Best LinkedIn Automation Tools (2024 Update)

1. Taplio

Taplio Advantages

• AI Content Creation. Taplio ensures you don't run out of content to post on your LinkedIn profile. It can generate highly customized posts based on your account settings, create a post from scratch based on your instructions, find viral content that fits your brand identity, and turn online content into LinkedIn posts or carousels.

• Posts Management. Taplio saves you effort and time by allowing you to schedule your posts. You can sync your posts with business events, international holidays, product launches, etc. Also, Taplio informs you about the best time to post on LinkedIn.

• Advanced LinkedIn Analytics. Taplio provides insight into your LinkedIn profile by tracking the number of followers, engagements, profile views, impressions, and more. Once you identify which content type engages your followers, you can use Taplio's AI content generation to scale the strategy.

• Lead Database. Taplio helps you identify and connect with high-quality leads on LinkedIn through its 3M+ and growing lead database.

• Contact Database. Taplio ensures you're not missing any opportunity to connect on LinkedIn and lists everyone who liked, shared, or commented on your content.

• Direct Messages. Reach out to more people while saving time with Taplio's bulk DMS. You can personalize each message with your recipient's name, company, job title, city, etc.

• Mentions Tracking. You can monitor your brand image, identify opportunities, or better manage a crisis through Taplio's mentions tracking.

Taplio Disadvantages

• With more LinkedIn-dedicated features than other tools, Taplio requires initial familiarization to make the most of it.

• More suitable for those prioritizing value and features over budget constraints.

Pricing

Does Taplio Have a Free Trial?

Does Taplio Have Free Tools?

2. SocialPilot

SocialPilot Advantages

• Ease of use. SocialPilot has a friendly interface, so you can start creating and publishing content immediately.

• Content design. Helps you create visually appealing content with its media library and Canva integration.

• Bulk scheduling. Allows you to schedule up to 500 posts across your social media accounts.

• Team collaboration. Add team members to help you manage content creation, scheduling, and prospect engagement. You can also set different permission levels for each member.

• Monitor performance. Get valuable information on how your posts are performing for each platform. Keep track of followers number, clicks, and impressions to improve your content and scheduling strategy.

SocialPilot Disadvantages

• Limited analytics capabilities. You must be the admin of a company page to access SocialPilot's analytics.

• Limited LinkedIn functionalities. As a multi-platform management tool, SocialPilot doesn't have LinkedIn-dedicated features to help you increase engagement and connections.

• Not ideal for lead generation. You must manually identify and nurture leads that fit your business's buyer persona.

SocialPilot Pricing

Does SocialPilot Have a Free Trial?

3. Supergrow

Supergrow Advantages

• Streamlines content creation. Supergrow's AI helps you create new posts based on your prompts.

• Idea generator. To overcome your lack of inspiration, Supergrow suggests new ideas about the topic or industry you want to post about.

• Engagement lists. Makes engagement efforts easier by putting together a list of relevant connections or qualified leads.

• Content inspiration. Supergrow puts together a list of LinkedIn posts that fit your brand voice every Friday.

• Account management. Supergrow allows you to connect multiple LinkedIn accounts to manage your personal and company pages in one place.

Supergrow Disadvantages

• Lacks analytics. With Supergrow, you can't track your posts' performance, so you must pay for a separate tool.

• Word count limits. Supergrow counts every word it generates for you, which may restrict your ability to create and share content freely.

• Basic writing. While Supergrow can create multiple types of posts, you can't ask Supergrow to add a CTA or write a hook.

Pricing

Does Supergrow offer a free trial?

4. Hootsuite

Hootsuite advantages

• Easy-to-use. Hootsuite has little to no learning curve due to its friendly interface.

• Complex analytics. It gives you access to customizable analytics to compare your results with those of others in your industry.

• Advertising. You can create ad campaigns through Hootsuite and optimize them to fit your objectives, timelines, and audience.

• Tool integrations. Hootsuite integrates with Canva to help you create more visually appealing posts and with Grammarly to improve writing quality.

Hootsuite disadvantages

• Cost. Hootsuite's cheapest plan costs $99/month.

• Limited content generation features. Hootsuite's AI writer can't generate complex or insightful posts.

• No LinkedIn-dedicated tools. As a multi-platform management tool, Hootsuite offers a one-size-fits-all solution, which may not be the best fit for growing your LinkedIn network.

Hootsuite Pricing

Does Hootsuite offer a free trial?

5. Linked Helper

Linked Helper advantages:

• Account management. You can use Linked Helper to manage multiple LinkedIn accounts.

• Message automation. Send customized messages to connections automatically.

• Bulk engagement. Linked Helper automatically accepts received invitations, follows profiles, cancels pending invitations, and more.

Linked Helper Disadvantages

• Not cloud-based. Linked Helper can complete its automation tasks only if your computer is running.

• Post creation. Linked Helper lacks content creation and scheduling features. So, you must write posts yourself or pay for a third-party tool.

• Analytics. Linked Helper doesn't include features to help you keep track of and analyze account growth.

Linked Helper Pricing

Does Linked Helper Have a Free Trial?

Which LinkedIn Tool Is the Best?