation, Content Mapping, Search Optimisation (SEO and SEM), Conversion optimisation, Landing page optimisation, SMS marketing, Email Marketing, and Web design.

Sales & Marketing Director - MessageNet

✪ Managed the national sales efforts for Salmat's Mobile Marketing division - MessageNet.

✔ 30X increase in monthly partner pipeline.
✔ Increased sales close rates from average of 5% to 50%.
✔ Maximised sales through existing channel relationships and developed programs for growing/nurturing channel partners.
✔ Increased sales performance with newly recruited, enabled partners.
✔ Hired, coached and mentored direct & channel sales teams to develop a high performing sales culture.
✔ Worked closely with 30+ sales executives nationally to position MessageNet & our channel partners within strategic opportunities.

National Sales Manager - Direct & Channel

Cloudoman

✪ Achieved 500% increase in new sales soured though marketing, 400% increase in website visits, 1400 % increase in social engagement.	 

✔ Created, managed and implemented all direct and partner marketing for Key partners include AWS, Rightscale, Rackspace, & Puppet Labs. 	

✔ Built, led and developed marketing strategies in a start-up environment including marketing plan, SEO/SEM,  website development, social media presence, competitive differentiation and more.

✔ Achieved international recognition as an AWS services thought leader, secured partnerships with global technology pioneers, shortlisted as one of AWS’ preferred partners.

✔ Leveraged social media marketing (Twitter, LinkedIn, Google+) to drive lead generation and global brand awareness. 

✔ Increased traffic to online real to drive sales growth and long term profitability.

✔ Led the design, production and messaging for marketing collateral including creation and maintenance of website, brochures, advertising material and digital creative.

✔ Managed sales, lead generation, partner recruitment, partner marketing, training and contract negotiations.

Head of Marketing (Self Employed)

OpenText (MESSAGEmanager Solutions)

✔ Created and implemented key channel strategies, including messaging, partner enablement kits, key prospective partners, etc.

 ✔ Significantly grew ANZ & overseas for SMS and IPfax solutions.

 ✔ Developed, recruited, trained and managed all ANZ and International Cisco/Avaya partners 
including Canon, Konica Minolta, Dimension Data, Axient, and Ricoh New Zealand.

 ✔ Negotiated and managed partner agreements to sell our solutions with strategic accounts.

 ✔ Led market research and helped produce marketing strategies and collateral.

Global Channel Partner Manager

Gartner

✔ Responsible for new business, renewal and uplift for high tech and telecom CXOs.

 ✔ Augmented client relationships, increased client retention and revenue growth.

 ✔ Amplified brand awareness with Gartner analysts for numerous IT organizations.

 ✔ Leverage consultative sales strengths to identify opportunities, nurture relationships and close deals

Account Executive

Dell Australia

✔ Collaborated with Marketing Manager to create & implement key go to market strategies , including messaging, sales enablement kits, key collateral, etc.

 ✔ Achieved 100% of target for 6 consecutive quarters.

 ✔ Grew the NZ Territory by 30% within two quarters.

 ✔ Awarded Dell Direct to the Top in March 2009 (received by APAC top 1%).

 ✔ Top Account Manager (March 2009), Sales Director Top Achiever Award (November 2008).

 ✔ Sold desktop, server and 3rd party software solutions for over 300 organisations per quarter.

Senior Account Manager

I’ve helped agency owners generate over $100M in additional ARR & 50,000 highly qualified leads.

I've helped scale "big" agencies globally like StudioHawk, Online Marketing Gurus, Advisible, Defiant Digital, farsiight, Q Agency, Area Ten, Neil Patel Digital India, Chronos Agency, King Content & 100s more. 

And even lesser-known agencies on the rise like Karma Media, Umped, Superbrick, XO Digital, Nodd Solutions, Uprise Digital & many more.

If you’re an agency founder, small or big, I can help you 4x your growth.

As an ex-CEO of one of the largest digital agencies in the world, I've learned a few lessons over time. I'd like to share these learnings & help you get the growth you want, faster.

Here are some recent results:

→ Chronos Agency: 398% in pipeline, 2x deals won 
→ StudioHawk: 9x pipeline, 175% increase in deals won
→ Digital Marketing agency: 4Xd  revenue to $30M+ 
→ Content Agency: Doubled revenue to $20M+ 

And here's how I helped those agency founders:

1. Creating a consistent & high-growth sales engine
2. Building a well-oiled marketing & lead generation system.
3. Improving & systemising customer retention & reducing churn.
4. Attracting top talent and building a growth-minded company culture.
5. Working “in the business” with the agency founders & divisional heads to make it all happen.

If you're running an agency, whether small or large, I'd love to chat.

Ready for a better, faster & less risky way to scale your agency?

Between $20k-$100k MRR? 
Ask me about 3x Agency Scaler.

Greater than 100k MRR? 
Lock in a 1:1 for a free Agency Owner consultation.

Either way, chat soon.

Marketing ain’t easy as a founder, when:

- You haven’t managed marketers before.
- You're not sure what to focus on & what the right KPIs are 
- You don’t have time to pay attention to all the details.

Here's a framework that'll help.

When you started your agency, you only had to specialise in 1 thing.

But now you need to:

- Build and run an end-to-end marketing engine (amidst all else).
- Wonder whether it's making a revenue impact.
- Find time in the day to keep marketing going.
- Plus, juggle 100+ other things on your plate.

For that, you need systems.

1/ End of week updates.
2/ Weekly catch-ups with the founder.
3/ Weekly team WIPs (the correct agenda).
4/ Weekly team 1:1s (accountability + coaching).
5/ Monthly reporting (review + analyse + plan ahead).

Systems that don’t "break" the moment you take your eyes off them.
And revenue-driven marketers to back you up.

Most agencies don't market themselves enough.
Incredibly ironic when you think of it.

Getting a good marketer is one of hardest roles to hire for.
And a tough role to pull off, too.

So - 

If you’ve got a good “revenue-focused” marketer.
Take care of them.
Show them some love.

And if you don't, find one pronto.

Set the right reporting cadence.
Set clear KPIs.
& empower them to succeed

They're you're ticket to SCALING your agency.

Don't underestimate the power of a good marketer.

---

👋 Hey, I’m Wasif, an agency coach with:

→ $100M revenue generated for agencies
→ 66 five-star Google reviews & 87 LinkedIn recommendations
→ 15+ years experience running & scaling AU’s best agencies
→ Agencies like StudioHawk, Defiant Digital, Neil Patel Digital, Online Marketing Gurus, Advisible, farsiight, BFJ Digital, WP Creative, Red Pandas & many more. 

Ps: 
Curious how I can help?

Greater than $100k MRR? → DM me for a free 1:1

Between $20–$100k MRR? → Ask me about 3x Agency Scaler

Wasif Kasim

AU's #1 Agency Coach | Helping founders add $1.5M ARR in 12 months | $100M+ generated for agencies big & small | Ex-Agency CEO

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