What's The Best Time To Post On Linkedin
Find the best time to post on LinkedIn and learn what to post to get more reach and engagement.
Based on real, up-to-date data from over 130,000 recent LinkedIn posts.
What is the best time of day to post?
The best time of day is 08:00 AM
Overall, the best time of day to publish your LinkedIn posts is 08:00 AM, but that can depend on what you’re looking to achieve. If you’re curious and want to deep dive into our data, keep reading!
The best time to maximize the reach of your LinkedIn posts is 08:00 AM. It does 3.15% better than the second best time, which is 07:00 AM. The worst option is 10:00 PM with an average reach of 455.
Please note we only recommend times when at least 2% of posts are being published in order to be statistically relevant.Increase your engagement rate on your LinkedIn posts by posting at 04:00 AM (4.24%). You’ll get 1.47% more than if you post at the second best time which is 05:00 AM. The worst option is posting at 09:00 PM where the engagement rate falls to 2.62%.
With an average of 25 likes, comments and reposts, the best time to post on LinkedIn to maximize engagement is 04:00 AM. That’s 3.95% better than the second option which is 01:00 PM. And the worst is 10:00 PM with 12.
What is the best day of week to post?
The best day to post on LinkedIn is Monday
Considering reach, engagement count and engagement rate, the best day of the week to publish your posts on LinkedIn is Monday. Take a better look at our data (from over 130,000 recent LinkedIn posts) to understand why.
Posting on Monday is the best option and averages 615 impressions per post.
That’s 1.21% more than the second best day which are Tuesday.
Avoid posting your best content on Saturday as it’s likely to not do as well.
Thursday do best when it comes to maximizing engagement rate (3.40%).
Second best are Wednesday with 3.38%.
And the worst day of the week for engagement rate are 3.01.
If you’re trying to get as many likes and comments on your posts as possible, Monday is the best option for you with an average of 21 likes and comments per post.
You can also consider Wednesday and Tuesday.
However, we suggest you avoid posting on Saturday as they don’t do as well.
What is the ideal length for a LinkedIn post?
The ideal length for a LinkedIn post is over 1500 characters.
If you consider both the reach (impressions) and engagement, the LinkedIn posts that perform the best are those that are over 1500 characters. For more in-depth info on post length and performance, check out the detailed data below.
We recommend writing posts with over 1500 characters to maximize reach as they typically receive an average of 698 impressions.
That's 2.77% more than posts with up to 1500 characters.
If you’re looking to increase the engagement rate on your post, consider writing posts with over 1500 characters (3.96% engagement rate).
Publishing posts with over 1500 characters is the best choice to maximize engagement, with an average of 28 likes and comments per post.
What type of posts perform best on LinkedIn?
LinkedIn posts that include videos tend to perform best overall
Considering impressions, likes and comments, the best-performing posts on LinkedIn are ones that contain videos. Take a peak at our data from over 130,000 recent posts (refreshed every week) to find out more on posts with video, images or carousels.
Want to increase your post reach? Create posts that contain videos.
They generate 3.14% more impressions than the second-best option: posts that include images.
When it comes to engagement rate, posts that include carousels perform the best with a (7.17% engagement rate).
Posts featuring images also perform well.
And finally, if you consider the number of likes and comments, the top-performing posts are the ones that include carousels with an average of 129 likes and comments per post.
Posts with images are the second-best option, so they are worth considering as well.