Sydney Digital Marketing Agency | ⭐️  Digital Marketing, Built For Predictable Business Growth.

Founder // CEO  at Sydney Digital Marketing

www.sydneydigitalmarketing.com.au

We reduce your cost of customer acquisition and free up your team's time to focus on what you do best.

We create leads and sales opportunities for Service businesses across the following industries:

* Professional Services
* Legal
* Education
* Health and Wellness
* Auto
* Financial Services
* Non -Profit
* Property 

We create your message to market match, execute your digital//performance campaigns, automate where we can , supported by smart ai and all while delivering an outstanding agency experience. 

The result ? 

Since 2014 SDM has been delivering 5X -18X+ returns for our campaign  partners.

If leads and opportunities are what you need.

That’s us. 

Reduced Customer Acquisition Cost?

That’s us too. 

I post here regularly with helpful no BS content that people tell me they quite like. So I keep doing it.

I hope you find it helpful and please feel free to reach out if you feel your marketing results could be better (be honest), or you’re looking to invent//reinvent or create a brand that delivers predictable revenue growth.

Founder

InByron | Luxury Events

Inform Digital - Digital Marketing Sydney

Head of Digital at Inform Digital. 


Currently running integrated digital campaigns including 

 Google Adwords
 Google Display 
 Facebook Advertising
 Platform Development
 Automated Email Marketing/Marketing Automation
 Search Engine Optimisation
 Increasing Social Media engagement
 Increasing Social Media Following
 Online Reputation Management 

For the Following Awesome Clients - 
★Telstra
★Gowans Motor Group
★Gowans Motor Racing
★The Raw Food Kitchen
★Gas Systems
★ProLoc Australia
★Wealth Efficiency
★ Sta+us Accessories
★Michael Duff - MindSense
★Guy Leech - Australia's Number 1 Fitness Guy
★WSPA - World Society For The Protection Of Animals
★ Shape Clinic
★Device Technologies
★Ultimates Catfood
★ACP Magazines
★Australian Auto Group
★Manly Chamber Of Commerce
★Safcol Australia 
★Ultimates Indulge - Luxurious Cat Cuisine
★Cisco
★Phytologic
★The Raw Food Kitchen
★Ron Bennett - Big Mens Clothing
★Blooms Health Products
★ Australian Launch of Opel Cars
★Optus
★Constructive Recruitment
★Mounties Group
★Polycom
★Dimension Data
★AT&T

Craft and coordinate delivery of digital strategy and marketing plans.

Provide leadership, direction and enable ownership of individual digital targets, strategies and marketing plans, to include SEO, PPC, Social CRM & Media, Email & Marketing Automation, Affiliate, and Website strategies.

Typically working with clients to improve dialogue with their Customer base via Marketing Automation - and spending between $60,000 and $2,000,000 per annum on Digital Marketing.

Focused on results, actionable insights and ROI.

Director Of Digital Marketing and Client Strategy

Gen-i

Developed and implemented the digital strategy within a team of 5.
• Launched a one month digital campaign combined with AdWords, telemarketing and eDM’s targeting 500 to 2,000 employees. Response was 250% over target.
• Sourced and managed 3rd party suppliers to build and implement campaigns – including coders, graphic designers and telemarketers.
• Built deep relationships with supplier partners including negotiating additional money for Business Development Funds.
• Implemented Marketo to manage demand generation campaigns and generate sales leads – including email marketing, lead nurturing and lead scoring – with analytics to measure marketing ROI and forecast marketing’s impact on revenue.
• Developed 6 service line campaigns for Windows 7 upgrade, eProcurement, Microsoft SharePoint 2010, Managed Blackberry and Mobility and Itil Training.
• Designed and launched ConvergeX, a market intelligence gathering tool – using survey tools and meaningful analytics – crucial to building account plans reporting.
• Launched, managed and optimized 5 Google AdWord campaigns working within budget constraints.
• Launched “Get on The Grid with Gen-I” – a three day hospitality event for the Melbourne Grand Prix. Resulted in over 150 prospects, clients and partners in attendance.
• Liaised with product development teams to design digital go to market campaigns.
• Developed Sales Tool Kit – a SharePoint site to enable the sales team to access all company material designed to assist in the sales process.
• Developed, launched and managed Chocolate, the internal social network for 100 staff. Incorporated blogs, photo sharing, event calendars, news posts and group workspaces.
• Enabled the business to bring all digital execution in house resulting in signifcant savings for the business.

Digital Strategy and Implementation

The Fat Free Fone Company

Founder and Chief Weight Watcher - The Fat Free Fone Company provided mobile and fixed wire telephony to over 500 consumers and SMB's. In 2005 it pioneered a wireless broadband rental service focusing on serviced apartments and hotels across the eastern seaboard of Australia. 

The Company was a franchise of Telcoinabox and won Third Place as Franchisee of the year in 2008 as well as Best Data Provider 3 years in a row - 2006, 2007 and 2008. The fixed wire and mobile division was acquired by another franchisee in March 2009.

Chief Weight Watcher

WebPoint

In 1996 collaborating with an old mate - I launched the World's first coin operated Internet Kiosk - initially called an iPat - Internet Public Access Terminal - the name was later changed to WebPoint.

With the initial launch at the newly founded  Australian Technology Park in Redfern, Sydney and a keynote by the Australian Managing Director of Netscape - at the time the worlds first Internet Browser - I formed strategic alliances with OzEmail, Yahoo!, Dell PC, Hayes Modems, Kodak and News Corps Syte supplement in the Weekend Australian.

As we deployed around 200 kiosks throughout Australia - Telstra approached us with a view to branding the kiosks with a product they were late to market launching called BigPond. This developed into a major sponsorship deal worth 6 figures as they branded our kiosks and we ran roadshows at Westfield Shopping centers across Australia introducing the Internet to the Australian public.

After a world trip I returned to Australia realising the potential for the product and brand overseas -  so sold the local business to my business partner  and headed off to the sunny shores of the UK To establish the European headquarters of WebPoint. The business still operates in Sydney today.

Founder  - Managing Director

🟡 Digital Marketing, Done Better! Smart50 List 2023 🚀 Father 👨‍👩‍👧‍👦 Skater 🛹 CEO || Knows Nothing About Football ⚽️ 🏉 || Knows how to accelerate your sales.

For over three decades, I've helped visionary businesses harness emerging technologies to create extraordinary growth. 

From the dawn of mobile phones to today's AI revolution, I've consistently turned technological disruption into competitive advantage for my clients.

My journey began in 1987 with the first wave of mobile technology. 

The Car Phone.

Since then, I've successfully navigated every major digital transformation - from the internet's emergence in 1996 (launching the World's first coin operated Internet Kiosk) to digital marketing's evolution in 2010, & now the AI revolution. 

Each wave has deepened my expertise in spotting opportunities others miss.

Today, I lead Sydney Digital Marketing Agency, established in 2014 and recognized among Australia's smartest businesses on the 2023 Smart50 list. 

We partner with medium & enterprise businesses to reduce their cost of customer acquisition and transform their marketing results through data-driven strategies that consistently deliver measurable ROI.

What sets me apart isn't just the depth of my experience - it's my ability to see around corners and guide businesses toward future opportunities while delivering results today.

📍 Partner Benefits:

→ Strategic Innovation: You gain access to cutting-edge marketing strategies tested across diverse industries. Our early adoption of AI & automation tools means you're always ahead of competitors.

→ Proven ROI Framework: Our proprietary approach combines data analytics with creative strategy, consistently delivering 3-5x return on marketing investment for our clients.

→ Risk Reduction: Leverage our 35+ years of experience navigating digital transformations. We've already learned the costly lessons so you don't have to.

→ Holistic Growth Focus: Unlike agencies that chase trending tactics, we build comprehensive strategies that align with your business goals, market position, & growth targets.

→ Future-Proofed Solutions: In a rapidly evolving digital landscape, we ensure your marketing infrastructure is built to adapt and scale, protecting your investment long-term.

The 3 things to know about me - outside of my professional bio 👇

1️⃣ I’ve been digital since dial up - 1996 ☎️

2️⃣ My son+daughter were born 18 yrs apart 🥰

3️⃣ At least once a year I take a 4 day silent retreat to disconnect from the crazy. 📵 🤐

A fabulous and fun night at the CUB Club of United Business 10 year anniversary and annual business awards.

congratulations to Daniel, Anthony,  Cal and all the CUB crew.

It struck me though as I unpacked some of the conversations I had that night , as I spent an hour stuck in the tunnel heading home , that business leaders are still heavily male dominated as demonstrated by the ratio of male entrants for the awards.  

I just wanted to take a moment to shout out all the powerhouse women leaders and entrepreneurs I’ve met along the way on my own journey: 

Susanne Rauer ✪ Executive Coaching Sydney ✪  
Irene Cassiotis  
Lucy Bingle 
Dominique Rohan 
Pamela Cominos  
Saarika Chotai 
Linda Fabis  
@paige pearson
Sheilah Hogan Casey 
Thena Johnstone 🌏  
Shannon Horn
Sarah Keay  
Marie PICARD 🌎  
Natalia Kwiek 
Cobi Claesen 
Hannah Booth  
 
As a 👧🏼Girl Dad i say let’s make sure this changes by the time my girl enters the workforce or starts her own entrepreneurial journey. 

Congrats to all the winners 🥂🍾

Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency

🏆Smart50 Lister. Founder. Father. Creator. Knows nothing about football ⚽️ 🏉 But knows your business is paying too much to acquire new clients. We fix that. So you can grow revenue, faster. ♻️ (B2B & B2C experts)

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🇬🇧🎂 

Day 1 at #BrightonSEO was electric , rainy Brighton couldn’t dampen the SEO fire! 🌧️🚀 

Deep dives into AI reshaping search (hello, multimodal content), building unbreakable brand trust, and thriving in zero-click worlds left me with pages of notes. 

Grateful for the inspiring chats with fellow marketers- here’s to Day 2 innovations! 

But….. also it’s my birthday 🎂 and a special shout out of gratitude to you my friends, colleagues and followers. 

I’m supported by an amazing and brilliant team of smart people at Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue and I thank you guys for your pursuit of excellence for SDM and all our clients. 

And also today a special shout out to my biggest supporter - my wife 🥰 - Ali has supported me since the very start of SDM and no one is more important than family. 🙏

Thank you for all your support, engagement and feedback this past year here in LinkedIn - I’m here to bring you value and insights for your business to help you grow your business and brand. 

That’s my promise . As I say below there’s never been a more exciting time for growing brands with smart marketing strategies 👇

#brightonseo #brightonrocks 🇬🇧

The search engine is dead ☠️ 

Blue links ? 

Game over 👾

Welcome to the age of answer engines. 

Just finished two inspiring days at #BrightonSEO in Brighton. Great talks by the sea, solid conversations with fellow marketers, and a lot to unpack about where digital discovery (discovery of your business or brand), is headed. 

Jon Earnshaw’s session on “The Age of Conversation” was a standout for me. His clear, engaging take on AI turning searches into ongoing chats really opened my eyes. 

It paired well with Ray Grieselhuber’s excellent and more technical “It’s ALL Ai Search” and Michael King’s forward-looking close, leaving everyone thinking about how to adapt. More on Mikes’ keynote later.

Key takeaways? 

We’re moving from quick Google searches to deeper, back-and-forth conversations with ChatGPT and co. As Jon put it, it’s like judging a marathon by the first 100 meters -don’t get hung up on that initial result. Instead, focus on staying relevant through the whole discussion, which often lasts minutes and involves follow-up questions.

For CEOs, founders, and marketers here’s what this shift means for your marketing, and simple ways to make sure your brand shows up (and sticks around) as people turn away from traditional search:

1) Focus on People’s Real Questions, Not Exact Words: We aren’t typing short keywords anymore; we’re asking longer, personal questions like “What are the best winter jackets under $300 that work for both office and weekends?” Build helpful guides or videos that cover the natural next steps in those chats. This keeps your brand in the flow, building trust and guiding people toward your products without heavy ad spending.

2) Plan for the Whole Story, Not Just the Start: What you see in an AI summary isn’t always what your customers get, the tool remembers earlier parts of the conversation and tailors deeper answers. Create content that’s easy to build on, like short videos or step-by-step stories showing real experiences. Track how long your brand stays in these discussions to spot where you might fade out, then fill those gaps to become the reliable voice.

3) Mix Human Touch with AI Tools Smartly: AI can help generate ideas, but add your unique stories and customer insights to stand out from generic answers. Shift some budget from search ads to creating ongoing connections, like emails or community posts( ie Reddit). Brands doing this early are seeing stronger customer loyalty, even when clicks are harder to come by.

This change is BIG, like past shifts from desktop to mobile, but it’s an opportunity to connect more meaningfully. 

As a digital marketer with years helping growing companies navigate these turns, I love building straightforward plans to keep your brand front and centre. 

If you’re a CEO, founder or marketer mapping out next year and want to talk through it (no jargon, just clear steps), drop me a DM or let’s grab a coffee ☕️ 
 

#DigitalMarketing #AI #MarketingStrategy #BrightonSEO

𝗦𝗘𝗢 𝗯𝘂𝗶𝗹𝘁 𝘁𝗵𝗲 𝗵𝗼𝘂𝘀𝗲. 
𝗔𝗘𝗢 𝗼𝗽𝗲𝗻𝘀 𝘁𝗵𝗲 𝗳𝗿𝗼𝗻𝘁 𝗱𝗼𝗼𝗿. 
𝗚𝗘𝗢 𝘁𝗲𝗹𝗹𝘀 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝘁𝗵𝗲 𝗵𝗼𝘂𝘀𝗲 𝗲𝘅𝗶𝘀𝘁𝘀.


Search has changed, quietly but completely. 

People don’t “Google” anymore. They 𝘢𝘴𝘬. 

And AI doesn’t show ten blue links. It gives 𝘰𝘯𝘦 𝘢𝘯𝘴𝘸𝘦𝘳.

That means your brand is either 𝗰𝗶𝘁𝗲𝗱 𝗼𝗿 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲!

The new game isn’t just SEO, it’s AEO + GEO: 
🔹 AEO: Make your content easy for AI to 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥. 
🔹 GEO: Make your brand credible enough for AI to 𝘵𝘳𝘶𝘴𝘵.

At Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue, we’ve fused them into one engine where structure meets authority, and visibility meets proof.

Because in 2025, it’s not about ranking higher. 
It’s about being 𝘵𝘩𝘦 𝘢𝘯𝘴𝘸𝘦𝘳.



#SEO #AEO #GEO #DigitalMarketing #AIsearch #SydneyDigitalMarketing #SDM #GrowthMarketing

This weekend sees me headed back to my birth town of Brighton 🇬🇧 for the brightonSEO conference, and to chaperone my dear Mum back to Aus - for a few weeks to see the grandchildren. 

Although I moved  to Australia when I was ten, 47 years ago 🧐 I have such fond memories of my early years there and also when I moved back in ‘98 for 6 years to bring the internet kiosk business to the UK. 

Heady times from 1998 to 2004 - swapping the sand of Sydney for the famous pebbles of Brighton Beach - during the Dot Com boom and bust, and the birth of my son, a 3rd generation Brightonian. 

So moving halfway round the world, starting a new business, starting a family - thinking we were gonna IPO cos everyone was - we didn’t. 😊


But it laid the groundwork for me to put my determination and self belief to the test - building from scratch - personally and professionally. 

Those days remind me of where we are at today on the cusp of another technological revolution. 

I’m looking forward to creating more memories and learning in real life from real people …. If anyone else sees this who is also attending hit me up in the comments … or keep your eyes out for me there - I’ll be the guy with his mum. 

It’s never too late to learn a new skill ! 🤓

Google’s new AI Search Mode has officially launched in Australia today, marking a huge shift in how we’ll discover answers online. 

Massive changes are coming to search marketing and business visibility - watch this space! 

I’ll share more insights and examples tomorrow but for starters based off the US experience Australian businesses can expect similar patterns to the US:

High-Risk Sectors:

＊Local service providers (plumbers, electricians, contractors)
＊Professional services (legal, accounting, consulting)
＊Health and medical practitioners
＊Educational content providers

The evidence from the US suggests that while the overall search landscape is becoming more challenging for organic visibility, businesses that adapt their content strategy to work with AI rather than against it may find new opportunities for high-quality lead generation.

More tomorrow.

Simon Gould ✪ Founder ✪ Sydney Digital Marketing Agency

24 hours back to Sydney ✈️ . Plenty of time to process what brightonSEO 2025 just revealed. 

If you lead a service business, this might be the most important 90 seconds you watch this year.

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

Your marketing says premium.

Your customer service says please hold.

Your socials sound cheeky; your website sounds like it’s filing taxes.

That gap isn’t a glitch - it’s a growth leak.

As we edge toward 2026, this isn’t just a creative issue; it’s a leadership one.

At #SDM we’ve mapped hundreds of brand ecosystems and found the same fault line running through even the biggest enterprises: when messaging drifts, performance collapses quietly.

Inconsistent messaging doesn’t trigger alarms, but it eats away at what drives enterprise value - trust, brand equity, and stakeholder confidence.

Each conflicting message tells your market one thing: you’re not aligned internally.

The wake-up call? 

In a world where authenticity drives valuation, inconsistency doesn’t just cost engagement, it costs reputation, retention, and revenue.


#EnterpriseMarketing #BrandStrategy #DigitalTransformation #MarketingLeadership #GrowthStrategy #BrandTrust #SydneyDigitalMarketing #SDM

View newsletter: The Growth Marketing + AI Edge

Your marketing says premium. Your customer service says "please hold". Your socials flirt with humour, but your sales deck sounds like it was written 

Open article: Why Inconsistent Messaging Is Your Brand's Silent Profit Killer. by Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency • 5 min read

Why Inconsistent Messaging Is Your Brand's Silent Profit Killer.

As we roll towards 2026 , an estimated 90% of all online content will be generated by artificial intelligence, up from less than 1% just a year ago.


This explosive shift means the very way we build, market, and grow businesses is about to transform - forever.​

Ready to turn uncertainty into opportunity? 

This weeks The Growth Marketing + Ai Edge explores this change and what you can do to stay relevant and found...online. 

Sydney Digital Marketing Agency | ⭐️  Digital Marketing Designed To Power Your Business Revenue

Blockbuster didn’t die because people stopped watching movies, it died because it stopped evolving. It saw streaming coming but doubled down on DVDs. 

Open article: Netflix Didn’t Kill Blockbuster—Change Did. Is Your Brand Ready for the Biggest Search Shift Ever?
 by Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency • 8 min read

Netflix Didn’t Kill Blockbuster—Change Did. Is Your Brand Ready for the Biggest Search Shift Ever?

𝗜𝘁’𝘀 𝗻𝗼𝘁 𝘄𝗲𝗮𝗸 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲.
𝗔𝗻𝗱 𝗜𝘁’𝘀 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝘀𝗽𝗲𝗻𝗱.
𝗜𝘁’𝘀 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗱𝗿𝗶𝗳𝘁 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮𝗱𝘀, 𝘀𝗼𝗰𝗶𝗮𝗹𝘀, 𝗱𝗲𝗰𝗸𝘀, 𝗮𝗻𝗱 𝘄𝗲𝗯.

Your customer sees five different promises
before they even speak to sales.
Marketing says “premium.”
Website says “value.”
Sales says “flexible.”

And the prospect walks away confused.  

📉Confused buyers don’t buy.  
📉Misaligned messaging doesn’t convert.  
📉And inconsistent brands don’t grow.

I see this every week:   

Campaigns that look great in isolation but contradict each other in-market.   
GTM teams that never share intel.   
Sales decks that don’t match the homepage.

When we aligned every touchpoint to 𝘰𝘯𝘦 𝘮𝘢𝘳𝘬𝘦𝘵-𝘵𝘦𝘴𝘵𝘦𝘥 𝘱𝘳𝘰𝘮𝘪𝘴𝘦,

A client increased close rates by 𝟮𝟳% 𝗶𝗻 𝟲𝟬 𝗱𝗮𝘆𝘀.

I talk alot about Trust.

And it isn’t built by shouting louder

It’s built by repeating one thing
clearly....everywhere.

If your brand story feels like a group chat with no admin, 
📩 DM me “Clarity.”

We’ll help you unify it and monetise it.



#MessagingAlignment #GoToMarket #RevenueGrowth #BrandConsistency #SilentBrandKillers #SydneyDigitalMarketing #SDM

In just the past 12 months, global visits to AI search platforms have soared by

150%...

more than doubling as users flock to tools like ChatGPT, Gemini, and Perplexity. 

AI search now commands over 8% of all search traffic.

Do the math.

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗿𝗲𝗹𝘆𝗶𝗻𝗴 𝗼𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝘀?

• 𝗠𝗮𝘀𝘀𝗶𝘃𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗱𝗿𝗼𝗽: Traditional search engines have already seen site referral traffic drop by as much as 25% this year alone, with up to 𝟲𝟵% 𝗼𝗳 𝗮𝗹𝗹 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗻𝗼𝘄 𝗲𝗻𝗱𝗶𝗻𝗴 𝗶𝗻 “𝘇𝗲𝗿𝗼-𝗰𝗹𝗶𝗰𝗸” 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 where users never visit a website at all. That trend is accelerating as AI search matures.​
  
• 𝗙𝗲𝘄𝗲𝗿 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: As AI search platforms and generative summaries directly answer user questions, your content may be used for answers—without the user ever coming to your site.
  
• 𝗟𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘀𝗾𝘂𝗲𝗲𝘇𝗲: Marketers will face a “traffic apocalypse”—the pool of prospects discovering brands through classic search is shrinking fast
  
• 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 𝗻𝗲𝗲𝗱𝗲𝗱: Brands that thrive will be those who embrace AI-driven lead strategies, optimize content to surface in AI answers, and create content that’s referenced by engines—not just ranked by them.
  
• 𝗜𝗻 𝘀𝗵𝗼𝗿𝘁: If you don’t adapt, your site could see a dramatic decline in leads. Expect the next year to separate the digital “Blockbusters” (brands that ignore this shift) from the “Netflixes” (brands that innovate to win in an AI-first discovery landscape).
  
  More in this weeks Growth Marketing + Ai Edge - posting at 3.45 today ⏰
  
  ♻️ Insightful ? Why not share this with your Leadership Team, Boss or Network.

Good morning…and 

The comments 😆👌 🤖 

Thanks for the share Leeor Meirovitz 🚀 💡🦉

AI Product Leader - Growth Hacking | Consulting | Process Optimisation | Fire Breathing

View Leeor Meirovitz 🚀 💡🦉’s profile

Well, it's official. The robots are moving in.

1X just opened orders for Neo, its new home robot. (You have until 2026 to figure out where it's going to sleep.)

What I find wild is the design debate. Most companies are betting on the humanoid form.
On one hand, it feels... inefficient. 

Do you really need two legs and two arms just to load a dishwasher?

On the other hand, I get the appeal. A humanoid shape probably eases the idea of bringing one into the house. And since our world is already built for that form factor, it can theoretically "come along" and do multiple tasks.

It's a far cry from my iRobot, which can only do "getting stuck under the couch."

We're in a weird, fascinating spot. Is this the next logical step, or just a very expensive experiment in making us feel comfortable with AI?

Curious for your thoughts.

That’s going to end…or put immense pressure on a huge amount of saas startups.

ChatGPT's biggest update got leaked.

Tomorrow, they will announce automation:

✦ It seems to be right using the API (not ChatGPT).
✦ I'm guessing it's a mix of Zapier, n8n, or Make.
✦ You can read "Agent Builder" or "Workflow".

PS: once it's live, I'll make a full guide on how-to-ai.guide. It's my newsletter, read by 132,000 people.

Here is all of the (trusted) information I gathered:

— The no-code AI era starts now —

✓ Drag-and-drop visual canvas for building agents.
✓ Templates for customer support, data, etc.
✓ Native OpenAI model access, including GPT-5.
✓ Full integration with external tools and services.

But there was always a wall: coding.

Now, anyone can build advanced AI agents. No code. No friction. Here’s how it (seems to) work:

You want to automate customer support:

1. Pick a template for a support bot.

But you need it to pull info from your database.

2. Drag in an MCP connector. Link your data.

You want human approval for refunds.

3. Add a user approval step. Set the rules.

You want to check documents for fraud.

4. Drop in a file search and comparison node.

Test it. Preview it. Deploy it. All in one place.

OpenAI is more than just an API company. It is building the backbone for the no-code AI economy.

Now, anyone can create agents that work across systems, talk to users, and make decisions.

The age of visual AI automation is here.

♻️ Repost: Be the 1st to inform your network.

Taplio

Simon Gould ✪ Founder ✪ Sydney Digital Marketing Agency's Linkedin Analytics

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

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