With connections, your brand visibility increases and you get more engagement from your posts.
For better results, send a short, simple message with each connection request.
2. Search for posts you can comment on
Don’t waste your time scrolling aimlessly on your LinkedIn feed. Instead, search using relevant hashtags to discover posts you can engage with. Remember, you’re on LinkedIn to build your brand and expand your audience.
For example, to find posts related to UI/UX design, search for #uiuxdesign and filter by Posts. This brings up all the posts with that hashtag.
3. Use your free time to comment on posts
Commenting on posts builds your rapport with other LinkedIn users and makes your brand more visible to your target audience.
There’s so much free time wasted unnoticed that you can use to engage with posts on LinkedIn. Comment on posts:
On the train, bus, or flight
While waiting for your date to show up at the restaurant
In the loo
While waiting for your appointment
During break periods for your favorite game
4. Have a constant flow of new content to post each day
Whichever option you choose, showing up daily with content is crucial if you must etch your brand in the mind of your target audience. Posting content at least once daily is the most effective way to attract and engage your audience.
Plan your content ahead of time.
Don’t wait till tomorrow to create tomorrow’s content. For example, you can create a calendar that covers your content for the next three months.
5. Use a tool to automate your Linkedin posts
Scheduling your posts before time helps you post content at optimal times for your audience. For example, if you discover that your ideal audience is always active between 12 pm-3 pm on Fridays, you can schedule your Friday posts at that time to gain maximum reach and engagement.
Use a scheduling tool like Taplio’s LinkedIn post scheduler to automatically post your content at the right time even when you’re unavailable.
With Taplio’s LinkedIn post scheduler, you can:
Write, schedule, and publish all your posts
Preview your posts to see how they’ll appear when posted
Mention other users in your post
Automatically message users who interact with your post
6. Outsource your content to a ghostwriter
Sometimes, you can’t meet up with the content demands of your audience. Do you give up and stop creating content altogether? No!